Massive Agent Podcast

Analysis paralysis is a real thing. We all suffer from it to a certain extent. But not all of us let is stop us from taking action and implementing the strategies we want to implement. But most of us do! Most of us get so overwhelmed by all the options out there that we do nothing. It reminds me of the quote "the confused mind does nothing." Truer words have never been spoken.This week, I'm giving you permission, to give yourself permission, to forget all the shiny objects and do whatever the hell you want to. Whatever real estate marketing strategy or client acquisition strategy YOU want to do, you should do. Being a Realtor should be fun! Once you really focus in on what YOU think is fun, you'll start seeing some major success in your real estate business.You can be successful doing just about anything. There are agents building big profitable businesses cold calling. There are real estate agents building wildly profitable businesses door knocking. Sending postcards. Running Facebook Ads

Right now, today, it's pretty much a requirement that Realtors produce video to some degree. It's 2019, only a few months away from 2020! If you don't have a great online presence in a way where potential clients can SEE you, get to know you, and make a connection with you, then it's just a matter of time before you go out of business. If you can't be seen, you literally don't exist. Video is the medium that makes you visible in the most powerful, impactful way possible, short of an in person meeting. When you not only hear someone talking, but see them talking, and see their body language while talking, connections can be made faster than just about anything else. But video can be done in very simple, easy, and inexpensive ways. You don't need to go spend $1,000's on video equipment and 20 hours a week editing video to successfully use video to grow your real estate brand. In fact, sometimes the less edited and less polished the video is, the better it performs. This w

Yet another open, honest conversation about the stuff that actually matters to real estate agents. This week, Kevin Kauffman joins us to talk about iBuyers, and whether they should be feared or embraced by real estate agents. Once you have the full story and have a better understanding of how iBuyers like Opendoor, Zillow Offers, and Offerpad work, you may be have a very different opinion than you thought you would. If you only read the headlines, iBuyers are taking over and putting Realtors out of business at an alarming rate. If you listen to the pessimistic banter in pretty much any Realtor Facebook Group, you'd think that all Realtors will be completely obsolete by dinner time next Thursday, and that any seller who chose to sell to an iBuyer is just the dumbest piece of garbage on the planet. Or, if you take a few minutes to actually educate yourself on iBuyers, you may actually feel differently. To really have a grip on reality and to better service your clients, you need to understand how iBuyers w

This could be my #1 favorite episode of the podcast yet. It was supposed to be about Facebook Ads for real estate agents, but ended up being soooo much more. How much does it cost you to acquire a new client? How much are you you worth per hour? Your answer to these questions are not nearly as important as actually knowing the answers. Despite the simplicity of the questions, virtually no agent I’ve ever spoken to knows the answer.Our special guest is Grant Wise, one of the real estate industry’s best and brightest marketing and Facebook advertising minds. We were planning to talk in detail about the latest changes that Facebook has made to the ads manager, and to the Facebook platform itself. If that’s what you wanted, awesome. You’re in luck, because we still covered that. But then we talked about so much more. Grant Wise has not only proven himself to be an incredibly talented marketer, but also a business man. By helping thousands of agents to get more leads and sell more homes, he’s grown his Facebook ad

At the recent Inman Connect Las Vegas conference in July 2019, there was a noticeable shift in focus from thought leaders, top producers, and real estate executives on stage. The discussion has noticeably pivoted away from technology and tools to relationships. Relationships are at the center of any thriving, growing real estate  business. As we discuss with special guest Bill Risser, all the technology, tools, and platforms out there are simply nothing more than tools to create more relationships! You can't talk about real estate industry legends without Bill Risser in the conversation. This guy has not only been working in the industry for over 20 years, but he's interviewed over 200 of the real estate industry's top leaders. His podcast, The Real Estate Sessions, recently won the Inman Innovator of the Year Award at Inman Connect in Las Vegas. (He's one of the jerks who beat us LOL).Learn why the renewed focus on relationships over technology is so important, and how you can implement a

