Massive Agent Podcast

"I'm going to KILL IT in 2019!!" To have success in 2019, you need to be planning and implementing your ideas NOW, before the calendar turns over. But what should you be doing? What is most important to focus on to start the year? What is the next big real estate marketing trend in 2019? Which platforms should take higher priority? Where is the biggest opportunity?Special Guest and Real Estate Marketing Rockstar, Chelsea Peitz, joins us to answer all these important questions, and so much more. Chelsea Peitz is the National Director of Social Sales for Fidelity National Financial, author, national speaker & trainer, and host of the Voice of Social Sales podcast and Alexa flash briefing. Aside from her being one of my dearest friends, she really brings some serious knowledge and wisdom to this week's show. Whether your a real estate agent, mortgage loan officer, or someone trying to build a brand in any other industry, you'll walk away with quite a few valuable nuggets. You'll

Mortgage lenders and real estate agents, do you not realize that the clients pre-approval letter is a marketing piece? Agents, are you impressed when a buyers agent sends over a pre-approval letter that has no useful info on it? Does that give you the confidence in the buyer that you need to recommend them to your seller? It's amazing to me how often I see lazy, incomplete pre-approval letters that may as well have been written on a napkin. But what you need to know is that these awful pre-approval letters are killing business for agents and mortgage lenders alike. Bad pre-approval letters are literally hurting the business of both agents and loan officers, and you'll hear more about why that is on this episode. This week's show will highlight how important a solid, thorough pre-approval letter is; not just for the lender but for the buyers agent. ***********************RESOURCES :Massive Agent Business Accelerator: 12 Week Program to go from stressed out solo agent, to thriving business owner

Do you ever wonder how some agents and LO's seem to rocket to success? All the while, you're still grinding it out, making small increases, over YEARS? We all have the same 24 hours in a day, but some people seemingly turn anything they touch into gold, while others, who work more hours in a day, struggle to make a living. It all comes down to... mindset. This week we're focusing on the foundation of a successful agent or LO. Without a solid mental foundation, you can bring in 100 leads a day, but won't be able to have the level of success you should have, had you been firmly grounded with the right mindset for success.Today we'll talk about how you can become one of those "rocketing to success" by focusing on, and developing, the mindset of a champion. "The roots create the fruits", which is exactly how it works with people and what goes on in their heads.You'll learn how to build the mindset of a top producer, and what the path looks like to get there. *****

This week you’ll learn a specific idea for getting seller leads using a flyer, postcard, door hanger, or even Facebook ad that is so damn clever, it’s bound to get your phone ringing. Some concepts will be true forever, and some strategies will always work. Focusing your real estate marketing efforts in a defined geographical “farm area” is a strategy that will always work. What may change, however, is HOW you go about building name recognition in your farm area. There are countless ways to digitally be seen in your farm area, but let’s not overlook the tried and true methods. Even with all the fancy new lead gen systems, smart CRM’s, Alexa Skills, Flash Briefings, and Facebook Ads… when building your brand and name recognition in your farm area, being physically seen and heard is key. If you’ve been listening to the Massive Agent Podcast for any period of time, you know I’m not a huge fan of flyers. However, in some situations, like covering a small farm area, flyers *with the right message* can be very effe

Imagine 75% of your business organically coming from any one source. Pretty awesome, right? This week we're sitting down with rockstar real estate agent and YouTube star Karin Carr from Savannah, GA. Karin tells us about her journey from struggling to get new business in a new town, to now getting 75% of her business organically from her YouTube videos. We dig deep on YouTube and video in general, and Karin will teach you how to master YouTube's tags, description, hashtags, thumbnails, video length, etc to get your videos ranking for all your desired keywords. Beyond that, you'll learn how YouTube videos can be a fantastic source of organic real estate leads who have already decided to hire you before they ever reach out. If you're a video creator, on YouTube or not, you'll learn some great new tips and strategies in this episode. And for those who have NOT yet started doing video, you'll learn how to hit the ground running, doing things right from the start, and get the leads co

