Massive Agent Podcast

Success leaves clues. Those who have reached high levels of success did so by following certain paths and doing specific things. Our guest this week, Krista Mashore, is no different. Krista has now sold over 2,000 homes in her 18+ year career by being different, doing things in a unique way, and doing them over and over. How amazing is that! She has averaged more than 100 homes sold per year of her real estate career.We're lucky enough to hear Krista share what those unique, different things were so that we too can follow the same path she did. Being a successful Real Estate Agent is not rocket science. It's quite simple, but far from easy. I'd go as far as to say being a Realtor is extremely difficult. But if you'll focus on building the skills required to be an excellent marketer, you'll be able to stand out above the other real estate agents in your market, and be seen doing it. Krista and I also talked at length about the importance of finding a legit mentor, or hiring a coach to

Should real estate agents be using TikTok? Gary Vee sure thinks so. And apparently, thousands of agents do too. Unless you've been living under a rock for the last 6 months, you've no doubt seen TikTok being talked about everywhere, and seen the short, creative videos shared pretty much everywhere. Spend a few minutes following real estate related hashtags on TikTok and you'll see that real estate agents everywhere are jumping onto the platform in an attempt to grow their brand. As they should! However...Real talk. Many of them are damaging their brands by acting like complete jackasses and clowns. Or equally as bad, they post the exact same boring shit on TikTok that they do on all the other platforms. Seriously, they just post the same lame listing walkthrough video on TikTok that they did on Facebook, Instagram, and YouTube... and then they wonder why "TikTok doesn't work" for them.Luckily, this week we're talking with someone who TikTok absolutely does "work" f

We know Tarek El Moussa from his hit TV show on HGTV called Flip or Flop. But what most people don't know is that he started out in real estate as a Real Estate Agent. At the time, being on TV or having his own hit show never crossed his mind. But through the natural course of growing his real estate business as a Realtor, he found himself pitching the concept for Flip or Flop to HGTV. What's crazy, as you'll hear in the interview, is that at the time he pitched the Flip or Flop concept, he had never even flipped a single home. It's an incredible story of taking massive action, and then figuring it out along the way. If you're familiar with Tarek El Moussa or the amazing brand and businesses he's built since, you can see what an inspirational story it is. This week on the Massive Agent Podcast, we're telling that story. The amazing story of how Tarek El Moussa used his limited success as a real estate agent, built upon it, and leveraged it to capitalize on much bigger opport

To be successful in the modern economy, Realtors need to be seen, found, and known online. If they don't have an impressive, extensive online presence, then they simply do not exist in the eyes of the consumer (because they literally don't know they exist!) One of the best, most effective ways for real estate agents to be found online and known locally is to start a podcast. Realtors can become a full-on local celebrity simply by starting their own local podcast, covering interesting, desirable topics, and doing it consistently.This week we're joined by Gayle Weiswasser, host of Homesnap's The Snapshot podcast. She's done over 120 podcast interviews with the best and brightest minds in the real estate industry, and she shares some of her biggest takeaways from them all. Gayle and I talk about some real estate podcasting best practices and tips for picking great guests, topics, and how to make sure the show titles are attractive enough to get clicked on.Podcasting has too many benefits

As we start this new year and a whole new decade, it's time to get serious. Serious about what you focus your time on these first few months of the year, and which skills you need to develop. Realtors and Loan Officers should absolutely master these 5 things to ensure that 2020 is actually the best year of their career, not just a claim you make on social media every 12 months.You'll learn why real estate agents need to:Learn what consumers really wantBe visible everywhere Do (more) VideoLearn Facebook AdsDevelop an abundance mindset - don’t care what the market doesThe good news is that you control whether or not you do any of this stuff. It's all on you to "do the things." Those Realtors who do will build a solid foundation to build a successful real estate career on. Those who don't will, well, struggle and be forced to endure the boom and bust cycles that is all too common among real estate agents.  Episode Sponsor: Easy Agent ProClick Here: Real Estate Agent website - $1 Fir

