Massive Agent Podcast

  • Author: Vários
  • Narrator: Vários
  • Publisher: Podcast
  • Duration: 268:32:09
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Synopsis

The Massive Agent Podcast for real estate agents and mortgage loan officers, hosted by Dustin Brohm, is a real estate marketing podcast. Realtors and Mortgage Lenders get actionable lead generation tips and strategies to bring in more leads and sell more homes. Real estate agents and loan officers will learn everything they need on Facebook Ads, Instagram Stories, Snapchat, Sphere of Influence (SOI), Zillow and Realtor.com leads, blogging, client appreciation ideas, podcasting, Alexa flash briefings, video marketing, 360º video, virtual open houses, Facebook Live, YouTube video, direct mail, personal branding, door knocking, hosting your own show, cold calling, and creating a media company that happens to sell real estate.This is a real estate marketing podcast, with the primary goal of helping you take YOUR real estate business and real estate marketing systems to the next level. Here you'll get equal parts ideas and real world execution. As a prominent personality in the real estate marketing space, Dustin Brohm is able to distill these ideas, tips, and strategies down so they can be grasped by real estate pros of all experience levels. As you'll hear Dustin say often, "if he can do it, YOU can do it!". Massive Agent is a real estate education brand created by Dustin Brohm to effectively help real estate professionals to see success in their businesses. Massive Agent offers Facebook Ads coaching, general coaching for Realtors, and coming soon, online courses on mastering Facebook Ads and other marketing strategies.Dustin Brohm is a Realtor in Salt Lake City, Utah and the Founder of Search Salt Lake, his own real estate media company brand and team. Dustin has spoken at Gary Vee's Agent 2021 event. He's an Inman speaker and contributor, a blogger, speaker, host of a local show called Salt Lake Insider, and a non-real estate media company by the same name, SaltLakeInsider.com. His work has been published on prominent real estate sites like the Zillow blog, HousingWire, RISMedia, HomeLight, Realtor.org, Inman, RESAAS, Adwerx, Zurple, and more.

Episodes

  • What Does Being "All In" As a REALTOR® Mean?

    05/08/2021 Duration: 26min

    Number of units sold, total volume sold, hitting a desired income... These are all goals we set for ourselves. Most REALTORS® are masters at setting goals, yet often come up short on the actions required to achieve them. But what if achieving your goals didn’t have to be hard or take a long time? Maybe the reason we’re not moving forward is because we’re not really “all in”.Today on the Massive Agent Podcast, host Dustin Brohm talks about what it means to be "all in" for ourselves and our business. His advice on mistaking investments for expenses is priceless. Dustin, discusses the importance of focusing our time on income producing activities, and the difference between just having a goal vs. writing out our goals and revisiting them daily. This episode is full of tips, resources and information you need to go from being an agent to scaling a profitable business. The key is to take action using these simple truths to achieve big harry audacious goals (BHAGs).  Are you all in? Mentioned in this epis

  • Your Social Media Struggles Are Over w/ Kyle Draper

    29/07/2021 Duration: 50min

    Many REALTORS® are surprised to find that their greatest struggle with social media isn’t a lack of tech skills, but a lack of authenticity. The way we show up on social media must be a direct reflection of our authentic selves. If not, our posts will often fall flat with no likes, shares or comments. The key to feeling more comfortable in front of the camera and to getting more traction is simply to be yourself, be friendly and be relatable. Today on the Massive Agent Podcast Dustin is talking to Kyle Draper, host of the Social Media Mindset Podcast. Dustin and Kyle drill down on the real estate agent’s marketing mindset, and how we may be self-sabotaging ourselves when it comes to videos and social media. Kyle tells us where we should focus our attention on social media, and he discusses some specific things we can do to overcome fear and insecurity. Often the greatest obstacle is the false narrative we play in our own minds. Kyle and Dustin also discuss what agents should post about, and the mistake we mak

  • Do you even know where your business comes from?

