Synopsis
The Massive Agent Podcast for real estate agents and mortgage loan officers, hosted by Dustin Brohm, is a real estate marketing podcast. Realtors and Mortgage Lenders get actionable lead generation tips and strategies to bring in more leads and sell more homes. Real estate agents and loan officers will learn everything they need on Facebook Ads, Instagram Stories, Snapchat, Sphere of Influence (SOI), Zillow and Realtor.com leads, blogging, client appreciation ideas, podcasting, Alexa flash briefings, video marketing, 360º video, virtual open houses, Facebook Live, YouTube video, direct mail, personal branding, door knocking, hosting your own show, cold calling, and creating a media company that happens to sell real estate.This is a real estate marketing podcast, with the primary goal of helping you take YOUR real estate business and real estate marketing systems to the next level. Here you'll get equal parts ideas and real world execution. As a prominent personality in the real estate marketing space, Dustin Brohm is able to distill these ideas, tips, and strategies down so they can be grasped by real estate pros of all experience levels. As you'll hear Dustin say often, "if he can do it, YOU can do it!". Massive Agent is a real estate education brand created by Dustin Brohm to effectively help real estate professionals to see success in their businesses. Massive Agent offers Facebook Ads coaching, general coaching for Realtors, and coming soon, online courses on mastering Facebook Ads and other marketing strategies.Dustin Brohm is a Realtor in Salt Lake City, Utah and the Founder of Search Salt Lake, his own real estate media company brand and team. Dustin has spoken at Gary Vee's Agent 2021 event. He's an Inman speaker and contributor, a blogger, speaker, host of a local show called Salt Lake Insider, and a non-real estate media company by the same name, SaltLakeInsider.com. His work has been published on prominent real estate sites like the Zillow blog, HousingWire, RISMedia, HomeLight, Realtor.org, Inman, RESAAS, Adwerx, Zurple, and more.
Episodes
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Are We Getting Ahead of Ourselves?
18/03/2021 Duration: 18minWhen was the last time you put yourself in the shoes of your buyer or seller? When was the last time you really thought about the needs and expectations of a buyer or seller? For many Realtors who have been in the real estate game for years, it's probably been a while.For that reason, we're doing a little refresher course this week about what consumers actually expect fro their Realtors, and what Realtors need to drive home if they ever want to be hired by a consumer ever again. --CLICK HERE to get our new "what to post on social media" app, the Massive Agent Daily.**********************Recommended Products or Services:Witly: the fully automated Facebook Ad management system for real estate agents and loan officers. Get a 14 day free trial HEREWise Agent: The real estate CRM I use - 14 Day Free Trial PLUS get my drip campaigns for freeShop my Amazon Store: podcasting equipment, my favorite books, cool stuff for Realtors, etcMassive Agent Society: Our "One Agent Per Market" Real E
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The Happiest Person in Real Estate w/ Katie Clancy
11/03/2021 Duration: 01h09minHappy real estate agents exist, guys. It's not an oxymoron. YOU can learn to find happiness as a Realtor too.Our guest and I go way back. Back to my first days on Snapchat as a Realtor, which was early 2016. I met Katie Clancy on Snapchat, and I immediately was drawn to her, but I didn't know why. Before long, it became obvious. She was just so damn happy all the time, and it was contagious! Katie was always, and I mean always, smiling, laughing, making jokes, having a good time... while building a pretty damn successful real estate team in Cape Cod, MA. And the more I got to know Katie, the more I noticed her success grow and grow. But then I began to hear her story of some of the lowest times in her life, the struggles that no one really sees. Stuff that if Katie quit real estate for good, we'd all understand. But she didn't quit. She kept going, and moving forward. But as you'll hear today, Katie's success is a direct result of her CHOICES and her attitude every single day, fo
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We Need to Talk About Zillow