This is the last episode of the Massive Agent Podcast of 2019, and of the whole decade. What better way to end the decade than to point out all the ridiculous shit that real estate agents, mortgage loan officers, and marketers have done over these last 10 years. This week, we're recapping the worst real estate marketing tactics of the decade. The real estate industry, and our society as a whole, has changed dramatically in the last 10 years. I wasn't even a Realtor yet at the beginning of the decade. I wouldn't get my real estate license until Jan 2011.Just a short 10 years ago, social media was nothing like what it is today. Hell, the internet was nothing like what it is today. Social networks have come and gone (Google+, Vero, Beme, MySpace, and Vine to name a few) while others have come to literally dominate the way that humans communicate today. During this time, Realtors have made attempts to get in front of more people so they could ultimately sell more homes. Some of those efforts were s

Do you spend the majority of your time marketing, or branding? There's actually a big difference. They both serve their purpose and have their place in your real estate business strategy, but it's important that you understand that difference. So you're in the right place. This week we're joined by Tyler Jack Harris, one of the most prolific content creators on social media today. We also talk about creating systems for cranking out great content for social media. Specifically, how real estate agents can hire a videographer for less than you may think it would cost. Tyler Jack Harris is an Agent 2021 speaker, and is known for selling over 8,000 life insurance policies in just 3 1/2 years. He has over 142,000+ Facebook followers and 48,000+ Instagram followers.After hearing this interview, you'll see why so many follow Tyler for his wisdom, guidance, and perspective. He's an example of someone who built a content marketing machine, and what kind of benefits come from doing so much

When you give a gift to a client, are you making them feel special? Does the gift make them feel like you truly wanted to do something nice for THEM? Or does your choice of gift make it all about you? If it's the latter, you may actually be damaging your relationship with them. It's important that real estate agents really think this through before giving any more gifts to clients this holiday season, or any other time for that matter. Want to know some of the best and worst business-related gifts I've ever given or received? Starting there may help give you some guidance on how to choose your gifts wisely so that they make the receiver happy and genuinely grateful. This week, we're joined by Phil Treadwell, host of the Mortgage Marketing Expert podcast and a bio longer than Moby Dick. Phil is a close friend and business partner, and one of the most respected professionals in the industry. He brings a wealth of knowledge, and we have a great conversation about some of the best, and worst,

Wait, you can't let another competitor see what you're up to, right!? What if they "steal your idea"? What if they post the same thing you do, and they end up getting a client who would have been your client? Absurdity. Absolutely wrong. This way of thinking os so backwards, but it's also very common amongst Realtors. Hell, I thought this way for years before I learned the way the world actually works :)This week, I explain why I believe all Realtors should be connecting with other local real estate agent "competitors" on social media, and how doing so will absolutely lead to a growing real estate business and more closed deals. This will require a mindset shift, and thats exactly what I aim to do with this episode. Episode Sponsor: Easy Agent ProClick Here to Get MY Website w/ 1 Month Free + Free CRM NEW! The Industry Syndicate mobile app! iPhone: http://bit.ly/SyndicateApple Android: http://bit.ly/SyndicateGoogle __________________________________Recommended Links:Wise Age

Happy Thanksgiving! Let's be honest. Real estate agents are spoiled. We have things so good, it's easy to take certain things for granted... like the internet! But when you take things for granted, often times we can slip into negativity or pessimism. Not on my watch!This week, for our Thanksgiving Edition we're focusing on all the awesome things we have to be grateful for as Realtors. We truly have one of the best jobs out there, but if the negativity and pessimism of our fellow agents on social media is indication, we need a good reminder of all that we should be grateful for. I put together a list of 10 things that Realtors should be grateful for, but by no means does it include everything. Hopefully this episode helps you gain a new or refreshed perspective on just how spoiled we are as real estate agents. Here's a starter list of what Realtors should be grateful for this Thanksgiving...Flexibility of scheduleThe InternetWE control our success and failure Endless technology tools Unlim

