Synopsis
Welcome to the Nik and Ant - PTMA Podcast. All things fitness, business, personal training, etc.
Episodes
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Why come to the Coaches Conference 2022?
22/10/2022 Duration: 25minThe coaches conference is by coaches for coaches! In this episode we run through who the conference is for, why attend, what you'll walk away with and the schedule of subjects and speakers. We are so excited and buzzing for the event with some top class speakers and amazing people turning up all the for the same reason. Speakers include; Dan Osman Nicola Hobbs Emma Storey gordan Emilia Thompson Gregg Slater Currently (21st Oct) we have just released another 20 tickets. Get your tickets by clicking here!
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Live Check in Q&A No.74
19/10/2022 Duration: 36minWhat would you recommend as a check in process? Google form, pics weekly/monthly, metrics measured? Find some clients reluctant to measure some things. Thanks What other people have done in my situation they have a fear and sticking point around posting content. Why is stripe used more than gocardless? does it really matter which one you use? I know gocardless notifies you when people cancel or miss a payment but im not sure stripe does Other than conversations, what's one way you would try stand out if you were on the gym floor again How to approach a client who is being very guarded with her nutrition? I have tried to meet her where she is at and support her in methods that she knows work for her, but she isn't seeing the results she wants, is active outside of her sessions and completing her own workouts. She has PCOS and is peri menopausal, she says she has 'tried everything in the book' and nothing works for her but every time I try to approach her nutrition and have an open conversation, she c
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LIVE check in Q&A No.73
11/10/2022 Duration: 36minBest questions for asking when getting clients to go re-do their goals I've been doing some research into a potential new offering. After looking into last census it seems over half of the population where I'm located are retired & not seeking work. 3 questions...( I know only 1 but I've let you off the past few weeks) 1. Could it be the younger generations aren't filling in the census? 2. What are your thoughts on group gentle mobility & resistance for retired population? 3. How would you go about lead generation? (can bring this to the event next month) Something I've thought about since July/August as an option incase bills etc really did bite peoples arses is promoting training in pairs. What would be your advice for such a thing? Pros & Cons? Red Flags? Potential issues etc? Much love xx How often should you revisit your vision, values and long term goals? How do I ensure clients aren’t dictating my diary and best way to schedule and plan this? I am taking annual leave away fr
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LIVE check in Q&A No.72
04/10/2022 Duration: 32minIm struggling to think of content to put in my newsletter that doesnt take an hour to write. I used to do 'exercise of the week' but this took too long to write. How long should a weekly newsletter be? What are the best KPI's to track and measure? Is it normal to lose clients when you make changes to improve your service? I've really upped my game this month, made a video explaining all the extra stuff they will be getting. and within an hour of my video i had consistent regular clients say they dont feel it's for them / cant continue to pt at this time... Is it normal for clients not to share the same excitement / vision for the service they are paying for? How to set up a pre consultation? And what sort pf questions should I ask? Anything to put in place for planning for future with cost of living etc. Best ways/practices to manage the emotions of running a business. How do you define a CTA and how many should you have What's one piece of advice you'd give your younger self starting out in th
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Your PT Business doesn’t define you - With Chris Irvine
02/10/2022 Duration: 52minBack at last with guests on the podcast, and we kick off with a belter of a guest. We have known Chris since he started in the industry and to say this man grafts and has earned everything he has achieved in the industry is a huge understatement. From running a very successful business in a commercial facility, to creating and running Nitrafit company, all the way through to coaching other coaches in business. We dive into a topic that I don't thin has been spoken about too mcc and hopefully you will resonate and feel like you're not alone in this industry. Too many of us as coaches attach our emotions to the business to a point it continually consumes us. It negatively effects our confidence, mood and how we are around others to a point we feel it brings us far away from reality of what is actually important. The industry is creeping towards judging success on revenue alone yet coaches have never been more lost, burnt out and lacking in confidence due to the constant battle of compa
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LIVE check in Q&A No.71
28/09/2022 Duration: 26minInstagram Lead Gen: I try run polls but struggle getting votes on them. Do you think I should be more vague (i.e do you prefer white or brown bread) to then start a conversation with people? When can you consider yourself an animal on the gym floor? what does it take to have that title? How to know when you're at your capacity and how does your marketing change when you're there - I'm currently working with the highest number of clients I ever have, I'm reluctant to take on any more because I'm worried that either my service will slip or my marketing will slip and I've worked really hard on both especially the past few months! Ideas how to get people to follow my instagram in the gym floor What's the best investment you made as coaches Just mapping out how I onboard from Enquiry to Pre-Consult to entering the service. Once peeps are in the business, are Lifestyle type questionnaires still viable to get any info you've not covered elsewhere in the process? What sort of questions would you generally
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Live Check in Q&A No.70
25/09/2022 Duration: 24minHow would you go about getting more of your demographic following you on Instagram? Should we make posts where we actually sell coaching and be super direct? What are you best tips for retention as we move into the last quater of the year What is a service trial, if it’s not a taster session? What daily indicators can I use and track when just looking to maintain client base instead of growing it? Tips on how to improve the service for people who are poor at logging workouts, communicating, giving you info around their nutrition etc. I'm looking at this from the angle that I need to switch up an area of my coaching rather than them being non-adherent. Cheers Plebs.
