Massive Agent Podcast

No doubt, there are some problems that Realtors run into with Facebook Ads. Many real estate agents are frustrated by ads being rejected automatically. So many things Realtors need to consider when running Facebook Ads. Did you check the Special Ad Category box for Housing? Are you using any restricted words or phrases in your ads? Did the Facebook algorithm screw up and reject your ad when it shouldn't have? These issues are frustrating, but they are not road blocks. They're speed bumps, and Real Estate Agents just need to now how to get past these issues. Which is exactly what we talk about this week with Grant Wise, the co-founder of Witly. We don't only talk about how to troubleshoot Facebook Ads, but we describe the best ways for Real estate agents to use Facebook ads to get leads, and retarget those leads over time to increase lead conversion. Grant describes a very specific Facebook ad that works virtually every time it's used, so you can copy it and start driving new leads into you

This week we're talking to my mentor, Clayton Gits, the Owner of Mission Realty in Richmond, VA. This man has taught me so much about building a successful BUSINESS that doesn't need you for it to run. He and his team of 28 agents are doing $100+ million in real estate sales per year, and he personally only works 2 hours per week overseeing the business. Crazy! Clayton was awesome enough to lay out his blueprint for Realtors to follow and do the same. Clayton Gits also owns a mortgage company, title company, property management company, real estate investment trust, and a few other businesses. He is a Realtor who has truly figured out how to OWN businesses that are highly profitable without needing to be an operator in those businesses If nothing else, hopefully you learn a new way to setup your real estate business. Hopefully you learn a different way of doing things as a real estate agent. CLICK HERE to get our new Daily "what to post on social media" app, the Massive Agent Daily.--Dusti

Today we talk about what Real Estate Agents should post on social media. You'll hear specifics, with social media post ideas, and learn about the right balance of different topics to cover. Your social media posts should be well diversified like this:30% Engagement30% Local20% Real Estate20% PersonalIn this episode, we also finally announce that our new social media training app, the Massive Agent Daily, is NOW AVAILABLE! This unique app tells you exactly what to post, every single day, 7 days per week. But not only that, it teaches you WHY each post works and why you're doing it. The goal is to help real estate agents everywhere become social media masters.CLICK HERE to sign up for the Daily social media post guidance app, the Massive Agent Daily.--Dustin Brohm is the Founder of Massive Agent Daily, daily social media posts for Realtors, and a finalist for the 2019 Inman Innovator of the Year Award. He’s a Co-Founder of the Industry Syndicate real estate podcast network, and a keynote speaker on al

Realtors constantly NEED new leads and new contacts being added to their database. Those real estate agents who consistently fill their database with new leads and contacts are sure to grow their business over time. But which Facebook ads work the best to get real estate leads?Sometimes the best performing real estate Facebook ad requires great timing. Some ads only work during certain times of the year, like summer or winter. Highlight a pain point, and that you have the solution, while getting the ad seen at the right time, and you are sure to get a crap load of leads. This week, Dustin details two very specific Facebook Ads for Realtors that work great in certain seasons. One will work when the weather is hot, the other when it's cold and snowy. When you use these ads at the right time, they have been proven to generate a ton of leads for Realtors that put in the work to run them. These two real estate ads are included in our Massive Agent Society real estate lead gen training and coaching program.As

Realtors are the worst at saying No. Agents say yes to damn near everything, and are surprised that they never seem to get much done. There is power in saying No, and in doing less. This week I'll tell you about the book I'm reading called Essentialism, that teaches you how to say No more often so you can do less... but better. Realtors, who are notorious for being pulled in a million directions, need to learn the power of focus. That focus begins with learning to say No more often, so you then have the ability to say Yes to the right things. Buy Essentialism on Amazon HERE--Dustin Brohm, the host of this Massive Agent Podcast, was a finalist for the 2019 Inman Innovator of the Year Award. He’s a Co-Founder of the Industry Syndicate real estate podcast network, and a keynote speaker on all things real estate marketing, social media, podcasting, and real estate lead generation. Dustin Brohm has spoken on stage at Gary Vaynerchuk’s Agent2021, Inman Connect, HousingWire's engage.marketing events,

