Garlic Marketing Show

Knowing your avatar is key to good marketers. For great marketers, knowing the avatar’s exact moment situation is even better. Geofencing marketing can make this possible. Ian Garlic talks to Justin Croxton, the CEO of Propellant Media, about how to target your avatar’s situation using geofencing marketing. Justin also explains how many brick and mortar businesses can make more than double their budget back by focusing on the right elements.What You’ll Learn:What is Geofencing Marketing?How to Target Your Ideal Avatar’s SituationThe Strategy Car Dealerships, and Other Businesses, Can Take Advantage OfUsing Geofencing Campaigns During the Shift to DigitalBrands Can Make More Than Double Their Budget By Focusing On THISConnect with Justin:Propellant MediaLinkedInResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.

Are your sales lacking? Are your salespeople unmotivated, affecting the quality of their work? Integrating storytelling within your sales process is critical and will bring you far more success. Ian Garlic talks with Park Howell and Mark Smyth from Business of Story. They explain their 3-step storytelling process that has brought them sales success with major companies. They also discuss their secret to creating a sales presentation guaranteed to work, in as little as five minutes.What You’ll Learn:The 3-Step Process of StorytellingThe Story Structure That Will Hook Your AudienceWhat is the Biggest Story-Telling MISTAKE in Sales?How to Easily Incorporate ABT into Sales Email5 Minute Presentation Guaranteed to SucceedBusiness of Story:Business of StoryBusiness of Story CourseConnect with Mark:Contact Mark LinkedinConnect with Park:Contact ParkLinkedinResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out informat

In a crowded marketplace, differentiating yourself and your business is key to ensuring the success of your future. How can you differentiate yourself amongst all of the competition? Ian Garlic talks to Jon Morris, the CEO of Ramsay Innovations LLC, about the two main questions every business should answer in order to stand out amongst their competitors. Discover how Jon started and grew his own agency with $10,000 and his own positive experiences with consultants. What You’ll Learn:How Jon Started and Grew His Agency with $10kMaking the Decision to Spend More on MarketingHow The Formula of EBITDA is a Key to SellingThe Benefits of Paying for Consultants Two Questions Every Business Needs to Answer to Differentiate Themselves Connect with Jon:Ramsay InnovationsLinkedInEmail Jon TodayResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.

Building and developing a stable legacy brand takes time, patience, and hardwork. Join Ian Garlic and Josh Eppel, the Head of Commercial at Startup Slang, as they discuss how to differentiate from your competition. Josh also explains the most important element to consider when growing your brand, and how to acquire it.What You’ll Learn:The Signs That You Should Hire an AgencyHow to Differentiate From the CompetitionThe Necessary Hallmarks for a Successful Website What are the Most Effective Designs for an eCommerce SiteThe Most Important Element to Consider in Brand-BuildingHow to Build a CommunityConnect with Josh:LinkedInFacebookEmail JoshStartup SlangResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.

Want to become a better public speaker? Join Ian and NY News Anchor, Joya Dass on this episode of the Garlic Marketing Show and discover how to connect with your audience through better storytelling and the simple formula for better storytelling that makes people take action.What You’ll Learn:Joya’s Ritual Checklist for Public SpeakingHow to Become a More Accessible Speaker with StorytellingSimplify Your Talking Points and Practice themInfluence vs. Connection in the Digital AgeOpen Yourself to More Possibility by Getting out of Your Comfort ZoneConnect with Joya:Connect with Joyajoyadass.comResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.

What are the top 4 performing email automation that every eCommerce company should have? Join Ian and CEO of Worth eCommerce, Dean Dutro, on this episode of the Garlic Marketing Show to learn more about how to improve your email engagement, SMS engagement, and the secret VIP series.  What You’ll Learn:How to Return $42 on Every $1 You SpendTop 4 Performing Email Automations + The VIP SeriesThe One Strategy Dean is Changing His Mind OnHow to Increase SMS Engagement on Your eCommerce StoreThe One Thing You Should NEVER Do with Email CaptureConnect with Dean:Connect with Deanemailgrowthtraining.comResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.

As the podcast space continues to grow, many wonder if they are too late to the game to even bother starting a podcast. Join Ian Garlic and Kit Gray, the co-founder of Podcast One as they discuss the future of podcasting and the current business opportunities that lie in it. Kit will also explain how to drive viewership to your podcast.What You’ll Learn:The Biggest Upticks in Podcast UsageHow to Drive Viewership to Your PodcastThe Future of PodcastingThe Secret to Growing a Successful Big BusinessBusiness Opportunities Through PodcastingWhy Every Podcast Should Consider SponsorshipsConnect with Kit:Podcast OneLinkedinResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.

