Massive Agent Podcast

  • Author: Vários
  • Narrator: Vários
  • Publisher: Podcast
  • Duration: 268:32:09
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Synopsis

The Massive Agent Podcast for real estate agents and mortgage loan officers, hosted by Dustin Brohm, is a real estate marketing podcast. Realtors and Mortgage Lenders get actionable lead generation tips and strategies to bring in more leads and sell more homes. Real estate agents and loan officers will learn everything they need on Facebook Ads, Instagram Stories, Snapchat, Sphere of Influence (SOI), Zillow and Realtor.com leads, blogging, client appreciation ideas, podcasting, Alexa flash briefings, video marketing, 360º video, virtual open houses, Facebook Live, YouTube video, direct mail, personal branding, door knocking, hosting your own show, cold calling, and creating a media company that happens to sell real estate.This is a real estate marketing podcast, with the primary goal of helping you take YOUR real estate business and real estate marketing systems to the next level. Here you'll get equal parts ideas and real world execution. As a prominent personality in the real estate marketing space, Dustin Brohm is able to distill these ideas, tips, and strategies down so they can be grasped by real estate pros of all experience levels. As you'll hear Dustin say often, "if he can do it, YOU can do it!". Massive Agent is a real estate education brand created by Dustin Brohm to effectively help real estate professionals to see success in their businesses. Massive Agent offers Facebook Ads coaching, general coaching for Realtors, and coming soon, online courses on mastering Facebook Ads and other marketing strategies.Dustin Brohm is a Realtor in Salt Lake City, Utah and the Founder of Search Salt Lake, his own real estate media company brand and team. Dustin has spoken at Gary Vee's Agent 2021 event. He's an Inman speaker and contributor, a blogger, speaker, host of a local show called Salt Lake Insider, and a non-real estate media company by the same name, SaltLakeInsider.com. His work has been published on prominent real estate sites like the Zillow blog, HousingWire, RISMedia, HomeLight, Realtor.org, Inman, RESAAS, Adwerx, Zurple, and more.

Episodes

  • Becoming the #1 Real Estate Agent in the WORLD w/ Jeff Cohn

    18/06/2020 Duration: 56min

    Imagine being the #1 real estate agent in the entire world. Crazy right? Well our guest this week literally is. Jeff Cohn and his real estate team in Omaha, NE were the #1 real estate team in the world at Berkshire Hathaway HomeServices in 2018, and still Top 3. Jeff believes that damn near any one of us Realtors can do what he did, as long as they follow the same path. Now Jeff spends a chunk of his time advising agents on how they can "quit real estate" and stop selling homes (personally). Crazy, right!?But the part thats really crazy is that Jeff lays out how he did it. From day one, to selling around 50 homes his very first year to growing exponentially and eventually being ranked the #1 real estate team in the world for Berkshire Hathaway Home Services, Jeff describes the blueprint that any one of us can follow. Please take notes in this episode, because Jeff Cohn brought some serious energy, and some simple calculations that can make or break success or failure in the business. He explains how

  • Networking, the Right Way

    11/06/2020 Duration: 34min

    When most real estate agents think of "networking" they think of a bunch of professionals in a room together, with a stack of business cards, intent on nothing more than just telling everyone else what they do for work. Realtors take it a step further and they try to make sure every stranger they come across knows that they're an agent. But do those Realtors make an effort to learn about the other person? Of course not.If that's how you've been using social media to network, you're doing it all wrong, and it's no wonder you've had crappy results thus far. However, when done correctly over time, social media can be the most powerful networking tool there is. This week, you'll learn about the correct way to network, and how to use social media to get there. **********************Looking for the best real estate and mortgage podcasts?Find them all on the Industry Syndicate mobile app! iPhone: http://bit.ly/SyndicateAppleAndroid: http://bit.ly/SyndicateGoogle__________

