Garlic Marketing Show

In this week’s episode of the Garlic Marketing Show, Ian Garlic sits down with Viveca Hess, JD, Founder and Storyteller at HessConnect-an online business development strategy for lawyers. She is also a Former Attorney. They discuss the strategies and importance of marketing to professionals. In this episode, Viveca and Ian talk about the best ways to learn marketing, the importance of building strong relationships in marketing and, the benefits of getting your story right as an Attorney. Viveca also shares some insights on what attorneys are afraid to do and what Attorneys can do regularly to make LinkedIn work for them.Watch the full episode to discover the best digital marketing tips on LinkedIn, SEO, website content and design, ads, and podcasting that you can implement for your business right now.What You’ll Learn:The Best Way to Learn MarketingWhat Professionals Don’t Realize About LinkedInThe Importance of Building Strong Relationships in MarketingThe Benefits of Understanding Your StoryHow Attorne

In this week’s episode of the Garlic Marketing Show, Ian Garlic sits down with Sam Mollaei, Director and Strategic advisor at Legal Funnel and a coach to lawyers wanting to grow and automate their dream virtual law firm. They discuss the importance of using legal funnels and reviews in the growth of virtual law firms. In this episode, Sam and Ian talk about the biggest misconceptions lawyers have about funnels, how to create a great legal funnel, handling reviews to get up to 30-40% reviews from your clients, and the effects of getting more reviews in your business. Sam also explains the necessary steps to be successful in generating clients online.Watch the full episode to discover the best digital marketing tips on LinkedIn, SEO, website content and design, ads, and podcasting that you can implement for your business right now.What You’ll Learn:The Biggest Misconceptions That Lawyers Have About Funnels.  How to Create a Great FunnelThe Four Parts of a Legal FunnelHow to Get Reviews from 30-40

For this segment of the 300th Episode of the Garlic Marketing Show, Ian Garlic is joined by Marty McDonald, the Co-Founder and CEO of Bad Rhino. Marty will share how Bad Rhino rocked it on Ad Spend with a Medical Recovery Tool. In this episode, Marty and Ian talk about Bad Rhino’s Omni Channel Approach. Marty will also explain how to target potential clients and how you can get clicks to your landing page.Watch the full episode to discover the best digital marketing tips on LinkedIn, SEO, website content and design, ads, and podcasting that you can implement for your business right now.What You’ll Learn:How to Reach a Revenue of 5 MillionHow to Breakeven on Ad SpendAchieving Successful Results with the Omni Channel ApproachWhat is the Omni Channel Approach?How to Target and Get to Know ClientsThe Ultimate Secret to Achieving our Desired ResultsConnect with Marty:Bad RhinoLinkedInResources:StoryCrewsSubscribe TodayGet started on case stories today! See acast.com/privacy for privacy and opt-out information

Today in the 300th Episode of the Garlic Marketing Show, we will bring you a new topic to discuss to improve your digital marketing strategy. Our host, Ian Garlic, will have a pleasant conversation with our guest today, Mark Homer.In this episode, you will learn how to own your audience in the long term using the power of emails. You will discover how such a simple tool can be so beneficial to engage your audience and reach new customers; all this with a simple and easy step we can all do. Watch the full episode to discover the best digital marketing tips on LinkedIn, SEO, website content and design, ads, and podcasting that you can implement for your business right now.What You’ll Learn:The Effect of COVID-19 on Digital MarketingFirst Step to Funnel-Building: EmailHow to Build an Email List as a Business or FirmHow to Own Your Audience Using Lead MagnetsConnect with Mark:GNGFTwitterLinkedInOnline Law Practice Strategies: How to Turn Clicks into Clients.Resources:StoryCrewsSubscribe TodayGet started on case s

For this segment of the 300th Episode of the Garlic Marketing Show, Ian Garlic sits down with John Corcoran, Co-Founder of Rise25. They talk about the importance of having a podcast strategy to expand your network. In this episode, John and Ian talk about how having a podcast strategy enables you to improve your relationships, build your network, and meet new people. Watch the full episode to discover the best digital marketing tips on LinkedIn, SEO, website content and design, ads, and podcasting that you can implement for your business right now.What You’ll Learn:John’s First Big Success with His Law PracticeThe One Question to Get the Biggest Names on Your PodcastThe Issue with Asking for ReferralsThe People that John Admires and RespectsConnect with John:Rise25Smart Business RevolutionLinkedInResources:StoryCrewsSubscribe TodayGet started on case stories today! See acast.com/privacy for privacy and opt-out information.

