Massive Agent Podcast

MAP 076: Is it time we stop calling ourselves "real estate agents"?

Informações:

Synopsis

You may disagree with this but the way I see it, we’re doing ourselves a huge disservice by telling people that we are “real estate agents.” See here’s the thing; Realtors don’t have the best public perception. The average person questions whether or not they even need us. They’re irritated and annoyed by real estate agents because they’ve been harassed, spammed, and bothered by some of our overzealous, needy colleagues. Go ahead and Google “Why do Realtors…” and then read the auto-complete suggestions that Google fills in. As you’ll hear in this week’s show, these most commonly searched for terms do not bode well for us real estate agents. If the public doesn’t think highly of us, thinks we’re not even needed, and has an incomplete or inaccurate perception of what we do (or don’t do)… then why do we want to tell people that we’re just like the rest of them? When you run into an old high school friend, or meet someone new at the dog park, eventually you’ll get asked what you do for a living. When you say “Ohh