Garlic Marketing Show

Most new products fail. But Jon LaClare has spent decades changing that.In this episode of the Garlic Marketing Show, Jon breaks down what really causes product launches to flop and how to fix it. From lessons learned at Kraft to the secrets behind OxiClean and BlueBlockers, you’ll discover why most marketing fails and what the Perfect Launch System does differently.We dive into the crazy truth behind “But wait, there’s more,” the power of authenticity in video, and how AI fits (and doesn’t fit) into product marketing. Jon also shares what tools he’s using for media buying and the #1 thing you must get right before your next launch.What You’ll Learn:Why 95% of New Product Launches Fail—and How to Avoid ItThe Secret to 10x Success Rates for New Product LaunchesThe #1 Thing You Must Do for a Successful Product LaunchWhat Kraft’s Early Failures Taught About Launching ProductsThe One-Day Strategy Behind BlueBlockers and OxiClean’s SuccessThe Perfect Launch System and the 3 Ps of a Profitable RolloutThe Real Probl

AI can write your script and feed you the stats, but it can’t connect with your audience the way a real story can.In this episode of the Garlic Marketing Show, Ian Garlic talks with Mike Ganino, founder of The Mike Drop Method and author of Make a Scene. Mike is one of the top public speaking coaches working with executives, entrepreneurs, and leaders to turn ordinary stories into unforgettable moments.They dive into why storytelling frameworks might actually be holding you back, how to trigger your audience’s attention chemically, and what comedians and award show speeches can teach us about testing and timing the perfect story.If you’re a coach, speaker, or entrepreneur who wants to connect on a deeper level, this is the episode to watch. And if you’ve ever felt like your story isn’t “big enough” or “polished enough,” Mike shares how to find, test, and deliver it in a way that actually moves people.What You’ll Learn:Why public speaking is more valuable than ever in the age of AIBig stage vs small stage: whe

Most People Are Playing Not to Lose… and It’s Costing Them EverythingYour money mindset might be sabotaging your business, and you won’t even know it until you wake up to the patterns.Leisa Peterson, keynote speaker and financial educator, shares how a trip to Paris helped her see the truth about abundance and shift her entire relationship with money. She breaks down her AWAKE Methodology, the traps of automatic thinking, and the real reason your business vision might be built on fear instead of growth.If you're tired of chasing money and never feeling like it’s enough, this episode will show you how to change everything from the inside out.What You’ll Learn:Why your money mindset may be sabotaging your businessHow a trip to Paris revealed the truth about abundanceCommon unconscious patterns that keep us in scarcityWhy most people are “playing not to lose”The AWAKE methodology for transforming your relationship with moneyWhy your business vision might not be the real visionHow to shift from fear to clarity in

Most agencies sell data and strategy. But Christene Marie builds brands people actually believe in.In this episode of the Garlic Marketing Show, Ian Garlic sits down with Christene Marie, Founder and CEO of The Knowing Agency, to break down the branding approach that actually drives sales by aligning your identity with your offers and your audience.From helping companies clean up chaotic messaging to turning trauma into transformation, Christene shares her “Knowing Process” for building a brand that performs and one that founders feel proud of again.She also drops gold on when to quit a bad offer, how to write a brand guide that actually evolves, and the mindset shift that saved her own agency. If you’re trying to grow without losing your identity in the process, this one’s for you.What You’ll Learn:The messy brand moment that started it allWhat Christene learned working with luxury brandsThe Knowing Process: Brand, Audience, DataWhy misalignment kills conversions (and energy)When to walk away from an offer t

Most agency owners are trapped in a cycle of overwork, trying to scale by doing more. Mandi Ellefson, founder of Hands-Off CEO, flips that mindset. She helps growth-stage businesses scale faster by doing less.In this episode of the Garlic Marketing Show, Mandi breaks down how to free yourself from the day-to-day without sacrificing growth. You’ll learn how to create systems that remove you from operations, unlock the hidden profit leaks in your agency, and scale past the million-dollar mark without burning out.If you're an agency or service-based business owner looking to create real freedom and profit, this episode is for you.What You’ll Learn:The Trap of Scaling by Doing MoreWhy Delegation Isn’t the Same as FreedomThe “Freedom Mapping” Process to Get Out of the Day-to-DayThe Most Common Bottlenecks in AgenciesHow to 10X Profits Without Working MoreWhen to Stop Taking on New ClientsMandi’s Framework for Scaling with Minimal Involvement The First System Every Agency Must BuildWhy More Revenue Doesn’t Equ

