Nik And Ant - Ptma Podcast

Firstly a huge thank you to Tanya for taking the time to speak to us on this episode.  So many take aways from this episode.  Please give Tanya a follow @ Tanya_filer on Instagram. Tanya has a course starting in December that we would highly recommend you get involved in.  We talk through;  What Tanya helps client with. Why Tanya is heavily involved in helping fitness professionals. What you need concentrate on, and how to get rid of the noise of other people clouding your decision making and progress on social media.  What to consider when creating a marketing strategy. How understanding your values will bring about more confident content creation and strategy for social media.  As always, please feel free to fire over any questions or comment to us guys, and please give this a review and share to reach and help more people. 

This weeks questions answered;  Sorry this is long lol. Any advice on having a split audience? From my polls I’m finding a split in the way they measure success, what they want to achieve and why they want it. If I include all of this in my content, I feel like it will confuse my message and confuse me. Half focus on aesthetics, progress pics etc. And others just want to feel good and be happy in themselves. Potentially differences in age and diet history etc playing a role.  What can I do for the clients who don't have FB or choose not to be on the group as I upload videos on there for them.  how do you avoid burn out? We always ask what’s the best podcasts / books / courses etc for us as PTs but what would you recommend for our clients ? I have gifted out Atomic Habits , James Smiths books and The Fitness chefs books in the past, would you recommend any others ?  Please can you advise how to correct someone's form on gym floor without denting their confidence?  I enjoy goin

Join the 6 week mentoring program >>>> http://ptmentoracademy.com/  Questions covered this week;  How to approach leads who on a pre-consult form select they’re willing to invest the least money wise. They tend to be cold leads who haven’t followed my content. What’s your ratio of compound to isolation. Should I be posting everyday or for example is 4 times a week enough and showing up on stores etc in between Should I be creating more content for marketing online coaching? videos/posters etc? not just pictures? How do you get clients to understand that they are probably under-reporting their calories without coming across as a dick? What are some examples of aims and intent when it comes to lead gen? Sometimes I feel like I need to have a reason to go approach people and I want to know that they will get something from it if that makes sense. How often do you feel you should change a clients program and what things would you consider around this?

Want to find out more about the 6 week mentoring program? Click the link; https://form.jotform.com/210252285481350  In this session we break down gym floor lead generation, its common sense to know that being on the gym floor having conversations with prospects will most likely be an advantage when youa re wanting to generate business.  But what does actually all mean, and how do you actually know you're doing the right thing? We break down;  Why building trust is so beneficial and crucial to the sales process. What "adding value" actually means and looks like. A step by step process of what to do. How to strike up a meaningful conversation and what our aim is when doing this. What information we are seeking to understand. And then how to create follow opportunities.

Register for "How to bring in consistent leads" webinar, this Monday 13th @8pm; https://us02web.zoom.us/meeting/register/tZ0rde-trjMvEtx2a2j1p6DtufHYWBlrHCzZ  Questions covered this week;  Relevant to today’s insta post. Worrying that a lack of before and afters damages my social proof especially with my demographic. My clients take them but it’s asking to share them. How do I go about this best? Because I totally empathise with them. How do you stop clients from making excuses and lying about their diet and steps Sales conversion rate is low.  Trying to show how I can add value but expense is always the number one objection.  Advice please. Sorry guys - another Q! How do you present your prices to clients? Heard mixed reviews about 'avoid pulling out a pricing sheet', 'present your price sheet and stay quiet/say nothing', 'know your prices and present as a tailored/personal pricing option for each client'(even though these prices are all the same obvs!), 'clients aren't interested i

An absolute must for any Personal trainers/fitness businesses to listen to!  Stephen is the founder of HD Creative, which help fitness business owners to create and edit video content.  You can find Stephen on IG @ste_hdcreative  We talked through;  Why is video now so      important for marketing your PT/Online coaching business? How as a new PT or coach      can you overcome camera shyness and/or improve camera skills? What are the best      practical video tools to create great video content in the most efficient      way possible? What is the best way to      repurpose ANY (email, photo, carousel etc) content into video content? What type of content      will generate more eyes, leads, attention to your video Please share the podcast with anyone who you may feel it will help, and any feedback .... please leave us a review or sen