Would you ever sue a seller to compel them to accept an offer, simply so that you got paid your commission? This is just one question and situation out of many that we discuss this week with special guest Byron Lazine, co-host of the Real Word Podcast.The real estate industry is changing right under our feet, and countless Silicon Valley tech behemoths have taken aim at disrupting how our industry works. One of the reasons is that they see a broken system, with so much money to be made, and not all consumers being served with a great experience. The negative way that so many consumers view Realtors is a problem. So we discuss whether or not there's ever an acceptable scenario where a listing agent sues a seller to make them accept an offer, so the listing agent gets paid. Byron and I talk at length about Zillow's new Flex Program, and the announcement last week that Amazon has partnered up with real estate brokerage conglomerate Realogy. That's correct; Amazon has officially entered the real es

Fear and scarcity-thinking prevents many real estate agents from ever networking with other fellow agents, especially at a local level. They don't ever connect with other Realtors because they're worried that "their competitors may see what they're doing and copy it." As you'll learn this week, thinking this way is not only outdated and wrong, but it's leaving a ton of money on the table for you and your potential clients. Brody Saunders, the Founder of IdealEstate, joins us to talk about the power of networking, and how a platform called IdealEstate is helping to connect agents from all around the country.Having a large network of other agents is a huge benefit for a buyer or seller. It's also huge for YOU. After I started connected with other real estate agents, in my market and elsewhere, I began getting referrals on a regular basis. Now referrals from other agents makes up around 20% of my closings each year.My hope is that this week's show inspires you to bran

Local events can be powerful for growing your business. However, many Realtors never attempt their own local event because they don’t know where to start, or they have misconceptions about what is required. Usually they think it *must* cost a ton of money, and they let the lack of budget prevent them from getting started. But as you’ll hear from our special guest, Neil Mathweg, a successful local event doesn’t necessarily need all the fancy stuff you think it does. Neil has been doing successful local events for years, and he shares all his secrets with us this week. In some instances, if done a specific way, you can put on a successful local event that costs you nothing! Get ready to take some notes, and then get to work. I’d like to officially invite you to join Neil Mathweg, Jason Frazier, and myself at the 1st annual Agent Rise Summit in Madison, WI on October 24-25, 2019. Click Here to Register ________________________Recommended Links:[VIDEO] Why I Joined eXp RealtyThe Real Estate website that I persona

Ever wonder what it takes to sell 100+ homes year after year? This week’s interview is incredible, with so much gold shared. Our guest this week is Ricky Carruth, the #1 Remax agent in Alabama for 2 straight years, author of two books, and founder of the free Zero to Diamond coaching program. With so many different tools available for real estate agents and loan officers, and so many different voices recommending different strategies, it’s easy to get overwhelmed with too many options and lose focus. If you feel pulled in too many directions, or are struggling to find a business strategy that really fits you, then this week’s conversation will really help you see the value of focus. Ricky gives some fantastic insight and perspective into whether or not we’re in a real estate bubble, and he dives deep on exactly how he has built his business to where he regularly closes 100+ real estate transactions every single year. You’ll learn how his circle prospecting is different than how 99% of other real estate coache

Selling a “luxury home” is the dream for anyone with a real estate license, but there are SO many misconceptions. We grew up watching movies and TV shows with gorgeous, never-ending mansions. We now scroll Instagram oogling over luxury homes. We all do it, whether you’re a real estate agent or not. Just look at the popularity of the Million Dollar Listing tv show. Before that it was MTV Cribs, the Fabulous Life, and Lifestyles of the Rich and Famous. But how about SELLING a luxury home? How does the average Realtor break in to the luxury real estate game? What makes a real estate agent “worthy” of selling Million Dollar homes? Realtors who don’t regularly sell "million dollar listings” have somehow convinced ourselves that we can’t be luxury real estate agents too. “Selling luxury real estate takes a certain kind of person, right?"This week we’re joined by THE Luxury Listing Specialist himself, Michael Lafido. Michael is the founder and creator of the Luxury Listing Specialist certification and podc