Most personal injury attorneys waste thousands every month on marketing that does not create authority or real clients.In this episode of the Garlic Marketing Show, Ian Garlic sits down with Chris Dreyer, CEO of Rankings.io, to reveal how law firms can transform their marketing strategies in today’s AI-driven world.Chris explains how to fix the biggest mistakes law firms make, how SEO is evolving, and how firms can build a brand that outlasts Google Ads.He also shares powerful lessons law firms can learn from Geico and State Farm, and how smart branding wins the best clients.

Most cash-pay hormone practices hit a ceiling. They grow… then stall. But Jody Layne helped take one from $500K to $4.2 million in revenue without sacrificing patient care.In this episode, Jody breaks down the Predictable Profit Formula that made it possible. You’ll learn her full five-step framework, how to identify the one thing holding most clinics back, and what she wishes she’d done differently (yes, she made a major mistake, and you’ll want to avoid it). Whether you're a healthcare entrepreneur, clinic owner, or hormone practice leader, this episode is a masterclass in scaling profitably and sustainably. 

Most sales training is outdated, and if you’re still following the same “always be closing” playbook, you’re probably pushing clients away.In this episode of the Garlic Marketing Show, John "Small Mountain" Hill, bestselling author of Selling From Scratch, exposes why most sales advice is failing you, why referrals might actually be hurting your business, and the seven reasons people won’t buy from you.If you’re running an agency, coaching business, or selling any service, this episode will change how you think about sales.Want to master sales without outdated tactics? Connect with John "Small Mountain" Hill on LinkedIn and check out his book Selling From Scratch.What You’ll Learn:The biggest sales myths that are costing you dealsWhy you’ll hate your next salesperson if you don’t fix this firstThe huge gap between lead magnets and selling high-ticket offersThe biggest mistakes founders make when hiring closersWhy referrals might actually be hurting your businessThe seven reasons prospects don’t buy and how to

AI shopping is taking over. And most Shopify store owners don’t even know they’re already falling behind.In this episode of the Garlic Marketing Show, Tanner Larsson from Built2Scale breaks down the real AI opportunity happening right now in ecommerce. We’re not just talking AI chat. We’re talking AI commerce, the shift in how people buy, and why your store needs to be visible in AI results to survive.Tanner shares the data points Shopify stores must fix, the tools big brands are missing, and what Sephora is doing right to win AI search. We also reveal the one site that’s fully optimized for AI and why it’s dominating.What You’ll Learn:Why AI Shopping Is the Biggest Opportunity for Shopify Store OwnersHow AI Is Transforming the Way People Buy OnlineWhat Shopify Data You Need and How to Access ItHow Sephora Is Dominating AI SearchKey Differences Between AI Search Optimization and Traditional SEOWhy AI Has Become the Most Trusted Resource for BuyersHow Major Brands Are Missing Out by Not Showing Up in AI Shoppi

Tired of relying only on insurance payments that keep shrinking?In this episode of the Garlic Marketing Show, Ian Garlic talks with Stan Esecson, Chief Idea Officer at SeeStimpodInAction, about how chiropractors and physical therapists can add cash-based services that create fast recurring revenue without adding new employees.Stan reveals the simple system clinics are using to fill workshops, convert patients on the spot, and rent devices like the Stimpod to create long-term cash flow.Plus, he explains how the Stimpod device helps reboot nerves and treat diabetic neuropathy, chronic pain, incontinence, and more, without overwhelming your practice.Stan also shares how they offer financing options for clinics and for patients to make it easy to get started and scale fast.If you are ready to grow your chiropractic or PT practice with smarter marketing and real results, watch this episode and subscribe for more growth strategies on the Garlic Marketing Show.What You’ll Learn:Why insurance-only practices are strug

Are you working hard, staying disciplined, and STILL not seeing the freedom or results you want as an entrepreneur?In this episode of the Garlic Marketing Show, Ian Garlic sits down with Craig Ballantyne, author of The Dark Side of Discipline and co-owner of EarlyToRise.com, to unpack the surprising truth about discipline, identity, and business vision.Craig reveals how entrepreneur burnout is often the result of misguided discipline and why effortless discipline built around clarity and systems is the key to long-term growth. He also shares his top coaching funnel strategy, how he uses audiobooks and video testimonials to convert, and why AI will never replace coaching grounded in human connection.Whether you're a high performer or business coach, this episode will reshape how you think about productivity, identity, and building a business that doesn’t burn you out.What You’ll Learn:The Dark Side of Discipline and Filtering the Right HabitsHow Accountability Creates Effortless DisciplineFinding Your Why and

