Garlic Marketing Show

In this week’s episode of the Garlic Marketing Show, Ian sits down with Steve Fretzin, the president of Fretzin, Inc. Together, they discuss how to close bigger clients without being salesy.After going through college, Steve worked a number of sales jobs and moved his way up to franchise sales. Eventually, he got into the business of selling businesses and helping people grow their businesses. After hiring a coach himself, Steve learned a lot and became a sales coach himself years later. By developing a process, he’s ensured he has all of the tools to guarantee his clients’ success and grow their business.In this episode, Steve and Ian discuss how professionals, such as lawyers, can improve their processes. Steve also explains his format for high-level meetings and the agenda he established that makes time effective for both parties.What You'll Learn:Why ‘sales’ shouldn’t be considered a bad word for lawyers, doctors, and other professionalsThe biggest problem with a salespersonHow a professional can improve

In this week’s episode of the Garlic Marketing Show, Ian sits down with John Doherty, the founder and CEO of Credo. Together, they discuss how to hire the right people for your marketing and how to collapse that hiring time.With a decade of digital marketing background, John decided he didn’t want to do consulting any further and started Credo, under a different brand name, in 2013. Credo is a small team that helps companies looking to grow, through hiring an outsource provider, by connecting them with the right people.In this episode, John and Ian discuss how agencies should price proposals so they never have to offer discounts. John also explains how agencies can charge $5k-$15k a month.What You'll Learn:The evolution of hiring the RIGHT person for your marketingHow to shortcut hiring the wrong marketing personWhy you should NEVER use RFPs for your businessHow to collapse the time for hiring the right marketersThe only time agencies should go for RFPs How agencies should price proposals so they never h

In this week’s episode of the Garlic Marketing Show, Ian sits down with Darin Dawson, the Co-Founder and President of BombBomb. Together, they discuss the importance of using video to communicate and connect with prospects, clients, and your team.As technology continues to advance at a rapid rate, Darin felt that society as a whole was losing connection with one another. It was from this feeling that the idea for BombBomb, a video messaging company focused on the human-centered part of communication, came to fruition. At BombBomb, personalized videos have seamlessly become a part of the culture and the company as a whole has sent 680,000 personal videos.In this episode, Darin and Ian discuss how Darin makes and uses videos to communicate with his team and retain his team members. Darin also explains the one video that will change your business.What You'll Learn:How Darin’s company sent over 680,000 videosWhat they learned when they stopped sending text emails What to do when you don’t have time to ZoomTh

In this week’s episode of the Garlic Marketing Show, Ian sits down with Alex Glenn. Together, they discuss the importance of partnership programs, the biggest mistakes, and how to correctly develop them.As a former agency operator himself, Alex founded Partnerprograms.io in order to help other agencies and tech companies create better partnerships.In this episode, Alex and Ian discuss the pros and cons of partner programs. Alex also explains how to write cold reach emails and what makes an outreach email bad.What You'll Learn:Difference between Vendorship and PartnershipHow to find great partnersThe big question you should be asking new partnersWhy you shouldn’t focus on referral commissionsThe Secret Sauce for Supercharging Finding Partners (while getting massive FRE traffic and LEADS)The Biggest Mistakes made in Partner ProgramsThe Right way to DevelopWhat is Partner Enablement The biggest mistake in Partnership How to evaluate partnership programs are successful Pros and Cons of Partner prog

In this week’s episode of the Garlic Marketing Show, Ian sits down with Mike Morse, the President and Owner of Mike Morse Law Firm. Together, they discuss the importance of being different from your competitors and staying away from herd mentality.After founding his firm in 1995, Mike stayed solo up until around 2007 with only 25 employees. After hiring Gino Wickman as his mentor, he managed to go from 25 employees to 150 in a short period of time. For Mike, he owes his growing successes to coaching and being able to implement what he’s been taught. Now, he coaches law firms across the country, giving them advice on the lessons and mistakes he’s made himself. In this episode, Mike and Ian discuss how to succeed with video, as well as the types of videos Mike creates for his law firm. Mike also talks about the #1 marketing tool that he would use now if he was starting out his firm today.What You'll Learn:The importance of standing out amongst your competitionWhat’s holding back most professionals, lawyers

