Massive Agent Podcast

This week we get to look behind the scenes of how a $150+ Million real estate team in Toronto sells nearly 700 homes each year, and how they convert such a HUGE percentage of their leads into actual clients. We're very fortunate to have Jas Takhar, co-founder of REC Canada and host of the REC Experience podcast here to share his secrets on how he and his partner Simeon built such a powerhouse real estate machine. But as you'll hear, they don't do anything you haven't heard before. They just do simple, easy to replicate things a specific way, and they do it consistently, every single time. When you are ranked #3 in Canada's largest brokerage, Royal Lepage, you have some stuff figured out and dialed in. But not only do they sell a crap load of homes, but they have one of the most prolific, respectable content producing machines that I've ever seen from a real estate team. Video, podcasts, graphics, absolutely everywhere, all the time. Jas Takhar gives us a masterclass on how to sta

Finally... the real estate agent websites episode. Ultimately, I believe that every Real Estate Agent and Mortgage Loan Officer needs their own website. It's a must have. But not everyone has the same website needs, and one size does not fit all. We'll tell you which website providers are a great value, and which ones flat out suck and should be avoided.We'll also help you to figure out what your needs are; what your overall strategy is so that you can choose a website that fits your needs. A Realtor planning to build a local media company with tons of content needs more features and customization than a Realtor who just wants a basic home search website. We'll walk you through some website options for both approaches.You'll hear the story of the very first website I got as an agent, and how I quickly learned that you absolutely get what you pay for. It ended up being a terrible experience with a website provider through my brokerage, but in hindsight, it taught me what I actually nee

While getting comments, likes, reactions, hearts, pins, and views on your content is fantastic, nothing is more beneficial to you than getting your content shared. Especially when you find the right social influencers who are willing to share your content with their huge audience... which can lead to THOUSANDS of social shares. But how do you find these brands or people willing to share to their large followings? We'll tell you exactly who you're looking for, and how to reach out to them.When someone shares your article, video, or post with their network, the number of people who can see it just grew. Your content can now be seen by their network. On top of that, Google factors in how many social shares a piece of content gets into it's SEO algorithm. A share is the perfect indicator to Google that your content is high quality... otherwise why would people be sharing it? Getting shares of our content should be a top goal for any content creator. This week, you'll learn how to find massive

This week's show is different. It's a call to arms. We need to talk about some serious issues facing our entire profession, and it needs to be heard by both real estate agents AND mortgage loan officers. We are being attacked like never before... class action lawsuits attacking Realtor commissions, margin compression hitting the loan officers, Zillow, Opendoor, technology and automation, giant hundred Billion $ companies taking aim at us, the economy overdue for a recession, and more. But if real estate agents and mortgage loan officers start working together right now, and start doing the right things, we'll be able to survive. Most of our competitors? Not so much.Honestly, some of this stuff is pretty scary, and this week we're not sugar coating anything. If you're worried, that's good. Use that worry about your future to inspire you to make the necessary changes. There is a solution, but it's going to take us all joining forces right now. It's about damn time we stop

It's crucial that you grasp this concept; everything you do complements everything else. A Facebook post compliments an email. That email compliments a postcard you sent to every door in a neighborhood. An IGTV video complements that postcard. It's all one big branding system that you build on every time you put your name, brand, or message out there! While this could be really awful news for someone who's message is turning people off, it's fantastic news for every other real estate agent or mortgage loan officer. Ask any marketing agency and they'll tell you that it takes AT LEAST 7 different touches before the consumer will end up buying your product or service. Choosing a real estate agent or getting a mortgage is not an impulse buy. It's going to take time, and the consumer seeing you everywhere before they finally remember you and see you as an authority or as a credible brand. It's Marketing 101, but it's pretty awesome, if you're willing to put in the work.