For this segment of the 300th Episode of the Garlic Marketing Show, Ian Garlic sits down with Jason Smith, the CEO and Founder of Spotlight Social. They discuss the importance of Facebook Ads and how spending the right amount could help in generating organic leads.In this episode, Ian and Jason talk about the budgeting of Facebook Ads to drive traffic towards your business and how to create an effective Ad strategy to generate organic traffic. Jason also explains how Facebook Ads are a very efficient way to drive users to your business.Watch the full episode to discover the best digital marketing tips on LinkedIn, SEO, website content and design, ads, and podcasting that you can implement for your business right now.What You’ll Learn:Do Facebook Ads work?The Ultimate Key to Successful Facebook AdsThe Facebook Ad Budget to Reach Your Target AudienceDetermining the Budget for Your Facebook AdsHow do you find out if your Facebook Ad strategy is not workingConnect with Jason:LinkedInJason@SpotlightSocialLLC.comSp

For this segment of the 300th Episode of the Garlic Marketing Show, Ian Garlic sits down with Erik Schlesinger, the CEO of Build Scale Prosper. Together, they discuss the Strategy Canvas and how it helped a healthcare business grow to $10 million.By reaching out to your customers, you are able to figure out their pain points, find the gaps within your own experience, and restructure your processes to make their customer experience the best possible. Erik discusses how to discover the problems within your customer experience and what you can do with that information to 10x your revenue.Watch the full episode to discover the best digital marketing tips on LinkedIn, SEO, website content and design, ads, and podcasting that you can implement for your business right now.What You’ll Learn:How to Grow a Healthcare Business to $10 Million Using the Strategy CanvasImproving the Customer Experience Using MarketingThe Easy Way to Transform Your Business Finding the Balance Between Listening to Customers and Innovat

For this segment of the 300th Episode of the Garlic Marketing Show, Ian Garlic sits down with Darren Magarro, the Founder & President of The DSM Group. When building your brand, it’s important to create authentic content that brings value to your audience.In a moment of vulnerability, Darren filmed a personal video that he posted to LinkedIn that got over 12,000 views. The video had nothing to do with business or marketing, it was just about Darren’s own thought process while grieving somebody close to him. By creating honest, valuable, and authentic content, you are sure to find people who think similarly to you and agree with your values.Watch the full episode to discover the best digital marketing tips on LinkedIn, SEO, website content and design, ads, and podcasting that you can implement for your business right now.What You’ll Learn:The Importance of Culture in a CompanyThe Foundational Piece of Every Agency or Business  Why Should Professional Services Build a Personal Brand?How Darren Per

For this segment of the 300th Episode of the Garlic Marketing Show, Ian Garlic sits down with Corey Vandenberg and William Pettet, the Founders of Clixsy. Over the past five years, as digital marketing has become more and more important, the first page of Google for your name (personal or business) has become your resume.Your online reputation is the front door to you and your business. Ian, Corey, and William discuss the importance of your Google reviews and how you should handle negative reviews. They also discuss local service ads, the best Google ads hack of 2021, and the keys to getting these ads done well.Watch the full episode to discover the best digital marketing tips on LinkedIn, SEO, website content and design, ads, and podcasting that you can implement for your business right now.What You’ll Learn:The Importance of Your Online ReputationThe Impact of a Single Negative ReviewHow to Handle a Negative Review on GoogleThe Best Google Ads Hack of 2021The Secret to Creating Local Service Ads That WorkTh

For this segment of the 300th Episode of the Garlic Marketing Show, Ian Garlic sits down with Christina Nicholson, the owner of Media Maven. 55% of people in the United States have listened to a podcast at least once. Featuring as a guest on other podcasts is a huge opportunity to control your online reputation and build your authority, but it can be difficult getting on the right podcast. Christina demonstrates The Podcast Booking Blueprint, her 15-minute cheat sheet that explains step-to-step how to find and pitch the best podcasts for you and your brand. Watch the full episode to discover the best digital marketing tips on LinkedIn, SEO, website content and design, ads, and podcasting that you can implement for your business right now.What You’ll Learn:The Benefits of Podcasting for Authority BuildingThe Strategy for Building and Automating a Podcast Pitch ListHow to Easily Find Relevant Podcasts to PitchHow to Determine the Quality of a Podcast How to Best Pitch a Podcast Host to Actually G