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Live Check in Q&A No.69
21/09/2022 Duration: 33minHow to stay focused with tasks without getting distracted. (I'm trying to remember what my priorities are) How much would I charge for small group PT if my one-to-one sessions are priced at £45? How would you approach establishing business connections with physios etc? Want to get more of a network of professionals I can refer people to when needed and vice versaHow narrow do you think we should go with our demographic? I have just worked out my monthly break even number and trying to work out how many clients I need to reach this target. I have different price points for my business, is the easiest way to work this out to divide my break even number by my cheapest price point? Or is there a better way to do this? Hope that makes sense. How do I get my clients to be super adherent to their check ins? Social proof : Apart from client progress photos if they are ok with me using them and clients feedback from check ins, reviews and testimonials, would you recommend any other ways of showcasing w
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Live Check in Q&A No.68
30/08/2022 Duration: 25minbest video editing software , i use capcut just wondering if there was any better in your opinion Any advice for downgrading clients to less frequency? Have started to do so for a few clients but realise this isn’t something I’ve got much experience doing so having some adherence issues with programmed sessions How to make the service valuable during consultation What are your thoughts on the software notion? The Gym Group has just opened in my town and I have joined as a member. A new private boutique gym will also open soon in my town on October. These could be further opportunities for me to maybe leave my 9-5 and keep online going as well. Apart from talking to staff and networking a bit would you recommend anything else? Should I be looking into anything in particular? Anything to watch out for ? At what point would you work out that you're at your max capacity of clients? Seem full of ideas just now. Advice on filtering through them to spread/pace them out? PTMA has been highly professional
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Live check in Q&A No.67
23/08/2022 Duration: 09minDo you feel you should always have some sort of coaching or mentoring in place as a fitness business owner. Or should you also take time away from it? Overcoming lack of confidence on social media. If people are enquiring about 121 coaching should you add them to a wait list or still get them in for a consultation to maybe sway them towards another service?
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Live Check in Q&A No.66
16/08/2022 Duration: 17minHow important do you feel it is to walk the walk as a coach in terms of your own health and fitness? How can we get more engagement on stories with polls/question boxes? I feel like not many people are that bothered even if I provide lots of value I struggle with content for my emails. In the past I've tried exercise of the week/tips and tricks and it takes me too much time to write to do weekly. Would you advise sending less emails in the month with more detail or keeping them very short and snappy and doing weekly? What’s the number one thing that PTs do on social media that annoys or frustrates you the most? What could they do to change that one thing and be more productive on socials? (Hope that made sense) How can I manage taking on new clients when I know I’m going to be going away for a week in the next month?
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Live Q&A Check in No.65
09/08/2022 Duration: 29min2 Questions today!. 1) My goals for the next month or so are to generate new leads and nurture current ones. I also want to create curiosity for my 1-1 service while still also promoting my bootcamp. I'm worried in case I try to focus on too many things at once and none of them pay off, so do the above goals sound ok or should I focus on fewer things? 2) Do you have any tips for creating a lead magnet as I'm struggling to come up with ideas Should we have one set upront and monthly price for online coaching? Best ways to help people with nutrition if they suffered from eating disorders in the past? Specifically triggered from tracking food. Any help is appreciated What advice would you give to peeps, new and old, to ensure they get the absolute most out of the PTMA Pimps? Cheers.