Boy am I glad I didn't jump the gun on building a real estate team! A real estate team must be built a very specific way from the start if it's going to survive and thrive long term. If you haven't yet started building a team, then you'll probably be pretty stoked after this episode. I learned that I had quite a few misconceptions about how to do it the right way, and had I built a team the way I thought you should, we probably would not have been profitable. This week's guest really enlightened me on the right way to build a *profitable* real estate team. As you'll hear, for example, paying your agents higher splits is almost exactly the opposite of what you should do, provided that you structure everything else a specific way. Any real estate agent who plans to build a traditional real estate team at any point in the future really needs to hear this episode. So many big teams are in the red right now. So many of the teams we see and hear about in our markets aren't even pr

What if you knew how to buy and hold real estate inside your Roth IRA, and never had to pay taxes on any of those gains? Knowing strategies that your competitors don't can not only differentiate you from other agents or lenders, but also help a ton more people to buy more real estate. The relatively unknown source of funding known as a Self-Directed IRA is one of them. This week, Andrew Martin from Atlas Financial Strategies teaches us how Self-Directed IRAs work, who can use them, when to use them, and how you can guide consumers on how to buy more real estate using their current retirement accounts. As Real Estate Agents and Loan Officers, we MUST provide overwhelming value to our clients, or they'll find someone else who will. Providing unique knowledge, guidance, and expertise that others don't is a great way to stand out from your competitors. The same way being educated about 1031 Exchanges help your clients avoid taxes, knowing how a Self-Directed IRA works can show so many more people h

Did you know that 49% of real estate leads come in between 5pm and 8am? Agentology has tested lead response more than anybody in the industry. This week, you'll hear why they now say you should NOT call the lead first, but rather send a text. They learned this by responding to MILLIONS of real estate leads for 1,000's of real estate agents. That's not the only thing they learned either. This week, you'll learn some of the most effective ways to respond to your leads so that you convert more of them, and ultimately sell more homes. David Tal, co-founder of Agentology, was generous enough to share some of Agentology's trade secrets to help YOU convert more real estate leads. We'll talk about rental leads, how many times you should contact the lead during the first 24 hours, and what you should say in those messages.Regardless where your online leads come from, getting the lead is really just the first step. Once the lead comes in, now you have to convert it into a conversation, a m

Want a fun new way to get more listings? There's no one better in the real estate industry than our guest, Shannon Milligan, when it comes to using creative, timely, and clever videos to get more real estate listings. Shannon tells us how she not only uses these videos to promote her current listings, but to get new listings. Shannon, founder of the RVA Home Team in Richmond, VA uses her incredible imagination to produce fun listing videos with themes like Stranger Things, Big, Breaking Bad, Mission Impossible, and more. As you can imagine, Sellers want their own home's featured in one of Shannon's videos.In this episode, Shannon describes sitting in a listing presentation, thinking the seller will probably just hire the mega-agent in town, only to be stopped short and hired on the spot. All thanks to her videos. You'll learn what is required for you to do your own themed videos, roughly how much Shannon spends on each one, and the first step in attracting more listings the way Shannon has

Realtors everywhere are taking to Facebook and Twitter to profess their outrage and newly found hatred for Gary Vee ever since a short 60 sec video clip was posted the other day. In it, Gary Vee says that buying a home is stupid, that it ties up upfront capital, and it just a bad idea that he wishes he had never done. In the largest Facebook Groups for real estate agents, you can practically hear the collective panties bunching. Apparently, according to the most vocal real estate agents, it's ALWAYS wise to buy a home versus rent. But is that true? Is Gary Vee right? Is buying a home no longer a wise investment? Should our clients always be advised to buy rather than rent?This week, we're going to have an honest, adult conversation about homeownership. If the thought of a Realtor advising someone to rent triggers you, then consider this your trigger warning!Owning a home can be one of the greatest decisions, and can be a huge blessing to a family. But, in some situations, it's not the best opti