In this week’s episode of the Garlic Marketing Show, Ian sits down with Daniel Budai, the CEO and Founder of Budai Media. Together, they discuss the importance of email marketing for e-commerce businesses and the common mistakes that should be avoided.After he was unable to find work as a geologist, Daniel decided to pursue his passion for writing. He began by writing ads on Upwork as a freelance writer. Eventually, he realized he wanted to use more strategy which is how he began creating strategies for email marketing.In this episode, Daniel and Ian discuss using video in email campaigns, the best way to send an email, and how to figure out who to send them to. Daniel also talks about his email trick that can make you 10,000 Youtube subscribers in a week.What You'll Learn:The biggest mistakes made in email marketingKey ways to segment email listsHow to figure out what emails to sendHow to use video in email campaignsThe difference between copywriting and being a great writerThe elements of a great subject li

In this week’s episode of the Garlic Marketing Show, Ian sits down with Vinnie Fisher, the CEO and Co-Founder of Fully Accountable. Together, they discuss the importance of raising the prices of your services and products and the benefits that come with it.After selling several successful businesses, Vinnie opened Fully Accountable. Fully Accountable is a fractionable CFO and controller service that provides a solution for e-commerce and tech companies who are making 7-figures and over in revenue. By acting as the full accounting and finance department, their goal is to help their clients win their time back at a fraction of the cost using their abundance of resources.In this episode, Vinnie and Ian discuss how to decide when a business should charge more for its services. Vinnie also talks about how these changes can affect your marketing and the importance of respecting your own products and services.What You'll Learn:How to determine pricingThe Project Management Triangle, and which two you should pickDeci

In this week’s episode of the Garlic Marketing Show, Ian sits down with Justin Roethlingshoefer, the founder of Own It. Together, they discuss the simple LinkedIn method that grew a 6-figure business in 3 months.After several failures and far too much money spent on failed coaching, Justin felt lost and unsure of his career path. With the help of several resources and mentors, Justin quickly discovered the method that led him to quickly growing his own business. Now, as the founder of Own It, Justin teaches executives and entrepreneurs the best ways to master their wellness so that they are able to perform at the highest level possible.In this episode, Justin and Ian discuss the importance of leveraging the relationship side of business and how valuable personalized messages are. Justin also talks about his own successes growing his business and how he achieved it without spending any money on marketing.What You'll Learn:Finding the right coach for your marketingHow to grow a business without adsThe LinkedIn

In this week’s episode of the Garlic Marketing Show, Ian sits down with David Finberg, the CEO and founder of Peaks Digital Marketing- a full-service SEO and lead generation firm based in Colorado. Together, they discuss all the current, easy tips and tricks in SEO for medical professionals, lawyers, and other competitive businesses.After working at several startups, David decided to fully move into the digital marketing industry. With his expertise, he has generated millions of dollars in revenue for clients and has ranked thousands of first page search terms on Google.In this episode, David and Ian discuss the newest opportunities in SEO and the content you should focus on creating to increase your rankings and traffic. He also delves into the importance of putting video on a website and the successful results he has had.What You'll Learn·   Current opportunities and trend in SEO due to the large shift to digital business·   The specific algorithms in medical SEO and how to und

In this week’s episode of the Garlic Marketing Show, Ian sits down with Brad Costanzo, the CEO and Founder of Costanzo Marketing Group.Brad and Ian discuss standing out as a brand, the importance of customer retention, and how to use messaging to gain attention for your brand. He also teaches his 7 methods to help your brand stand out amongst the competition.After spending years working in financial services, Brad was laid off during the Great Recession in 2007-2008. Almost immediately after, he learned about using the global marketplace to make a living. After many tests seven and half years ago, some successful and some not, Brad began consulting and has continued ever since. At Costanzo Marketing Group, Brad helps people reinvent their personal brand using digital marketing strategies that have helped his clients all over the globe.What You'll Learn:Why you should develop a personal brand7 methods to building a brandTips to starting a business during a recessionThe importance of your current clientsImporta