We're bringing double the awesomeness this episode. Two great topics, one episode. First, we're giving you the Cliffs Notes from our real estate Leads Webinar last week, where we show you how to create our complete, proven Facebook Ad Lead generation system. I'll walk you through the ad we know converts well, how to respond to the leads instantly and automatically, and how to follow up long term. One agent from our webinar reported that in just one day, he received 4 leads at $1.50/each, and already spoke to two of them! Amazing! The stats show that on average, it takes 7-10 "touches" before a lead will respond to you. So if you are giving up after a few attempts, you're leaving a ton of $ on the table. Responding the first time in less than 5 min is also key, because stats show that at least 50% of people end up working with the first agent they talk to. So if you are the first to respond, you have a 50/50 shot at being their agent! Second, we'll tell you about Facebook&apo

No single word strikes more fear and anger into the hearts of real estate agents than... wait for it... Zillow! The real estate industry's perennial villain, Zillow, is constantly a topic of conversation and debate between agents on social media, as well as a target for vitriol. But as you'll learn from our special guest, Jason Cassity of The Cassity Team in San Diego, Zillow is really NOT the company that real estate agents and loan officers should be most worried about. Not right now anyways.While the majority of freaked-out Realtors are focusing their energy on Zillow, there's another company disrupting our industry right now, as we speak, in a few of the major markets around the U.S. They openly try to cut Realtors out of the deal as often as possible, and they have some serious VC funding backing them. Past that, there are some far bigger players, with much deeper pockets, and much more power who can shake things up instantly if (or when?) they decide to.  You'll learn who these compa

This week I show you how you can use a custom Alexa Skill at an open house or a listing, to deliver information about the property in a clever, cutting edge way. When was the last time you saw Alexa giving info about a property to potential buyers? Probably never. Well, you can be the first in your market. We did a custom Alexa skill at an open house last weekend, and it was a huge hit with buyers, and potential future sellers. Not to mention the buzz from you all when we shared the video on our Instagram profile. This is some really cool stuff, and you guys asked for it, so enjoy!You'll also be one of the first to hear about a special webinar that we're doing in collaboration with Frazier from The Agent Marketer on October 26, 2018 at 1pm EST. Imagine, being handed the blueprint for a proven, COMPLETE Real Estate Lead Generation System, where every single step, literally from start to finish, was laid out for you. On October 26th, that’s exactly what we’re giving you. In just 90 minutes, two of the

You could be doing everything right; running an awesome Facebook ad, getting the lead, following up with that lead for months until it's time to sell their house, and then when it comes time for the listing presentation... you basically shit the bed. Why? Because your listing presentation sucks! All of us real estate agents want more listings, but if we have a crappy, ineffective listing presentation, we're losing a ton of business that we should have closed. On this episode, I'll tell you how you can duplicate my simple listing presentation. Notice the key word there: simple. It doesn't need a ton of fluff. In fact, if you want it to be effective, it needs to only be focused on two things. How you're able to sell the seller's home for the most, and how smooth the process will be for them. That's it. I'll explain exactly how I do that, on this week's Massive Agent Podcast.***********************RESOURCES :Massive Agent Business Accelerator: 12 Week Program to go fr

Easily one of the questions I get asked by real estate agents most often is, "what kind of content should I do?". They feel stuck because they don't know where to start. Most of you know by now that content marketing is the path to success in 2018 and beyond, but many then struggle with content ideas. They get writers block, if you will. This episode is meant to give you a ton of ideas for content, and teach you how to start coming up with your own creative content ideas. There are countless ideas for great local content that you can do, and I'll show you how to come up with them. Plus, you may get a kick out of my bear sighting story from my trip to Jackson Hole last week***********************RESOURCES :Massive Agent Business Accelerator: 12 Week Program to go from stressed out solo agent, to thriving business owner making more, and working less.Referral Network: Claim your market *exclusively* in the new Massive Agent Referral Network - CLICK HERE REAL Broker - Learn how we can be busin