One of the most important, and difficult, daily tasks is taking a clarity break. Executive coach, Chris White, discusses the benefits of taking much-needed breaks for your own sake, and for the growth of your business. It allows you, and your team, to clear your minds and have more productive discussions. In this episode, Chris discovers his own tips and experiences with clarity breaks, and the manual he created to help other business owners. What You’ll Learn:How Clarity Benefits Your BusinessThe Difficulty (and Importance) of Clarity BreaksThe Toughest Daily HurdleHow Prioritization Gets Tasks DoneThe Best How-To Manual for Taking a Clarity BreakConnect with Chris:System and SoulClarity Field GuideLinkedInResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.

Tired of consistently long meetings with no productive outcome? Ian Garlic and Britt Myerholtz discuss the EOS software Traction® Tools and how it can help optimize your company. They also discuss identifying issues within your company, creating accountability to combat that, and defining roles. What You’ll Learn:The Biggest Blocks in EOSThe Software That Identifies Marketing RoadblocksHow to Run a Productive Level 10 Meeting in Less TimeThe Guide to Optimizing and Revolutionizing How Your Company is RanBuilding an Audience with Video MarketingConnect with Brittany:Traction® ToolsLove Your ShelfResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.

Looking to improve your company’s culture? Worried your employees aren’t as engaged or excited as they used to be? Ian Garlic talks to Will Scott, the Founder & Actuator of The Culture Fix Academy, about the importance of having great culture and core values within your business. Discover how the right culture can attract your perfect clients and help you become more profitable. What You’ll Learn:How to Use Core Values in MarketingHow Culture to Turns Employees into Decision MakersCreating the Perfect Tagline for Your CompanyFind the PERFECT Customers Using Culture FirstThe Secret to Becoming more Profitable with Core ValuesThe Ultimate DifferentiatorSupercharge Your Marketing with a Proven ProcessHow to Draw Top Talent to Your CompanyThe "Dinner Method" to Screening EmployeesUsing Company Stories to Screen EmployeesConnect with Will:TheCultureFixCultureCzars.comYoutubeResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy a

Reset your entrepreneurial mindset with Partner of Impact Architects and Success Implementor, Jim Haviland and host, Ian Garlic. Discover how developing a healthy entrepreneurial mindset can vastly improve the sustainability of your business and decrease employee burnout.What You’ll Learn:What is EOS’ Greatest Power and What it Means for Your BusinessHow to Run a Healthy and Sustainable Business and Avoid Employee Burnout“Evolution and Revolution” is the bedrock of EOSHiring the Right People with the GWC RuleBusiness Systems are Not and Should Not Be Treated as a One-Size Fits All (and How to Approach Systems Instead)Connect with Jim:Jim’s LinkedInArchitects.ioResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.

Struggling to get everyone in your business on the same page? Join Ian and Will Crist, Certified EOS Implementer, as they discuss how to clarify your company’s vision, run effective level 10 meetings, and iron out your companies core values. Bonus: Discovery how Will uses LinkedIn and Calendly to get 5 conversations a day. What You’ll Learn:The Six Key Components from BusinessClarify Your Vision with 8 QuestionsHow to Run a Great Level 10 Meeting for Sales and MarketingWhy a $75 Million Company was Happier Becoming a $35 Million CompanyHow Will's using LinkedIn to Connect and Calendly to Get 5 Conversations a DayConnect with Will:willcrist.comTheEveryoneBook.com Will’s PodcastResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.

There are four essential bases every business needs to cover. Join Ian and EOS Implementer for staffing companies, Derek Pittak on this episode of the Garlic Marketing Show and discover the biggest marketing opportunity for staffing companies and how to build a powerful accountability chart for your organization.  What You’ll Learn:Implementing a Digital Marketing Campaign for StaffingThe Keys to Building a Powerful Accountability ChartCreating a Staffing Candidate Funnel that WorksThe 4 Criteria of Successful Marketing For Staffing CompaniesThe Biggest Marketing Opportunity for Staffing Companies in 2021Connect with Derek:Get in TouchContact DerekResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.

Has the growth of your business stagnated? Discover how EOS helped Aaron Purkeypile, EOS Implementor at Lincoln Fitness and Nutrition, find and target the right market. With a refocused effort on establishing what they offer and to whom, Lincoln Fitness and Nutrition managed to stay profitable, having one of their best years during the Pandemic.What You’ll Learn:How Lincoln Fitness and Nutrition (a Crossfit Gym) stayed profitable during the PandemicHow to Find Your Target Market Using EOSWhy You Might Need to GET RID of Clients to Continue Growing Your BusinessHow Lincoln Fitness and Nutrition responded to bad gym reviewsThe Importance of an Issues ListHow to Make People Feel Safe in a GymConnect with Aaron:Growth GuidesContact AaronLinkedInResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.