04/03/2021 Duration: 34minEver since Zillow announced that they're acquiring ShowingTime for $500 Million a few weeks ago, real estate agents have really taken their fear and loathing of Zillow to a whole new level, and it's pathetic. The Zillow Fear Machine is in overdrive, and it's time that us Realtors have an open, adult conversation about Zillow. Are they good or bad? Friend or foe? Leader or disrupter? Spoiler alert: YES!My goal this week is that you leave with a newfound respect for Zillow, while also protecting our profession from their ultimate endgame. --CLICK HERE to get our new "what to post on social media" app, the Massive Agent Daily.**********************Recommended Products or Services:Witly: the fully automated Facebook Ad management system for real estate agents and loan officers. Get a 14 day free trial HEREWise Agent: The real estate CRM I use - 14 Day Free Trial PLUS get my drip campaigns for freeShop my Amazon Store: podcasting equipment, my favorite books, cool stuff for Realtors, etcMa
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Most Realtors Still Aren't Doing THIS
25/02/2021 Duration: 26minIt's amazing to me how many Realtors get ahead of themselves and spend all sorts of money on expensive new tools or systems, without even doing the absolute basics. This week we're talking about posting on social media regularly, why it's so damn crucial to your success, how it makes all your other marketing and lead gen efforts work better, and exactly what Realtors should be posting on social media. --CLICK HERE to get our new "what to post on social media" app, the Massive Agent Daily.**********************Recommended Products or Services:Witly: the fully automated Facebook Ad management system for real estate agents and loan officers. Get a 14 day free trial HEREWise Agent: The real estate CRM I use - 14 Day Free Trial PLUS get my drip campaigns for freeShop my Amazon Store: podcasting equipment, my favorite books, cool stuff for Realtors, etcMassive Agent Society: Our "One Agent Per Market" Real Estate Lead Gen Coaching Program and online course - Claim Your Market NowB
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How Posting Content Can Explode Your Career w/ Neel Dhingra
18/02/2021 Duration: 59minNeel Dhingra is the perfect example of a loan officer who was doing fairly well in their mortgage business, but absolutely exploded their career into the stratosphere by simply posting videos on the internet. After just a year of posting great real estate and mortgage content online, Neel has been able to interview Gary Vee, Tom Ferry, Brad Lea, and more, as well as dramatically growing his lending team to one fo the largest mortgage lending teams in Nevada. Neel has been a loan officer in Reno, NV with a couple team members, but since he grew his brand and name recognition, he's grown his team to 21 loan officers.Real estate agents and mortgage lenders are the same in this example... by showing up more often in the news feed of consumers, or other real estate industry professionals, you can absolutely 10x your business in a relatively short period of time. And it all starts with the very first piece of content. Connect w/ Neel Dhingra:InstagramFacebookWebsiteYouTube --CLICK HERE to get our new "w
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From Selling Chainsaws to Realtor Icon w/ Leigh Brown
11/02/2021 Duration: 55minA career in real estate can absolutely change your life. Anyone, from any background, can find success as a Realtor if they are likable, and do the right things consistently. Leigh Brown is a great example of all of it. She was hell bent on NOT being a Realtor. But not even success selling "high end chainsaws" could keep Leigh away from a career as a Realtor. But it's the journey from then until now that we talk about on this week's episode. So much gold, yet so much simplicity. Leigh explains exactly what she's done to grow her business and attract buyers and sellers for so many years. You'll hear how phone calls, done a specific way, to those who already know you, can be the key to success as a real estate agent.Leigh Brown is a Realtor, and Founder/CEO of One Community Real Estate®️ in Concord/Charlotte, NCConnect w/ Leigh Brown:InstagramFacebookWebsiteCrazy Sh*t in Real Estate Podcast**CORRECTION: The Zoom call for YouTube subscribers will be Friday, Feb 19th, 2021. NOT Feb
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THE Real Estate Marketing Masterclass w/ Luke Acree
