Massive Agent Podcast

Your time is extremely valuable. The reason why is because it's limited. We only have 24 hours in a day. So who we choose to work with, and who we spend our precious time with, matters a great deal. As real estate professionals, we can choose who we work with and associate with. In this episode, I explain why I say that sometimes the best client, is the one who never actually becomes a client. If you've ever had a nightmare client, or a deal that sucks all your time and positive energy away, you'll understand this more than most. We also talk about how important it is to look at the lifetime value of a client, rather than look at a client as just a one time transaction. You'll learn why I say that you need to treat each client as if they're worth $100,000 to your business, and why a nightmare client is potentially preventing you from finding and working with a $100,000 client. ***********************RESOURCES :Massive Agent Business Accelerator: 12 Week Program to go from stressed out

Building a Client Attraction Machine can change your life, and your career forever. In this episode, I tell you about the one article I wrote that has generated over $100k in commission over the last couple years. Look, we all have a choice to make. We can choose a business model that requires us to continue to chase down clients one at a time. OR we can build a solid foundation of valuable content, aka the Client Attraction Machine, that continues to bring in new leads and new clients over and over again. The goal is residual leads, residual clients, residual income. ***********************RESOURCES :Massive Agent Business Accelerator: 12 Week Program to go from stressed out solo agent, to thriving business owner making more, and working less.Referral Network: Claim your market *exclusively* in the new Massive Agent Referral Network - CLICK HERE REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃ Broker- CLICK HEREReady to join Real Broker?SIGN UP HERE and if you list me,

You've probably heard for years that you need to "become a local media company that happens to sell real estate." Gary Vee has been saying it for a couple years now, and to be honest, his message is what got me on board the media company train. It's why I launched Search Salt Lake and Salt Lake Insider. But what the hell does being a media company even mean? What does that look like? What SPECIFICALLY do you need to do to become a local media company that sells real estate? Well, grab a note pad and get ready for a crap load of ideas on what to do. You'll finish this episode with a dozen or more specific ideas for what type of content you need to start doing to be a media company. But once you hear these ideas, I think you'll be excited to get started, as I was. Being a local media not only works and is lucrative, but it's FUN!***********************RESOURCES :Massive Agent Business Accelerator: 12 Week Program to go from stressed out solo agent, to thriving business owner m

Let's talk about time management, and some systems for being more productive. On this episode, I describe my "system" for getting stuff done efficiently. But at the same time, we need to talk about how to get motivated, and STAY motivated. You could have the best time management system in the world, but without deep motivation keeping you moving forward, it's not going to work. In addition, so many of you are way too hard on yourself for not being perfect. News flash: no one is perfect. We all get in funks from time to time. All of us. It's normal, especially when you're working your ass off day after day. If any of this is resonating with you, this episode is a must listen. ***********************RESOURCES :Massive Agent Business Accelerator: 12 Week Program to go from stressed out solo agent, to thriving business owner making more, and working less.Referral Network: Claim your market *exclusively* in the new Massive Agent Referral Network - CLICK HERE REAL Broker - Learn how we

Price is not always the most important factor. Most of the time, yes, but don't underestimate the value that the other terms of an offer bring to the table. Not all sellers are created equal. They have different priorities; different wants and needs. On this episode of the Massive Agent Podcast, you'll learn how to get more offers accepted for your buyers by finding out what is important to the seller, and then if possible, working those things in to your offer. You'll learn what other steps you *MUST* take before even writing an offer, if you want to have any chance of getting it accepted. ***********************RESOURCES :Massive Agent Business Accelerator: 12 Week Program to go from stressed out solo agent, to thriving business owner making more, and working less.Referral Network: Claim your market *exclusively* in the new Massive Agent Referral Network - CLICK HERE REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃ Broker- CLICK HEREReady to join Real B