Zillow finally did it. They did what they said they wouldn't do. Zillow is becoming a real estate brokerage in January 2021. On this episode, I go over the details of what Zillow announced, and what real estate agents need to know about it. This announcement is should have surprised absolutely no one. Zillow is a business and are doing what they do best... grow and dominate. But so what?Realtors should have one major takeaway from this Zillow Homes announcement... YOU need to control where your business comes from. READ THE ARTICLE--Dustin Brohm, the host of this Massive Agent Podcast, was a finalist for the 2019 Inman Innovator of the Year Award. He’s a Co-Founder of the Industry Syndicate real estate podcast network, and a keynote speaker on all things real estate marketing, social media, podcasting, and real estate lead generation. Dustin Brohm has spoken on stage at Gary Vaynerchuk’s Agent2021, Inman Connect, HousingWire's engage.marketing events, numerous State Realtor Association events &

To be successful in real estate, do you keep doing the same thing over and over forever? Or do you need to make pivots and adjustments from time to time? The correct answer is obviously, the latter. But when should you make a pivot? Which way do you pivot?Realtors everywhere have had to make pivots and adjustments to their business plans since Covid hit in February/March. But arguably no residential Realtor has been affected more than Jayson Siano and his commercial real estate brokerage, Sabre Real Estate... in New York City. New York City real estate, especially commercial, has been extremely hard hit from the pandemic. Even at the time of recording, some 6 months later, NYC is STILL a ghost town; shut down and choked of its ability to innovate and make a living. So this week you'll hear whats happening in NYC, and what the future of New York City real estate may hold. Jayson Siano is the Founder of Sabre Real Estate in New York City and host of Future Now.Follow Jayson: Instagram (@jaysonsiano)Website

Selling more homes by doing fewer tasks? Yep. So many Realtors spend a huge chunk of their time doing things that they could hire out for $15-$20/hr, and then they wonder why they are stuck. Real Estate agents, it's hard to grow when you haven't grown the amount of income producing activities that you do regularly. Every single Realtor should be outsourcing most of their administrative paperwork and other non-income producing tasks. As you'll hear on this podcast episode, there's one key hire that every single real estate agent should make TODAY, and why this one hire can help agents double their production. --Dustin Brohm, the host of this Massive Agent Podcast, was a finalist for the 2019 Inman Innovator of the Year Award. He’s a Co-Founder of the Industry Syndicate real estate podcast network, and a keynote speaker on all things real estate marketing, social media, podcasting, and real estate lead generation. Dustin Brohm has spoken on stage at Gary Vaynerchuk’s Agent2021, Inman Connect

Why are so many agents completely falling short in their listing presentations? Because the focus and objective of your presentation is all wrong! If your house is built on a weak foundation, it doesn't stand a chance. Well, that's your listing presentation when it's focused on the wrong thing.Realtors, winning listing presentations isn't rocket science. Now, it's not EASY, but it is simple. Real Estate Agents really only need to hit on a few points in their listing presentation to win over the seller, and do it effectively. So what does a successful listing presentation need? Well it's a damn good thing I just laid them out in this week's podcast. Enjoy! --Dustin Brohm, the host of this Massive Agent Podcast, was a finalist for the 2019 Inman Innovator of the Year Award. He’s a Co-Founder of the Industry Syndicate real estate podcast network, and a keynote speaker on all things real estate marketing, social media, podcasting, and real estate lead generation. Dustin Brohm ha

As a co-founder of the Industry Syndicate podcast network, I'm excited to drop this special bonus interview that Phil Treadwell and I recently did with THE Todd Duncan. The Industry Syndicate has teamed up with Todd Duncan, the creator of Sales Mastery, ahead of the first ever virtual Sales Mastery event on Sept 16-18, 2020.As you'll hear, Todd shares some incredible wisdom about how real estate agents and loan officers should structure their business for *profitability*, not just meaningless numbers. Todd also talks about how Sales Mastery has had over 100,000 attendees over the years, and why it's had such a huge positive impact on the Realtors and Loan Officers that attended.CLICK HERE to get discounted tickets to Sales Mastery, a discount only available through the Industry Syndicate.Discounted Sales Mastery tickets >>> http://www.industrysyndicate.com/salesmastery <<<***********************RESOURCES :Massive Agent Business Accelerator: 12 Week Program to go from stressed