  • Why Being Human In Your Marketing Is More Important Than Ever

    04/06/2020 Duration: 36min

    Today, I'm going on the record so that one day, my kids and my grandkids will know where I stood, right now. Today I'm sharing my thoughts and perspective on the murder of George Floyd, the protests, the riots and destruction, and why I believe that America will be stronger and better at the other end of all of this. America is going through some very difficult times right now, and rightfully so. We have problems that really need to be addressed, right now. This week's podcast is definitely a little different. But we'll also talk about how and why Realtors should be more human and more authentic in their marketing. Thank you for listening.**********************Looking for the best real estate and mortgage podcasts?Find them all on the Industry Syndicate mobile app! iPhone: http://bit.ly/SyndicateAppleAndroid: http://bit.ly/SyndicateGoogle__________________________________Products or services mentioned:Wise Agent: The real estate CRM I use - 14 Day Free Trial PLUS copy my drip campaignsMass

  • Is Social Media Actually Hurting Your Real Estate Business?

    28/05/2020 Duration: 30min

    Realtors should ask themselves one question, and then answer it honestly... are you using social media in a way that's helping your business, or hurting it?As you'll hear this week, far too many Realtors are using social media in a way that's hurting their credibility as a professional and a marketer. **********************Looking for the best real estate and mortgage podcasts?Find them all on the Industry Syndicate mobile app! iPhone: http://bit.ly/SyndicateAppleAndroid: http://bit.ly/SyndicateGoogle__________________________________Products or services mentioned:Wise Agent: The real estate CRM I use - 14 Day Free Trial PLUS copy my drip campaignsMassive Agent Society: Our "One Agent Per Market" Real Estate Lead Gen Coaching Program and online course - Claim Your Market NowBuzzsprout: Affordable, simple to use podcast hosting for real estate agents - New users get a $20 Amazon Gift CardFollow us on Instagram*The Massive Agent Podcast is an Industry Syndicate production***************

  • Battling Stress, Anxiety and Burnout as a Real Estate Agent

    21/05/2020 Duration: 29min

    Stress is a killer, and as Realtors and entrepreneurs, many of us don't do anything to prevent stress and anxiety. We just keep pushing and pushing, working harder and harder, until one day, the stress boils over. I'm one of those people.This week's podcast is the story of what happened to me last week, and what I learned from it. As I was just powerfully reminded, properly dealing with stress is extremely important. Especially right now as we're still battling the added stress of a global pandemic and the effects on us, our family, and our real estate businesses. My hope is that by hearing my story, the very real danger of stress anxiety, and burnout will become top of mind for you. I hope that you'll take some of the steps that I have to mitigate the dramatic increase in stress, so that you can be healthy enough to level up your real estate business. **********************I'm currently seeking team leaders in most markets for my eXp Realty team. I'll be picking market lead

  • From Teacher of the Year to Top Producer w/ Liz Vaynerchuk Novello

    14/05/2020 Duration: 01h02min

    Regardless who you are, who you know, or who your family is... if you don't put in the work, consistently doing the right things, you don't really stand a chance of being a successful Realtor long term. Liz Vaynerchuck Novello, an agent w/ Sotheby's in New Jersey learned this lesson firsthand after becoming a Realtor in early 2018. We all overestimate how fast we'll become successful as Realtors. I sure as hell did. But as you'll hear today, even Liz Novello, Gary Vaynerchuk's younger sister, had a slow start as an agent. In her first year, she only sold one home. As she admits, with the high-level access and credibility that she started with, she thought she'd start out faster. The reasons why she started slower than anticipated are a great lesson and reminder to the rest of us real estate agents. Liz tells the story of how she went from being a school teacher, even earning Teacher of the Year at one point, to meeting Tom Ferry at Agent 2021 just hours after getting her rea

  • The Facebook Ad Generating 1,000 Real Estate Leads Each Month w/ Justin Robins

    07/05/2020 Duration: 53min

    Imagine running the exact same Facebook Ad continuously for YEARS, and getting 1,000 real estate leads every single month from it. Sounds impossible?Justin Robins, a top-producing Realtor in Ogden, Utah, would have to disagree. He's been running the exact same ads, every day, for years. In fact, he's been so consistent with his ads that some of them have over 10,000 comments and reactions on them. In this episode, Justin shares his whole ad strategy. He describes exactly how the ads work, what they offer, and how he converts them into clients through his follow up system. You'll also learn some lead gen concepts that will help all your future real estate ads perform much better. **********************I'm currently seeking team leaders in every market for my eXp Realty team. I'll be picking market leaders soon, so if you'd like to be our team leader in your market, shoot me a DM asap.Watch: eXp Realty Explained**********************Looking for the best real estate and mortgage pod

