Garlic Marketing Show

What’s the fastest way to ruin a potential deal on LinkedIn before it even starts?Kelly Atwater knows the answer because she’s been there herself. With nearly 30 years in sales development, she’s made and learned from every mistake in outbound marketing. Those lessons have shaped a process that now delivers consistent, high-quality meetings with executives who were once thought impossible to reach.She reveals why selling too soon kills deals, how she grew one client’s Social Selling Index by 52% in just three months, and why she refuses to rely on AI-driven spam. She also shares her authentic, relationship-first approach that makes her the “easy button” for LinkedIn leads. From security startups to Fortune 500 wins, her results prove that personalization and patience drive real success.What You’ll learn:Why authentic, personalized messages outperform AI-driven spamHow improving your Social Selling Index (SSI) boosts visibility and responsesKelly’s “easy button” approach to consistently booking quality meeting

What if you could find free money in your business without laying off staff, changing vendors, or spending a dime upfront?Robyn Bowles, Business Optimization Specialist at Schooley Mitchell, sits down with Ian as she pulls back the curtain on the hidden expenses draining your profits. She also shares how to reclaim them risk-free. In this week’s episode, Robyn reveals how she helps companies uncover hidden savings in shipping, credit card processing, telecom, and more, often slashing costs by 26–30%.From busting the “best price” myth to showing why loyalty to a vendor can cost you, Robyn shares real client stories (including a 30% shipping cost reduction and 35% credit card processing savings) and explains her zero-risk approach to cost optimization.Whether you’re a small business owner, entrepreneur, or marketing professional looking to free up budget, this conversation will change how you think about expenses. It will also show you how to keep more of your hard-earned revenue starting today.What You’ll Lear

What if the fastest way to grow your agency was by narrowing your focus, not broadening it?Steve Guberman is a seasoned agency leader and entrepreneur who knows firsthand the challenges of scaling without focus. After years of running a struggling generalist agency, he discovered the power of niching down that tripled his profitability, and eventually sold his business. Along the way, he uncovered the hidden costs of ‘figuring it out,’ the dangers of chasing every client, and why desperation almost always leads to bad deals.You’ll also hear real stories: how a manufacturing-focused agency became an industry leader, how a commercial real estate branding shop doubled revenue in a year, and how one 30-year-old agency was destroyed by ignoring AI.What You’ll Learn:The costly mistakes of running a generalist agencyHow Steve found his perfect niche and tripled profitabilityWhy does desperation and chasing every client backfireOvercoming team pushback and fears of “getting bored”The three different ways agencies can

What if happiness wasn’t random but measurable and achievable, just like 10,000 steps?Joining us again, Dr. Paul Zak, neuroscientist, professor, and founder of Immersion Neuroscience. He has spent 25 years uncovering the biology behind joy, trust, and human connection. His groundbreaking research shows that just six high-value experiences per day can rewire your brain, boost energy, and transform both your personal life and business.He shares why social connection drives half of your happiness, how companies like Google and Disney apply neuroscience to leadership, and why leading with love is more powerful than leading with fear. You’ll also discover practical ways to add gratitude, tolerance, and love into your daily routine without fluff, but backed by hard science.What You’ll Learn:Why six daily experiences can rewire your brain for happinessHow social connection drives 50% of your joyGoogle’s neuroscience-backed approach to employee well-beingFear vs. love: the leadership mistake most makeGratitude, toler

Struggling to find the right tech talent in today’s fast-changing job market?Declan Link, President and Founder of Link 2 Solutions LLC, joins Ian to reveal why AI is both helping and hurting the hiring process. This episode unfolds the strategies businesses and job seekers can use to stand out in 2025.With over three decades of experience and thousands of hires under his belt, Declan explains why cultural fit is critical, how to sidestep the common mistake of cramming too many roles into one position, and when the hiring market is at its peak. He also shares the simple “10% hack” that makes candidates stand out instantly.If you’re at the start of your search for top tech talent, leading HR efforts, or pursuing your next IT role, this episode is filled with insider strategies from Declan to help you succeed.What You’ll Learn:Why AI in recruitment is both a blessing and a curseHow to stand out in a crowded job market (and avoid being screened out)The “10% Candidate Signal” Recruiters Should Watch ForCommon hir