    22/07/2021 Duration: 31min

    Do you know where the majority of your business comes from? Often real estate agents find most of their closed leads come from their sphere of influence, referrals and social media. Now if our primary leads come from these sources, then let's maximize our exposure by focusing in. Today on the Massive Agent Podcast, Dustin asks us some tough questions about lead sources and knowing our numbers. He’ll discuss the best way to use our marketing dollars, and breakdown how much of our budget should go to social media. Be sure to listen for the action items that will give you immediate insight on the best place to focus your lead generation efforts.In the second half of this episode Dustin discusses settling for good, when we could be great. Great things seem to happen organically when we take massive action and invest in ourselves. What if implementing one small strategy could take your business to the next level? Listen closely for the tip that could help you exceed your goals and expectations for 2021.Massiv

  • The #1 Thing Preventing Most Realtors from Growing FAST

    15/07/2021 Duration: 30min

    Finding the best way to grow your real estate business can be an exhausting maze of shiny objects and expensive programs. Many REALTORS® try systems that don’t work, while overlooking a basic concept…commitment.  Today Dustin discusses how making the commitment to invest in your business and in yourself is the key to exponential growth. He’ll dive into his journey and why lead attraction beats chasing leads, every time. We’ll learn how lack of commitment is affecting our business, and why investing in yourself is the catalyst for implementing positive change and increasing leads. Get ready for an honest talk that could propel your business to the next level, if you take action.****************************************The first ever Massive Agent Social Bootcamp is NOW OPEN for enrollment - less than 20 spots available!Go from zero online presence, to 3 or more closed transactions in just 60 days. Not just information & tactics… you’re paying for IMPLEMENTATION.Watch the video at www.massiveagentbootcamp.co

  • Daily Habits of a Top 1% Real Estate Agent w/ Todd Duncan

    08/07/2021 Duration: 01h06min

    Have you ever wondered what agents who are selling hundreds of homes every year are doing differently than you? Have you ever wished you could learn from one of the top performing real estate agents in America? If you have been looking for a roadmap to bust through your limits and go to the next level in your real estate business, this is the episode for you. Massive Agents, this episode is explosive! Our guest today is best-selling author, speaker, and business strategy coach Todd Duncan. A former mortgage lender and real estate agent, today Todd is the world’s leading authority on trust and sales mastery. On today’s episode he will break down the habits of highly successful agents and loan officers. Todd will explain why the life you live is within the limits of your own thinking. He will give us the recipe for success by focusing on less, not more. Todd will also share how to become a millionaire agent by increasing the depth of your relationships, not the number of transactions. If you have been waiting t

  • How to Never Compete for Another Listing Ever Again w/ Matt Lionetti

    01/07/2021 Duration: 58min

    It is often said that clients do business with real estate agents they know, like and trust. But how can they know you if you’re not where the clients are? As REALTORS® we waste countless hours trying to connect with buyers & sellers. What if there is a way to win their business before you ever meet them? That is the power of social media. Massive Agents, it’s time to put our excuses aside, be true to who we are, and start consistently posting on social media.Trigger alert, on this episode of the Massive Agent Podcast Matt Lionelli shares how he went from relative obscurity to real estate social media sensation in a very edgy way. Matt swears that being authentic and edgy are the keys to his success. He tells us how using his personal interests and colorful language helped him to build organic relationships online, and how developing a thick skin can serve us well when it comes to social media.If you want to learn how being yourself is a killer content strategy, or how to tailor content to attract the rig

  • Recruiting Doesn't Need to Be a Bad Word w/ Brody Saunders

    24/06/2021 Duration: 42min

    If a successful agent attraction strategy is all about building relationships, then IdealEstate has the right tools to get you started. Whether it’s an independent brokerage or a large franchise, most real estate teams are always recruiting. Add to that, this new normal of so many agents working from home… and building recruiting relationships has just become a major challenge. The good news is Brody Saunders and IdealEstate are here to help us solve that problem.This week we are talking to Brody Saunders, founder and CEO of IdeaEstate. Brody has figured out the secret sauce to getting thousands of agents across a nationwide network to literally raise their hand and say they are looking to join a new team or switch brokerages. In this episode we’re going to discuss why IdealEstate is called the "LinkedIn of real estate", why it’s important to understand the key role you play in the recruiting process, and the difference between informational connections vs. relationships. Brody gives us some great t