  • How to Earn a $273,000 Referral Check w/ Mark Jensen

    30/04/2020 Duration: 01h13min

    Want to know what to keep an eye out for so you can potentially earn yourself a six figure referral fee? Yeah, me too! Well you'll love this week's podcast.The vast majority of real estate agents are laser focused on selling homes and condos. Which is good! Realtors should be focused and tunnel vision on the job of helping real estate buyers and sellers. But sometimes being too tunnel visioned can cost you. Sometimes that tunnel vision is keeping you from seeing huge opportunities right under your nose. Opportunities to better serve your clients and contacts that can actually lead to a HUGE payday.One agent in Utah spotted one such opportunity, and it led to a $273,000 referral check. This week we're talking to Mark Jensen with Colliers International, the commercial real estate broker who paid out the $273,000 referral fee to a residential Realtor. You'll hear the story of how simply staying in touch with clients helped this agent learn about the passing of a family patriarch in which a la

  • 122: How One Agent Sold 40 Homes in Their First Year as a Realtor w/ Matthew Kane

    23/04/2020 Duration: 51min

    Being a Realtor is hard. Real estate agents are in one of the most competitive professions there is. In my first year as a Realtor, I sold like 4 or 5 homes. My second year, 7 or 8. This business took me many years to get a handle on and to learn how to attract clients. Then there's Matthew Kane in Wilmington, NC. In his very first year as a Realtor, he sold 40 homes all by himself, without so much as a Transaction Coordinator. Matthew just got it, and he figured out a system that worked for him. This week, Matthew Kane shares exactly how he's been able to sell so many homes as a brand new agent including...How he leverages online reviewsWhere he gets reviews on and which platforms are most beneficialThe real estate website he usesHow he uses it to generate real estate leadsWhich real estate CRM he uses, and how that CRM automatically texts back and forth with new leadsThe 3 or 4 lead sources he focuses onSuccess leaves clues. For anyone aspiring to have success as a real estate agent, one simply ne

  • 121: Why Right Now is Actually the Best Time to Be A Realtor

    16/04/2020 Duration: 26min

    On Tuesday, I had the incredible honor of asking a question of John C Maxwell. Yes, THAT John C Maxwell. one of the most well known, most respected speakers, authors, and leaders in the world. His books have sold millions of copies. And little old me was able to ask him one question. Just one. So what did I ask him?I asked John C Maxwell what advice he would give to a new real estate agent who is just starting out in the industry today, just as our economy and our industry was flipped upside down, or to a real estate agent who was just starting to gain some traction and having some success. I asked him what he'd say to a real estate agent who was thinking about quitting the business.John Maxwell's answer was fairly short and to the point, but incredibly impactful and profound. In this episode, you'll hear why John C Maxwell says that right now, in the middle of this pandemic, is not a bad time to become a real estate agent, but rather it's a great time. You'll hear why he believes tha

  • 120: Did Coronavirus Really Kill the Real Estate Market?

    09/04/2020 Duration: 33min

    I'm exhausted. I've been busier and working harder these last few weeks than I have in a long time. The vast majority of it is really good, really exciting, and profitable. But at the same time, there are countless real estate agents who are feeling the opposite and are considering leaving the real estate industry. We tell ourselves a lot of stories, for better or worse. One story that a staggering number of Realtors are telling themselves right now is that real estate is dead, agents can't work, and no deals are happening. Is that accurate? Did COVID-19 really just kill the real estate market?I think you know the answer. Or rather, I think you know that you know the answer, but things like fear, stress, and uncertainty get in the way of clear thinking. This week, we'll talk about whether or not these stories are even true, and how as real estate agents, we can chose to tell ourselves much more empowering stories instead.You'll hear what is keeping me so busy, what I am spending 70% o