Most agency owners are tired of trying to do it all, from sales to fulfillment to client management. Hiring more people isn’t always the answer. The key to real growth is finding the right person who can handle operations and free you up to scale.In this episode of the Garlic Marketing Show, Brittany Filori, CEO of 51Blocks, reveals why most agencies struggle with white-label partners, how to optimize websites for Gen Z and Millennials, and why SEO is evolving as websites become less important. She also dives into AI’s impact on marketing, what to be cautious of, and whether it’s better to build or buy an agency.What You’ll Learn:The Biggest Problem Agencies Have With White-Label PartnersWhy Most Agency Owners Are Tired of Trying It AllThe Key Hire That Will Let You Scale Without Adding a Massive TeamThe Advantage of Using a White-Label Partner the Right WayWhy They Don’t Have Account Managers at the ForefrontTaking Advantage of SEO and AI Before It’s Too LateThe Biggest Risks to Watch For in AI-Driven Market

Most people waste hours editing videos that don’t even convert.Travis Houston, author of Turn Views into Profit, talks about how to create high-retention content by fixing your script, not your edits.Travis shares the systems he’s used with 7-figure brands to produce content that gets attention, holds viewers, and drives sales, all while saving 10+ hours a week with his Editless Video method. And yes, you’ll also see the moment Travis presses ONE button on his Stream Deck and changes his entire camera setup live, it’s the kind of next-level video productivity you didn’t know you needed.PLUS: He’s giving away his book for free (Use code “IANGARLIC”)What You’ll Learn:How to SNL Your Content With PrepurposingWhy 90% of Repurposed Content FailsThe Worst Way to Start Your VideoThe Most Important Part of Your VideoThe Two Parts of Your Video That Travis Says Need to Be ScriptedHow to Use Prompt Stacks for Faster RecordingTravis’s Favorite AI Tools for CreatorsHow to Create an Editless Video StudioMoom App CamCam an

AI isn’t here to replace you! it’s here to make you better. But only if you know how to use it the right way.Meet Adi Klevit, CEO and Founder of Business Success Consulting Group, where she helps businesses document, optimize, and implement processes for long-term growth. She’s here to break down how AI can improve your systems, streamline training, and challenge your thinking to help you scale faster.If you’re overwhelmed by AI tools and don’t know where to start, this episode will help you take control, use AI effectively, and drive your business forward.What You’ll Learn:The Right (and Wrong) Ways to Use AI in BusinessHow AI Can Become Your Strategic Thinking PartnerWhy AI Won’t Replace Jobs—but Will Change ThemHow to Use AI to Build Better Training and ProcessesConnect with Adi Klevit:Website - https://bizsuccesscg.com/Linkedin - https://www.linkedin.com/in/adiklevit/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Disco

Jotform isn’t just about forms anymore. AI is changing everything.In this episode of the Garlic Marketing Show, Aytekin Tank, Founder & CEO of Jotform, shares how his team is replacing traditional forms with AI agents, their game-changing experiment with Google AI, and how they’re using customer stories to shape their products.If you want to know how to use AI in your business, create better customer experiences, and stay ahead in SaaS—this episode is for you.What You’ll Learn:Why Jotform is moving from forms to AI agentsHow Google AI helped test 2,000 ideas instantlyThe power of customer interviews & why they WATCH them instead of reading transcriptsThe biggest mistake in customer research and how to fix itWhy businesses are more comfortable talking to AI than humansHow AI will change customer support and sales foreverThe future of AI-powered customer interactionHow Aytekin’s kids are learning AI faster than adultsConnect with Aytekin Tank:Website - https://www.jotform.com/Book -  https://ayteki