04/02/2021 Duration: 56minOriginally, I was going to title this episode "Common Mistakes that Real Estate Agents Make" but then once we got into the interview, I realized that we covered SO much more. Yes, of course we talk about some of the biggest, most common mistakes that Realtors make, but really this episode is a Masterclass on Real Estate Marketing. Luke Acree, President of Reminder Media, absolutely brought the fire this week with his breakdown of the formula for success for real estate agents on social media. He broke down each part of it in great detail, and in a new perspective that you may not have considered or thought about before. I believe that any Realtor who hears this episode will walk away with a much better idea of what a great social media strategy looks like, how exactly to get started, and stay consistent with it. Reminder Media: Special Offer for Massive Agent listenersConnect w/ Luke Acree:InstagramWebsite Stay Paid Podcast--CLICK HERE to get our new "what to post on social media" app, the
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How to Get Listings In a TOUGH Sellers Market w/ Zeus Kang
28/01/2021 Duration: 57minPretty much every market in the country is feeling the inventory crunch; not nearly enough homes available to meet the overwhelming demand for homes. Some markets only have a few dozen listings, when normally at this time they'd have hundreds. It's crazy!Even still, some agents are still getting listings. But how? What the hell are they doing to get listings in these extremely tough sellers markets? This week we talk to Zeus Kang from Honolulu, HI who is still getting a ton of listings, even when there are so few to go around. Zeus opens his playbook in a VERY detailed way and explains how he and his #1 ranked team market for listings, how they do their listing presentations, how they use open houses as "auditions" for future listings, and more. Connect w/ Zeus Kang:InstagramWebsite --CLICK HERE to get our new "what to post on social media" app, the Massive Agent Daily.**********************Recommended Products or Services:Witly: the fully automated Facebook Ad management system
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Building a Media Empire on YOUR Terms w/ The Broke Agent
21/01/2021 Duration: 53minWhether you've been a real estate agent for 15 days or 15 years, every Realtor knows The Broke Agent. You may love his content and think it's hilarious, or you're offended by it and think it's hurting our reputation as real estate professionals. Either way, you may be right. But it doesn't matter because Eric Simon, aka The Broke Agent, has built a massive brand and media company in spite of your feelings or opinions. Eric tells the story of sitting in a dead open house and deciding to post some funny memes about the "less exciting" parts of being a Realtor, and how by consistently doing that for the last 5 years, he's grown an Instagram following of 250,000+ and is getting attention from Inman News and Tom Ferry, among others. As Eric explains, he did it all on HIS terms, regardless what kind of negative pushback he has received along the way. The Broke Agent is also a master content creator, and he explains which social media platforms he's focused on the most to
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The Most Interesting Man in Real Estate w/ Jimmy Rex
14/01/2021 Duration: 01h08minMost people design their lives around their job or career. But the happiest and most interesting people design their life first, and then choose a job or career that fits their lifestyle. Jimmy Rex did the latter. He travels the world (often!), writes books, participates in rescue operations to save kids from child trafficking, owns restaurants, supports countless charities, throws pool parties that Donovan Mitchell of the Utah Jazz drops in to... all while running one of the top few real estate teams in the State of Utah. Jimmy Rex is easily the most interesting man in real estate; and if there's someone more interesting, I'd love to meet them! :). InstagramThe Jimmy Rex Show PodcastBook: You End Up Where You're Heading by Jimmy Rex --CLICK HERE to get our new "what to post on social media" app, the Massive Agent Daily.**********************Recommended Products or Services:Witly: the fully automated Facebook Ad management system for real estate agents and loan officers. Get a 14 day
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Realtors Are The Worst At Doing THIS...
