Synopsis
In a world full of business Gurus and marketing experts one man seeks the latest marketing techniques that are actually working, plus finds the real stories of triumph and failure from those REALLY doing it. Guests like #1 Marketer Neil Patel, Tucker Max, Ryan Deiss from Digital Marketer, Michael Port and many, many more Ian Garlic has hands on helped hundreds of businesses with marketing strategy and execution. As CEO of authenticWEB, Ian launched hundreds of websites, produced even more online videos, and also been through the ringer a few times. Mr.Garlic knows the online marketing techniques that work for REAL businesses and will help to save time and money on the road to happiness. Inspiring stories of business triumph and failure, cutting edge video marketing techniques, secrets to global domination and a sexy voice all rolled into... The Garlic Marketing Show.. PS There might be some food talk but its not guaranteed... PPS Garlic doesnt really stink. Neither should your marketing..... PPPS I dont like when people overuse Post Scripts. And #hashtags.
Episodes
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Learn How to Accomplish More by Surrounding Yourself with These 4 Types of People
20/02/2020 Duration: 53minIn this week's episode of the Garlic Marketing Show, modern-day renaissance man, Charlie Gilkey is helping listeners re-work their mindset to accomplish more and to surround themselves with the right people. Are you someone that has a lot of projects that you just can’t seem to move the needle on? Charlie’s recent book, ‘Start Finishing: How to Go from Idea to Done,’ gives you a 9-step method for success. Beyond the method, Charlie does a deep dive into the challenges that get in our way. Pay close attention because he gives incredibly valuable information and tools to help you re-work your mindset to see your ideas through and ultimately, feel fulfilled.Listen to the full Garlic Marketing Show episode with Charlie Gilkey to start finishing today:What You’ll Learn:How to FINISH those lingering projectsHow to use focus blocks to fuel your best workThe 4 kinds of people that you need in your success packThe 2 types of people that hinder your successHow to prioritize your tasks and projects See acast.com/pr
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Learn How to Capture High-Quality Client Testimonial Videos Remotely with OpenReel
05/02/2020 Duration: 26minIn this week's episode of the Garlic Marketing Show, we’re sitting down with OpenReel’s Tyler Koryak to talk about how you can record high-quality client testimonial videos and thought leadership videos from anywhere using a smartphone.OpenReel is a platform that allows its users to record videos remotely. If you have clients that aren’t located nearby OpenReel is the perfect solution. You can control the camera and be the crew from the comfort of your home or office. Plus with OpenReel, your footage will be uploaded to a cloud account in real-time, meaning you’ll get crystal clear footage regardless of your connection.Listen to the full Garlic Marketing Show episode with Tyler to learn how you can use OpenReel to improve your video output:What You’ll Learn:The mistake everyone makes when recording videos and pushing them outHow to increase engagement with your videos on social media How you can save money on videographers with OpenReelWhat two most popular types of videos you should be making for your b
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Learn How to Grow a $100 Million Business with Simple Marketing Strategies and “Free PR”
22/01/2020 Duration: 31minIn this week's episode of the Garlic Marketing Show, we have an amazing talk with Cameron Herold, the marketing genius behind 1-800-GOT-JUNK? and countless other 9-figure business. His marketing strategies are so sound and effective that even monarchs trust him with their PR. Cameron started his entrepreneurial journey at just 21 with only 14 employees. Since then, he’s been at the helm leading teams of upwards 3,000 people. This guy knows how to turn a modest business into a monolith. And he doesn’t keep all this knowledge to himself. Cameron has authored five books about business marketing and operations, one of which is the international best-seller “Double Double.” He also founded the COO Alliance in 2016 as a hub for second-in-commands to talk shop and trade tips.Listen to the full Garlic Marketing Show episode with Cameron to learn more about growing your business into a $100 million beast to be reckoned with.What You’ll Learn:Why you should be calling journalists daily to get “free PR”Qualities yo
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An E-Com Lawyer Explains How To Succeed As An Online Retailer in the Amazon Age
08/01/2020 Duration: 48minIn this week's episode of the Garlic Marketing Show, we talk with Paul Rafelson, an e-commerce lawyer who’s hungry to fight back against Amazon and their increasingly shady online retail tactics.Paul has served as in-house legal counsel for massive global corporations including Microsoft and Walmart. While working as a tax lawyer for General Electric, he started taking on numerous Amazon clients who were being crushed by taxes. Paul’s dedication to fighting against Amazon has led him to the Online Merchants Guild, a nonprofit trade association that advocates for fair e-commerce laws and policies. Listen to the full Garlic Marketing Show episode with Paul to learn more about navigating complex tax laws and what you can do to prevent Amazon from destroying your e-commerce business.What You'll Learn:How the Supreme Court’s Wayfair decision will impact online retailersWhat Amazon is doing to avoid taxes and legal liabilitiesThe shady tactics driving the Amazon Basics product lineWhy you shouldn’t listen to a
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The 6 Essential Traits Every True Entrepreneur Should Have with Gino Wickman
30/10/2019 Duration: 39minAre you an entrepreneur or want to become one? Do you have a vision with no discernable path for execution? Do you have what it takes? On this week’s episode of the Garlic Marketing Show take the ‘Entrepreneurial Leap’ with best selling author and founder EOS Worldwide, Gino Wickman and discover your true potential.What You’ll Learn: The 6 essential traits every entrepreneur should have (and what to do if you have them)What it means to be a “responsible” entrepreneurWhat it means to be a "risk taker" Why you should stop thinking about 7 figures and start thinking about the next 10 years See acast.com/privacy for privacy and opt-out information.
