Synopsis
The Massive Agent Podcast for real estate agents and mortgage loan officers, hosted by Dustin Brohm, is a real estate marketing podcast. Realtors and Mortgage Lenders get actionable lead generation tips and strategies to bring in more leads and sell more homes. Real estate agents and loan officers will learn everything they need on Facebook Ads, Instagram Stories, Snapchat, Sphere of Influence (SOI), Zillow and Realtor.com leads, blogging, client appreciation ideas, podcasting, Alexa flash briefings, video marketing, 360º video, virtual open houses, Facebook Live, YouTube video, direct mail, personal branding, door knocking, hosting your own show, cold calling, and creating a media company that happens to sell real estate.This is a real estate marketing podcast, with the primary goal of helping you take YOUR real estate business and real estate marketing systems to the next level. Here you'll get equal parts ideas and real world execution. As a prominent personality in the real estate marketing space, Dustin Brohm is able to distill these ideas, tips, and strategies down so they can be grasped by real estate pros of all experience levels. As you'll hear Dustin say often, "if he can do it, YOU can do it!". Massive Agent is a real estate education brand created by Dustin Brohm to effectively help real estate professionals to see success in their businesses. Massive Agent offers Facebook Ads coaching, general coaching for Realtors, and coming soon, online courses on mastering Facebook Ads and other marketing strategies.Dustin Brohm is a Realtor in Salt Lake City, Utah and the Founder of Search Salt Lake, his own real estate media company brand and team. Dustin has spoken at Gary Vee's Agent 2021 event. He's an Inman speaker and contributor, a blogger, speaker, host of a local show called Salt Lake Insider, and a non-real estate media company by the same name, SaltLakeInsider.com. His work has been published on prominent real estate sites like the Zillow blog, HousingWire, RISMedia, HomeLight, Realtor.org, Inman, RESAAS, Adwerx, Zurple, and more.
Episodes
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The #1 Thing Preventing Most Realtors from Growing FAST
15/07/2021 Duration: 30minFinding the best way to grow your real estate business can be an exhausting maze of shiny objects and expensive programs. Many REALTORS® try systems that don’t work, while overlooking a basic concept…commitment. Today Dustin discusses how making the commitment to invest in your business and in yourself is the key to exponential growth. He’ll dive into his journey and why lead attraction beats chasing leads, every time. We’ll learn how lack of commitment is affecting our business, and why investing in yourself is the catalyst for implementing positive change and increasing leads. Get ready for an honest talk that could propel your business to the next level, if you take action.****************************************The first ever Massive Agent Social Bootcamp is NOW OPEN for enrollment - less than 20 spots available!Go from zero online presence, to 3 or more closed transactions in just 60 days. Not just information & tactics… you’re paying for IMPLEMENTATION.Watch the video at www.massiveagentbootcamp.co
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Daily Habits of a Top 1% Real Estate Agent w/ Todd Duncan
08/07/2021 Duration: 01h06minHave you ever wondered what agents who are selling hundreds of homes every year are doing differently than you? Have you ever wished you could learn from one of the top performing real estate agents in America? If you have been looking for a roadmap to bust through your limits and go to the next level in your real estate business, this is the episode for you. Massive Agents, this episode is explosive! Our guest today is best-selling author, speaker, and business strategy coach Todd Duncan. A former mortgage lender and real estate agent, today Todd is the world’s leading authority on trust and sales mastery. On today’s episode he will break down the habits of highly successful agents and loan officers. Todd will explain why the life you live is within the limits of your own thinking. He will give us the recipe for success by focusing on less, not more. Todd will also share how to become a millionaire agent by increasing the depth of your relationships, not the number of transactions. If you have been waiting t
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How to Never Compete for Another Listing Ever Again w/ Matt Lionetti
