Massive Agent Podcast

Should real estate agents be using TikTok? Gary Vee sure thinks so. And apparently, thousands of agents do too. Unless you've been living under a rock for the last 6 months, you've no doubt seen TikTok being talked about everywhere, and seen the short, creative videos shared pretty much everywhere. Spend a few minutes following real estate related hashtags on TikTok and you'll see that real estate agents everywhere are jumping onto the platform in an attempt to grow their brand. As they should! However...Real talk. Many of them are damaging their brands by acting like complete jackasses and clowns. Or equally as bad, they post the exact same boring shit on TikTok that they do on all the other platforms. Seriously, they just post the same lame listing walkthrough video on TikTok that they did on Facebook, Instagram, and YouTube... and then they wonder why "TikTok doesn't work" for them.Luckily, this week we're talking with someone who TikTok absolutely does "work" f