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Learn the Best Video Methods to Increase Email Engagement by 80 Percent
11/09/2019 Duration: 40minIn this week’s episode of the Garlic Marketing Show, Ethan Beute of BombBomb joins us to talk about the growing importance of adding video to emails.BombBomb is a unique company that specializes in helping business owners easily record and distribute videos through email, text, and social media. As BombBomb’s chief evangelist and VP of marketing, Ethan has a lot to say about how much of a game changer videos are to email marketing.Listen to the full episode of the Garlic Marketing Show today on Spotify, iTunes, and StoryCrews!What You'll Learn:Essential elements of a great email videoHow video can rehumanize customer experienceHow you can improve using video and email marketingBuilding your business with word of mouth referralsSurprising statistics showing the effect of video on email engagementWhy you shouldn’t use scripts when shooting video for emails See acast.com/privacy for privacy and opt-out information.
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How to increase video engagement on LinkedIn and other platforms by 1,200 percent with this easy tool
28/08/2019 Duration: 34minIn this week's episode of the Garlic Marketing Show, we talk with Headliner co-founder Oliver Wellington about the cutting edge app they've created to promote podcasts on social media.As an online video platform, Headliner helps its users create video clips from existing content such as audio files. The app seamlessly guides content creators through the process of producing short promotional videos with captions and graphics. With its incredibly easy workflow and superb customer service, Headliner has emerged as the premier online video platform used by the Economist, Audible, NYT Magazine, Sirius XM and CNN Podcasts.Listen to the full Garlic Marketing Show episode with Oliver to learn more about Headliner and its role in streamlining audiogram video production and distribution.What You'll Learn:Why adding captions to video clips is vital nowHow Headliner streamlined the process of making audiogram videosThe different video production features of HeadlinerHow you can increase engagement up to 1200 percent wit
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The Do’s and Don’ts of App Development and Marketing with Christopher White
20/08/2019 Duration: 37minIn this week’s episode of the Garlic Marketing Show, mobile app extraordinaire Christopher White talks with Ian about the current landscape of app development. The New York-based entrepreneur launched Sneakers Agency seven years ago and has established himself as a leading figure in the marketing world. Christopher developed the Sneakers Agency Innovative Framework to help brands build their digital products and solidify their strategies for maximum growth.Over 50 brands have entrusted Sneakers Agency to lead them through the challenging, but rewarding process of developing a digital product. His company closely works with startups, enterprises, and agencies to achieve small milestones that evolve into huge achievements over time.Listen to the full Garlic Marketing Show episode with Christopher to learn more about developing mobile apps and things you should avoid in the process.What You’ll Learn:Who’s taking space in the app marketWhat makes an app successfulHow augmented reality integrates with appsThe proc
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Instagram Simplified: Generate Messages for Your Services, Triple Your Views, and Gain 500 Followers a Week with Craig Ballantyne
13/08/2019 Duration: 42minBack by popular demand, Business Coach and Author, Craig Ballantyne, is here for his 3rd round on the Garlic Marketing Show!He’s helped listeners design their perfect day and perfect their Instagram stories for sales. Now he’s back to help you navigate around all things Instagram. If you're a business owner or entrepreneur selling services, this episode is vital to your Instagram strategy.What You’ll Learn:How to Generate Direct Messages for Your Services on InstagramHow to Manufacture Celebrity and Make Yourself an AuthorityHow to TRIPLE Your Views with Instagram TV See acast.com/privacy for privacy and opt-out information.