We did it. 100 episodes. It's crazy to think that we've been putting out a new podcast for you every single week for nearly two full years. Time flies when you're having fun! To celebrate this milestone, I decided to open it up to you and answer your questions with as much context as possible. I think you'll be pleased with the result. This special episode answers questions submitted by you, the listener, which covers very wide ranging topics. Any Realtor or Loan Officer, at any stage in their career, will learn something new or get some value from this week's show."To you, yes YOU, reading this right now. THANK YOU for listening to the show. Thank you for telling a friend, partner, or colleague about it. Thank you for giving me the fuel to keep going for 100 straight weeks. Thank you for your support." - Dustin BrohmEpisode Sponsor: Easy Agent ProClick Here to Get MY Website w/ 1 Month Free + Free CRM NEW! The Industry Syndicate mobile app! iPhone: http://bit.ly/SyndicateAp

I've said it before, and I'll say it again... You need to start a podcast! Not only are they fairly easy to do, the potential is amazing. The power of podcasting, especially at a local level, is staggering. In less than 9 months, one real estate agent's podcast has generated over 63 referrals to other agents! His podcast has now become a go-to resource for consumers to learn about the home buying process in a zero-pressure, on-demand way.This week, David Sidoni, the #HowToBuyAHomeGuy joins the Massive Agent Podcast to share how he has leveraged his consumer-facing podcast to generate a crap load of referrals, and boost his credibility and stature in the eyes of the consumer. But we also talk about HOW to start a real estate podcast. We talk aboutWhat kind of microphone do you need?What is a podcast host? Which one should you use?What do you do with the audio once it's recorded?How do you promote your podcast to grow your audience?What resources are available to edit and produce the podcast

There are so many misconceptions among real estate agents about VA loans. Realtors, for the most part, lack the facts on how VA loans work, and far too often look down on buyers using VA loans because of these misconceptions. Our military veterans are being mistreated on the mortgage side, and then again when they start making offers to purchase homes.The purpose of this episode is twofold: 1) Educate Realtors about the ways that our veterans are being mistreated, overcharged, and discriminated against in the real estate and mortgage industry and 2) teach you how you can actually sell a bunch more homes each year by focusing more on serving our veterans. This week, Chris Griffith, prominent mortgage broker and founder of Vetted VA, joins us to shine some light on why real estate agents have it all wrong about VA loans, and how veterans are actually being screwed by supposed "veteran-friendly" lenders. Every real estate agent within the sound of my voice should hear this episode, and share it with ev

This week you'll learn why it's never a good idea to use the Boost Post button on Facebook. I'll walk you through the importance of choosing the correct Objective right from the start of a campaign, and the best way to accomplish your goals via Facebook ads.Think of Boost Post more like a Donate button, where you're basically just donating your money to Facebook. If you want to advertise on Facebook, and actually get results, then you need to do it a different way. But it starts with understanding how the Boost Post button works.Not sure about you, but I'm guilty of using the little blue Boost Post button. We all are at some point. We heard that Facebook ads are great for real estate agents, and that all it took was running one Facebook Ad and you'll get 27 real estate leads by tonight, and close half of them by next week. Yes? LOL Facebook Ads work great... IF you do them right. That means using the Ads manager and intentionally creating ads that do exactly what you want them to

We spend so much time talking about real estate marketing tactics so that we can get the attention of the consumer. Without their attention, nothing else matters. We need to get their attention so they can listen to what we're saying or watch what we want to show them. Marketing for attention is critical, but it's not the whole story.Once Realtors have their attention, they need to KEEP it. The way we do that is by having substance. Showing and demonstrating that we really are the expert or resource that we claim to be. Do we REALLY know what we're talking about as Realtors? Are we skilled at our profession.Having the best marketing campaign or ad doesn't mean much if we get a ton of people to stop their scrolling and listen to us, only to decide that we are shallow. That we don't have a whole lot of expertise or experience doing what we're talking about. Do you claim to be a real estate agent who is an expert on your town? Great. But can you back that up? Are you truly an expert

