Nik And Ant - Ptma Podcast

Questions covered this week;  Can’t think of a proper one so who benches more, Nik or Ant?

So pumped and grateful to be able to talk to Jon.  Jon is the founder of The Personal Trainer Development Centre @theptdc Author of 11 books including the ever popular "ignite the fire". Is a pioneer in the industry and someone we have followed and respected for a long time.  It was a free flowing conversation, but below are some of the points we covered throughout;  The work Jon is doing to bring the fitness industry together and spread awareness. How the pandemic changed his outlook. The value behind 1 on 1 conversations. The comparison trap trainers fall in to.  How coaches and trainers can evolve their businesses for the future.  Thanks for listening, hope you enjoyed the episode.  As ever, any feedback, please drop us an email @ admin@ptmentoracademy.com 

Question covered this week;  What do you do when clients are not losing weight but fully tracking, weighing foods (so they say) gym 4 times a week, steps not so great. Feel like I’m getting to my wits ends with one of them but I want them to succeed  How can I best market on a gym floor that isn’t typically very busy? Hard to predict busy times for me to just come in and chat to people so wondering if there is something else I can do  I actually have a couple - 1. I don’t have an iPad or anything, but I would like to actually fill out the form with people in the gym however I have this weird thing where I don’t go on my phone if I’m on the gym floor, any suggestions on getting around this would be great! 2. How would you go about setting up the workshops such as technique correction etc, would you have a station set up or go and ask people if they want a quick 20 minutes to learn a new exercise/ check on technique? First could I request a zoom class with you guys to talk about 2022 ideas

Questions covered this week;  Any advice for how to approach business over my 11 days off over Christmas? Going to make sure content is scheduled and programs are all sorted but is there anything else I should get in place? When working for a gym, how do cope with consistent changing of their time when your business is set and clients are set? Hope this makes sense  Thoughts/ advice on my socials have my personal name rather than my business name? My only barrier to having my personal name is if I wanted to expand and take on extra coaches in the future.  Thought on ''i have XX amount of spaces left'' marketing strategy  Best way to collect emails at the charity event, who turns up ? I am struggling to come up with open ended questions to ask on social media, any advice on how to do it? What sport of things would you be preparing / getting in place just now to prepare and make the most of the January boom - gym being busier, potentially more enquiries etc

We are very fortunate to have Stuart Aitken on in this episode. Stuart runs a very successful podcast, and in our opinion are something one day we aspire to come to close to the quality of episodes Stuart puts out for LTB.  This is specially to support PTs/fitness businesses who are thinking of putting a podcast together but are potentially missing the mark with their reasons why and who they are directing it towards, we covered; What do you feel are the main advantages of a podcast? What are the top 3 things that PTs need to know when setting one up? Where do you feel potentially some PTs go wrong with this? What advice would you give to avoid this? What have been your best 3 take away’s from guests you have had on? You can find Stuart @litfthebar on Instagram, or find his podcasts on all popular streaming mediums by search for Lift The Bar.  And feedback, please feel free to send through to; admin@ptmentoracademy.com 

I have heard about a former PT in my gym stealing clients if PT’s and they weren’t happy about it, I wouldn’t do it intentionally but if I’m focused on speaking to and helping as many people as I can, how would I deal with this when I don’t focus on who’s clients is who’s? (I don’t want to be that type of pt) Movement assessment in the consultation or 1st session? i like to see how they move so i can advise them of how many sessions they should have with myself/alone following program. But its very time consuming  Tips for taking down notes during consults without breaking up the flow of conversation, I’m terrible at doing both at once

Different type of question to usual - any tips on how to manage your time during a session? I’m finding with a few clients we end up chatting a lot (much better than my issue when starting of awkward silences

Questions covered this week ....  Still struggling to get people to book on for monthly reviews, how can I get across the value of these? Are they necessary for every client? Should I start with my new prices of my service or an introductory offer? I only told 1 person the intro prices but I have a feeling due to that, they won’t value other parts of the service, I can explain prices have gone up, but due to already agreeing, that I will keep the price the same for the 3 months I'm changing my payment method to monthly direct debits in the new year. What would you do if a member wanted to sign up, but couldn't make 1 or 2 weeks due to a holiday and therefore didn't want to pay for a full month? I think a potential option could be to increase their session frequency before and after their holiday so they're not missing out. I know this is an option for 1-2-1 but would it work with group coaching too? In some cases I don't think I'd mind charging for half a month if it meant keeping them in my busine