  • 119: The COVID-19 Business Survival Guide for Real Estate Agents

    02/04/2020 Duration: 30min

    This episode is a Realtors business survival guide for COVID-19 and the economic shock happening as a result of it. Every Realtor should be pivoting and making changes, both to their daily actions and to the marketing and messaging that we are putting out into the world. This episode discusses exactly what kind of marketing real estate agents can/should be doing, and how we need to adjust the messaging so that it's not ineffective, insensitive, or flat out offensive. You'll hear specifically what Realtors should be doing at a neighborhood level to be leaders in the community and to have the biggest positive impact. You'll also hear how helping people now, when they need it the most, will absolutely lead to a thriving real estate business as we come out the other end of this coronavirus pandemic crisis and economic shift. These extraordinary times call for extraordinary action. As Real Estate agents, we cannot just continue on with business as usual, because nothing about right now is usual. We

  • 118: How to Survive a Market Crash w/ 40 Year Real Estate Vet David Fanale

    26/03/2020 Duration: 01h07min

    The current CoronaCrash that our stock market and overall economy is in the midst of is no joke. This damn virus, and the quarantines/shutdowns as a result, are already doing major damage. We don't yet know the extent that the housing market will be affected.One thing is certain, real estate agents are scared, nervous, worried, and stressed. The uncertainty we're dealing with right now is causing many agents to take their foot off the gas, even questioning whether or not they'll even stay in the business. What Realtors need is a roadmap on how to navigate an abrupt market shift, and some perspective on what the landscape will look like moving forward. This week, we talked to David Fanale, an industry leading real estate agent with over 40 years of experience. He's seen every tough market, downturn, crash and recession over the last 4 decades. David has successful survived and thrived through the ultra high interest rates of the Jimmy Carter era, the 1987 market crash, the dotcom bust, 9/11

  • 117: Why Some Big Real Estate Teams Switch Brokerages w/ Travis & Neessa Farris

    19/03/2020 Duration: 01h27min

    When a single agent packs up and switches to a new brokerage, there's not much disruption to their daily routine. Sure, you update your website, social media profiles, and email signature, and get a few new yard signs, but that's about it. But as you can imagine, a large real estate team has many more moving parts to consider and navigate when changing real estate brokerages. So when a large team switches, there's usually a damn good reason for it. They must feel like the new brokerage will really move the needle for them.This week, we talk to Travis & Neessa Farris, the leaders of the multi-state Farris Team, to hear why they recently decided to move their whole team in Hawaii and Colorado to a completely new brokerage. **********************I'm currently seeking team leaders in every market for my eXp Realty team. I'll be picking team leaders soon, so if you'd like to be my team leader in your market, shoot me a DM asap. Watch: Everything you need to know about joining eXp

  • 116: Do We Finally Have the Technology to Stop Wire Fraud? w/ Chris Sauerzopf

    12/03/2020 Duration: 01h08min

    Real estate industry, we may finally have a solution to end wire fraud. Safewire is a company using proprietary technology at the very beginning if a real estate transaction to completely eliminate any chance of wire fraud. This tech solution already exists, but it needs to be widely adopted by our industry in order to really make a difference. But first off, what is wire fraud, how does it work, and can it really be stopped? As you'll hear from Chris Sauerzopf, the CEO and co-founder of Safewire, wire fraud is a real problem, and yet no one is really talking about it. Sellers are getting their life savings stolen by hackers, and buyers are getting their down payments stolen. Lives are being ruined, and yet, real estate agents don't talk about it much. As if simply putting a wire fraud prevention message in your email signature is all it takes. As Realtors, we have a fundamental responsibility to do everything in our power to make sure that our clients' money is protected! Aside from responsibi

  • 115: How Realtors Can Protect Their Business From the Coronavirus

    05/03/2020 Duration: 36min

    It’s not a question of if the coronavirus will affect Realtors and their businesses, but when, and to what extent. Coronavirus hysteria, or simple interest or concern) is everywhere. You can’t look anywhere online without seeing mention of the coronavirus, and you can’t visit any grocery store without seeing people hoarding bottled water and toilet paper… if they even had any in stock. There are plenty of medical professionals, including the Surgeon General of the United States, who think the hysteria and fear is way overblown at this point, but nonetheless, being prepared is always prudent.This week, we’re talking about the economic effects the coronavirus will likely have on the housing market, and real estate agents’ businesses specifically. More than just talking about it, we’re discussing specific things Realtors can do to prevent taking a big hit to their business, and even some ways to take a big step forward while many of our Realtor competitors are pulling back and spending less on marketing. As we’v

