Synopsis
The Massive Agent Podcast for real estate agents and mortgage loan officers, hosted by Dustin Brohm, is a real estate marketing podcast. Realtors and Mortgage Lenders get actionable lead generation tips and strategies to bring in more leads and sell more homes. Real estate agents and loan officers will learn everything they need on Facebook Ads, Instagram Stories, Snapchat, Sphere of Influence (SOI), Zillow and Realtor.com leads, blogging, client appreciation ideas, podcasting, Alexa flash briefings, video marketing, 360º video, virtual open houses, Facebook Live, YouTube video, direct mail, personal branding, door knocking, hosting your own show, cold calling, and creating a media company that happens to sell real estate.This is a real estate marketing podcast, with the primary goal of helping you take YOUR real estate business and real estate marketing systems to the next level. Here you'll get equal parts ideas and real world execution. As a prominent personality in the real estate marketing space, Dustin Brohm is able to distill these ideas, tips, and strategies down so they can be grasped by real estate pros of all experience levels. As you'll hear Dustin say often, "if he can do it, YOU can do it!". Massive Agent is a real estate education brand created by Dustin Brohm to effectively help real estate professionals to see success in their businesses. Massive Agent offers Facebook Ads coaching, general coaching for Realtors, and coming soon, online courses on mastering Facebook Ads and other marketing strategies.Dustin Brohm is a Realtor in Salt Lake City, Utah and the Founder of Search Salt Lake, his own real estate media company brand and team. Dustin has spoken at Gary Vee's Agent 2021 event. He's an Inman speaker and contributor, a blogger, speaker, host of a local show called Salt Lake Insider, and a non-real estate media company by the same name, SaltLakeInsider.com. His work has been published on prominent real estate sites like the Zillow blog, HousingWire, RISMedia, HomeLight, Realtor.org, Inman, RESAAS, Adwerx, Zurple, and more.
Episodes
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One Common Trait of EVERY Top-Producing Agent
05/02/2026 Duration: 20minSend me a message Are you tired of "grinding" in isolation while other agents seem to have a secret cheat code for success? Most real estate agents are stuck in a state of "entrepreneurial isolation," beating their heads against the wall trying to solve problems that have already been mastered. In this episode, Dustin Brohm pulls back the curtain on the one common trait shared by every single top-producing agent in the industry. Spoiler alert: It’s not a magic script or a massive ad budget... it’s something you can start doing today.Episode Summary:Dustin breaks down why the "lone wolf" mentality is the fastest way to stay broke in real estate. He discusses the power of resourcefulness, the hidden cost of "missed opportunity," and why top agents don't ask if they can afford a solution, but how they can afford it. Whether you're a brand-new agent or a 40-year veteran, this episode is a wake-up call to stop throwing a pity party and start investing in the bluepr
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Where to Find Your Next 100 Closings
29/01/2026 Duration: 20minSend me a message Most agents think their next 100 closings are hiding inside the next shiny lead source. A new ad. A new platform. A new funnel.They’re wrong.In this episode, I break down where your next 100 closings are actually sitting right now and why you’ve probably been looking straight past them. This is one of those perspective shifts that feels obvious once you hear it, but can immediately change how you run your business.If you’ve ever said things like:“These leads are dead”“They never responded”“I need better leads”“My CRM is full of junk”This episode is for you.I walk you through how to reframe “dead leads,” how to reset your expectations around lead timing, and a stupidly simple text message that can revive conversations with people you wrote off months or even years ago.This pod is tactical, actionable, and you can implement it today without spending another dollar on leads.What You’ll Learn In This EpisodeWhy most agents lose deals they already paid forThe difference between a dead lead and a
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What LOSER Sports Fans Can Teach Realtors About Success
22/01/2026 Duration: 21minSend me a message There’s a lesson real estate agents can learn from sports fans that will either set you free… or expose exactly why you keep playing small.Because the reason you are inconsistent on Instagram, terrified to post, and constantly overthinking what to say is not the algorithm.It’s not “the market.”It’s not because you are “not a content person.”It’s because you are worried about criticism from people who are not even in the game.In Episode 422 of the Massive Agent Podcast, I tell a story from one of my kid’s after-school activities that lit me up in the worst way… and then turned into one of the most important mindset flips you can make if you want to build a brand, attract clients, and stop living in fear of what some random troll might say.If you’ve ever hesitated to post because you were worried someone would judge you, laugh at you, or talk trash, this episode is your intervention.Also, yes, I hit you with one of my favorite lines:Dogs don’t bark at parked cars.And once you get what that rea
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3 Ways to CONVERT More Leads into Clients