Are you a basketball fan? You definitely have to watch “The Last Dance.” It focuses on Michael Jordan’s last season. It really is a history of his entire time with the Chicago Bulls. Jordan was the best player to ever play the game. 6 Championships with one team proves it. Still, he never had a 100 point game. Only one player ever accomplished that.Wilt Chamberlain. March 2, 1962. Malcolm Gladwell did a great job of “deep diving” that game. There were a few remarkable things. There were no 3 point shots back then. Wilt “upped” his fundamentals.It wasn’t 360 dunks. It wasn’t 3 pointers. Fundamentals win games. Fundamentals also make great marketing and, in return, great business. In this episode, I talk about the fundamentals of marketing and how it can lead to a “100 Point Game."What’s the “100 point game” for your business? Increased profits? Market share? Bigger clients?You should decide that. Then do everything to “up” your fundamentals to get to the 1

In this week’s episode of the Garlic Marketing Show, Ian sits down with Christina Nicholson, the owner of Media Maven- a public relations agency based in Florida.Christina and Ian discuss Christina’s methods and tips for a successful pitch. She also discusses some of the best mediums to gain exposure on as well as how to be a better interviewee. After spending ten years as a news reporter and anchor, Christina wanted a job that allowed more flexibility to spend more time at home with her family. She quickly realized, from her experience in television, that a lot of business owners lacked the skill sets to successfully pitch to television stations.This started Christina’s career as a self-titled ‘professional freelancer’ where she helped clients gain media exposure. Before she knew it, she had a solid team built up and created Media Maven. At Media Maven, Christina and her team are dedicated to helping people and businesses earn media exposure without spending any money on advertising.What You'll Learn:Ho

In this week’s episode of the Garlic Marketing Show, Ian sits down with business consultant and Tik Tok expert Sue Zimmerman to learn the cutting-edge techniques that got her 60K Tik Tok followers in only 6 months. For twenty-four years, Sue worked in radio in Vancouver. After her time on radio, she focused more on helping others as a business consultant. For the past seven years, Sue has been very busy helping other people build and grow their businesses using video and social media.When she first heard about Tik Tok, Sue was not positive that the social media platform was actually going to be helpful for business due to the large population of teen-targeted content. Despite this, she decided to have fun experimenting with it and she quickly learned about the large number of viewers on Tik Tok who are 30 and above. Within six months, Sue has managed to build a large following and make herself the expert by teaching Tik Tok to other adults. In this episode, Sue and Ian explore the business opportuni

Ian sits down with Mike Ganino for this week’s episode of the Garlic Marketing Show to discuss the importance of sharing your story. Mike Ganino is world-renowned keynote speaker, trainer, podcaster, and consultant, who helps individuals and companies cultivate a sense of community and drive results. A veteran of the hospitality and tech industry, Mike has helped develop thriving workplace cultures in industries as diverse as real estate, manufacturing, hotel and restaurant, travel, and banking. He is passionate about helping businesses find their story and craft stories specifically tailored to their audience.  In this episode, Ian and Mike talk about the ways in which you can develop impactful stories to take your business to the next level, identifying your truth, and strategies for success. Listen to the full episode of the Garlic Marketing Show today on Spotify, iTunes, and StoryCrews!What You'll Learn:The best ways to improve your public speaking skillsHow to utilize public speaking