  • Upgrade Your Thinking, Upgrade Your Sales

    17/06/2021 Duration: 29min

    Last week my wife and I spent 4 days in Scottsdale at the UPGRD X mental reprogramming intensive, and to say that it was fantastic would be an insult. After 4 intense days learning all about myself and how to communicate more effectively with myself and others, I feel like an upgraded version of myself. And I want to share some of what I learned with you today in ways that directly apply to Realtors at all stages of your career.  Today you'll learn how to communicate much more effectively with buyers, sellers, other agents, your spouse, and even your kids. We'll talk about some specific "hypnotic language" or aka "suggestive language" to help you break down your client's mental barriers and get out of their own way to accomplish what they hired you to help them do. Take notes, because some of this language is very powerful and effective when used properly. Realtors, it's time to upgrade your thinking, upgrade your communication skills, and ultimately upgrade your sales.

  • Getting Inside a Sellers Head w/ Michael Bernoff

    10/06/2021 Duration: 58min

    Everyday we hear about Realtors who are crushing it in their business. We wonder how they’re doing it, or we may choose to believe that great things only happen to certain people. Deep down we all want to achieve greatness in our business, but for some reason we’ve been unable to break through our own glass ceiling. Well massive agents, that belief system ends today. We’re kicking down the door to personal development and changing the way we think.On today’s episode were talking with author, speaker, and Fortune 100 personal development coach Michael Bernoff. His latest book “Average Sucks” is just the tip of the iceberg. Michael gives us a master class on communication, presentation mindsets and, letting go of limiting beliefs. His practical and powerful advice on turning goals into outcomes is amazing. We’ll also hear a listing presentation role play, and learn about the 3 things that control our communication. Be sure to stay to the end to hear about our relationship with food and working out. After listen

  • How Much is a Realtor's Time Worth?

    03/06/2021 Duration: 35min

    Far too many Realtors have no idea how much their time is actually worth. Real Estate Agents rarely take the time to do a little math to see how much they are actually making per hour of work they do. Do YOU know what your time is worth per hour? The reason why it's so important for Real Estate Agents to know, and to attach a $ amount to their time, is so they can make better decisions about what they spend their time doing! For example, if you're a Realtor, and you're still mowing your own lawn, you're nuts. If you're driving 10 min out of your way to save 10 cents on a gallon of gas (which may save you what, $1.50 or $2 max?)... you don't realize that you're killing any chance that you have to actually GROW your business and your income. On this episode of the Massive Agent Podcast, we'll help you figure out how much you earn per hour, and then how to outsource all the tedious busy work, and non-income producing activities so that you can focus on doing more of what w

  • The Realtor Who Flies a Helicopter to Listing Appointments w/ Dylan Tent

    27/05/2021 Duration: 50min

    No matter what industry you come from, becoming a real estate agent just might be the best career move you could ever make. But what if you were a helicopter pilot, you quit college, and you’ve never had a job or owned a home? How could you use that skill set to serve luxury clients? Today we're talking to Dylan Tent, a helicopter pilot who became his own boss. Dylan is creating great social media content, selling million-dollar listings and calling all the shots in six business ventures.  In this episode Dylan tells us how he convinces sellers to list luxury properties with him, then turn those listings into organic growth on social media. We’ll learn how he’s killing it on social media by taking some risks that target his audience, and pays off in a big way. Dylan tells us all about the benefits of owning a helicopter, and how it fits into his marketing plan. He is unapologetically true to himself and gives us some great tips for building relationships with other agents. Be sure and listen for his secr