Asking this one question when meeting a potential client for the first time will greatly increase your chances of getting them as a client. People hire those they know, like and TRUST. Gain their trust instantly by asking this question, and I guarantee you'll sell more homes.***********************RESOURCES :Massive Agent Business Accelerator: 12 Week Program to go from stressed out solo agent, to thriving business owner making more, and working less.Referral Network: Claim your market *exclusively* in the new Massive Agent Referral Network - CLICK HERE REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃ Broker- CLICK HEREReady to join Real Broker?SIGN UP HERE and if you list me, Dustin Brohm, as your sponsor when you sign up, we'll literally become business partners and I'll personally help you grow your real estate business! PLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY

Whether you recognize it or not, voice-controlled devices using Alexa, Google, and Siri are taking over. The ability to market yourself and your business on those devices is already possible, with the use of Alexa Flash Briefings, Alexa and Google Home Skills, podcasts, and more. On this episode, we talk about how you too can market your brand on Echo, Google Home, and HomePod. A few weeks ago, I attended VoiceCon in NYC and I learned a ton about specific ways we, as Realtors and loan officers, can use voice marketing to get more clients and sell more homes. But more than that, I left the conference 100% convinced that voice marketing is the next frontier in marketing, and society in general. When you hear what I learned at VoiceCon from execs from Amazon, Google, Chase, Diageo, etc, you'll be convinced as well. To get ahead of this coming shift in technology and marketing, we are unveiling our new Alexa Daily Briefing called the Massive Agent Minute. Enable the flash briefing on your Alexa app now. ****

It's amazing to see how fast a good reputation can be destroyed. Watching the speed at which Rosanne got fired, and had her career ended, for a ridiculous tweet (although she didn't exactly have a "good reputation" to start with), it puts into perspective how careful we need to be. In this episode, I tell you about a situation right now with a lender, where they screwed things up so bad, causing a nightmare for my buyer, and how this all reflects on me too. I give details. Guys, Realtors are the general contractor of the real estate transaction. When we recommend lenders, title peeps, home warranty companies, etc, those experiences reflect back on us too. We'll talk about a tip for protecting yourself when making recommendations, and what you ultimately MUST do when one of your recommended vendors provides a terrible experience for one of your clients. ***********************RESOURCES :Massive Agent Business Accelerator: 12 Week Program to go from stressed out solo agent, to thriving

Are your leads falling through the cracks? Are you wasting good real estate leads? Struggling to turn leads into clients? Getting leads is just the first step. You have to become a master at converting those leads into clients. To convert your leads, you really have to respond to them within 5 minutes, or they'll turn cold faster than you can say Zillow. But responding to your leads within 5 minutes, 100% of the time, is damn near impossible unless you have some great lead response systems in place. This week, I describe the lead response system that I personally use, and how you can do the same thing. It took quite a bit of trial and error before I figured it out, but ever since I "cracked the code" I've been converting more online leads than ever before. You'll learn the difference between automating and outsourcing, and which one works better than the other. ***********************RESOURCES :Massive Agent Business Accelerator: 12 Week Program to go from stressed out solo agent, to

The question I get most, hands down, is "Should I post to my personal profile, or my Facebook Business Page?" I personally believe you should be doing BOTH, but they each function differently and should be used for different things. I also lay out a specific tactic you can use to grow your Facebook Page's "Likes" and followers, using Facebook's own platform. Plus we'll talk about why the # of Likes your Page has is pretty much irrelevant, except for ONE specific reason. Learn tactics to increase the organic reach your posts are getting, both on your profile, and your Page. You'll certainly learn something on this week's show!***********************RESOURCES :Massive Agent Business Accelerator: 12 Week Program to go from stressed out solo agent, to thriving business owner making more, and working less.Referral Network: Claim your market *exclusively* in the new Massive Agent Referral Network - CLICK HERE REAL Broker - Learn how we can be business partners and build