There are some things we all do, and have done forever, that we really have no good reason for doing. We do them because those who came before us do them. But they don't know why they do it either. Once you hear how absurd this lazy marketing mistake is, you'll probably never do it again. Well, unless you're REALLY lazy and just straight up don't give AF about effective real estate marketing. For those real estate agents and loan officers  really paying attention, you'll learn a valuable fundamental of marketing that will help you have more success in whatever you are selling or promoting. PLUS, this week I'm giving you bonus; an actionable real estate lead gen tip that you can implement right now, this very minute, and start using it to get leads as early as tomorrow. You'll learn exactly what it is, how to do it, and how to get those real estate leads coming in for now on. Whether you're a seasoned Facebook ads pro, or you've never done a Facebook Ad once in your

There are two totally different real estate industries. It's never been more glaring or more obvious than coming to Inman Connect in NYC and seeing the huge gap in the mentality among real estate agents. One group of real estate agents looks down on social media and content creation. They think they're above it. They think that "REAL" real estate agents don't need to stoop to the level of doing a podcast or a vlog, or Instagram stories. They get business through referrals from Happy Hour's and cocktail parties. Coincidentally (or not!) this group seems to only wear suits, sport coats, and lapel pins. These Realtors have been doing the same things to get business for so many years that they've tricked themselves into thinking it will be like this forever. That somehow they're immune to the powerful forces about to turn our industry on its head.Then the other group of Realtors uses every single tech tool and online resource they can to expand their brand and get more clie

I had dinner with Gary Vee last week, and I'll tell you all about it. On Jan 17th, I had the honor of speaking at Gary Vee's Agent2021 marketing event in Miami. It was an incredible event, and I learned far more than I ever thought I would. This week, I'm breaking down what I learned at Agent2021. All the key takeaways, all the amazing lessons, giving context to everything I learned. If you weren't able to make it to Agent2021 this year, you'll get brought up to speed on what was most impactful and most important. Spoiler alert: the #1 thing was that none of us, not even Gary Vee (according to him) is putting out enough content. We all need to do more content, more often, on more platforms. Facebook Ads were a big topic as well. When asked what he'd do if he started his own real estate brokerage tomorrow, Gary Vaynerchuk said he'd spend as much money as he possibly could on Facebook Ads. They're still just so undervalued, and so powerful. This was super validating for w

I see real estate agents and loan officers make the same Facebook Ad mistakes over and over. Some are more common, and/or more significant than others. When working with a real estate coaching client or one of our Massive Agent Society members, these mistakes stick out like a sore thumb to me... because I've made them all too, and then some! I know from experience. I have made all the same Facebook Ad mistakes and learned from the experience. But sometimes, what may seem like an insignificant setting may completely kill your ad. That’s the thing with facebook ads; there are no insignificant settings. Every single setting in the Facebook Ad creation process is important. One seemingly small adjustment or small mistake, can make a HUGE difference in killing your ad’s performance. This week I'm breaking down the most common Facebook Ad mistakes that real estate agents and loan officers make, AND how to avoid them. Get access to our database of Facebook Ads for Agents and Lenders that have been proven t

One of the easiest, cheapest ways to get started in content marketing is Facebook Live. There's literally zero overhead. It's a free service. You can just use your phone to record. It's easy to do! But... can you turn that low barrier to entry into a successful show? From what I've seen, most people don't. They start out strong, but somewhere along the line, they falter. This episode will shine a light on what it takes to be successful as a daily Facebook Live show host.Special guest Josh Pitts, host of the uber-successful Daily #LOLife show joins us to share how he's built such a successful show on Facebook Live. Plus, we finally announced the big changes to the Massive Agent Society that we've been teasing these last few weeks. For all the details, go to www.massiveagentsociety.comGet access to our database of Facebook Ads for Agents and Lenders that have been proven to generate leads:https://www.massiveagentsociety.comWhy I Switched to eXp Realty:https://massiveagentpodca

