Nik And Ant - Ptma Podcast

Would you say there is a ratio of what type of posts we need to do for social media? Should there be a balance of informative posts, reels, recipes, gyms tips etc. "Some of my clients are adamant that they are eating a 'healthy diet' and do not need to/cannot make any changes due to hectic schedule (one client); or fear of failure/dislike of calorie counting/any discussion around nutrition (another client - very sensitive subject matter!  We could not even discuss nutrition in the consultation, it was that bad!  So I completely respected this and focused on performance goals despite her being severely overweight).  We agreed the client journey would focus on nutrition at a later date, but it is becoming evident that their results are not going to be optimal (I did make this clear to them from the start). When you know a client would get better results with a different approach, but they are resistant to change/do not believe anything is wrong with their diet (even just in terms of performanc

"I will be looking into what I can do on Stridist but in general, how can I offer more value and accountability when it comes to nutritional support for my one2one online clients.  Second  question  - I am struggling to get progression photos and measurements off some clients. I add it to their weekly check ins as reminders and reiterate the reasons why we do it and how it benefits then but I’m hitting my head against a wall.  Any advice? Thanks" How long do you think an effective consultation should last where we can get a sale but not also use up loads of time? Any tips on chasing up enquiries? I had 10 last week but as of yet no consults booked in. Want to reach out again but not sure how to go about it "I know my ""ideal client"" and have been making sure my message is to them, however, I have different skillset that could be for a different market. e.g. I work mostly with women making sure they have the right mindset and approach to losing weight, but I'm also a Low back pain

How often should we message clients to make a good service and what sort of things can we say? I want to make my service a bit more active so what can I do in between sessions and check ins? "I’ve still not plucked up the courage to up my prices for my monthly online 1-2-1 coaching.  I’ve always felt like an apprentice on an apprentice wage with this.  I want to go for it and and rate my monthly fee.  I want to use the price increase for current client retention.  Do you think keeping current clients on their current price is a good idea and to let them know that only new clients will be on the new higher rate?" Best way to create scarcity for online coaching other than ig stories? Do you know of any companies that would check/verify our social media posts before scheduling to ensure that I don't say anything I shouldn't in them. Been thinking of taking some time off and go travelling from Jan 2023. Want to start online coaching so I can work on the go. What is the first s

Everyone wants Amazon prime type of service, when it comes to weekly check ins my client check in by the end of the day on Sunday and I try and read, film and record feedback videos and send them back to each client my Monday night. This can be challenging! Especially if I get late check ins. How long would you allow to send feedback videos? I want to offer an Amazon prime type service but realistically it might go past the 24hr time frame sometime. How do we make Instagram stories more engaging? How would you deal with other trainers in a commercial gym? How can I best create conversations on Facebook? It feels less interactive than Instagram but it’s also where my demographic and most of my clients come from I have a client on 1 session per week and I don’t believe she’s completing her sessions out with ours. How do you think splitting her sessions up into two half hours would work? So as to guarantee she gets in the gym twice per week and go over the main lifts? The best way to approach business

PT Business Transformation Program open to sign up! Click here to find out more!  Questions cover this week;  I’m using Trainerize now and you can add a lot into clients calendars. How in depth do we need to go for scheduling things like progress photos, and measurements What cocktail should I go for while I’m by the pool? How would you balance working another job alongside being a PT to avoid burnout? Have a good time at level up and try not to miss me having a breakdown next week! In terms of online marketing is it better to go all in social media or email marketing? or allocate even time to each? "I don't like educating clients about calories anymore as I don't think it works. No matter what I do they all still believe they're eating between 1200-1400 calories a day. I think I'm going to do a new video series on BMR and under reporting calories to see if that helps. Is there anything else I can do as I'm at the point where I don't feel there's anything else I can do to help them." I

Questions covered this week ....  I want to start online coaching but don’t want to call it ‘online coaching’ as I feel like it’s a generic name and sounds like everyone else. What sort of path could I take for naming my online coaching platform? What are the 3 top systems I should have in place for my business? Free PT competition winner says she’ll get in contact in May to sign up properly as April won’t work, what can I do to ensure this happens? Was thinking I’ll keep her in my client group/email list and send her a home program for April How would you deal with someone who prefers a “per session”/block booking way? The main reason is because they travel a lot so can’t have a set routine. I am worried sessions will carry over and mess up my time table. Thoughts? "I am looking for advice on running a free 14 day plan through email I am thinking about emailing the plan out as a pdf, then sending out 3-4 emails a week offering value. I'll eventually send out a CTA asking them to book a consu