Time for some clarity. We talk quite a bit about "being consistent." You hear it from me, often, right here on this show. "Be consistent! The magic is in the consistency!" While that is 1000% true, many of you are probably wondering exactly what you should be doing consistently. Naturally, you need to be doing the right things consistently. This week, we're joined by David Greenspan, host of the Mindshare Podcast, keynote speaker, and brilliant real estate marketer. He also happens to be Canadian! David not only has perspective of what is working north of the border, but down here in the States as well. So when David and I start chatting about what it means to be consistent and what Realtors and Mortgage Loan Officers need to be doing consistently, the conversations gets pretty good, pretty fast. *Member of the Industry Syndicate: Real Estate's Media NetworkNEW! Download the Industry Syndicate app now! iPhone: http://bit.ly/SyndicateApple Android: http://bit.ly/SyndicateGoogle __

At some point, Realtors at all levels will need to get someone else to help them with the workload. If you want to grow your business past a certain level, you must get help. But how? How do you find the right people? How do you know how to compensate them? How do you train that first partner or employee? Wouldn't it be awesome to have access to one of the best consultants and recruiters in the real estate industry? Someone willing to share their knowledge and expertise on hiring specifically for real estate businesses? Damn that would be cool.Well, you're in luck. This week, Lee Adkins, the Head of Growth for Amplified Solutions, joins the show to share how to make your first hires. Whether that's a buyers agent, an assistant, a virtual assistant, or a videographer, you really need to know a few things to increase the chance that you hire the right person. Lee shares with us what those things are. Click Here to get Lee's real estate hiring tips*Member of the Industry Syndicate: Real Estat

If you say the wrong things, or say them the wrong way, you'll never attract as many buyers and sellers as you should be. On this week's episode, you'll learn what to never say in your marketing to potential clients. Potential clients are judging us, in every way possible. As they should! They're always sizing us up to find out if they want to hire us as their real estate agent. Do we know what we're doing? Are we good at what we do? Will we be tolerable to spend the next month or more with? Can they trust us? But if we want to be credible and trustworthy in the eyes of a potential client, then some things just cannot be said. This includes every single time they see a Realtor's posts, advertisements, emails, etc. Getting the messaging right, and keeping your credibility is key for any Realtor looking to build a long lasting local brand that consumers can trust.*Member of the Industry Syndicate: Real Estate's Media NetworkRead the full show notes HERE________________________

Instagram Stories and Facebook Stories may just be the perfect medium for building your real estate business and making personal connections with potential clients. PLUS... I'm doing something really exciting and special at the end of the show, so stay tuned throughout.This week you'll learn how Realtors and real estate brokers can and should be using Instagram Stories to get more clients. You'll hear which apps I love using to create better Instagram Stories and which apps I use for creating graphics and editing photos. But you'll also learn WHY Instagram Stories are such a gold mine for Realtors. You'll hear specifically why I think Instagram Stories are the perfect medium to foster relationships with potential clients. Short of meeting people face to face, there is nothing more powerful for making personal connections with clients. In fact, I think Instagram Stories are even better than face to face, because you can have hundreds of people making deep, meaningful personal connectio

Realtors are like general contractors. We oversee the entire real estate transaction on behalf of our clients. Part of that is choosing the other players in the transaction, like our "subcontractors". We have a say in the mortgage lender that our client chooses, and tey rely on us to recommend a title company or closing attorney to handle the paperwork, record the sale, and distribute the $ where it needs to go.Our role in the real estate transaction is crucial, and the partners that we bring into the transaction can make or break the whole thing. Anyone who doesn't think the title company matters very much is just flat wrong. This week, Jeff Fargo from North American Title joins us to talk about why the choice of title company matters so much, as well as what kind if disruption the title industry is facing at the moment. Jeff Fargo is one of the title industry's brightest minds and he's had a very high level view of whats going on. Every real estate agent needs to hear this show, and