  • How and WHY Big Real Estate Teams Pivot w/ Kevin Kauffman

    20/05/2021 Duration: 59min

    Most Realtors become agents for the lifestyle and freedom it offers, only to find they are more stressed and have less time than they ever imagined. Realtors don’t have to feel trapped in their current business model. Maybe it’s time to be honest with ourselves and consider a business model that offers more to our families than a commission check. Sometimes, we forget the team that matters the most is the one at home. It might be time to have an open mind.On this episode of the Massive Agent Podcast, we are talking to Kevin Kauffman, REALTOR®, podcaster, and Team Leader of the Group 46:10 Network. Kevin is also co-founder of one of the largest Facebook masterminds in real estate, Next Level Agents. Kevin  was previously on episode 88, with some great tips on iBuyers. Now he’s back to tell us about the giant mistakes he made while building a traditional real estate team, and about the challenges he had finding a business model that fit. We’ll have a deep dive into his 3 criteria for going with a brokerage vs i

  • Top 5 Money Mistakes Realtors Make, and How to Avoid Them

    13/05/2021 Duration: 53min

    80% of agents end up leaving real estate within 12 months. 90% end up quitting real estate by the end of their second year. But why? Well there are many reasons. But on this episode, we're talking about some major mistakes agents make with money that can be a huge contributor to our industry's horrible failure rate. Take some notes this week, but more importantly... take action. We're breaking down the Top 5 money mistakes Real Estate Agents make, and how to avoid them. Where to buy, trade, and learn about crypto:Coinbase - get $10 in free BitcoinCrypto.com app **********************Recommended Products or Services:Witly: the fully automated Facebook Ad management system for real estate agents and loan officers. Get a 14 day free trial HEREWise Agent: The real estate CRM I use - 14 Day Free Trial PLUS get my drip campaigns for freeShop my Amazon Store: podcasting equipment, my favorite books, cool stuff for Realtors, etcMassive Agent Society: Our Real Estate Lead Gen Coaching Program/online cou

  • Creating the Lifestyle YOU Want as a Realtor w/ Neil Mathweg

    06/05/2021 Duration: 34min

    It's sad, really. Most real estate agents design their lives around their work, rather than designing your work around your ideal life. I get it, I did this for most of my career. I feel like most Realtors do because they don't know any other way. They're looking up to a mentor or team leader who may be selling a bunch of homes, but doesn't have a life that is worth emulating. Most agents just keep following the same path, trying to increase production and increase numbers, and when they're successful in that, their personal lives suffer. Their family life suffers. They end up working so many hours that they barely have a life outside of work, let alone the life they WANT. One agent who is doing it right is Neil Mathweg. As you'll hear on this episode, Neil made some big, bold decisions to sell everything they owned, and live full time in an RV. Basically they live wherever the hell they feel like living! The best part if that he's still selling homes! He's growing a GR

  • How To Break Out of Your Shell as a Realtor w/ Matthew Weber

    29/04/2021 Duration: 01h01min

    Most times, Realtors avoid producing content for social media for one main reason: they don’t know what to talk about, and/or they’re nervous about what others will think about their video, post, or article. It’s super common, and something I struggled with for years as well. So I get it. But once you’ve taken the steps to break out of your shell, you’ll never be the same. And your business will never be the same. What are those steps? What should Realtors do to break out of their shells too? Matthew Weber, an agent and restaurant owner in Dunwoody, GA explains how he busted out of his shell in the last few months, and how his real estate business will never be the same. Connect w/ Matthew Weber:InstagramFacebookPodcast**********************Recommended Products or Services:Witly: the fully automated Facebook Ad management system for real estate agents and loan officers. Get a 14 day free trial HEREWise Agent: The real estate CRM I use - 14 Day Free Trial PLUS get my drip campaigns for freeShop my Amazon Store

  • Retargeting your Sphere of Influence for just $2/day

    22/04/2021 Duration: 24min

    Staying in front of your network is absolutely vital for a Realtor. Any real estate agent not focusing heavily on marketing to people who already know them, versus strangers, is leaving a ton of money on the table.Getting your network to see you in their news feeds over and over is relatively simple, and can be done in one of two ways: paid or organic. Agents can, and should, organically stay top of mind by posting  stuff on social media that let's others see into their lives and see who they are. You know, to let people make a personal connection with you. But posting on social can only reach so many people. One of the most effective ways to stay in front of your sphere of influence is to retarget them with videos or posts on Facebook and Instagram. On this episode, we'll walk you through how to setup a retargeting campaign to get in front of your SOI more often... for as little as $2 per day!Connect w/ Dustin Brohm:InstagramFacebookYouTube**********************Recommended Products or Services:Witl