01/07/2021 Duration: 58minIt is often said that clients do business with real estate agents they know, like and trust. But how can they know you if you’re not where the clients are? As REALTORS® we waste countless hours trying to connect with buyers & sellers. What if there is a way to win their business before you ever meet them? That is the power of social media. Massive Agents, it’s time to put our excuses aside, be true to who we are, and start consistently posting on social media.Trigger alert, on this episode of the Massive Agent Podcast Matt Lionelli shares how he went from relative obscurity to real estate social media sensation in a very edgy way. Matt swears that being authentic and edgy are the keys to his success. He tells us how using his personal interests and colorful language helped him to build organic relationships online, and how developing a thick skin can serve us well when it comes to social media.If you want to learn how being yourself is a killer content strategy, or how to tailor content to attract the rig
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Recruiting Doesn't Need to Be a Bad Word w/ Brody Saunders
24/06/2021 Duration: 42minIf a successful agent attraction strategy is all about building relationships, then IdealEstate has the right tools to get you started. Whether it’s an independent brokerage or a large franchise, most real estate teams are always recruiting. Add to that, this new normal of so many agents working from home… and building recruiting relationships has just become a major challenge. The good news is Brody Saunders and IdealEstate are here to help us solve that problem.This week we are talking to Brody Saunders, founder and CEO of IdeaEstate. Brody has figured out the secret sauce to getting thousands of agents across a nationwide network to literally raise their hand and say they are looking to join a new team or switch brokerages. In this episode we’re going to discuss why IdealEstate is called the "LinkedIn of real estate", why it’s important to understand the key role you play in the recruiting process, and the difference between informational connections vs. relationships. Brody gives us some great t
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Upgrade Your Thinking, Upgrade Your Sales
17/06/2021 Duration: 29minLast week my wife and I spent 4 days in Scottsdale at the UPGRD X mental reprogramming intensive, and to say that it was fantastic would be an insult. After 4 intense days learning all about myself and how to communicate more effectively with myself and others, I feel like an upgraded version of myself. And I want to share some of what I learned with you today in ways that directly apply to Realtors at all stages of your career. Today you'll learn how to communicate much more effectively with buyers, sellers, other agents, your spouse, and even your kids. We'll talk about some specific "hypnotic language" or aka "suggestive language" to help you break down your client's mental barriers and get out of their own way to accomplish what they hired you to help them do. Take notes, because some of this language is very powerful and effective when used properly. Realtors, it's time to upgrade your thinking, upgrade your communication skills, and ultimately upgrade your sales.
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Getting Inside a Sellers Head w/ Michael Bernoff
10/06/2021 Duration: 58minEveryday we hear about Realtors who are crushing it in their business. We wonder how they’re doing it, or we may choose to believe that great things only happen to certain people. Deep down we all want to achieve greatness in our business, but for some reason we’ve been unable to break through our own glass ceiling. Well massive agents, that belief system ends today. We’re kicking down the door to personal development and changing the way we think.On today’s episode were talking with author, speaker, and Fortune 100 personal development coach Michael Bernoff. His latest book “Average Sucks” is just the tip of the iceberg. Michael gives us a master class on communication, presentation mindsets and, letting go of limiting beliefs. His practical and powerful advice on turning goals into outcomes is amazing. We’ll also hear a listing presentation role play, and learn about the 3 things that control our communication. Be sure to stay to the end to hear about our relationship with food and working out. After listen
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How Much is a Realtor's Time Worth?