The fear of interacting with people we don't know, and speaking on camera is a real sticking point for a lot of Personal Traienrs and Business owners who largely rely on this being the forefront of acquiring clients.  Warren has an incredible story and a unique skill set and ability to support people increasing their confidence.  We chat through;  The Art of standing out and being seen. Relationship building skills with potential clients on the gym floor. Overcoming the fear of speaking on camera, Presenting on camera Selling your services effortlessly You can find Warren on IG @warren_inspire 

Questions from the team this week; How to approach clients being unresponsive to emails for check-ins/not joining Facebook group/monthly reviews? Wasn’t included in price before so not sure how to firstly get them to value it, then actually fill them in. They all say they are very happy with service which makes me think I don’t need to change much and don’t want to keep badgering them  How you would structure and enquiry call, questions things like that etc. Do you need two seperate routes for 1:1 & online coaching - e.g. pre-consult, consult, onboarding Do you think it's possible to move fully online too soon?  How can you deal with potential clients / members in the gym believing BS advice from other PTs. Is it more talking to the team about their knowledge or giving education out to the members and hoping they believe you. I’ve start a daily email to my small list with hopes to row my list and engagement with my audience. Would you say it’s ok repeating what I also post on social m

Question covered this week;  How would you market a 6 week nutrition/fat loss course? Aimed at 25 - 35 year old females, education based with a program for all to follow ( 1-2-1/ group coaching) 1. You talk a lot about your wants, needs, beliefs and values and how do you go about creating and relating these to your business. 2. If you were going into a new commercial gym (doing 12 hours rent also) what would be your first priority actions going in there to get you off to a good start. What are your thoughts on working with people for free before launching a new service? As I'm creating a new onboarding process I am considering taking on 2-3 online clients for free before launching the new service in the new year. I think this would allow me to get familiar with this process while sorting out any issues and making improvements to it before I launch the paid service, any thoughts or advice? Any advice for setting up a podcast? I have a client who hasn't been to any sessions in a few weeks. We h

In this week session we cover;  How to improve adherence for a long term client How to know when you're not doing enough or the client isn't giving you enough Im doing an online exercise library for my clients - what is the best way to upload it? Google drive/FB/ APP?. How would you collect emails at the gym? 1. Would you produce different content accross different social media plateforms? Or can you post the same things accross IG, facebook, LinkedIn? If different, what would be the differences? 2. Any advice on local marketing, as a gym located in the city centre I am thinking about going into the offices in the building and offering either seminars (wellbeing at work, lunch at work, quick stretch routine) and/or flyers with intro to PT at half price. If someone takes ages to sign up after consultation/ you have to chase them a bit.. should this be seen as a red flag? Should you onboard them? How would you go about pursuing the local area as a marketing medium? Flyers/business cards in l

Questions from this weeks check ins;  Is lead gen in classes dead or would it be good to promote business. I was thinking of giving away a free recipe book next week to people who give me their email and then maybe the following week a free group training trail. Could I do more or is this a good starting point? Do you think males or females are a tougher target market to sell to and bring onboard? Best way to ask your clients what more support they want from you without feeling like shit if they through loads of ideas your way that you haven't been doing with them  How do you know if your target market is the right one for you? 1. Clients would rather pay monthly as they go instead of using GoCardless (i.e. direct debit).  So far I've just gone with what they prefer.  Is this going to cause issues further down the line? 2. When I do the weekly check in I feel like I might be bothering clients when they'd rather be left alone.  How do you find the balance between supporting clients outside of the gym, a

Firstly a huge thank you to Tanya for taking the time to speak to us on this episode.  So many take aways from this episode.  Please give Tanya a follow @ Tanya_filer on Instagram. Tanya has a course starting in December that we would highly recommend you get involved in.  We talk through;  What Tanya helps client with. Why Tanya is heavily involved in helping fitness professionals. What you need concentrate on, and how to get rid of the noise of other people clouding your decision making and progress on social media.  What to consider when creating a marketing strategy. How understanding your values will bring about more confident content creation and strategy for social media.  As always, please feel free to fire over any questions or comment to us guys, and please give this a review and share to reach and help more people. 