PT Business Transformation Program now LIVE to sin up and find out more Click here! Questions covered this week include;  What should the success rate of signing clients up through a consultation be? In your opinion, what is the best question to have on a check-in form? How do you compromise between your price for the service you think should be provided vs what they can afford? I did a consultation and had an idea of what they needed, but they could only afford maybe 3/4 of the price. Some ideas would really help thanks guys From going through the process of talking to someone, getting them on a consult call and then making them a client. How do you get round the questions about pricing, I had a women ask 4 times even though I had gone through how the consultation works, etc I need to work on my retention I cant get many client's staying past 3 months I understand their results could be better so maybe there's a disconnect but I would love if client's literally brought there pals into my busine

April 8th & 9th in Manchester we will be speaking at the LevelUp event.  Get your tickets by clicking here!  Questions covered this week;  It’s hard to fill slots up during daytime hours where it’s really quiet, as I find my target market isn’t usually around at the gym. I find it’s more men that just crack on with what they are doing but I’m not looking for people like that, Any advice? What is your best productivity and get shit done tip?  What is the one thing that you believe all coaches should do to ensure they move forward with business?" Any advice for editing videos. What software to use? More curiosity - how do PTs etc go about these '8 week to xxx' type programmes? Is it generic info launched enmasse? Individualised? Quite a broad question tbh! I enjoyed  the chat on client programming from Thursday night. This is an area I’m happy with but always want to improve on. I tend you have the same programming model for most my female fat loss clients which  is

If you have a questions or discussion point for next week, please use admin@ptmentoracademy.com and put "Q for podcast" in the subject line and we will be happy to answer/discuss on next weeks episode.  Questions covered this week are;  I want to save as much money as possible but also have a big ambition of being a rent-paying PT, what advice would you give me? How to get yourself back on track when you feel you have had a set back? I've had a few enquiries recently for online coaching but I only normally do this for clients who are on there way out of my business and no longer need me face to face. It's not something I actively market but feel like I'd like to be better prepared when I have these type of enquiries. When taking on an online client, should it be very similar to onboarding a face to face client? "Do you have any future predictions on the way you think online personal training will evolve in the future?  Also do you have the location set for this Level Up event ? the lin

This weeks Q&A from the community;  What sort of features can I add to a small group boxing class to make it super valuable? Besides reminding them what can I do to make sure my in house referral competition brings in leads? Should you chase people that will 'go away and think about it' after consulation and if so how soon after? We all know how too much time on social media/online/phones etc. is unhealthy - affects sleep quality, focus, attention, can create constant distraction, less productivity, anxiety, stress etc.  Do personal trainers promote an unhealthy lifestyle by spending too much time online?  And encouraging their clients to do the same? (FB communities, watching videos, reading ebooks, social media platforms etc).  It's obvs necessary for marketing, but conflicts with my values around health. "When targeting local businesses, would you work on focusing on a few at a time as and when you find them, or just wait til I have a bigger list and crack on with it? 

This weeks Questions covered below;  I struggle with keeping up with content. I have a planner but sometimes I get carried away with different tasks. How would you manage this? How can we approach people for doing something like a health check? How can you put systems in place to successfully navigate this rollercoaster journey of being a PT?  One day you're buzzing because a client signed up or got incredible results, the next your absolutely downtrodden because a client left you or didn't sign up etc.  I'm trying to manage my expectations but it's tough. Please can I have more tips on remaining neutral with my clients?  How can I not get carried away if they do well at something?  It's so hard! Thanks" What's your view on peeps with (or claim) ~20 gym floor clients, ~20 online clients plus group settings going on? Am I missing something, as I'm not sure where the time would allow? Or is it copy n paste type generic shite?

Another great week of check ins and questions from the legends on the academy.  If you want to get involved with the next intake onto the academy, register your interest here!  How can we excel in small group training lead gen and marketing?  If you were going from a commercial to a private gym, how do you know when would be the right time, what are the considerations and if you are in a position to do so. Any suggestions for after care once a client leaves? Finishing with a long term client due to circumstance rather than her being ready to go alone and want to give her the best chance moving forward, she’s not ready for a new PT yet and I don’t think online will work for her right now If you have not been marketing an offer or your services for quite a bit and would like to get 3-6 (1-1) clients in the next 6 weeks with no gym floor traffic available. How would you go about it step by step considering you had your target market and offer nailed down and ready? Tips for conducting smal

Please recommend what you would cover/include in a general sickness policy relating to clients cancelling sessions.  Do you make up sessions with an already full schedule?  It seems unreasonable to penalise a client for something that is not their fault.  (Clients do not seem interested in anything other than 1-2-1/face-to-face sessions.  They also expect what they are paying for, as part of the service, to be delivered).  How do you communicate all of this in a fair and reasonable way without this issue affecting your business?  Q.2 Please remind me what should be included in a COVID policy - both relating to the trainer and/or the client being off sick. Thanks :-) I’m going to be doing seminars at the gym, at the end would you present my service, or would you offer another workshop / lead gen activity to increase interactions? How can I make lead gen on the gym floor really effective? In terms of potential services available. Do you think having too many offers can confu