15/01/2026 Duration: 15minSend me a message So you finally did it. You got a bunch of leads.Now comes the part where most agents quietly fall apart.Because getting leads is not the game. Converting leads into actual clients is the game. And way too many agents overcomplicate this like there’s some magical script hidden in a secret vault that turns strangers into signed agreements.There isn’t.In Episode 421 of the Massive Agent Podcast, I break down lead conversion in a way that’s stupid simple. Not “easy,” but simple. The problem isn’t that your leads are bad. The problem is you either:1. take too long to respond2. stop following up way too soon3. Sound like a robot reading a scriptIn this episode, I give you the 3-part framework to convert more of the leads you already have, without memorizing scripts, without begging people to work with you, and without getting emotionally wrecked when someone doesn’t reply in 48 hours.I also share one of my favorite real-life examples of a lead converting years later (because yes, that happens all
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9 NEW Instagram Hacks for 2026
08/01/2026 Duration: 27minSend me a message This episode of the Massive Agent Podcast breaks down 9 powerful new Instagram growth hacks that feel like a cheat code. If Instagram is part of your marketing and lead Gen strategy for 2026, this is an episode you’ll want to take notes from.These hacks will work for you to get more views, followers, reach, and clients even if you have a small following. ***********************RESOURCES : Free "Clients From Social" Masterclass - Learn the new formula top agents are using on social media to attract 5+ new closings, month after month. REGISTER HERE: https://members.massiveagentsociety.com/free-masterclass-registration?utm_source=podcast_notes Massive Agent Society on Skool - My coaching community giving Realtors the exact blueprint (and handholding) to attract 5+ new clients, every single month. CLICK HERE: https://www.skool.com/massiveagentsociety Manychat PRO - Automate your Instagram DM's and Get 30 days of Manychat Pro for FREE - CLICK HERE REAL Broker - Learn how we can b
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2026 Predictions: The Biggest Winners, Losers, and Surprises Ahead
01/01/2026 Duration: 40minSend me a message In this episode, I’m laying my cards on the table and sharing my predictions for 2026.Who’s going to win.Who’s going to struggle.And which trends most agents are completely underestimating right now.This is not a hype episode.It’s a strategy episode.I break down what I believe is coming next in real estate, social media, brokerages, AI, marketing, and agent behavior, and more importantly, what you should actually do with that information.Inside this episode, we cover:A simple exercise to identify what actually drove your last 10 closingsWhy inconsistent business almost always comes from rented lead sourcesThe platforms I believe will quietly gain momentum in 2026The platforms most agents complain about but still rely onMy prediction for total home sales in 2026 and why I’m optimisticA bold call on a major outside company acquiring a real estate brandWhy brick-and-mortar franchise brokerages are under serious pressureThe rise of AI-powered, cloud-based brokerages and why they’re pulling ahead
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Real Estate's Naughty & Nice List of 2025
25/12/2025 Duration: 26minSend me a message The Naughty & Nice List of Real Estate in 2025... aka The massive Agent Christmas Special
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The Good, Bad and Ugly of Real Estate in 2025
18/12/2025 Duration: 35minSend me a message The Realtor State of The Union for 2025Breaking down the good, bad, and ugly that happened this year in real estate, and which changes to make going into 2026 to ensure you'll thrive in the new year. 2025 exposed a lot of truth in real estate.Some agents had their best year ever.Some agents quietly disappeared.And a lot of agents are about to repeat the same mistakes in 2026 if they do not understand why.In this episode, I give you a real, no BS State of the Union for real estate agents. Not the Instagram highlight reel. Not the headlines. The actual reality of what worked, what failed, and what blew up in people’s faces this year.I break down the good decisions that quietly paid off, the bad habits that kept agents stuck, and the ugly truths that forced some great agents out of the business altogether.I also share my own wins, mistakes, surprises, and lessons from 2025. What I doubled down on. What I avoided. Where I came up short. And what I am changing going into 2026.This episode is
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How to Fully Control Your Lead Flow in 2026
11/12/2025 Duration: 25minSend me a message Stop Depending on Someone Else for Your Business!If you're an agent and are relying on your broker, your team leader, Zillow, Homes(dot)com, PPC, or any outside platform for your lead flow, this episode is your wake up call.Because here is the harsh truth....Whoever controls your lead flow controls your income.And most agents don't control either one!In this episode, I break down why depending on someone else for your business is the fastest way to stay stuck, stressed, and one price increase away from disaster. Then I show you how to break that dependency and put yourself in full control of your client pipeline.This episode is THE blueprint for becoming self reliant as a Realtor in 2026 and beyond.⸻
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3 Deadly Social Media Mistakes That Most Realtors Make