It all started with writing one article and getting it published in Inman News, a major real estate industry media outlet. But even before that, I was inspired to write the article after a random video I saw on Facebook by some dude named Gary Vee, who I had not heard of at the time.When we look back at our life and career, it’s amazing to see how one seemingly insignificant event or meeting led to a completely different path. But when you’re living it, making one decision after another, we don’t see how significant one choice could be until later on when we reflect. One thin thread connects everything to create who we are today, and and how we got here. But remove one of those small events or decisions, and your life would be completely different. This week, I’m going way back to when I stepped outside my own real estate career, selling homes in Salt Lake City, and first started connecting with and helping other real estate agents from around the world. Since then, some 4 years later, my life and career is c

When you get business organically from Google, life is good! Take it from someone who built their local real estate business on Google, nothing beats an organic (aka FREE!) lead who found you on Google! Obviously everyone wants to be found on Google whenever someone searches for a local real estate agent, but we can’t all be winners, now can we!? You can launch a website, blog your ass off for months, become a pro at SEO and paid traffic strategies (like Facebook Ads), which definitely pays off big after a period of time. OR… you can be found by accumulating a bunch of great Google reviews and “citations”. If you have one of the best “Google My Business” profiles in your local market, people will find your profile and reach out to hire you! But how do you do that?In order to have a dominant local presence on Google, you need to follow a specific roadmap and develop a system. Every real estate agent should be asking their clients and referral partners for reviews, but a very very small few have a *system* to p

You may have heard that in order to be successful in business, in real estate or elsewhere, you should find what you love doing or talking about, and build a business around it. It makes sense, you’ll stick with it long enough to win if you love doing it. But HOW do you do that exactly, especially if you’re a real estate agent? How can you sell more homes by focusing on what you love doing or talking about? This week we talk to Sean Mitchell aka the Tesla Realtor, a real estate agent in Denver who is doing just that, and turning their love for Tesla and electric vehicles into closed real estate transactions. As a relatively new real estate agent, Sean has successfully leveraged his Tesla hobby, and the network of people he’s met through that, into a database of like-minded people who then reach out for help buying or selling homes. Sean is quickly becoming known as the Tesla Realtor both in Denver, and online. In Denver, Sean is the President of the Denver Tesla Club and has grown the membership from 75 to ne

Know anyone who simply goes Live on Facebook way too much, and talks for too long? Have you ever turned off Facebook notifications from a friend of yours after they did a Facebook Live video? Have you ever tuned someone out because their FB Live’s are just plain boring? Or on the flip side, maybe you religiously tune in to your favorite weekly Facebook Live “show” because it’s always entertaining or educational in some way? Real estate agents are using Facebook Live wrong, and right, every single day. Facebook Live is a popular tool that many real estate agents use to get in front of their networks and hopefully, get their attention. We’ve seen it used from everything from promoting an open house to giving a tour of the new restaurant that just opened in town. But since it’s a tool, the way it’s used varies greatly depending on WHO is using it. There are good, better, and best ways to use Facebook Live. But what is the best way to use Facebook Live?This week, Facebook Live expert Trish Leto, founder of 5 Minu

You may disagree with this but the way I see it, we’re doing ourselves a huge disservice by telling people that we are “real estate agents.” See here’s the thing; Realtors don’t have the best public perception. The average person questions whether or not they even need us. They’re irritated and annoyed by real estate agents because they’ve been harassed, spammed, and bothered by some of our overzealous, needy colleagues. Go ahead and Google “Why do Realtors…” and then read the auto-complete suggestions that Google fills in. As you’ll hear in this week’s show, these most commonly searched for terms do not bode well for us real estate agents. If the public doesn’t think highly of us, thinks we’re not even needed, and has an incomplete or inaccurate perception of what we do (or don’t do)… then why do we want to tell people that we’re just like the rest of them? When you run into an old high school friend, or meet someone new at the dog park, eventually you’ll get asked what you do for a living. When you say “Ohh