Some belting questions this week from the bunch of absolute legends in the academy ...  Aside from client education, what more can I do to support clients outside of sessions to improve my service and it’s value? Top 3 Monthly Goal Review questions! United or City? can never think of a question How many hours per week of coaching (in the gym) should I aim for? "As you know I’m mainly working on developing my online coaching. Do you have any advice on how I can reach a wider audience?  Evening though I have online clients and I’m getting great feedback and referral’s, my clients are all still local people to my area. I feel like one of the reason why they sign up with me is because I’m the local guy from the gym who know his stuff. The only thing I can think to of is paid ads.  I’m not complaining, I’m just curious and it would be nice to get myself know out of North Lincolnshire

Short one this week guys!  How long and how frequently should I send out nurture emails to my competition leads? Going to continue during free trial of community group in Feb and wonder if I should continue with a weekly email How do I get clients to focus on their goals with loved ones getting in the way . One example would be... husband thinking wife is doing too much (10k steps per day and isnt allowing her to get out and do daily tasks she has set for herself)  A gym member approached me after my class and asked if she could book ONE session with me so I can teach her how to use the machines and weights. What would your approach be for this? How many times would email someone on email list a week? How do you prioritise your tasks  FYI - Doors close to the PT Business Transformation program this Saturday, so if you have been waiting until closer to the time ... not long left!  Find out more / confirm your space by clicking here! 

Welcome to another episode of the weekly Q&A from the community. Questions covered below.  Also, if you want to find out more on the upcoming Business Transformation program > click here! What would you do if you urgently needed clients but don’t feel comfortable doing cold marketing / sales? What are some things I can do to make good quality videos? I don’t want it to just be me stood talking in front of a camera as I’d like some visuals to help explain stuff. Don’t want to spend a ton of time editing videos so anything that’s fairly quick preferable! How to market outside of a commercial gym?  Need to build an online platform how do I start? How to deal with leads when you're full for 1:1 and they want face to face? I have a free 28 day program that I've been giving out and try get them on my socials/ email list but I feel bad that this isn't enough sometimes. How to create a non-judgemental environment/a client's feeling of safety during check ins, so they tell you about weight

Some great questions this week from the community;  Next PT BUSINESS TRANSFORMATION is LIVE now to book your space If you were to create a community group to encourage and educate women (30-45) to get into the gym, what would be the most important bits of support for you to provide to give the most value without spending too much time on it per week? What 5things are important to share on social media outside marketing services ? If I think my target market/audience is changing what do you think my first steps should be. I want to attract more female muscle building than fat loss. Should I ease into it with social media posts? Morning Lead Gen activity quirky idea please! How would you review the quality of your service? As mentors, What are some of the main things you come across that PTs lack the most?  A client said they would come back to train with me in Jan, I messaged once but haven't heard back. How much should I follow up until I give up? whats the best soft wear for schdueli

HAPPY NEW YEAR!  Some ace questions and topics from this week, including;  How to get the best use out of Google business? How would you deal with someone haggling over the price of your service when you feel guilty because you know they are a great fit? How would you manage enquiries that come in once I’ve run out of spaces? In process of dropping shifts so will be able to take them on soon but don’t want to waste their initial motivation by having them wait. Have consult anyway then nurture or wait until the spaces are available? How many times should follow up to a lead? Like every month or week Top tips for a free challenge. I’m thinking 7 day, simple as possible. Either workouts using the app as a trial or a step challenge.  How can I enhance my higher priced packages, what else can I offer?  how to find your feet again after time off work? "Please just talk me through a basic onboard process for online coaching - STEP 1 They have DM'd me.....Final Step they on all set

100th Episode of the podcast!  Actually a big milestone, through nothing more than following through with the consistency and what we said we would do.  But to "celebrate" we invited 4 amazing humans and coaches on who have worked with us in different capacities over the past 12 months + ....  So huge thank you to Sophie, Nicole, Dom, and Sam .... amazing to have you guys on, and we are definitely going to get more of the guys on in the future too.  We spoke through the varying topics getting everyone views and experience, and covered;  What would they say has been really important in improving your confidence in business as a self employed coach.  What advice they would give anyone now lacking in confidence. What are the main contributing factors that had a high impact on their successes. Why values and have clear fundamental goals are so so important to each of them.  Guys hope you enjoy this one.  If you haven't please give us a rating and also share this wit

Last one for the year guys.  Hope you've got something from these over the past year.  This was episode 99 of the podcast, 100 will hopefully be a little different.  Questions covered this week;  What are some examples of ways you can work with other local businesses? Think this could be a good avenue for me in smaller town just not sure how to go about it When marketing my services do I market them all at once or chose 1 at a time ? The gym seems full of teens at the moment, how would you work around this? I’m always talking to people and turning up off shift but it’s just a lot of kids in the gym p.s thanks for the help have a great Christmas both! What are your main programming considerations when creating / updating for a clients