This weeks questions answered;  Sorry this is long lol. Any advice on having a split audience? From my polls I’m finding a split in the way they measure success, what they want to achieve and why they want it. If I include all of this in my content, I feel like it will confuse my message and confuse me. Half focus on aesthetics, progress pics etc. And others just want to feel good and be happy in themselves. Potentially differences in age and diet history etc playing a role.  What can I do for the clients who don't have FB or choose not to be on the group as I upload videos on there for them.  how do you avoid burn out? We always ask what’s the best podcasts / books / courses etc for us as PTs but what would you recommend for our clients ? I have gifted out Atomic Habits , James Smiths books and The Fitness chefs books in the past, would you recommend any others ?  Please can you advise how to correct someone's form on gym floor without denting their confidence?  I enjoy goin

Join the 6 week mentoring program >>>> http://ptmentoracademy.com/  Questions covered this week;  How to approach leads who on a pre-consult form select they’re willing to invest the least money wise. They tend to be cold leads who haven’t followed my content. What’s your ratio of compound to isolation. Should I be posting everyday or for example is 4 times a week enough and showing up on stores etc in between Should I be creating more content for marketing online coaching? videos/posters etc? not just pictures? How do you get clients to understand that they are probably under-reporting their calories without coming across as a dick? What are some examples of aims and intent when it comes to lead gen? Sometimes I feel like I need to have a reason to go approach people and I want to know that they will get something from it if that makes sense. How often do you feel you should change a clients program and what things would you consider around this?

Want to find out more about the 6 week mentoring program? Click the link; https://form.jotform.com/210252285481350  In this session we break down gym floor lead generation, its common sense to know that being on the gym floor having conversations with prospects will most likely be an advantage when youa re wanting to generate business.  But what does actually all mean, and how do you actually know you're doing the right thing? We break down;  Why building trust is so beneficial and crucial to the sales process. What "adding value" actually means and looks like. A step by step process of what to do. How to strike up a meaningful conversation and what our aim is when doing this. What information we are seeking to understand. And then how to create follow opportunities.

Register for "How to bring in consistent leads" webinar, this Monday 13th @8pm; https://us02web.zoom.us/meeting/register/tZ0rde-trjMvEtx2a2j1p6DtufHYWBlrHCzZ  Questions covered this week;  Relevant to today’s insta post. Worrying that a lack of before and afters damages my social proof especially with my demographic. My clients take them but it’s asking to share them. How do I go about this best? Because I totally empathise with them. How do you stop clients from making excuses and lying about their diet and steps Sales conversion rate is low.  Trying to show how I can add value but expense is always the number one objection.  Advice please. Sorry guys - another Q! How do you present your prices to clients? Heard mixed reviews about 'avoid pulling out a pricing sheet', 'present your price sheet and stay quiet/say nothing', 'know your prices and present as a tailored/personal pricing option for each client'(even though these prices are all the same obvs!), 'clients aren't interested i

An absolute must for any Personal trainers/fitness businesses to listen to!  Stephen is the founder of HD Creative, which help fitness business owners to create and edit video content.  You can find Stephen on IG @ste_hdcreative  We talked through;  Why is video now so      important for marketing your PT/Online coaching business? How as a new PT or coach      can you overcome camera shyness and/or improve camera skills? What are the best      practical video tools to create great video content in the most efficient      way possible? What is the best way to      repurpose ANY (email, photo, carousel etc) content into video content? What type of content      will generate more eyes, leads, attention to your video Please share the podcast with anyone who you may feel it will help, and any feedback .... please leave us a review or sen

Questions covered this week;  After my free month trial for online coaching I obviously would like people to stay with me and to start paying monthly for my service. Do you have and tips of how to professionally say … “ok that trail done, do you want to start paying now?” Any ideas on how to keep more confident clients in the business after the 3 month term?How do I put across the benefits of having things like programming long term, when they feel confident they can do things alone.  Do you think it a good idea when on onboarding in a my service with a seperate goal setting call after the consultation ? What tools can you use for client interaction in your groups  How would you set up a refferal programme for current clients?  How would you deal with managing a high volume of cold leads from the gym, that don't fall into the type of client you want to work with? I try to keep in control of my lead gen by talking to people on the floor and building relationships to improve the quality of l