Even though Realtors help buyers and sellers navigate the biggest financial transactions of their lives, the vast majority of Realtors still live commission check to commission check themselves. Despite the possibility of such large paydays, most Realtors still fully rely on closing the next deal in order to make a living. Even the most successful real estate agents, those with a nice buffer of cash in the bank, still have a huge vulnerability… if they ever stop showing homes and taking listings, their income disappears. To be fair, this is not just an issue for us Realtors, but for all people in all industries. We as a society are terrible with money; more specifically, making certain decisions and putting systems in place now to ensure that we’re moving towards financial freedom. We think it's so much easier to just plan on that paycheck coming in, rather than laying the groundwork for multiple streams of income that do not rely on our own personal activities to generate income. This week, we’ll talk a

This week, we're talking to the marketing mastermind behind the latest viral real estate video, "Old Town Realtor," Bob Tompkins in Greenville, SC. To learn how to create impactful video content that ultimately leads to sales, DO NOT miss this interview with the star of "Old Town Realtor" Bob Tompkins to learn about bringing your personal branding vision to life.By now you know that personal branding and sharing our passions and things we love with the world is what really attracts the *right* people within our spheres. Our authenticity is what attracts them to us and what ultimately keeps our names top of mind. Bob Tompkins, creator and star of the viral parody "Old Town Realtor" which spoofs the popular Lil Nas X "Old Town Road" remix, has found that the fun, personal content about his passions, have stretched his business further than he ever imagined. I wanted to learn more about Bob's creative process and what inspired him to create "Old Town Realtor

Ideas are good, plans are better but execution is what differentiates Realtors. The most successful real estate agents identify likeminded mortgage partners and invest time and energy into building those relationships. When speaking to Phil Treadwell, Host of Mortgage Marketing Expert Podcast and VP/Area Manager of Highlands Residential Mortgage about what he thinks is the biggest mistake mortgage lenders see real estate agents making, his answer was simple; not taking the time to foster quality relationships. Having a first-class team (agent, lender, title, etc) can lead not only to your clients success but a mutually gratifying experience for all. Understanding how to add value to your clients experience begins with a great introduction to your team, which Phil covers perfectly in the podcast, and identifies how their service experience will depend on having a team who knows how to work cohesively and has a track record of getting the job done well. One huge misconception in building great partner relations

I bet you've never thought of this before! This week I learned a very clever new strategy and use for Facebook Ads. It's awesome! When you think about Facebook Ads, most of us immediately think that getting leads is their primary value. Rightfully so, Facebook Ads are a fantastic way to produce real estate leads. But what gets lost in the conversation is what else they can do. When you boil it down, the Facebook Ads platform is a tool for putting a chosen message in front of a select group of people most likely to be interested in the message they're being shown. With that in mind, there are so many other AMAZING uses for running a Facebook Ad campaign aside from just generating leads.  On this episode we decided to interview two of YOU guys, our Massive Agent Podcast listeners. We spoke to two real estate agents with very different perspectives in the real estate business, and who are using Facebook Ads in very different ways. So you'll hear from Dan Parker, a Realtor w/ eXp Realty in San

There's really only one variable between where you're at right now, and massive success in real estate. One variable differentiates the top 1% of real estate agents and loan officers who sell 100's of homes each year, and those who struggle paycheck to paycheck. That one variable is everything. The good news is that once you're aware of it and embrace the truth of it, you can change your real estate business forever. This week you'll learn exactly what you need to do to finally implement the business plan that you have wanted to do, but haven't. Once you hear this perspective on what is holding you back from massive real estate success, I hope that you feel empowered enough to get to work and make it happen. When you "zoom out" and think about it, you're completely in the drivers seat in your career and in your life. YOU have full control over any success or failure you may have. No other person, company, brand, or technology can dictate your future the way that YO