04/12/2025 Duration: 28minSend me a message If you're posting your face off on social and getting nothing but "crickets", this episode is for you.It is almost never “the algorithm.” Nearly 100% of the time, it is three simple mistakes you are making in every post that silently kill your reach, your engagement, and any chance of getting actual clients from your content.In this episode, I break down those three deadly mistakes and show you how to fix them so your content finally starts working for you instead of wasting your time.In this episode you will learn:The number one reason your content dies in the first three secondsWhy your hooks are trash, how the first line or first second decides whether anyone sees the rest, and what to focus on instead of long intros and boring openings.How to stop creating content with no payoffWhy people bail halfway through your videos and posts, how to deliver what you promised without rambling, and simple ways to make every piece feel worth their time.Why posting without a real strateg
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Why I Deleted My Instagram and Started Over From ZERO
27/11/2025 Duration: 22minSend me a message This week, I tell the full story of the day I did something most sane creators would never do. I deleted my Instagram account. Wiped out. Gone. At the time I had about 13,000 to 15,000. And I started completely over from scratch, from zero.Why the hell would I delete my Instagram? Because my account was dead because of some really boneheaded, uneducated moves.A dumb decision I made years earlier crushed my reach, limited my engagement, and put a permanent ceiling on every post I made. And I felt it, every time I posted.If your Instagram feels stuck, stale, or invisible, this episode will help you understand exactly why that is happening and what to do about it.Inside this episode you will learn:The real reason my engagement tanked even though I was doing “everything right”How buying followers silently destroys your accountWhat the algorithm actually measures and why follower count does not matter anymoreHow restarting my account instantly multiplied my reachWhat you should do before you ever
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The Fastest Way to Get Buyers and Sellers to DM You
20/11/2025 Duration: 17minSend me a message This episode breaks down the simplest content strategy agents can use right now to spark real conversations with real prospects. No ads. No complicated funnels. Just tapping into the hot topics sitting right in front of you.If you want more engagement, more DMs, and more buyers and sellers reaching out to you directly, this strategy will change your entire approach to content.Most agents scroll right past the biggest opportunity for lead generation that exists today. It is sitting in your newsfeed, being talked about by CNN, Fox News, CNBC, your clients, your neighbors, and your friends. And almost no real estate agents are using it.This week, Dustin breaks down how to use hot trending topics to create simple posts that trigger curiosity, spark questions, and fill your DMs with real conversations from real buyers and sellers.You will learn how to talk about big stories like the proposed 50 year mortgage and portable mortgages in a way that is clear, simple, and designed to pull questions out
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The New Social Media Trend That Can 10x Your Reach
06/11/2025 Duration: 20minSend me a message “The New Social Media Trend That Can 10x Your Reach ...(and save you a ton of time)”There’s a major shift happening in social media right now, and it’s flipping the old “perfectly polished” and overly-edited content strategy upside down.In this episode, Dustin breaks down the new trend that’s helping creators and agents reach 10x more people without fancy equipment, perfect lighting, or high-end production. Spoiler: the secret isn’t necessarily better content… it’s simpler content.You’ll learn why the algorithm (and audiences) are rewarding real, unpolished, handheld videos over studio shoots, and how to use this trend to finally get more reach, engagement, and clients without spending hours editing.If you’ve ever felt stuck because your content “isn’t perfect yet”, then this episode will change the way you think about posting.***********************RESOURCES : Repurpose Social Media Automation Tool: The FREE tool I personally use to automate and streamline posting content on social media. E
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Most Agents Get This Backwards on Social Media
30/10/2025 Duration: 17minSend me a message “The Fatal Flaw in Your Social Media Strategy”Most real estate agents are doing good content… but putting it in the wrong place.In this week’s episode, Dustin exposes one of the biggest (and least talked about) mistakes agents make on social media, and how fixing it instantly boosts engagement, builds connection, and helps you start getting real clients from your content again.You’ll learn the key difference between feed posts and stories, why most agents have them completely backwards, and how to use each one strategically to attract new followers and deepen relationships with the people who already know you.Plus, Dustin shares details about his new Jumpstart 2026 Program, a small group coaching experience where he’ll personally help you build the foundation to double or triple your income next year.***********************RESOURCES : Repurpose Social Media Automation Tool: The FREE tool I personally use to automate and streamline posting content on social media. Even removes the watermarks!