On this episode, I threw out the script and our usual format. There were a bunch of random things I wanted to talk about, so I said to hell with the format, and just went with the flow. We cover the latest Facebook updates (one is awesome, and the other sucks), some fresh perspective on how your online and social media content may be working without you even knowing it, encouragement about being ahead of the curve when the market shifts, and more. Episode 20 is basically organized chaos :) But definitely not a show you want to miss. ***********************RESOURCES :Massive Agent Business Accelerator: 12 Week Program to go from stressed out solo agent, to thriving business owner making more, and working less.Referral Network: Claim your market *exclusively* in the new Massive Agent Referral Network - CLICK HERE REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃ Broker- CLICK HEREReady to join Real Broker?SIGN UP HERE and if you list me, Dustin Brohm, as your sponsor when

I recently did something that I have never done before in my real estate career... I switched brokerages! If you've ever considered switching to a different real estate brokerage, you know it's not a decision to take lightly. There are MANY things to take into account and consider. Up until recently, I thought I was good with my old brokerage. But I realized... what if settling for "good" meant that I was missing out on "great?" It was then that I opened up to seeing what else was out there, and whether or not a different brokerage could offer me what I really wanted. On this episode I talk about the pros and cons of switching brokerages, and give you some ideas of things you need to be prepared for if you ever do decide to make a change. ***********************RESOURCES :Massive Agent Business Accelerator: 12 Week Program to go from stressed out solo agent, to thriving business owner making more, and working less.Referral Network: Claim your market *exclusively* in the new Massi

The Basics. The low hanging fruit. Sometimes some of the most obvious or simple things get ignored. If you're NOT doing these few little things, it's definitely hurting your business. On this episode of the Massive Agent Podcast, I'll tell you what these things are are, why they're important, and how to fix them. Also, this week, surprising precisely no one, I step on some toes. Maybe even yours! PLUS, in Massive Q & A, I answer Alex Bordes' question about using your personal Facebook profile VS Facebook Business Page; What are the differences? When should you use one over the other? Should you be growing your network on each?***********************RESOURCES :Massive Agent Business Accelerator: 12 Week Program to go from stressed out solo agent, to thriving business owner making more, and working less.Referral Network: Claim your market *exclusively* in the new Massive Agent Referral Network - CLICK HERE REAL Broker - Learn how we can be business partners and build a business toge

Most agents and lenders are approaching their relationship together the completely wrong way, and it's hurting their respective businesses. I'll explain how they have it backwards, how to fix it, and why it's so important to get right. In this week's Massive Q&A, I answer a question I got from Neil Mathweg on his podcast about Custom Audiences and Lookalike Audiences for Facebook Ads. I'll tell you what they are, how to create them, and how to use them to get better results in your Facebook ad campaigns. ***********************RESOURCES :Massive Agent Business Accelerator: 12 Week Program to go from stressed out solo agent, to thriving business owner making more, and working less.Referral Network: Claim your market *exclusively* in the new Massive Agent Referral Network - CLICK HERE REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃ Broker- CLICK HEREReady to join Real Broker?SIGN UP HERE and if you list me, Dustin Brohm, as your sponsor when

Personally, I used to DESPISE LinkedIn. HATED it with a passion. But things change, as has my opinion of LinkedIn. I don't think serious real estate marketers can ignore LinkedIn anymore. In this episode, I explain why, and how LinkedIn is NOT the same platform as it was 6-12 months ago. If you're a content creator, you can't afford to sleep on LinkedIn anymore. Plus, I'll also tell you all about how much I love the National Association of Realtors' "new" logo. This shitstorm about the logo, and the cost to produce it, has been deemed LogoGate, and unless you've been living under a rock these last few days, you have surely heard about it. Then in this week's Massive Q & A, I answer a timely question from Rory Pitts in Puyallup, WA who asks "How would I change my social media strategy if FB just disappeared tomorrow?" Great question! ***********************RESOURCES :Massive Agent Business Accelerator: 12 Week Program to go from stressed out solo agent