Private jets aren’t just for luxury. They’re a powerful business tool for networking, deal-making, and elite masterminds.On this episode of the Garlic Marketing Show, Lea Woodford, CEO of SmartFem Media Group, reveals how she leverages private jets to land high-profile clients, host exclusive events, and create unforgettable experiences that build long-term relationships.What You’ll Learn:Why private jets are the ultimate business tool for high-end mastermindsHow Lea landed interviews with Jane Seymour, Guy Fieri, Dan Sullivan, and Robert KiyosakiTurning print magazines into a 92 percent speaker acceptance rateHow Lea used private jets to land six-figure dealsThe hidden tax benefits of owning a private jetWhy private jet memberships are a bad investmentHow to book a private jet experience for business growthConnect with Lea Woodford:Website - http://wwwsmartfem.com/Linkedin - https://www.linkedin.com/in/leawoodford/Portfolio - http://www.luxurymarketbranding.com/Resources:Connect with IanDownload a Tackle Box

Most agency owners hit a revenue ceiling, struggle with operations, and work harder for less money. The dream of running a business turns into stress, frustration, and exhaustion.In this episode of the Garlic Marketing Show, Chris Martinez, CEO & Founder of DUDE Agency, reveals why most agencies fail to scale, the biggest profit mistakes owners make, and how to build an agency that makes money without running you into the ground.Chris shares the key revenue thresholds agencies struggle to pass, how to hire the right team, and why most agency owners don’t pay themselves enough. If you’re running an agency and feeling stuck, this episode is a must-watch.What You’ll Learn:The biggest reasons agency owners get stuckWhy most agencies don’t take home enough profitThe key revenue ceilings agency owners struggle to break throughHow Chris built and scaled his agency using outsourcingThe hiring mistakes that kill agency growthHow to get consistent lead flow without wasting moneyWhen to hire a Salesperson and why Mo

Email is NOT dead, most businesses just aren’t using it right.On this episode of the Garlic Marketing Show, Tom Ruwitch, Client Attraction Strategist and Founder of Story Power Marketing breaks down the biggest email marketing myths, the mistakes killing your open rates, and how he sends out 8 emails a day without losing subscribers.What You’ll Learn:Why AI won’t replace great email marketingHow Tom scaled and sold his email service provider businessThe BS behind 80/20 value content and why daily emails workWhy most businesses struggle with content and how to fix itThe essential email campaigns every business needsWhy "build it and they will come" is the biggest marketing lieThe REAL key to email open rates (it’s not the subject line)Using AI for content creation without losing your brand voiceTom’s book Story Power Marketing and why you need itConnect with Tom Ruwitch:Website - https://storypowermarketing.com/Linkedin - https://www.linkedin.com/in/tomruwitch/Resources:Connect with IanDownload a Tackle Box!Su

What if scaling your agency wasn’t about chasing more clients but about selling the right offers in the right way?In this episode of the Garlic Marketing Show, Justin Brooke, founder of AdSkills.com and FaithFunnels, reveals how he built and sold multiple businesses, used book funnels to profitably generate leads, and why retargeting is still one of the most powerful strategies for growing a business.What You’ll Learn:The book funnel strategy that sold 50+ books per day profitablyWhy Google Ads changed everything for JustinThe biggest mistakes agencies make with paid adsHow courses became a lead-gen machine for his agencyWhy most agencies lose money on ads (and how to fix it)The real reason Justin switched from free+shipping to “pay what you want”Why physical books convert better than digital onesRetargeting secrets that every business needs to knowConnect with Justin Brooke:Website - https://adskills.com/Linkedin - https://www.linkedin.com/in/justinbrooke/Twitter - https://x.com/IMJustinBrookeResources:Conne

What if your sales strategy is holding back your agency’s growth?Aaron Levenstadt, former Googler and founder of Agency Alliance shares how he scaled and exited two agencies by mastering sales and specialization.If you’re running an agency, selling a service, or struggling to close deals—this episode will change the way you approach sales.What You’ll Learn:The bedrock changes Aaron made to scale and exit two agenciesThe Three W’s Framework that fixes broken sales callsThe biggest sales mistakes killing agency growthThe most common question agencies answer wrong on sales callsHow to structure your offer so clients stop hesitatingReawakening sleeping leads (you don’t need more leads!)The Dr. Seuss book that will make you a better salespersonWhy founder-led sales aren’t the problem—it’s your processConnect with Aaron Levenstadt:Website - https://www.joinagencyalliance.com/Linkedin - https://www.linkedin.com/in/aaronlevenstadtEmail - Aaron@joinagencyalliance.comResources:Connect with IanDownload a Tackle Box!Supe