Ian sits down with the president of Launch to Growth LLC and Certified Franchise Executive, Gerry Henley. Together, they discuss how to figure out if EOS is good for your marketing.In this episode, Gerry and Ian discuss how Gerry helped a client execute a marketing strategy, from scratch, in six months.  Gerry also explains the importance of slowing down your marketing so that you can scale to get better before getting bigger.What You’ll Learn:How to figure out if EOS is good for your marketingShould you slow down your marketing?Finding a Fractional CMOThe Marketing Metrics YOU Should Pay Attention ToThe Secret for Figuring Out a Marketing BudgetThe Solution to an 80% Bounce RateWhy he likes to spend A LOT of money on marketingHow to Grow an IntegratorConnect with Gerry:Launch to Growth Contact GerryLinkedIn Resources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel3 Ways Learning Ukelele Has Improved My Business[FREE COURSE] Create Case Stories That Get R

Ian sits down with entrepreneurial coach Kris Kelso and together they discuss the dangers of imposter syndrome, something that up to 70% of the population experience. In this episode, Kris and Ian discuss the key ingredient to building a working community and the importance of authenticity.  Kris also explains how entrepreneurs and businesses can overcome imposter syndrome.What You’ll Learn:Recognizing Imposter SyndromeHow Imposter Syndrome Affects EntrepreneursHow Imposter Syndrome is Holding Back Most CompaniesThe Secret to Overcoming Imposter SyndromeKey Changes in 2021 that Should be ImplementedMAIN Ingredient to Building a Working CommunityThe Importance of AuthenticityConnect with Kris:Connect with KrisOvercoming the ImpossibleLinkedInFacebookResources:Connect with IanGet started with case stories todaySubscribe to the YouTube Channel3 Ways Learning Ukelele Has Improved My Business[FREE COURSE] Create Case Stories That Get Results For Your BusinessDownload the Storyboard Blueprint See acast.co

Ian sits down with Andrea Jones, the Founder of Great Pursuits MN, and they discuss how to start implementing EOS and how it can supercharge your marketing.Andrea has owned and operated multiple businesses and has 14 years of experience in helping others improve their lives. As a Professional EOS Implementer, Andrea helps entrepreneurs and leadership teams grow their ideal company and find business solutions.In this episode, Andrea and Ian discuss the importance of connection and core values in times of adversity.  Andrea also explains the EOS model and her goals for video marketing going forward.What You’ll Learn:How to start implementing EOSWhy they failed initially implementing EOSHow she found her Message How EOS supercharges your marketingUsing Data to attributeThe BIGGEST mistake in marketing decision making by those before EOSHow EOS helped them expand locations and marketing fasterThe most important meeting for growing your business fasterHow they dialed into uncertainty and thrived through

Marketing. It's simple, but NOT easy. We get so caught up by the tools and new ideas, that we forget to practice the simple, yet effective aspects of marketing. One crucial, yet simple, method for your video marketing are your customer stories. By collecting these stories, you'll be able to make a huge impact on your marketing, operations, and sales. Discover the simple process for using your customer stories to create incredible case stories (not testimonials) that can improve your business, inspire your team, and get you working with your ideal clients time and time again.What You’ll Learn:The Secrets Behind Simple MarketingMost Important Marketing FocusThe Tool More Effective Than TestimonialsThe 6-Step Process for a Better Marketing StrategyResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel3 Ways Learning Ukelele Has Improved My Business[FREE COURSE] Create Case Stories That Get Results For Your BusinessDownload the Storyboard Blueprint See acast.co

Ian Garlic sits down with Dov Gordon, CEO & President of ProfitableRelationships.com. While trying to find a way to support his family, Dov decided to become a business coach. For years, he learned from others and climbed his way up. This lead him to starting his own community, the JVMM. In this episode, Dov and Ian talk about the concept of alchemy groups and how they turn leads into gold. Dov also shares the key steps to creating a successful group and how it can make you a leader in your industry.  What You’ll Learn:Turning Leads into Gold with Alchemy GroupsThe Three Keys to a Successful GroupFirst Steps to Started a GroupDeciding on Your Type of NetworkHow to Become an ‘Under the Radar’ LeaderConnect with Dov:Connect with Dov Profitable RelationshipsJVMM GroupHow to Systemically and Consistently Attract First-Rate ClientsEmail Dov TodayTelegramResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe Today![FREE GUIDE] 65 Ways to Scale Your Agency Using Video

Ian discusses 7 easy ways to improve your digital marketing strategy for your business. Testimonials stink. They don’t get results for your business. By collecting and crafting your customer’s stories, you will be able to increase conversions, leads, and engagement. In this episode, Ian discusses the various ways you can use these stories to improve your marketing strategy.What You’ll Learn:Why You Shouldn’t Create TestimonialsThe Secret to Getting More Clicks and EngagementThe Importance of Cold Traffic AdsThe Best Social Media StrategyHow to Increase Website and Landing Page ConversionHow to Double the Conversion Rate of Your Site 2 Most Powerful Ways to Use Video ImmediatelyResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe Today![FREE GUIDE] 65 Ways to Scale Your Agency Using VideoWhy Testimonials StinkThe Difference Between Warm, Hot, and Cold TrafficHow to Hire A Digital Marketing Agency Sales Team Using Video See acast.com/privacy for privacy and opt-out information.