On this episode, I'll tell you WHY you need to stop, and what you should be doing instead. If you're posting more than 10% real estate related content online, you're shooting yourself in the foot. With more active Realtors and Loan Officers today than ever before, social media is VERY noisy and littered with posts of listings, open houses, boring average homes, and agents bragging about how fast they just sold a home (in the hottest sellers market ever, mind you). What most agents and LO's don't realize is that by posting about real estate all the time, they're sabotaging any chance they had to get business online. STOP posting about real estate all the time, and do this instead...***********************RESOURCES :Massive Agent Business Accelerator: 12 Week Program to go from stressed out solo agent, to thriving business owner making more, and working less.Referral Network: Claim your market *exclusively* in the new Massive Agent Referral Network - CLICK HERE REAL Broker - Learn

We all know the real estate market is due for a crash. We have no clue when it's coming, only that it IS coming. On this episode of the Massive Agent Podcast, I'll explain why you should actually be EXCITED about the coming real estate market crash. Maybe you've heard the saying, "fortunes are made during recessions". I talk about what that means to you, the average Realtor or Loan Officer, and how you can put yourself in a position to thrive when the market tanks. When everyone else is panicking and their businesses are getting hurt, you can actually take market share from them and have some of your best years. Get ready to hear a unique perspective you probably haven't heard before. ***********************RESOURCES :Massive Agent Business Accelerator: 12 Week Program to go from stressed out solo agent, to thriving business owner making more, and working less.Referral Network: Claim your market *exclusively* in the new Massive Agent Referral Network - CLICK HERE REAL Broker - Le

You've probably heard about Facebook Pixels, but may or may not know how they work. Jason Frazier is here today to talk about how, and why, Realtors and Loan Officers should be using the Facebook Pixel in their real estate marketing plan. We talk about what the Facebook Pixel is, what it's used for, and how you can use it to run more successful Facebook Ads, and have better data on your potential clients. Jason will walk you through how to create your first Custom Audience with the Pixel, once you get it setup. On this week's Massive Q & A, I answer Giuseppe Battista's question, "How often have you reduced your commission to get the deal done? And what other options do you look at before having to reduce...If you reduce?" ***********************RESOURCES :Massive Agent Business Accelerator: 12 Week Program to go from stressed out solo agent, to thriving business owner making more, and working less.Referral Network: Claim your market *exclusively* in the new Massive Agent Refe

I have an ANNOUNCEMENT! But first, provide value. Just provide value. Right? That's all. We hear it over and over, but do we really even know what the hell that means anymore? On this episode, I'll define what it means to provide value in your real estate marketing. Specific examples of things a Realtor can do provide value, and attract business. I'll tell you how I personally provide value, and what it's done for my business. These are all things that you can do yourself, today. In this week's Massive Q & A, I answer Jeff Underwood's question, "What is my pre-MLS marketing strategy?" This is a GREAT episode, personally I think it's the best one so far. I was in the zone and bringing the energy! ***********************RESOURCES :Massive Agent Business Accelerator: 12 Week Program to go from stressed out solo agent, to thriving business owner making more, and working less.Referral Network: Claim your market *exclusively* in the new Massive Agent Referral Network

We couldn't pack it all into Episode 10, so as a follow-up to last week's episode on Instagram, we dive even deeper into specifics and best practices for using Instagram for real estate. Learn a cool new strategy for getting your Instagram Stories seen by more new people, discover a couple great photo and video editing apps to help take your Instagram content to the next level, and find out more about hashtag placement, and how many to use in the first place. We discuss some new data out there that shows Instagram is starting to change a few things, and how you can stay ahead of the curve to thrive, rather than be hurt by these changes. On this week's Massive Q&A, I answer a great question from Emily Lynch in Murray, KY about how to get leads and win business in a small rural town, where the real estate market is not exactly "hot". ***********************RESOURCES :Massive Agent Business Accelerator: 12 Week Program to go from stressed out solo agent, to thriving business owner ma