  • 114: I Quit! Why I Decided to End My Alexa Flash Briefing

    27/02/2020 Duration: 32min

    On Tuesday, I released Episode 560 of my "Massive Agent Minute" Alexa Flash Briefing. This was the very last episode. I decided that after 560 daily episodes of the flash briefing, it was time to end the show. This episode is all about the reasons why I ultimately decided to end the show, and hopefully, you'll hear some takeaways that will help you improve the focus in your own life and real estate business. For everyone who ever listened to the Massive Agent Minute flash briefing... Thank you! Sincerely, THANK YOU. Doing a daily show 560 times in a row is not easy. It's actually very hard. It didn't take a ton of time each day, but the 10 min per day that it did take really adds up. I ultimately decided that those 10 minutes, compounded over time, should be spent focusing on making this podcast bigger and better, and devoting more mental energy to the Industry Syndicate, my family, and my other ventures. As you heard in this episode, I feel like we're still early to the Alexa ga

  • 113: How Realtors Can Crush It on YouTube w/ Roger Wakefield

    20/02/2020 Duration: 01h25min

    If you're a Realtor wanting to crush it on YouTube, then you need to learn from a plumber. That's right, a plumber holds the roadmap and blueprint for real estate agents to crush it on YouTube. So this week, we're talking to that plumber.Roger Wakefield will say, "I am just a plumber."Simple and matter of fact. But what Roger will also tell you is that he is JUST a plumber that is crushing it on social media, specifically on YouTube.Roger has an awesome story about the first Social Media Marketing World conference that he attended in San Diego. He was the only person in his industry that was in attendance. And we don't mean just Plumbers, we also mean HVAC, electricians etc.  His reaction? Excitement! There was no one there like him and there is no one out there doing what he is doing, to the level he is doing it. Roger went home from that conference and changed his entire marketing strategy to videos on YouTube and within a year had thousands of subscribers. He became the DISRUP

  • 112: How One Real Estate Agent Did Over $2 Billion in Sales in Less than a Decade w/ Dan Lesniak

    13/02/2020 Duration: 01h20min

    How many Realtors can say that they sold $22 million of real estate in their very first year? I mean, *honestly* say. Not many! But our guest this week can. He can also say that he's sold over $2 BILLION in his 9 year career. So because he can say these things, we're having him on the Massive Agent Podcast to find out how the hell he did it!Dan Lesniak is that agent. You've probably seen him around as Hyperfast Agent, host of the Hyperfast Agent podcast, and best-selling author. He's an agent in the Washington D.C. area who has built a (obviously) high-powered real estate team with his wife, Keri Shull. But whats crazy is that when Dan was just starting out as a real estate agent, he didn't have a real estate coach or mentor to follow. Sure, he read a couple books on how to be a Realtor, but he pretty much figured it out as he went. What you'll likely get the most out of this week, is exactly WHAT he did in his first year, and how that quick success build a solid foundation for t

  • 111: Exactly What You Need to Start Your Own Video Show w/ Ryan Hills

    06/02/2020 Duration: 01h28min

    Many real estate agents have tried their own video show or podcast, but it "didn't work" for them. In the 3 months they released weekly videos, they didn't reach the level of success or grow their audience as big as they expected they would. So naturally, they threw in the towel. Then there's Ryan Hills, host of REsource.TV. He's been consistently doing his show every single week for TEN YEARS. Yeah, a decade. REsource TV has been publishing new episodes consistently for a freakin' decade. Over that time, he's wanted to quit. Many times. Like, MANY times. But he didn't. He just kept going, show after show, improving incrementally each time.Anyone who sees the REsource TV show come across their news feed today can see the incredibly well done, well produced videos that they do. But it took years and years of doing "less than awesome" videos to learn how to make a good one. This week, Ryan Hills is telling the story of what he's learned over these last

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