For this segment of the 300th Episode of the Garlic Marketing Show, Ian Garlic sits down with Chris Dreyer, the CEO & Founder of Rankings.io. The faster you invest in SEO and the more you put into it, the more it’ll be worth later.Chris discusses his proven content strategy that got one law firm ranking #1 on Google for the keyword ‘Car Accident Attorney.’ He explains the importance of creating, updating, and promoting content for the best results.Watch the full episode to discover the best digital marketing tips on LinkedIn, SEO, website content and design, ads, and podcasting that you can implement for your business right now.What You’ll Learn:How One Law Firm Ranked #1 in the Country for Car Accident AttorneyThe Importance of Upgrading ContentThree Types of Content You Should Have On Your SiteHow to Update Content on a Monthly BasisStrategies for Content PromotionConnect with Chris:How to Rank on the First Page of Google for Car Accident LawyerRankings.io Contact Chris DreyerResources:StoryCrewsSu

For this segment of the 300th Episode of the Garlic Marketing Show, Ian Garlic sits down with Ben LeDonni, the Founder & CEO of Creative Multimedia Solutions. Oftentimes, people don’t take advantage of their website as the valuable tool that it is. By properly structuring your website content, it’s possible to increase your website traffic without having to write new content. Ben explains the “Hub and Spoke Content Strategy” that increased one client’s traffic by 20% in six weeks and how you can get started.Watch the full episode to discover the best digital marketing tips on LinkedIn, SEO, website content and design, ads, and podcasting that you can implement for your business right now.What You’ll Learn:The Importance of Knowing Your DataThe Biggest Mistake People Make With Their WebsiteHow Your Website Can Be Used as a Sales ToolHow One Client’s Traffic Increased by 20% in Six WeeksOne Step You Can Do Right Now to Improve Your WebsiteHow to Implement the Hub and Spoke ModelConnect with Ben:Creativ

For this segment of the 300th Episode of the Garlic Marketing Show, Ian Garlic sits down with Alex Melen, the Co-Founder of SmartSites. They discuss the importance of business flexibility to accommodate changes in consumer behavior.In this episode, Alex and Ian talk about the importance of excellent website performance for your business to succeed digitally. Alex also explains how consumer behaviors changed during Covid and why some of these behaviors are here to stay. Watch the full episode to discover the best digital marketing tips on LinkedIn, SEO, website content and design, ads, and podcasting that you can implement for your business right now.What You’ll Learn:How SmartSites is helping small businesses succeed digitallyDesign your website for a functional and flexible mobile experienceThe rapid shift in consumer behavior due to CovidHow to be cognitive and adaptable to the consumer mindsetThe 3 pillars on how to properly relay safety to your customersConnect with Alex:SmartSitesLinkedIn Faceb

In this week’s episode of the Garlic Marketing Show, Ian sits down with Brian Burt, the founder and CEO of Canopy Management. After Google updated its algorithm to Penguin 2.1, Brian’s SEO agency lost 95% of its clientele and he decided to move to eCommerce.In this episode, Brian discusses the three pillars of Amazon to successfully grow an Amazon store. Brian also explains his one major tip that people can do right now to grow their amazon store.What You'll Learn:The Current Opportunities in AmazonTwo Pillars of Amazon to Growing an Amazon StoreThe Key to Great Amazon Ad CampaignsThe Third Pillar of AmazonThe Ad Campaign Process That Helped a Product Get a 70% Conversion Rate How to Stand Out When Optimizing Your ListingWhat helps sell a product on Amazon?Overlooking FundamentalsOne Tip Right Now to Grow Your Store See acast.com/privacy for privacy and opt-out information.

In this week’s episode of the Garlic Marketing Show, Ian sits down with John Warrillow, the founder of The Value Builder System™. After failing to sell a business years ago, John had to face the reality that he had a lot of work to do. Regardless of your intentions with your business, John explains the importance of growing your business to sell.In this episode, John explains the three simple steps that he has used to help 65,000 businesses improve the value of their company. John also explains a simple method to testing your sales process.What You'll Learn:The Importance of ALWAYS Growing Your Business to SellThe Three Steps to Growing Your Business to SellWhy You Shouldn’t Teach Your Most Valuable ServiceEasy Strategy to Test Sales ProcessWhat Businesses Can’t Use the Recurring Revenue ModelHow the Value Builder Helped 65,000 Businesses Improve Their ValueMost Important Step That’s Missed When Creating a Recurring Revenue Model See acast.com/privacy for privacy and opt-out information.