Calling all Gary Vee fans. You'll love this episode. In just a couple short weeks, on Jan 17, 2019, the 2nd annual Agent2021 event hits Miami, FL. Unlike any conference we've seen before, it brings together agents from all industries; real estate, mortgage, insurance, and auto sales. In just it's second year, Agent2021 is aimed at becoming THE most prestigious, most powerful, and most anticipated conference of the year, for 4 different industries! This week, we have the honor of sitting down w/ Kim Garcia, SVP of VaynerExperience, the division of VaynerMedia tasked with putting on Agent2021 and other events.   Kim takes us behind the scenes of the lead up to Agent2021, tells us what to expect, and what they changed from last year's Agent2021. As you'll hear, they spared no expense and stacked the deck with top level speakers (and little old me!) to provide the most up to date, relevant, and tactical education imaginable. I can't tell you how stoked I am to be part of this year&ap

What did we learn in 2018? What do you need to know going into 2019? What will the real estate industry look like in 12 months? So much happened in 2018, including this podcast launching in January 2018. This week we're recapping the year and reflecting on what we learned, and what to expect for 2019. So many changes, so much disruption and upheaval, and it's really just getting warmed up. We'll talk about what 2018 looked like for me personally, and professionally. But we also dive deep into the changes our real estate industry saw this year, and talk about what changes or adjustments you need to make in your business to thrive in 2019. ***********************RESOURCES :Massive Agent Business Accelerator: 12 Week Program to go from stressed out solo agent, to thriving business owner making more, and working less.Referral Network: Claim your market *exclusively* in the new Massive Agent Referral Network - CLICK HERE REAL Broker - Learn how we can be business partners and build a business togeth

Everyone who has been in business for a while looks back at when they first started out and thinks "man, if only I knew X, Y or Z when I got started!" It's true, it took me 4 years before I figured out the right and wrong way to grow my real estate business. During those 4 years, I struggled ALOT and had some severe financial problems due to a lack of income. I would have given almost anything to have had someone sit me down and say, "here's the first few things you need to do now that you have your real estate license." Luckily, our guest this week is here to do just that! Rick Gonzalez, host of the brand spankin' new Modern Agent Podcast, joins us to talk about the most important "first steps" that a brand new agent or Loan officer should do to start off on the right foot, and have success quickly. Even if you're not a brand new agent, you'll learn real estate business tips that will help you. Especially an agent or loan officer who is rebuilding or re-

Millennials aren't buying homes! Millennials prefer to rent! Millennials only want to live in the city! We've all heard conflicting info about the millennial generation in regards to whether or not they even want to buy homes. It's getting hard to know what to believe. But as the single largest demographic of potential home buyers out there, we should probably get to the bottom of what is important to them, and learn how to speak their language. As you know because you listen to this show, we have to know how to speak to our audience in a way that resonates with them to get their attention. So how do we do that with millennials?This week we brought in Jacob Gaffney, the Editor-In-Chief of HousingWire, to find out what the truth is about millennial homebuyers. HousingWire is a well respected, highly reputable source of real estate industry news. One of the biggest reasons why is because of Jacob Gaffney and his leadership. They research and investigate each story so deeply, and are so well round

"I'm going to KILL IT in 2019!!" To have success in 2019, you need to be planning and implementing your ideas NOW, before the calendar turns over. But what should you be doing? What is most important to focus on to start the year? What is the next big real estate marketing trend in 2019? Which platforms should take higher priority? Where is the biggest opportunity?Special Guest and Real Estate Marketing Rockstar, Chelsea Peitz, joins us to answer all these important questions, and so much more. Chelsea Peitz is the National Director of Social Sales for Fidelity National Financial, author, national speaker & trainer, and host of the Voice of Social Sales podcast and Alexa flash briefing. Aside from her being one of my dearest friends, she really brings some serious knowledge and wisdom to this week's show. Whether your a real estate agent, mortgage loan officer, or someone trying to build a brand in any other industry, you'll walk away with quite a few valuable nuggets. You'll