Are you setting goals that really don't matter to you? For example... # of homes sold. Do you really care about the number of homes sold? Or about net income? If it's net income, then why the hell is your primary goal to sell a certain amount of homes?See what I mean? Many real estate agents have the wrong primary goal. Realtors are setting goals based on what the industry is focused on, and what they hear other fellow real estate agents talking about and bragging about online.My goal for this real estate podcast episode is to help you and your fellow Realtors focus on what your TRUE goal is, and then reverse engineer how to get there. It starts with knowing what is really most important to YOU.--Dustin Brohm, the host of this Massive Agent Podcast, was a finalist for the 2019 Inman Innovator of the Year Award. He’s a Co-Founder of the Industry Syndicate real estate podcast network, and a keynote speaker on all things real estate marketing, social media, podcasting, and real estate lead generation.

Peter Lorimer is one of the most interesting characters in real estate. He's been a super successful solo agent, then launched PLG Estates, a nearly 200 agent strong real estate brokerage in Los Angeles and beyond, and most recently, co-host of the NETFLIX series “Stay Here”He shared his amazing real estate success story on this week's podcast, and some of the best lessons that he's learned along the way. He's done everything wrong, which has helped him start doing everything right. Every Realtor, at every level of the real estate industry, needs to hear this episode. Absolute gold!--Born and raised in the UK, Lorimer achieved tremendous success as a widely sought-after Music Producer working alongside the biggest names in music including Pink, Sheryl Crow, INXS, George Michael, Christina Aguilera and more. He accumulated over 30 #1 Billboard chart hits by his retirement from the music industry in 2003.In 2005, he joined Keller Williams Realty and went on to become the #1 Agent at his brok

One of the most frustrating things about generating real estate leads online is that very few of them respond to you. The vast majority do not, and frankly, most Realtors give up before contacting the lead enough times to get them to respond. But there are some things real estate agents can do to improve their response rate of their leads. Some people have actually figured out some tricks and tactics that dramatically improve their lead response rates! You'll hear from one of those people on this episode.Today, THE best real estate coach in the industry, Neil Mathweg, joins the Massive Agent Podcast to share a strategy for getting more real estate leads to respond that he's perfected over the years that he calls "matchmaking." It's a concept that doesn't cost money, it only requires a little extra work. He covers matchmaking in depth in his incredible Agent Rise coaching program, but he also breaks it down for us today. Stay tunes to the end to find out something cool that Neil a

Real estate agents, the hard truth is this... if you, as a Realtor, aren't visible online or on social media, you don't exist. If you cant be found or discovered online, you literally don't exist. And any business that can't be found or discovered just simply cannot survive, regardless if they're in real estate, or any other industry. So how then, do you ensure that you show up online and present yourself well whenever a potential client goes to look you up? It all starts with, well, the start. Today I walk you through the story of how I very first started blogging and content marketing. What was the very first thing I did? Wat did I learn along the way, and what do you as a real estate agent need to do differently than I did? We'll cover that. We also talk a little bit about the new Instagram Reels feature. I got a chance to play with it before recording this podcast, and it looks pretty cool. Reels is a huge rip off of TikTok, but hey, Stories was a rip off of Snapchat. I'

Video doesn't need to be hard. It doesn't need to take hours and hours to do. Realtors don't need to learn video editing software if they don't want to. Successful video marketing as a Realtor doesn't even require any extra equipment. What matters most is what you do your videos about, and doing it with genuine passion, energy, and excitement.  One of the best examples of keeping video marketing simple AF is Alec Hanson, Senior Vice President of Production at LoanDepot. He only started ding video 7 or 8 months ago, and as you'll hear on this episode, it's completely changed his career. So many doors have opened to Alec in such a short period of time, all because he embraced video marketing for real estate. Any Realtor who is not currently doing video will learn a ton in this episode. Regardless the reason or limiting belief for why you're not doing video to grow your business as a Realtor, you'll hear what you need to hear to finally get started. --Dustin Brohm, th