03/06/2021 Duration: 35minFar too many Realtors have no idea how much their time is actually worth. Real Estate Agents rarely take the time to do a little math to see how much they are actually making per hour of work they do. Do YOU know what your time is worth per hour? The reason why it's so important for Real Estate Agents to know, and to attach a $ amount to their time, is so they can make better decisions about what they spend their time doing! For example, if you're a Realtor, and you're still mowing your own lawn, you're nuts. If you're driving 10 min out of your way to save 10 cents on a gallon of gas (which may save you what, $1.50 or $2 max?)... you don't realize that you're killing any chance that you have to actually GROW your business and your income. On this episode of the Massive Agent Podcast, we'll help you figure out how much you earn per hour, and then how to outsource all the tedious busy work, and non-income producing activities so that you can focus on doing more of what w
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The Realtor Who Flies a Helicopter to Listing Appointments w/ Dylan Tent
27/05/2021 Duration: 50minNo matter what industry you come from, becoming a real estate agent just might be the best career move you could ever make. But what if you were a helicopter pilot, you quit college, and you’ve never had a job or owned a home? How could you use that skill set to serve luxury clients? Today we're talking to Dylan Tent, a helicopter pilot who became his own boss. Dylan is creating great social media content, selling million-dollar listings and calling all the shots in six business ventures. In this episode Dylan tells us how he convinces sellers to list luxury properties with him, then turn those listings into organic growth on social media. We’ll learn how he’s killing it on social media by taking some risks that target his audience, and pays off in a big way. Dylan tells us all about the benefits of owning a helicopter, and how it fits into his marketing plan. He is unapologetically true to himself and gives us some great tips for building relationships with other agents. Be sure and listen for his secr
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How and WHY Big Real Estate Teams Pivot w/ Kevin Kauffman
20/05/2021 Duration: 59minMost Realtors become agents for the lifestyle and freedom it offers, only to find they are more stressed and have less time than they ever imagined. Realtors don’t have to feel trapped in their current business model. Maybe it’s time to be honest with ourselves and consider a business model that offers more to our families than a commission check. Sometimes, we forget the team that matters the most is the one at home. It might be time to have an open mind.On this episode of the Massive Agent Podcast, we are talking to Kevin Kauffman, REALTOR®, podcaster, and Team Leader of the Group 46:10 Network. Kevin is also co-founder of one of the largest Facebook masterminds in real estate, Next Level Agents. Kevin was previously on episode 88, with some great tips on iBuyers. Now he’s back to tell us about the giant mistakes he made while building a traditional real estate team, and about the challenges he had finding a business model that fit. We’ll have a deep dive into his 3 criteria for going with a brokerage vs i
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Top 5 Money Mistakes Realtors Make, and How to Avoid Them
13/05/2021 Duration: 53min80% of agents end up leaving real estate within 12 months. 90% end up quitting real estate by the end of their second year. But why? Well there are many reasons. But on this episode, we're talking about some major mistakes agents make with money that can be a huge contributor to our industry's horrible failure rate. Take some notes this week, but more importantly... take action. We're breaking down the Top 5 money mistakes Real Estate Agents make, and how to avoid them. Where to buy, trade, and learn about crypto:Coinbase - get $10 in free BitcoinCrypto.com app **********************Recommended Products or Services:Witly: the fully automated Facebook Ad management system for real estate agents and loan officers. Get a 14 day free trial HEREWise Agent: The real estate CRM I use - 14 Day Free Trial PLUS get my drip campaigns for freeShop my Amazon Store: podcasting equipment, my favorite books, cool stuff for Realtors, etcMassive Agent Society: Our Real Estate Lead Gen Coaching Program/online cou
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Creating the Lifestyle YOU Want as a Realtor w/ Neil Mathweg
06/05/2021 Duration: 34minIt's sad, really. Most real estate agents design their lives around their work, rather than designing your work around your ideal life. I get it, I did this for most of my career. I feel like most Realtors do because they don't know any other way. They're looking up to a mentor or team leader who may be selling a bunch of homes, but doesn't have a life that is worth emulating. Most agents just keep following the same path, trying to increase production and increase numbers, and when they're successful in that, their personal lives suffer. Their family life suffers. They end up working so many hours that they barely have a life outside of work, let alone the life they WANT. One agent who is doing it right is Neil Mathweg. As you'll hear on this episode, Neil made some big, bold decisions to sell everything they owned, and live full time in an RV. Basically they live wherever the hell they feel like living! The best part if that he's still selling homes! He's growing a GR
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How To Break Out of Your Shell as a Realtor w/ Matthew Weber