07/01/2021 Duration: 33minIf there's anything Realtors are truly the undisputed champs of, it's THIS crap...Posting a bunch of crap on social media that THEY want people to see, with absolutely zero thought into what the audience actually WANTS to see. Social media is an incredibly powerful tool for Realtors to be seen and found by more people, but sooo many Realtors are only interested in using it as a billboard. They treat social media as a one way road to post stuff they want seen, completely forgetting the "social" part. By the end of this episode, at a minimum you'll be conscious of considering the AUDIENCE's wants/interests/needs first before posting. --CLICK HERE to get our new "what to post on social media" app, the Massive Agent Daily.**********************Dustin's Recommended Products or Services:Witly: the fully automated Facebook Ad management system for real estate agents and loan officers. Get a 14 day free trial HEREWise Agent: The real estate CRM I use - 14 Day Free Trial PL
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The 5 Biggest Trends for 2021 for Realtors to Know About
31/12/2020 Duration: 36min2020 has been INSANE in some very positive ways. The giant shift towards working from home, online shopping, e-commerce, and virtual "commuting" has changed our society forever and spend up some major trends that were already happening. This week, to finish out 2020,, we're talking about the 5 biggest trends that real estate agents MUST be aware of going into 2021. Some of these trends will be obvious or widely known, and a few aren't. Any Realtor wanting to get ahead of the biggest trends of this next year needs to listen this week, and then take a minute to make a plan. Make a plan for positioning yourself in front of these trends and profiting from them, rather than doing what most real estate agents do... keep doing the same old shit, do nothing different, let trends pass them by until they have to play catch up. Yeah, don't do that shit. Be better. Do better. --CLICK HERE to get our new "what to post on social media" app, the Massive Agent Daily.**********************D
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Does Better Fitness Lead to More Real Estate Sales? w/ John Madsen
24/12/2020 Duration: 01h05minIf you've been listening to this podcast for more than a few weeks, you know that this year I've gone through my own personal health & fitness journey. 2020 has not been kind, but it also became the catalyst for me to get my shit together physically and health wise. Over these last 4-5 months, through completing 75 Hard and continuing on with the Athletic AF program, I've seen a huge physical transformation. But what surprised me is that my "gains" were not limited to what I could see in the mirror or on the scale. My businesses have transformed as well! I've built a ton of new confidence and gained new energy that I didn't have before as a direct result of the work I've put in in the gym, and in the kitchen. So I've learned first hand that fitness does indeed DIRECTLY affect your business life. This week's podcast is all about those direct correlations between fitness and the real estate business. We're joined this week by Former NFL Player and curr
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Choosing the Right Social Media Strategy for 2021
17/12/2020 Duration: 33minThis week we're talking about choosing the right social media strategy for Realtors in 2021. But I actually start the show with a personal story that hopefully you'll take something away from. This last Saturday, my Dad was taken to the hospital in an ambulance. I quickly made the decision to clear my whole week so I can be there for him. But once I made that decision in my head, I was overwhelmed with something positive. A decision I made years ago had just come full circle. A decision that was based on theory was no longer theory. And in spite of the family health issues and stress surrounding that, I felt great!Then I break down how to set your own VERY SIMPLE social media strategy for 2021. This is easy stuff, guys. The strategy, is easy. It takes a little focus, but a lot of effort and consistency. But if you choose your real estate social media strategy wisely, you won't be creating nearly as much work for yourself as you might think. --CLICK HERE to get our new "what to post on soc
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What Agents Need to Plan For in 2021
10/12/2020 Duration: 33min2020 certainly threw real estate agents and mortgage lenders for a loop, in more ways than one. For those of you who set rigid goals to start the year, how did you end up? Many of you met sales and production goals this year, but what about your health and nutrition goals? Goals for family and friends and your personal life? With 2021 just a few weeks away, it's past time for Realtors to do some planning for what they want 2021 to look like. But setting goals and "planning" doesn't have to be an all day event. You can literally plan and set your goals for the whole year in 10 minutes. This week we talk about what kind of goals real estate agents should be setting going into 2021, and how to create the plan to meet or surpass them. --CLICK HERE to get our new "what to post on social media" app, the Massive Agent Daily.**********************Dustin's Recommended Products or Services:Witly: the fully automated Facebook Ad management system for real estate agents and loan officer
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How to Do HGTV Quality Videos on a Tight Budget w/ Brad McCallum