In this week of the Garlic Marketing Show, Ian sits down with freelance portrait and healthcare photographer Karen Haberberg to discuss the importance of using photography to tell a story and how she has given a voice to many children with rare genetic conditions and their families through her work.Since getting her first camera at 13 years old, Karen always realized she had a passion for telling people’s stories. Influenced by her own family’s experience dealing with the passing of her older brother, who passed from a rare genetic disease, Karen realized she wanted to use her skills to help raise awareness about families in similar situations and give them the chance to have their voices heard.Over her career as a professional photographer, her work has been featured in numerous publications, such as The New York Times, The Daily News, and Huffington Post. After publishing two photo books that include real stories from people she encountered, who have genetic conditions, she continues to photograph with the

In this week’s episode of the Garlic Marketing Show, Chris Dreyer of Rankings.io joins us to talk about why great Search Engine Optimization is crucial to build a brand, influence reputation, and to rank first in Google search results.Rankings.io is a specialized company that only provides SEO services to elite personal injury attorneys, resulting in an unapologetic online presence and first page Google rankings. Chris Dreyer is the mastermind behind Rankings.io and an expert SEO strategist who has specialized in search engine optimization for lawyers specifically for the majority of his career. Given that the term personal injury attorney is among the most difficult terms to rank for, and is what Rankings.io does every day, Chris can teach you something about SEO regardless of your industry.  In this episode you will learn:Why SEO offers the best ROI in marketing.How SEO creates a virtual asset and reserves digital real estate on search results pages. Techniques to increase the efficacy of you

In this week’s episode of the Garlic Marketing Show, Pat Williams, co-founder of the Orlando Magic, joins us to discuss what has brought him success as a business owner, marketer, and team leader.Pat Williams is no stranger to success. In his lifetime he has managed numerous successful professional sports teams, authored 100 books, and established himself as an influential motivational speaker. In his personal life, he has climbed mountains, run marathons, survived cancer, and even has wrestled a bear.  Today he discusses the art of storytelling in communicating and how selling the experience in marketing while emulating an admirable persona will lead to success in business and in building a brand from the ground up. What You'll Learn:The best communicators are storytellers, we’re hard-wired to retain stories.Study your mentors, leaders, and heroes to discover and adopt admirable, intelligent qualities to apply to business (and life). People flock to great wisdom.In leadership positions, study your

Ian sits down with Michelle Prince for this week’s episode of the Garlic Marketing Show to discuss the importance of sharing your story. Michelle is a best-selling author, life coach, podcaster, self-publishing expert, motivational speaker, and CEO/Founder of Performance Publishing Group. She is passionate about connecting with businesses and individuals to identify their strengths and talents. Her vision has helped thousands of entrepreneurs tell their stories and become published authors through her consulting, seminars, and publishing services.In this episode, Ian and Michelle talk about the ways in which storytelling can take your platform to the next level, identifying your passions, and strategies for success. What you'll learn:Strategies to talk about your experiences without fearThe value of getting your story out thereIdentifying your passionsWhy now is the best time to use your knowledge help serve someone Moving past imposter syndrome and making profit from your authority How a

In this week's episode of the Garlic Marketing Show, Co-Founder and CEO of targetable.com, Vlad Edelman is providing guidance and support to all restaurants going through the current crisis.Are you a restaurant owner struggling to stay afloat during the current crisis? Not sure where or how you should be focusing your efforts? It may not seem like it, but RIGHT NOW is your biggest opportunity. The price of risk has never been cheaper (and truly, this goes for all businesses). Vlad says that if you’ve shied away from using delivery services like DoorDash or other digital services, it has never been cheaper risk wise to start experimenting now. We’re not seeing new trends emerging as the world deals with this pandemic. What we’re seeing is an acceleration of the trends that we were slow to adopt, like food delivery platforms, online ordering, etc.Listen to the full Garlic Marketing Show episode with Vlad Edelman to get your restaurant back on track during the crisis.What You’ll Learn:How Targetable can Hel

How should your business be marketing throughout the Coronavirus epidemic? Should your business be marketing now?What type of marketing should you be doing?You can thrive after the Coronavirus, but it will take work and courage now. Listen to the latest episode to learn more about how you can take action today.Sign up for the FREE workshop at learn.storycrews.com. See acast.com/privacy for privacy and opt-out information.