Questions covered this week;  After my free month trial for online coaching I obviously would like people to stay with me and to start paying monthly for my service. Do you have and tips of how to professionally say … “ok that trail done, do you want to start paying now?” Any ideas on how to keep more confident clients in the business after the 3 month term?How do I put across the benefits of having things like programming long term, when they feel confident they can do things alone.  Do you think it a good idea when on onboarding in a my service with a seperate goal setting call after the consultation ? What tools can you use for client interaction in your groups  How would you set up a refferal programme for current clients?  How would you deal with managing a high volume of cold leads from the gym, that don't fall into the type of client you want to work with? I try to keep in control of my lead gen by talking to people on the floor and building relationships to improve the quality of l

We are very lucky to be joined by Sky Asquith, to talk through consideration when coaching female clients with PCOS, clients going through the menopause, and how to deal with the menstrual cycle.  Menstrual Cycle;  Importance of conversation around the menstrual cycle. How to supplement this with check ins/service. Key considerations for female clients around the cycle.  PCOS;  What is PCOS and how common is it. Impacts of PCOS will have on clients vs client without PCOS. Key focuses for PT's with clients with PCOS. Menopause;  Key changes in women from pre to post menopause. What would you do differently with clients who are pre/post menopause. You can find Sky on instagram @sky.elizabeth.coaching 

This weeks questions from the group;  What do you do with clients (I have 2 in particular) that every single day I have to chase up to send me their food diaries as part of daily accountability.  It's been made clear at the start about their role, had a couple of reminders about it and yet it STILL doesn't change.  It frustrates the shit out of me.  There is a daily reminder for all clients that goes in my members group hub to send through their agreed daily accountability which is supposed to be done by the end of each day, as I allocate my schedule to go through them all first thing in the mornings.  Should I continue to chase them or do I leave it and put the responsibility back on them?  I just worry if I leave it, things spiral and part of my service is the daily accountability which the rest of my clients love. Looking to do seminars in the gym but how do I make "calorie counting" and "weight loss tips" sound exciting to get them to actually come? I don't want it to sound t

This bonus episode we dive in to small group training with a very successful coach by the name of Cameron Cummings.  W dive into;  What made him prioritise SGT?, from a business and personal stand points. What advice he would give to a new trainers who is wanting to start SGT? How to deal with barriers from PT's wanting to transition into SGT. How to sell the concept to current 1-2-1 clients. How he determined the capacity and price point for SGT. Marketing considerations. How he goes about programming.  Hope you get a lot from today, and any questions or feedback, please fire through to admin@ptmentoracademy.com 

Weekly edition of the Q&A ....  Questions covered below;  Do you do your business metrics at the end of each week / day / month I have a client, who is very self conscious about their weight,  weight thems each day sometime more than ones,   they are loosing weight, turning to the gym on their own doing everything doing everything i just and staying  accountable etc but too focused on the weight scales they don't see the progression just yet. Anything you believe you can sugguest with to help with this?   i believe is just a matter of time until they realise I want to ramp up and improve my online coaching - any tips for providing best service possible? How can I go above and beyond so client feels like they’re getting their money’s worth? When to ask clients for feedback, like when is the right time?  Best camera to film content on? Some more ideas to help keep clients accountable  I want more social proof, should I just ask people who I already help? It j

An unplanned episode we recorded whilst doing a LIVE on one of our Facebook groups.  We cover some common mistakes whilst generating leads, and a clear step by step process on what a lead is, the difference between cold and hot leads, and a simple process to follow.  Any questions or feedback please drop us a line @ admin@ptmentoracademy.com

Questions covered this week;  I have an obese client I am working with.  From the start have made sure the client has complete autonomy and built the plan around what they have felt they could do, given them the daily accountability that they requested.  Goes well for two weeks then ghosts me for a week, then gets back in touch etc and we get on a call.  From the start she said she has given herself two years to lose what she needs to which is great that she is realistic, however even though we've talked about doing it in smaller chunks, just to focus on the actions for each day she continues to get demoralised by how much she has to lose, which causes the ghosting/self sabotage.  But she doesn't want to give up which is great.  The hardest part is she is just so tired all the time, only sleeps 4.5 hours at night, gets home from work at 3 then naps for two hours because she is so tired.  Currently we are trying to start getting her to go to bed a bit earlier and reduce the n

We were thrilled to be joined my Ollie and Jenz for this bonus episode, and talk through "Raising the standards of coaching"  We talk through;  What it means to them to be a professional PT. What does raising the standards mean to them. How having strong values plays an important role of professionalism and standards throughout your career. And much more....  We would highly recommend the FFC LVL 1 for any new or existing coaches out there.  You can find the PFCA on Instagram @the.pfca or via their website; www.thepfca.com  Any feedback as usual guys, please fire through to admin@ptmentoracademy.com 

