Garlic Marketing Show

Have you ever wondered how leaders create teams that stay engaged, collaborate better, and deliver results year after year?Charles Salvo, former Disney Institute Culture Architect and author of RAVE: How to Respect and Value Everyone, spent 15 years helping companies worldwide create happier workplaces. His specialty? Turning “soft skills” into hard business results.He shares how his RAVE framework, a practical, people-first approach that helps companies boost engagement, retention, and performance. You’ll discover how to set clear values, avoid common culture pitfalls, and empower your team to create everyday moments that matter.What You’ll Learn:Why most startups get culture wrong from day oneThe simple 4-part structure Disney uses to guide every decisionThe difference between marketing messages and employee messagesThe RAVE method: Respect and Value EveryoneHow emotional connection boosts both morale and profitsWalt Disney’s surprising personal touch with employeesConnect with Charles & Salvo Innovativ