Everyone’s talking about AI, but when it comes to actually installing it in your agency, where do you even start?Manish Dudharejia, founder and President of E2M Solutions Inc., has helped hundreds of digital agencies streamline operations and scale smarter. With over a decade of experience running a 350+ person team, he’s seen firsthand where agencies waste time, lose efficiency, and miss the real opportunity of AI.He shares why agencies should focus on AI in operations, not sales. Even small automation wins can free up hours, cut costs, and open new revenue streams. You’ll discover the common pitfalls to avoid, practical examples of AI use cases, and a glimpse into the future of how agencies can thrive by integrating AI the right way.What You’ll Learn:Why agencies should focus on AI in operations instead of salesHow to avoid the biggest pitfalls of adopting AI too quicklyPractical examples of AI automation that save time every dayWays agencies can package AI services into new revenue streamsReal-world succes

Have you ever wondered how leaders create teams that stay engaged, collaborate better, and deliver results year after year?Charles Salvo, former Disney Institute Culture Architect and author of RAVE: How to Respect and Value Everyone, spent 15 years helping companies worldwide create happier workplaces. His specialty? Turning “soft skills” into hard business results.He shares how his RAVE framework, a practical, people-first approach that helps companies boost engagement, retention, and performance. You’ll discover how to set clear values, avoid common culture pitfalls, and empower your team to create everyday moments that matter.What You’ll Learn:Why most startups get culture wrong from day oneThe simple 4-part structure Disney uses to guide every decisionThe difference between marketing messages and employee messagesThe RAVE method: Respect and Value EveryoneHow emotional connection boosts both morale and profitsWalt Disney’s surprising personal touch with employeesConnect with Charles & Salvo Innovativ

Are you being held hostage by your technology?You’re not alone! From “cowboys” who duct-tape tools together to “rogue agents” who make your systems unfixable, many agencies find themselves trapped.Melodie Moore, Founder of Business Tech Ninjas, talks about how to regain control, scale smoothly, and prevent tech chaos from killing your growth.What You’ll Learn: The 3 most important hires every growing business needs: Technologist, Technician, OperatorHow to spot and fix “spaghetti mess” tech systemsThe mindset shift leaders need to stop losing time, money, and clientsReal-life stories of businesses rescued from tech disasters (including an 8-month renewal payment nightmare)Connect with Melodie Moore:Website -  https://businesstechninjas.comLinkedIn - https://www.linkedin.com/in/melodiemoore/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted o

Curious about the hidden dangers of relying too heavily on AI in your law firm?Brian Glass, author of Renegade Lawyer Marketing, discusses the risks of overreliance on AI in law firms and why human relationships continue to be the primary driver of profit.Brian believes a law firm should be more than a place that handles claims. It should be a business where people thrive. For his team, that means setting ambitious one-year and ten-year goals, receiving coaching to achieve them, and living exciting, fulfilling lives outside the office. For clients, it means best-in-class service, meticulous attention to detail, and over 260 five-star Google reviews to prove it.This approach yields two powerful results: increased referrals from former clients, lawyers, and medical providers, and a firm culture driven by individuals pursuing ambitious goals. As Brian puts it, when your team thrives, your clients win, and so do you.What You’ll Learn:Why AI lead gen ads are destroying client trustThe one non-digital ad that broug

Are you struggling to price your Amazon products right, or tired of following strategies that don’t work?In this episode of the Garlic Marketing Show, Chad Rubin, a 4x founder and CEO of Profasee, reveals the truth about Amazon pricing, debunks the ROAS myth, and explains why most sellers leave money on the table.Profasee’s AI-powered platform helps brands predict the perfect price for every product, at exactly the right time. Chad shares how to use chaos, AI, and smarter decision-making to drive real profit and why POAS (not ROAS) is the metric sellers should focus on.What You’ll Learn:The truth about Amazon pricing — and the biggest mistake sellers makeWhy “just raise your price” is dangerous adviceHow Profasee’s AI repricer works (explained simply)How Chad uses AI in his closet, garage, and daily workflowBuilding custom GPTs to stay lean and efficientFacebook ads vs. LinkedIn content: what works nowGaming the algorithm & LinkedIn’s AI content problemConnect with Chad Rubin:Website - https://profasee.co