These 7 apps can really help improve your real estate marketing game. I personally use all of these apps, and most all of them are free. From making professional videos w/ graphics and transitions, to staying organized, I think you'll like my top app recommendations. Real estate agents and mortgage lenders alike can use these apps to improve their real estate marketing, and ultimately get more deals from the leads they generate. ***********************RESOURCES :Massive Agent Business Accelerator: 12 Week Program to go from stressed out solo agent, to thriving business owner making more, and working less.Referral Network: Claim your market *exclusively* in the new Massive Agent Referral Network - CLICK HERE REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃ Broker- CLICK HEREReady to join Real Broker?SIGN UP HERE and if you list me, Dustin Brohm, as your sponsor when you sign up, we'll literally become business partners and I'll personally help you grow you

Boy ohh boy do I have some things to say! I made some pretty interesting observations at a HousingWire conference last week, and will share my takeaways with you. I had the honor of speaking at the Engage.Marketing Conference last week in Dallas, TX about the relationship between a mortgage lender and real estate agent. We focused mostly on what a mortgage lender can do to gain a Realtor's business. Spoiler Alert: most loan officers are doing it completely wrong! We talk about that, but also some trends that are emerging in the real estate industry that you really need to now about. The winds are changing, and YOU will be one of the first to learn how, and have the chance to do something about it. Lastly, I had the pleasure to spend time with some of the best mortgage industry podcasters at the conference, and at one point, we had 5 different real estate podcasts sitting at one table :) I'll tell you what I learned from these amazing fellow podcasters. ***********************RESOURCES :Massive Agent

Getting your content SHARED on social media can make or break your success in content marketing. In fact, if you have a website or blog, Google looks at how many social shares your content gets when they're deciding which content to display (and WHERE) in the search results. Social shares are a big factor in SEO. If you do video content or Instagram Stories, getting shares will grow your subscribers and followers. It's absolutely possible to get thousands of shares on your content (as long as it's good content!) and these specific, actionable tactics and strategies will help you get your content shared more often. You may need to take notes on this one!***********************RESOURCES :Massive Agent Business Accelerator: 12 Week Program to go from stressed out solo agent, to thriving business owner making more, and working less.Referral Network: Claim your market *exclusively* in the new Massive Agent Referral Network - CLICK HERE REAL Broker - Learn how we can be business partners and build a

We've heard "go the extra mile" so many times now that it's started to lose meaning. WTF does it even mean anymore? Well, going the extra mile will absolutely lead to more real estate business and more closings... but let's first talk about exactly HOW to go the extra mile. We go over some specific things you can do right now, today, to ensure that you get more referrals, and better online reviews, down the road. I'll tell you the reason why I work exclusively with one escrow officer now, and how they won my business for life... because of how THEY went the extra mile for me and my clients. Guys, this is a simple business, but knowing what extra things to do to WOW your real estate clients can make all the difference in the world. ***********************RESOURCES :Massive Agent Business Accelerator: 12 Week Program to go from stressed out solo agent, to thriving business owner making more, and working less.Referral Network: Claim your market *exclusively* in the new Massive Agent

It's a question I get asked a few times each week; should you go Live on Facebook on your profile, or on your business Page. Well, the answer is... yes! It just depends on what you're trying to accomplish. It depends on your goal for that particular piece of content. We go over when you should do Facebook Live on your profile, and when to do it on your business Page. We also talk about how to use Facebook Friend Lists to help your posts get more organic reach, and I have an exciting personal announcement about a real estate industry conference that I'm speaking at ina couple weeks. ***********************RESOURCES :Massive Agent Business Accelerator: 12 Week Program to go from stressed out solo agent, to thriving business owner making more, and working less.Referral Network: Claim your market *exclusively* in the new Massive Agent Referral Network - CLICK HERE REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃ Broker- CLICK HEREReady to join Real Broker?SIG

