Garlic Marketing Show

Most agency owners think selling their business will be easy. The reality? Most agencies aren’t even sellable.Jonathan Baker, Practice Lead, M&A at Punctuation, breaks down exactly how to make your agency valuable, what buyers actually look for, and how to avoid the biggest M&A mistakes.If you’re even thinking about selling your agency, you need to start setting it up NOW.What You’ll Learn:The truth about selling a digital agencyWhat’s a healthy profit margin for an agency? (If it’s under 20%, you’re in trouble)How much should agency owners actually pay themselves? (Most get this wrong)The #1 component to scaling an agency’s profit for exitWhy founder-led sales are a trap (and what to do instead)How to price your agency services (hourly rates vs. value-based pricing)The biggest growth mistake agencies make before sellingHow to find a fun AND profitable nicheConnect with Jonathan Baker:Website - https://punctuation.com/Linkedin - https://www.linkedin.com/in/jonathandavidbaker/M&A Guidance - https:/