Most new products fail. But Jon LaClare has spent decades changing that.In this episode of the Garlic Marketing Show, Jon breaks down what really causes product launches to flop and how to fix it. From lessons learned at Kraft to the secrets behind OxiClean and BlueBlockers, you’ll discover why most marketing fails and what the Perfect Launch System does differently.We dive into the crazy truth behind “But wait, there’s more,” the power of authenticity in video, and how AI fits (and doesn’t fit) into product marketing. Jon also shares what tools he’s using for media buying and the #1 thing you must get right before your next launch.What You’ll Learn:Why 95% of New Product Launches Fail—and How to Avoid ItThe Secret to 10x Success Rates for New Product LaunchesThe #1 Thing You Must Do for a Successful Product LaunchWhat Kraft’s Early Failures Taught About Launching ProductsThe One-Day Strategy Behind BlueBlockers and OxiClean’s SuccessThe Perfect Launch System and the 3 Ps of a Profitable RolloutThe Real Probl

AI can write your script and feed you the stats, but it can’t connect with your audience the way a real story can.In this episode of the Garlic Marketing Show, Ian Garlic talks with Mike Ganino, founder of The Mike Drop Method and author of Make a Scene. Mike is one of the top public speaking coaches working with executives, entrepreneurs, and leaders to turn ordinary stories into unforgettable moments.They dive into why storytelling frameworks might actually be holding you back, how to trigger your audience’s attention chemically, and what comedians and award show speeches can teach us about testing and timing the perfect story.If you’re a coach, speaker, or entrepreneur who wants to connect on a deeper level, this is the episode to watch. And if you’ve ever felt like your story isn’t “big enough” or “polished enough,” Mike shares how to find, test, and deliver it in a way that actually moves people.What You’ll Learn:Why public speaking is more valuable than ever in the age of AIBig stage vs small stage: whe

Most People Are Playing Not to Lose… and It’s Costing Them EverythingYour money mindset might be sabotaging your business, and you won’t even know it until you wake up to the patterns.Leisa Peterson, keynote speaker and financial educator, shares how a trip to Paris helped her see the truth about abundance and shift her entire relationship with money. She breaks down her AWAKE Methodology, the traps of automatic thinking, and the real reason your business vision might be built on fear instead of growth.If you're tired of chasing money and never feeling like it’s enough, this episode will show you how to change everything from the inside out.What You’ll Learn:Why your money mindset may be sabotaging your businessHow a trip to Paris revealed the truth about abundanceCommon unconscious patterns that keep us in scarcityWhy most people are “playing not to lose”The AWAKE methodology for transforming your relationship with moneyWhy your business vision might not be the real visionHow to shift from fear to clarity in

Most agencies sell data and strategy. But Christene Marie builds brands people actually believe in.In this episode of the Garlic Marketing Show, Ian Garlic sits down with Christene Marie, Founder and CEO of The Knowing Agency, to break down the branding approach that actually drives sales by aligning your identity with your offers and your audience.From helping companies clean up chaotic messaging to turning trauma into transformation, Christene shares her “Knowing Process” for building a brand that performs and one that founders feel proud of again.She also drops gold on when to quit a bad offer, how to write a brand guide that actually evolves, and the mindset shift that saved her own agency. If you’re trying to grow without losing your identity in the process, this one’s for you.What You’ll Learn:The messy brand moment that started it allWhat Christene learned working with luxury brandsThe Knowing Process: Brand, Audience, DataWhy misalignment kills conversions (and energy)When to walk away from an offer t

Most agency owners are trapped in a cycle of overwork, trying to scale by doing more. Mandi Ellefson, founder of Hands-Off CEO, flips that mindset. She helps growth-stage businesses scale faster by doing less.In this episode of the Garlic Marketing Show, Mandi breaks down how to free yourself from the day-to-day without sacrificing growth. You’ll learn how to create systems that remove you from operations, unlock the hidden profit leaks in your agency, and scale past the million-dollar mark without burning out.If you're an agency or service-based business owner looking to create real freedom and profit, this episode is for you.What You’ll Learn:The Trap of Scaling by Doing MoreWhy Delegation Isn’t the Same as FreedomThe “Freedom Mapping” Process to Get Out of the Day-to-DayThe Most Common Bottlenecks in AgenciesHow to 10X Profits Without Working MoreWhen to Stop Taking on New ClientsMandi’s Framework for Scaling with Minimal Involvement The First System Every Agency Must BuildWhy More Revenue Doesn’t Equ