With so much entitlement out there these days, it's no wonder why so many real estate agents and loan officers feel like they don't need to, or shouldn't have to, learn how to get their own clients. They join a team where everything is handed to them, they never have to generate their own leads. Unfortunately, they're in for a rude awakening if those leads ever dry up and they have to go out on their own. But I'm here to tell you why having to earn it (aka get your own clients) is infinitely better than being fed business from someone, or something, else. ***********************RESOURCES :Massive Agent Business Accelerator: 12 Week Program to go from stressed out solo agent, to thriving business owner making more, and working less.Referral Network: Claim your market *exclusively* in the new Massive Agent Referral Network - CLICK HERE REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃ Broker- CLICK HEREReady to join Real Broker?SIGN UP HERE and if

You probably have a pile of old leads that are just sitting there in your CRM, not assigned to a Drip campaign, and not being contacted. Usually they're older leads, 6+ months old. But I'm here to tell you "There's gold in them hills!" There are a few simple things you can do to revive those old leads and bring them back to life. I'll give you a few specific text messages that you can send, today, to your old leads and get a surprisingly good response. We'll also talk about the importance of taking breaks and getting your mind of work for a minute. Some of this may fly in the fact of all the #hustle stuff you hear everywhere, but it's also the truth. If you are feeling stretched too thin, or feel a breakdown is not far off, you need to listen to this episode. Taking a break to "refresh" your mind is not weak... it's smart!***********************RESOURCES :Massive Agent Business Accelerator: 12 Week Program to go from stressed out solo agent, to thriving b

I hope you're wearing steel toed boots, because this week, I'm stepping on toes! I may just call you out this week for using these crappy marketing tactics, BUT I do it with love. How is anyone supposed to improve if they don't know what to improve on!? I start out briefly talking about the big real estate news this week; Zillow bought a mortgage company and is officially getting into the mortgage game. Want my take on that? Well you'll certainly get it! Then I start jumping up and down on toes, and telling you how you may be pissing people off with your marketing and how you treat your clients at closing. Most of us don't fully think about how our actions or marketing messages are received by the consumer, aka those not in the real estate industry. You need to hear this perspective because most Realtors do the stuff I specifically beg you to stop doing, along with context of why you should stop. I'm in rare form this week Massive Agents, so if past performance is any indication,

This week, the one and only Katie Lance, author of Get Social Smart, joins us to talk about what most real estate agents today are doing wrong, and what they're doing right. She gives us a handful of great app recommendations. We also cover how to overcome writers block when creating content, the first hire to make when you become very busy, tips for staying consistent with your content, and how to avoiding analysis paralysis. This is another jam packed show, and you'll certainly walk away learning something actionable to go implement. Connect with our Guest, Katie Lance:http://www.katielance.comMentioned in this Episode:Our #1 Recommended Website for Real Estate Agents:Easy Agent Pro - Click Here to Get a Website w/ $0 Setup FeeAgentology - 50% Off Your First Month of Instant Lead Response:Screenflow - Program I Use for Editing Video & My Podcast Audio -Wise Agent CRM - 30 Day Free Trial AND My Personal Drip Campaigns:Get Leads Now! Massive Agent Society - Our "One Agent per Market" L

Neil Mathweg, the Host of the Onion Juice Podcast, makes his very first appearance on the show today, and DAMN is it packed full of value, tactics, and insight. I originally brought Neil on to talk about his experience starting from scratch as a Realtor (he recently stepped down as the CEO of his local Realty Executives brokerage to be a full-time Realtor again) and he certainly delivered on that. But in true Massive Agent fashion, The Squirrel made yet another appearance and led us to talk about the open house system he uses to get new buyer clients AND sell the listing, what to look forward to when the market correction comes, how to find sponsors for your show, and more. This show is jam packed with valuable tactics right to the very end. If you're a new real estate agent, this show will be a huge help in jumpstarting your career. If you've recently moved to a new market, and are starting from scratch in a new place where you don't know anyone... this show will also be hugely helpful. You&ap