  • Unconventional Business Models for Realtors w/ Justin Konikow

    15/04/2021 Duration: 54min

    There is no one right way to structure your real estate business. You can literally define what you want your life to look like, your schedule, your days. And then build your real estate business around that. Bet you never heard that from your first broker or mentor!That's because most Realtors have no idea that there are an infinite number of ways to structure your real estate business. More real estate agents are following one main path. Get licensed, sell as many homes as you can by yourself, and try to increase that # again next year. Well, they're wrong. This week we're talking with Justin Konikow, Owner of Prime Real Estate Brokerage in London, Ontario, Canada about their very unique, unconventional brokerage, in an effort to help you see what some of the possibilities are as a Realtor. Define your goals, and THEN build your real estate business around them. Hopefully, you've put yourself in the right vehicle or brokerage to get you to your goals. If not, you can always make a change

  • Lack of Leads is NOT Your Problem w/ ZillowKiller

    08/04/2021 Duration: 57min

    Whoa, what a show! We went DEEP with James Rembert, aka ZillowKiller about how agents are thinking about online marketing all wrong. There's a fundamental flaw in the way so many agents view social media and real estate marketing online. But James will set you straight. One of the paradigm shifts that many Realtors will find helpful is when James says that "the internet is a presence... not a destination." Don't worry, he'll explain.  THIS new way of looking at social media to promote yourself as a Realtor can be HUGE. You'll also hear why a lack of leads is not the problem; obscurity is. Leads aren't the issue! The issue is that no one knows who the hell you are! So how do Realtors fix it? It's time for school.About our Guest:James Rembert, founder of DigitalNatives Inc & The ZillowKiller brand. is a talented designer and trained marketing strategist who began his journey as a licensed Realtor® in New Jersey. His natural transition to marketing and advertising was

  • You Never Know Which Doors Will Open w/ Will Friedner

    01/04/2021 Duration: 56min

    It can be tough to envision what positive things can come your way when you're first starting out creating content. Most content creators *think* that doing videos, writing articles, or starting a podcast can open doors for them in the future, but they're really going off blind faith. This week, that blind faith is getting some backup. Will Friedner, a real estate broker in Whitefish, MT started out blogging years ago. That blog led him to eventually start a Youtube channel about a year ago, but it didn't get traction right away. But about 6 months ago... it BLEW UP! One of his videos got nearly 2 million views, and many of his "Montana living" videos have received 50,000+ views. Will says that because of his YouTube videos, he's getting 3 organic inbound calls every day.That's 15 HOT organic leads, every single week. But... the story doesn't end there. Will was actually approached by a book publisher who wanted to do a book about living in Montana... and he wanted to u

  • Do Realtors NEED to Buy Leads? w/ Renee Funk

    25/03/2021 Duration: 01h14min

    Many real estate team leaders and top producers say that in order to be one of the top Realtors in a market, you MUST buy leads from Zillow, Realtor.com, etc. Honestly, I'm sure it helps quite a bit. But, does a Realtor NEED to buy leads?  The short answer is no, no they don't. Buying leads can be a great way to generate a bunch of new conversations with people, however if you don't want to play the online real estate leads game, you don't have to. This week, Renee Funk, Team Leader at the Funk Collection brokered by eXp Realty in Orlando, FL shares how they've built one of the top real estate teams in all of Orlando, and they've never had to buy leads. So what do they do instead? How are they able to get new people outside their network to know about them? Renee explainsAs a bonus, you'll hear what it's like to sponsor an NBA team, since The Funk Collection is the Official Sponsor of the Orlando Magic. Great podcast this week!Connect w/ Renee Funk:InstagramFacebookWebs

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