In this weeks Q&A we cover;  When bulking how often do you recommend weighing clients, I’ve been doing it slightly different depending on the client, one used to be obsessed with weight so I tend not weight her as often but just for the average client who is on a bulk  What information would you gather when creating meal templates for a client? How to take some clients online as I’m full for 1-2-1 PT How to make sure clients stay on track whilst I am away... Usually they say everything you want to hear but don't follow through Do you think male trainers who train females need to make the female menstrual cycle a main priority on their knowledge list ? I know the basics but not enough to give advice. What tips do you have for using MI in a consult and keeping it centred around drawing out the prospects struggles so you can better position your service. I sometimes end up drawing out the prospects solutions, which has them feeling good and wanting to try go it alone for a bit longer Should you ha

This weeks questions from the group;  Interested in your thoughts on having a FREE trial option in particular for website traffic?  Would be done through an email series over a certain time period, eg 5, 7 Days where they get an email each day with a video and then perhaps a task to do.  A way to not only let them have an experience with the hope they would sign up but also to capture email addresses.  Thanks! How to manage clients that don't want to track cals? At the moment I give them options such as cal counting, food diary and taking pictures of foods and ask them which would suit them best. How do I get the message to land that nutrition needs to be managed to achieve their goal?   How would you recommend structuring when you put time in for consults? I currently have slots available during the times that I want to fill (though this may now be irrelevant as I'm more focused on building the online coaching side of things right now over face to face).  I have it set so peopl

Stuart Mackenzie owns FitPro Sales Agency which is responsible for over £3m in sales for personal trainers, gym owners, online coaches and course providers in the fitness industry. FitPro Sales also provides education & mentoring for coaches who want to develop their ability to sell their services and take their business to the next level. We’ll be focusing on selling the right way. Sales isn’t about twisting someone’s arm to pay you at the point of sale. Sales starts with YOU, your product and the message you portray. Understand this and sales is very easy. You can find Stuart on IG @stu_fitprosales  Any questions or feedback, use admin@ptmentoracademy.com 

Any questions or discussion points, please fire through via admin@ptmentoracademy.com  Questions covered this week are; Been offered to join a business networking group for refferals with other businesses for £580 a year. Did a zoom call as a visitor. What's your experiences with anything like this I've never done it and do you think it's would be worth the investment? Thanks  Any tips for running a group program? Check in format, software to use for recording talks (screencast-omatic seems a bit blurry?)  How much is too much when it comes to free content?  I have my 1-2-1 clients (face to face) set up on TrueCoach. When I am not with them they have access to their programme on the app to help them stay consistent with their weekly gym routine.  Am I giving them too much ? As if/when I take on online clients and hybrid clients they will get a similar service. I use a iPad when in the gym and it makes it easy for me to load up clients workouts on TrueCoach and add notes. I can’t see m

Welcome back to another session.  If you have discussion points/feedback/questions you'd like us to include in next weeks session, please us the email : admin@ptmentoracademy.com  Questions covered this week;  One of my target markets biggest barrier is time.  So I'm working on a short Time Management and Goal Setting Course to run either FREE or for a small monetary value.  Time Management will have a lesson on Getting Structure into your Week & Doing a Weekly Meal Plan, the  Goal Setting is How to Find Your Motivation and then how to make an action plan.  Each one will have a homework action to be done before the next one.  Would love your advise on, how long you would run that for?  over 7 days or 14?  And any tips on how you would market that?  I really want to hit those trigger points hard.  Aside from running it online thinking it could be something I could do within the community in a in person setting. Am also trialing it with current cli

4 days left to sign up for May's PT Business Transformation Program > click the link to register your interest and find out more! https://form.jotform.com/210252285481350  Question covered this week are;  When doing a movement/ posture analysis, would you incorporate into a consultation or do it as part of the first session?  How to get online clients currently in a 6 week challenge to continue with online service past the 6 weeks? Got a small group of online guys who have all been excellent, want this to continue and to convert them to monthly online service. Any advice on this? How do I make my working times more clear on social media Do you think there is an upper limit to how much time should be spent on the gym floor each day? For context I've been on the gym floor 6/7 hours a day and sometimes feel a bit drained by the time it comes to my on business side of things and social media content creation where the quality has dipped the past couple of weeks. I know a better nights sleep will