Garlic Marketing Show

Are you a basketball fan? You definitely have to watch “The Last Dance.” It focuses on Michael Jordan’s last season. It really is a history of his entire time with the Chicago Bulls. Jordan was the best player to ever play the game. 6 Championships with one team proves it. Still, he never had a 100 point game. Only one player ever accomplished that.Wilt Chamberlain. March 2, 1962. Malcolm Gladwell did a great job of “deep diving” that game. There were a few remarkable things. There were no 3 point shots back then. Wilt “upped” his fundamentals.It wasn’t 360 dunks. It wasn’t 3 pointers. Fundamentals win games. Fundamentals also make great marketing and, in return, great business. In this episode, I talk about the fundamentals of marketing and how it can lead to a “100 Point Game."What’s the “100 point game” for your business? Increased profits? Market share? Bigger clients?You should decide that. Then do everything to “up” your fundamentals to get to the 1