03/12/2020 Duration: 01h32minBrad McCallum is a Realtor in Calgary, Alberta and also happens to be one of the most talented video producers I've ever seen in real estate. His videos look like they were produced by someone at Netflix or HGTV, but in reality, he does all his filming and editing himself!On this episode, Brad shares what type of camera and stabilizing equipment he uses, what he edits video with, and what types of videos he thinks Realtors should be doing. Brad did a great job breaking down the ingredients to a successful video, and some of what goes into making a great video may not be what you think. This podcast episode is for any real estate agent on a budget who wants to start producing high quality video to grow their brand, or improve the performance and quality of the real estate video they're already putting out. Brad's YouTube Channel Follow Brad on Instagram--CLICK HERE to get our new "what to post on social media" app, the Massive Agent Daily.**********************Dustin's Recommended
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How One Agent Made More in One Day vs All Last Year w/ Paige Corbett
26/11/2020 Duration: 01h21minFirst off, Happy Thanksgiving to each and every one of you! We have so much to be grateful and thankful for, and I think this crazy ass year really helped us put it all into perspective.This week, you'll hear the empowering, inspiring yet deeply personal story of Paige Corbett, a Realtor in Indianapolis, IN. Paige is one of the fastest growing agents within my nationwide real estate team. This year, in just her second year selling homes, Paige has really built some momentum and some confidence in herself and her abilities as a real estate agent... and it's translated into actual closed deals. Paige struggled at first, for many of the same reasons that most Realtors struggle, whether they're brand new or real estate veterans. However once she found a couple key mentors, switched to a more empowering brokerage, and started implementing some basic systems and strategies, her sales exploded. Now she's on track to reach a major award within our brokerage, called the ICON agent award at eXp Real
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How FAST Your Life Can Improve from Just One Decision
19/11/2020 Duration: 44minYou are one decision away from a completely different life. Let that sink in for a minute. One single decision can change everything. But it can change FAST. This week, I tell my personal story of how my life, my body, my mind, and my business have dramatically changed for the better in just 75 short days... all because of one decision. We all have goals and dreams, and things we want to improve. You want to sell more homes, increase your income from each home sold, lose weight, increase natural energy, get tougher mentally, improve your relationship with your spouse or your kids. But how much progress can you really make in a few months?In my case, quite a lot. After completing the 75 Hard challenge, which is 75 days long, I made a huge physical transformation. I lost 17 pounds, burned off a ton of body fat, gained a ton of strength and muscle, and got my six pack back that I haven't seen since high school :) But where I REALLY saw massive improvement?My confidence, discipline, and mental toughness... a
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Protecting Clients Money = More Listings w/ Chris Sauerzopf
12/11/2020 Duration: 55minIn a listing presentation, a Realtor needs to win the trust of the seller. Trust that you as the real estate agent are the one who can not only do what the sellers want done, but who will take the best care of the seller. Trust that the Realtor can protect the sellers from any threats.When a Realtor can show the seller a potential pitfall or problem, in this case wire fraud, but then offer up a solution to it, and demonstrate to the seller that you provide them that solution, they'll trust you. They'll trust you because no other Realtor will show up to a listing presentation and bring up the chance that the seller could get their money stolen at the very end. Luckily a new technology solution exists to eliminate wire fraud in our industry, and protect not only our clients money, but the liability to ourselves and our companies. Chris Sauerzopf is the CEO of Safewire--CLICK HERE to get our new "what to post on social media" app, the Massive Agent Daily.**********************Dustin's Re
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From 40 to 80: One Minor Tweak that Doubled His Homes Sold w/ Matthew Kane
05/11/2020 Duration: 54minAs a follow up to episode 122, we're bringing Matthew Kane back on the show for an update on his second year as a Realtor. In his first Massive Agent Podcast appearance in April 2020 (episode 122), Matthew Kane laid out exactly what he did to sell 40 homes in his very first year as a Realtor. Now he's on track to sell 80 homes in his 2nd year as a real estate agent, and he explained his entire business model.What Realtors will gain from this episode is that Matthew did most of the same stuff in year 2 as he did in year 1... except for one minor adjustment. He describes exactly what this tweak is, and how you can do it too.Matthew Kane is a top producing real estate agent with eXp Realty in Wilmington, NC. Follow Matthew on social media:FacebookInstagram: @matthewpkane--CLICK HERE to get our new "what to post on social media" app, the Massive Agent Daily.**********************Dustin's Recommended Products or Services:Witly: the fully automated Facebook Ad management system for real est