29/04/2021 Duration: 01h01minMost times, Realtors avoid producing content for social media for one main reason: they don’t know what to talk about, and/or they’re nervous about what others will think about their video, post, or article. It’s super common, and something I struggled with for years as well. So I get it. But once you’ve taken the steps to break out of your shell, you’ll never be the same. And your business will never be the same. What are those steps? What should Realtors do to break out of their shells too? Matthew Weber, an agent and restaurant owner in Dunwoody, GA explains how he busted out of his shell in the last few months, and how his real estate business will never be the same. Connect w/ Matthew Weber:InstagramFacebookPodcast**********************Recommended Products or Services:Witly: the fully automated Facebook Ad management system for real estate agents and loan officers. Get a 14 day free trial HEREWise Agent: The real estate CRM I use - 14 Day Free Trial PLUS get my drip campaigns for freeShop my Amazon Store
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Retargeting your Sphere of Influence for just $2/day
22/04/2021 Duration: 24minStaying in front of your network is absolutely vital for a Realtor. Any real estate agent not focusing heavily on marketing to people who already know them, versus strangers, is leaving a ton of money on the table.Getting your network to see you in their news feeds over and over is relatively simple, and can be done in one of two ways: paid or organic. Agents can, and should, organically stay top of mind by posting stuff on social media that let's others see into their lives and see who they are. You know, to let people make a personal connection with you. But posting on social can only reach so many people. One of the most effective ways to stay in front of your sphere of influence is to retarget them with videos or posts on Facebook and Instagram. On this episode, we'll walk you through how to setup a retargeting campaign to get in front of your SOI more often... for as little as $2 per day!Connect w/ Dustin Brohm:InstagramFacebookYouTube**********************Recommended Products or Services:Witl
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Unconventional Business Models for Realtors w/ Justin Konikow
15/04/2021 Duration: 54minThere is no one right way to structure your real estate business. You can literally define what you want your life to look like, your schedule, your days. And then build your real estate business around that. Bet you never heard that from your first broker or mentor!That's because most Realtors have no idea that there are an infinite number of ways to structure your real estate business. More real estate agents are following one main path. Get licensed, sell as many homes as you can by yourself, and try to increase that # again next year. Well, they're wrong. This week we're talking with Justin Konikow, Owner of Prime Real Estate Brokerage in London, Ontario, Canada about their very unique, unconventional brokerage, in an effort to help you see what some of the possibilities are as a Realtor. Define your goals, and THEN build your real estate business around them. Hopefully, you've put yourself in the right vehicle or brokerage to get you to your goals. If not, you can always make a change
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Lack of Leads is NOT Your Problem w/ ZillowKiller
08/04/2021 Duration: 57minWhoa, what a show! We went DEEP with James Rembert, aka ZillowKiller about how agents are thinking about online marketing all wrong. There's a fundamental flaw in the way so many agents view social media and real estate marketing online. But James will set you straight. One of the paradigm shifts that many Realtors will find helpful is when James says that "the internet is a presence... not a destination." Don't worry, he'll explain. THIS new way of looking at social media to promote yourself as a Realtor can be HUGE. You'll also hear why a lack of leads is not the problem; obscurity is. Leads aren't the issue! The issue is that no one knows who the hell you are! So how do Realtors fix it? It's time for school.About our Guest:James Rembert, founder of DigitalNatives Inc & The ZillowKiller brand. is a talented designer and trained marketing strategist who began his journey as a licensed Realtor® in New Jersey. His natural transition to marketing and advertising was
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You Never Know Which Doors Will Open w/ Will Friedner
01/04/2021 Duration: 56minIt can be tough to envision what positive things can come your way when you're first starting out creating content. Most content creators *think* that doing videos, writing articles, or starting a podcast can open doors for them in the future, but they're really going off blind faith. This week, that blind faith is getting some backup. Will Friedner, a real estate broker in Whitefish, MT started out blogging years ago. That blog led him to eventually start a Youtube channel about a year ago, but it didn't get traction right away. But about 6 months ago... it BLEW UP! One of his videos got nearly 2 million views, and many of his "Montana living" videos have received 50,000+ views. Will says that because of his YouTube videos, he's getting 3 organic inbound calls every day.That's 15 HOT organic leads, every single week. But... the story doesn't end there. Will was actually approached by a book publisher who wanted to do a book about living in Montana... and he wanted to u
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Do Realtors NEED to Buy Leads? w/ Renee Funk
25/03/2021 Duration: 01h14minMany real estate team leaders and top producers say that in order to be one of the top Realtors in a market, you MUST buy leads from Zillow, Realtor.com, etc. Honestly, I'm sure it helps quite a bit. But, does a Realtor NEED to buy leads? The short answer is no, no they don't. Buying leads can be a great way to generate a bunch of new conversations with people, however if you don't want to play the online real estate leads game, you don't have to. This week, Renee Funk, Team Leader at the Funk Collection brokered by eXp Realty in Orlando, FL shares how they've built one of the top real estate teams in all of Orlando, and they've never had to buy leads. So what do they do instead? How are they able to get new people outside their network to know about them? Renee explainsAs a bonus, you'll hear what it's like to sponsor an NBA team, since The Funk Collection is the Official Sponsor of the Orlando Magic. Great podcast this week!Connect w/ Renee Funk:InstagramFacebookWebs
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Are We Getting Ahead of Ourselves?