Most personal injury attorneys waste thousands every month on marketing that does not create authority or real clients.In this episode of the Garlic Marketing Show, Ian Garlic sits down with Chris Dreyer, CEO of Rankings.io, to reveal how law firms can transform their marketing strategies in today’s AI-driven world.Chris explains how to fix the biggest mistakes law firms make, how SEO is evolving, and how firms can build a brand that outlasts Google Ads.He also shares powerful lessons law firms can learn from Geico and State Farm, and how smart branding wins the best clients.

Most cash-pay hormone practices hit a ceiling. They grow… then stall. But Jody Layne helped take one from $500K to $4.2 million in revenue without sacrificing patient care.In this episode, Jody breaks down the Predictable Profit Formula that made it possible. You’ll learn her full five-step framework, how to identify the one thing holding most clinics back, and what she wishes she’d done differently (yes, she made a major mistake, and you’ll want to avoid it). Whether you're a healthcare entrepreneur, clinic owner, or hormone practice leader, this episode is a masterclass in scaling profitably and sustainably. 

Most sales training is outdated, and if you’re still following the same “always be closing” playbook, you’re probably pushing clients away.In this episode of the Garlic Marketing Show, John "Small Mountain" Hill, bestselling author of Selling From Scratch, exposes why most sales advice is failing you, why referrals might actually be hurting your business, and the seven reasons people won’t buy from you.If you’re running an agency, coaching business, or selling any service, this episode will change how you think about sales.Want to master sales without outdated tactics? Connect with John "Small Mountain" Hill on LinkedIn and check out his book Selling From Scratch.What You’ll Learn:The biggest sales myths that are costing you dealsWhy you’ll hate your next salesperson if you don’t fix this firstThe huge gap between lead magnets and selling high-ticket offersThe biggest mistakes founders make when hiring closersWhy referrals might actually be hurting your businessThe seven reasons prospects don’t buy and how to

AI shopping is taking over. And most Shopify store owners don’t even know they’re already falling behind.In this episode of the Garlic Marketing Show, Tanner Larsson from Built2Scale breaks down the real AI opportunity happening right now in ecommerce. We’re not just talking AI chat. We’re talking AI commerce, the shift in how people buy, and why your store needs to be visible in AI results to survive.Tanner shares the data points Shopify stores must fix, the tools big brands are missing, and what Sephora is doing right to win AI search. We also reveal the one site that’s fully optimized for AI and why it’s dominating.What You’ll Learn:Why AI Shopping Is the Biggest Opportunity for Shopify Store OwnersHow AI Is Transforming the Way People Buy OnlineWhat Shopify Data You Need and How to Access ItHow Sephora Is Dominating AI SearchKey Differences Between AI Search Optimization and Traditional SEOWhy AI Has Become the Most Trusted Resource for BuyersHow Major Brands Are Missing Out by Not Showing Up in AI Shoppi

Tired of relying only on insurance payments that keep shrinking?In this episode of the Garlic Marketing Show, Ian Garlic talks with Stan Esecson, Chief Idea Officer at SeeStimpodInAction, about how chiropractors and physical therapists can add cash-based services that create fast recurring revenue without adding new employees.Stan reveals the simple system clinics are using to fill workshops, convert patients on the spot, and rent devices like the Stimpod to create long-term cash flow.Plus, he explains how the Stimpod device helps reboot nerves and treat diabetic neuropathy, chronic pain, incontinence, and more, without overwhelming your practice.Stan also shares how they offer financing options for clinics and for patients to make it easy to get started and scale fast.If you are ready to grow your chiropractic or PT practice with smarter marketing and real results, watch this episode and subscribe for more growth strategies on the Garlic Marketing Show.What You’ll Learn:Why insurance-only practices are strug