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The One Thing That ALL Struggling Agents Have in Common
23/10/2025 Duration: 20minSend me a message Most agents don’t fail because of bad strategies. They fail because they can’t sit still long enough for anything to actually work. In this episode, Dustin breaks down why focus is the single biggest difference between agents who scale and agents who stall.He shares the hard truth behind why “everything works and nothing doesn’t,” how shiny object syndrome kills momentum, and why jumping from one lead gen tactic to another keeps you permanently stuck in “day one” mode.You’ll walk away with a crystal-clear understanding of how to stop overthinking, stop restarting, and start compounding results that actually last.Plus, Dustin announces his final live speaking event of 2025 — the Fairway Elevate Event at the Bellagio in Las Vegas on November 13th featuring Neel Dhingra, Shivani Peterson, Chelsea Peitz, Jen Gottlieb, Arjun Dhingra, Haley Parker, and Ashley Coronna. Use promo code DustinVIP for a big discount at vegas.fairwayelevate.com.***********************RESOURCES :Forward Together SLC Even
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How to Get 5x More Referrals From Your Lender
16/10/2025 Duration: 25minSend me a message Most agents send clients to their lenders and never see anything come back in return. That ends today.In this episode, Dustin breaks down exactly how to flip that one-way relationship into a mutually profitable partnership where your lenders also send you business.You’ll learn how to set expectations, build collaboration plans, and position yourself as a true business partner - not just another agent who hands over referrals and hopes for some reciprocation.Dustin shares tactical steps for:•Reframing your lender relationships so they’re mutually beneficial•Setting clear expectations upfront - MAJOR KEY!•Running co-branded marketing and events together•Asking better questions that deepen the partnership•Giving your lender *a reason* to refer you clients•Following up and communicating like a proIf you’re tired of constantly sending deals one way and getting nothing back, this episode shows you how to change that dynamic and start getting more referrals from your lender partners.Mentioned in th
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Get Your A** Out of the Basement
09/10/2025 Duration: 18minSend me a message You can’t build a massive business if you're constantly stuck behind your laptop.In this episode, I’m breaking down why the biggest opportunities in your career won’t come from social media or an ad campaign — they’ll come from real conversations, relationships, and being in the room with others building the thing you're building.If your business feels stuck, this episode is your wake-up call to stop hiding behind screens and start showing up in person.You’ll Learn:Why isolation kills creativity, opportunity, and growthHow proximity leads to referrals, partnerships, and new ideasThe simple ROI of showing up — and why every major business shift starts face-to-faceHow to create in-person connection in your local marketTactical ways to meet agents, build collaboration, and attract opportunityYou don’t need another strategy call — you need proximity. The agents who win are the ones who show up***********************RESOURCES :Forward Together SLC Event - October 6th: A production-focus
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5 Ways to Make More Money in Less Time as a Realtor
02/10/2025 Duration: 23minSend me a message How to Earn More Without More HoursWorking harder (and longer!) is NOT the answer. If you want to grow your income as an agent, you have to get smarter with your time.In this episode, I’m breaking down six tactical moves you can use to immediately increase what you earn per hour without adding more work to your plate. These aren’t theories — they’re the exact shifts that can double your income-per-hour and finally give you margin back in your life.You’ll Learn:How charging more for your services filters in better clientsWhy targeting higher price points instantly changes your incomeSimple ways to trim 5–10 wasted hours per weekThe easiest tasks to outsource right now (and why it pays to let go)How to build referral income streams from vendors you already recommendThe bonus play: how to package your expertise and get paid for itThis episode is a roadmap for agents who want to scale their income without burning out.***********************RESOURCES :Forward Together SLC Event - October 6th: A p
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The One Skill Every Top Agent Needs
25/09/2025 Duration: 29minSend me a message The One Skill That Changes EverythingEvery agent thinks success comes from tactics: the right script, a viral video, or nailing that open house. But that’s not what separates the average from the top 1%. The agents who dominate their markets all have one thing in common.It’s not lead gen. It’s not branding. It’s not even marketing.It’s confidence.Confidence is the multiplier. It’s what makes every tactic you already know actually work. When you walk into a listing presentation, when you record that video, when you negotiate on behalf of your client—confidence is what makes people trust you and hire you. And here’s the best part: it’s not something you’re born with. Confidence is a skill, and you can build it.In this episode, I’ll break down exactly how to do it. Tactical, step-by-step, no fluff.You’ll Learn: • Why clients hire certainty over anything else • The fastest ways to build confidence even if you’re brand new • How stacking small wins rewires your brain • Why role play and rehearsal