18/03/2021 Duration: 18minWhen was the last time you put yourself in the shoes of your buyer or seller? When was the last time you really thought about the needs and expectations of a buyer or seller? For many Realtors who have been in the real estate game for years, it's probably been a while.For that reason, we're doing a little refresher course this week about what consumers actually expect fro their Realtors, and what Realtors need to drive home if they ever want to be hired by a consumer ever again. --CLICK HERE to get our new "what to post on social media" app, the Massive Agent Daily.**********************Recommended Products or Services:Witly: the fully automated Facebook Ad management system for real estate agents and loan officers. Get a 14 day free trial HEREWise Agent: The real estate CRM I use - 14 Day Free Trial PLUS get my drip campaigns for freeShop my Amazon Store: podcasting equipment, my favorite books, cool stuff for Realtors, etcMassive Agent Society: Our "One Agent Per Market" Real E
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The Happiest Person in Real Estate w/ Katie Clancy
11/03/2021 Duration: 01h09minHappy real estate agents exist, guys. It's not an oxymoron. YOU can learn to find happiness as a Realtor too.Our guest and I go way back. Back to my first days on Snapchat as a Realtor, which was early 2016. I met Katie Clancy on Snapchat, and I immediately was drawn to her, but I didn't know why. Before long, it became obvious. She was just so damn happy all the time, and it was contagious! Katie was always, and I mean always, smiling, laughing, making jokes, having a good time... while building a pretty damn successful real estate team in Cape Cod, MA. And the more I got to know Katie, the more I noticed her success grow and grow. But then I began to hear her story of some of the lowest times in her life, the struggles that no one really sees. Stuff that if Katie quit real estate for good, we'd all understand. But she didn't quit. She kept going, and moving forward. But as you'll hear today, Katie's success is a direct result of her CHOICES and her attitude every single day, fo
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We Need to Talk About Zillow
04/03/2021 Duration: 34minEver since Zillow announced that they're acquiring ShowingTime for $500 Million a few weeks ago, real estate agents have really taken their fear and loathing of Zillow to a whole new level, and it's pathetic. The Zillow Fear Machine is in overdrive, and it's time that us Realtors have an open, adult conversation about Zillow. Are they good or bad? Friend or foe? Leader or disrupter? Spoiler alert: YES!My goal this week is that you leave with a newfound respect for Zillow, while also protecting our profession from their ultimate endgame. --CLICK HERE to get our new "what to post on social media" app, the Massive Agent Daily.**********************Recommended Products or Services:Witly: the fully automated Facebook Ad management system for real estate agents and loan officers. Get a 14 day free trial HEREWise Agent: The real estate CRM I use - 14 Day Free Trial PLUS get my drip campaigns for freeShop my Amazon Store: podcasting equipment, my favorite books, cool stuff for Realtors, etcMa