In this week’s episode of the Garlic Marketing Show, Ian sits down with Hao Lam, the Founder of Adaptively Education. Together, they discuss how to grow a franchise business to over 60 locations.Growing up in Vietnam, Hao Lam was illiterate. After 12 years of trying, he was able to successfully escape from Vietnam in 1988 where he finally learned his first written language, English. After his escape, Hao worked on graduating from high school, and then college. He became very passionate about education, especially for children, which is where the idea for Best in Class Education Center was born. In this episode, Hao and Ian discuss the necessary items for a successful franchise.  Hao also explains the one major fundamental for any franchise.What You'll Learn:Deciding on a Direction for Your FranchiseHow to Grow Your Franchise BusinessThe Necessary Items for a Successful Franchise5 Essentials of Being a Great MarketerCommon Mistake Made in FranchisingWhat are the two fees in franchising?Tips to Market

In this week’s episode of the Garlic Marketing Show, Ian sits down with Tanner Larsson, the Founder of BuildGrowScale. Together, they discuss how to optimize an e-commerce store.Tanner first began his career as an entrepreneur in 2001 when he built a window cleaning company. When he wasn’t able to work in the business anymore, he sold the business and began living off of his savings and eBay sales. After discovering digital marketing and learning about digital products, he fell in love with it. Tanner began buying books and learning about every aspect of direct response he was able to. With a clear grasp on digital marketing, he put out his first course and realized quickly, by the demand of his material, that he found his niche.In this episode, Tanner and Ian discuss the simple changes you can make to your e-commerce store today to increase revenue by 20%.  Tanner also explains how they’ve reached over 400 million dollars in total sales impacted.What You'll Learn:The Strategy for Making an E-commerce St

In this week’s episode of the Garlic Marketing Show, Ian sits down with Larry Pino, the CEO and Founder of Tuscan Gardens. Together, they discuss the best mindset to have when starting a business. Over the years, Larry has had a hand in selling and incubating about 80 businesses. Currently, Larry is primarily focusing his business initiatives on Tuscan Gardens, assisted living and memory care communities where he is the CEO and Founder. The story of Tuscan Gardens is a personal mission for Larry. After trying to find a community for his elderly mother to live in, and failing to find any that felt genuine, he decided to create a community that would make his own mother happy. In this episode, Larry and Ian discuss when you should and shouldn’t use direct response, and how to identify those situations.  Larry also explains the three steps to use to identify the metrics of when to scale your business.What You'll Learn:The Story of Closing Shaq's HouseThe Secret of the Multimillion DollarThe Import

In this week’s episode of the Garlic Marketing Show, Ian sits down with Danny Iny, the CEO & Founder of Mirasee. Together, they discuss how to launch a course that is guaranteed results in two months.Like most online entrepreneurs, Danny started with an idea and a message to share, but he wasn’t sure how to do it. After several mistakes and obstacles, he finally learned about the audience-first paradigm and learned how to apply it to online business. Ever since, he’s helped more than 5,000 value-driven entrepreneurs achieve their desired results. In this episode, Danny and Ian discuss the biggest benefits of creating a course, as well as the mistakes that are often made. Danny also explains his number one tip to creating a course right now.Check out Danny's new book, Online Courses, today! Check out Danny's workshop (available to sign up until May 23rd)What You'll Learn: Keys to Creating Courses That Guarantee Results Why Guarantees Are a Tool for Business AlignmentHow Agencies or

In this week’s episode of the Garlic Marketing Show, Ian sits down with Blake Dowling, the CEO of Aegis Business Technologies. Together, they discuss the cybersecurity issues that have arisen due to COVID, and how business owners can protect their businesses from cybercrime.Aegis Business Technologies is an IT company dedicated to connecting people and technology. After the world went remote due to the pandemic, Blake and his team saw a huge increase in their own business because of business owners working from home.In this episode, Blake and Ian discuss how Blake is handling the slow transition into working back at the office. Blake also explains how he gets his team involved in their marketing.What You'll Learn:Cybersecurity Issues because of CovidHoles in cybersecurity with remote workingHow to stop Zoom Bombing The University of Florida Zoom BombingThe simple platform for sharing virtual conferencesSetting up contingency plans for videosHow Blake Incentivizes Coming into the OfficeThe Covid Shuffle t