Garlic Marketing Show

How do you build a business that instantly attracts the right clients by showing exactly who you are and what you stand for?Author and strategist David Newman breaks down how entrepreneurs, CEOs, and expert-driven businesses can rise above the noise by taking bold positions, telling the truth their industry avoids, and repelling the wrong clients so the right ones show up ready to buy.In his new book Market Eminence, David explains why most companies stay stuck in vanilla messaging, how fear of “repelling” slows growth, and what actually happens when you finally stop chasing and start sorting.David shows how to develop a strong point of view, shift beliefs in your industry, and create a brand that sparks the reaction every entrepreneur wants to hear: He shares the stories, frameworks, and exercises behind Market Eminence. This includes the whiteboard method he uses with leadership teams, the bravery step required to move from ideas to implementation, and the three questions that unlock a powerful contrarian s