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Live Q&A Check in No.64
03/08/2022 Duration: 14minI have had x2 online 1-2-1 clients leave this month who have been great to work with. One has a back injury and one is a teacher who is going travelling for most the 6 weeks summer hols. Both have expressed they are interested in returning in the near future. Apart from keeping them on as members in my private Facebook group and dropping them the odd message of ‘hi how are you getting on’ type message, would you recommend any other ways to help them sign back up with me? I have 2 clients that I do Group PT with who are not consistent. They don't check in, they dont follow any advice that I give them, and in their sessions it's just like they don't want to be there - they are the only clients who haven't made much progress. I have spoken with them and asked if they think Personal Training is right for them, in which they said yes, but I dont know what more I can do to help them? What to include within an education hub for clients in a platfrom such as kajabi. I'm setting up a group walk for my clients t
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Live Check in Q&A #63
27/07/2022 Duration: 24minhow to deal with a client that is constantly rearranging or not showing up. They have the attitude of 'I'm paying her so she should be accommodating when would you start talking about lanuching a free challenge or trial to your service How can I get my clients to take me seriously after a holiday when I’m severely overweight and lost the plot ? I had a client ask for a refund last week after 7days with me. I'm going to re look at my on boarding process but is there anything else I shud look at to avoid this in future? For the long term play of being in a position to coach other coaches around building a successful coaching business as you guys are doing. What would you say are some of the key attributes, things to consider and boxes to be ticked with regard taking this leap? "When you have something you want to build, another offer/ service, which is for your TM and an area you know really well, at what point do you know that it's the ideal time to start to work on this while managing to keep the r
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Live Q&A Check in #62
28/06/2022 Duration: 30min"I am going to ask some of my clients to audit my social media to see if my content speaks to them. Do you have any advice for how I should go about this? What specific feedback should I be looking for?" How many times per week would you say is enough for using polls/ question boxes in stories? Do you think this depends on audience size? I still struggle to collect basic metrics (measurements/photos / weight) with some online 1-1 clients. I’ve spoke about why we do it and the benefits etc etc etc. they are paying and staying with me so I can’t complain really but I want to obviously get them results. Any advice? Thanks "- I feel like I spend a lot of time on adding value to current clients and not as much on generating leads - how should you balance your time between this? I wonder if I find myself doing more and more for current clients as I want to make sure they do not leave me. However, I know I won't be able to continue in this way for a higher number of clients. How can you en
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Live check in Q&A #61
21/06/2022 Duration: 28minHow should you approach a client who is telling you they are following your program and education system but have confided in another client and said she isn't doing any of it. Do I wait till she doesn't get results to speak to her? Or call her out earlier? What are some options/services I can provide as a stopgap until space opens up when I’m fully booked? Want to make sure it is something worthwhile that the potential client will get value from rather than just a program they probably won’t do Do you think it's ok to share on socials that you are abroad and working? Conscious that my clients might think I'm having a jolly. Additionally, with regard to onboarding, new clients do you think being out of the country could deter them, from signing up? I struggle opening up about this and it feels like a bit of a cliche but I find it really hard to look after myself properly in terms of exercise and diet. I feel like I should know the answer to this but how can I make it easier for myself? I always feel li
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Oli Patrick - Understanding your scope of practice for mental health and stress resilience with clients
13/06/2022 Duration: 56minDo you know the difference between positive and negative stress? Does a personal trainer have any role in managing the global stress crisis? Did you know stress has overtaken back pain as the biggest cause of being off work? Is exercise is a system stress, is it always good for you? Are there foods that meaningfully decrease stress? Why has Wim Hoff and Cold Water Immersion become so popular? Should you be measuring your clients Heart Rate Variabilty above all else?
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Live Check in Q&A #59
07/06/2022 Duration: 25minHow do you go about cancelling on clients if you are I’ll yourself? Do we owe back 121’s ? I'd really like to start doing more educational talks/seminars in the gym. What's the best way to get this up and running in a Pure Gym? I seem to be getting really overwhelmed with the amount of information throughout this course (even things like lead generation confuse me because I’ve never really touched it). I’m doesn’t help that I’m quite a slow learner either - so my question is how would you recommend I approach the material if I’m constantly feeling so overwhelmed? Thoughts on one-off or once per month 1-1 PT sessions? Had a few conversations recently with people wanting this and I'm not sure it's worth it? or is it worth doing in the hope they sign up for more down the line? Advice for lead gen when the gym is practically empty! I had planned to launch my group ex for mums and babies on w/c 13th June and planned to start marketing for it this week by creating a free Facebook group. I'm currently in
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Live Check in Q&A #58
31/05/2022 Duration: 29minI get the majority of my enquires through email. I always get asked about my prices. My question is should I be revealing my prices in my response or not? Sometimes I think this puts people off. Perhaps it's best to get them booked in for a consultation first before revealing the cost? Trying to think of a more professional way of going about client off boarding (when clients leave), at the moment I don’t do anything but want to put some sort of leavers survey or leavers process together "I am currently doing lead gen in times I don't want to fill (i.e. 6pm and 7pm) due to being at full capacity. So even if I do bring these people into my business in the future, they will not be free to train at my scheduled 1-2-1 slots during the day. I am also going outside of my set schedule/time management boundaries to train 1-2-1 clients and don't like it... The only solution I can think of is to transition these clients onto a different service, but not sure it's right for them atm. Any ideas o
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Live Check in Q&A #57
24/05/2022 Duration: 29minWhat do you think are the 3 most important components are to becoming a successful fully booked PT "I have a couple of clients just now who are struggling due to having a lot on with work and their personal lives. I don't want to be the type of PT who tells them if they don't make time for exercise then they just don't want it enough. But at the same time I think I can possibly be doing more to support them, I feel as if although I'm trying to be nice and understanding, I might've been a bit too laid back about their training & nutrition taking a backseat. Have you got any tips for helping clients through periods like this? I have had a think about it and I think I might need to communicate with them better. If I know in advance that they are going through a busy spell, I can sit them down to come up with some open ended questions to help them come up with solutions. Thanks" "I stopped doing one off sessions with people but I've got a member/husband of current client who wants to do a session to help