I've got to be honest, I used to be a VERY lazy Realtor. Not like sitting around all day playing video games and napping kind of lazy, but more timid and not being very aggressive. But it wasn't until I began to learn about psychology and considering the mindset of the other side of a transaction that I realized that I was LAZY! How was I lazy? In a few ways actually. I'd bet money that you are actually being lazy and leaving money on the table in one of these ways too. In this week's podcast episode, we talk about these few ways that real estate agents are being lazy without knowing it, and what they can do to fix it. The great news is, once you can be proactive in these situations, and end the laziness, you'll become a much more successful real estate agent, end up selling a bunch more homes, and enjoy your career as a Realtor that much more.--Dustin Brohm, the host of this Massive Agent Podcast, was a finalist for the 2019 Inman Innovator of the Year Award. He’s a Co-Founder of the

Getting new leads from Facebook doesn't always have to cost money. There are actually some easy ways to get organic (aka FREE) leads from Facebook Groups. As long as you  follow the instructions and put in the effort, you can get a nice little influx of new real estate leads by dinner time!This week, I walk real estate agents through how to create a very specific, very niche list of homes, and then post into specific local Facebook Groups for massive visibility. All Realtors need is a great real estate agent website like Easy Agent Pro, KV Core, Reel Geeks, or others that have the ability to create a "saved search" or a list of homes squeeze page. Listen now to hear what to do, and how to do it to generate some free real estate agent leads immediately. --Dustin Brohm, the host of this Massive Agent Podcast, was a finalist for the 2019 Inman Innovator of the Year Award. He’s a Co-Founder of the Industry Syndicate real estate podcast network, and a keynote speaker on all things real estate market

Judi Fox is one of the world's biggest and best LinkedIn Business Experts, and today she's teaching real estate agents how to grow their LinkedIn following FAST. You'll hear why prioritizing posting content is actually not the #1 thing Realtors should be doing on LinkedIn. Judi Fox shares some great tips to help Realtors master LinkedIn for real estate, and specifically what Realtors should do on a local level to become seen, noticed, and trusted by their local communities.LinkedIn for Real Estate Agents: LinkedIn is very hot right now, and for good reason. Realtors, Loan Officers, and basically people in any profession are building audiences and influences very quickly on LinkedIn right now, while many others are throwing their hands up and claiming that "LinkedIn doesn't work for real estate agents." They're wrong. --Judi Fox is one of the biggest and best LinkedIn Business Coaches, and host of the Judi Fox Show podcast.**********************Recommended Products or Service

Branding is even more powerful than short term lead generation, but it takes longer to realize it. Which is why most real estate agents don't bother with branding. But as you'll hear this week, that is a huge mistake. We talk to Raquel Borras, a branding expert from True to You Branding, to learn how Realtors can utilize branding, and build a powerful, long lasting brand that is also true to who they are. --Raquel Borras is the Chief Excitement Officer at True to You Branding.**********************Recommended Products or Services:Wise Agent: The real estate CRM I use - 14 Day Free Trial PLUS get my drip campaigns for freeShop my Amazon StoreMassive Agent Society: Our "One Agent Per Market" Real Estate Lead Gen Coaching Program and online course - Claim Your Market NowBuzzsprout: Affordable, simple to use podcast hosting for real estate agents - New users get a $20 Amazon Gift CardFollow us on Instagram*The Massive Agent Podcast is a production of the Industry Syndicate podcast network*****

Greg McDaniel is so comfortable being himself that he'll walk into a listing presentation wearing a t shirt, shorts, and flip flops, and walk out with a signed listing agreement. But it's what he did to get the listing appointment in the first place that we really dive into today. Greg uses a wide combination of billboards, Facebook Ads, cold calling, door knocking, video, and social media to dominate his local market.You'll never hear Greg McDaniel be accused of being fake or inauthentic. As a top producing luxury real estate agent in Danville, CA, Greg is the perfect example of why it's so important to "do you". As you'll hear today, not only does it feel better to dress, talk, and act the way you want to, but being authentic is actually good business. Just like last week, you'll probably want to listen to this episode more than once to be sure that you don't miss a great idea or new strategy to help you sell more homes and grow your own real estate business. --G