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20x Your YouTube Subscribers and Views with Adam LoDoce’s 4-Step “SPOP” Process
30/07/2019 Duration: 37minAre you spending hours creating, recording, and editing videos for only a handful of views?Or maybe you ARE getting views but people aren’t breaking down the door to work with you.Viewership Founder, Adam LoDolce, is sharing his 4 step “SPOP” process that helps businesses successfully launch their channel, gain subscribers, gain views and have an IMPACT beyond numbers. Learn Adam’s 4-step YouTube marketing method that helped Neil Patel grow his channel from 10k subscribers to 220k in a year on this week’s episode of the Garlic Marketing Show. What You’ll Learn:4 Steps to Grow Your View Count and ChannelThe One Fundamental for being successful on YouTubeWhy You Should Batch Your VideosHow to Maintain Consistency when Creating and Uploading Videos See acast.com/privacy for privacy and opt-out information.
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How to Attract the RIGHT Clients and Employees to Reduce Churn by Focusing On Your Business’ Core Values with Monte Wyatt
19/07/2019 Duration: 35minOn this week’s episode of the Garlic Marketing Show, our special guest is Monte Wyatt, a Hall of Fame Executive Coach, Leadership Coach, and Business Growth Expert at ActionCOACH Business Coaching. Monte helps elite executives break down business growth barriers and reach new heights by unleashing their maximum potential. Are you ready to unleash your TRUE business potential? His recent book, ‘Pulling Profits Out Of a Hat: Adding Zeroes to Your Company Isn’t Magic’ seeks to help business owners grow their business by multiples by honing in on 5 disciplines. Unlock new potential for your business with Monte Wyatt on this week’s episode of the Garlic Marketing Show! What You’ll Learn:The 5 Disciplines Most Companies OverlookWhy You Need a Business CoachWhy You Need to Work on Your Core ValuesHow to Create a Winning CultureHow to Attract the Right Clientele See acast.com/privacy for privacy and opt-out information.
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Turn Website Clicks into Customers: Why Your Website isn’t Converting Traffic and How to Fix it in 3 Simple Steps with Bob Sparkins
11/07/2019 Duration: 48minDo you want to turn website clicks into customers? On this episode, learn all the do’s and don’ts of website conversion on the Garlic Marketing Show with Marketing Educator at Leadages, Bob Sparkins! Bob is sharing TOP SECRET information about creating a website that bleeds conversion and how to maximize a viewer’s visit to your website. Tune in and maximize your website conversion in just 3 steps. Key PointsThe importance of your HEROOptimizing Your Home Page vs. Interior Pages The Myth of “website optimization”The 1, 2, 3 click for customers to convert every timeWhy less is more Why Your About page should NOT be about YOU See acast.com/privacy for privacy and opt-out information.
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Create Videos that Break the Internet Without Breaking the Bank: Video Marketing For Business Owners and The 4 Step Content Plan
04/07/2019 Duration: 17minTired of trying hard to get your videos to WORK videos? Want to stop losing viewer engagement to the BOGUS competition when you know you’re better? We're flying Solo this week to hone in on how to create an EFFECTIVE Video Marketing content plan to make your the ONLY choice when it comes to your customers.You’ve put blood, sweat, and [maybe] even tears into your business, but you’re just not getting the results you want. OR maybe you are but you’re shooting for the mountains and just “good” results aren’t good enough. Here's what you're going to learn on this week's episode:The biggest mistake you’re making in video marketing The 4 step content plan How to overcome mediocre marketing The HUGE advantage you’re missing in video See acast.com/privacy for privacy and opt-out information.
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If Your Website and Videos are NOT ADA Compliant, You Might Be in Legal Trouble: How to Avoid an ADA Lawsuit with Jamie Layne
25/06/2019 Duration: 40minOn this week’s episode of the Garlic Marketing Show, we’re covering one of the most important topics for ALL businesses - website and video ADA compliance. Our guest on this week’s episode is indeed an expert in ADA compliance and shedding light on the grey area of ADA’s legal guidelines because there aren’t concrete laws. Before making any rash changes to your website (on your own), either consult an attorney or consult Jamie. Unfortunately, ADA compliance, for years, has remained in the grey area within legality which is why many businesses are getting hit with ADA lawsuits. For this reason, The Garlic Marketing Show is introducing Jamie Layne, CEO, and Founder of MarTEKnology, software engineer and web accessibility consultant. Jaime’s also a member of the International Association of Accessibility Professionals, and certified accessibility professional. Avoid a costly lawsuit, attract a wider audience, and keep your current audience happy with these ADA compliant secrets on this week’s episode.  
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Want to lower your ad budget? Here’s How One Strategist Turned a Budget of $1,500 in to $40,000 in Gained Revenue with April Iannazzone
18/06/2019 Duration: 38minThis week on the Garlic Marketing Show, we have another leading lady in the marketing field, April Iannazzone, Founder and President of Growth & Profitability. April generates high quality leads for medical spa companies, but her expertise can be applied to any business. Growth & Profitability specializes in holding the hands of potential prospects (or before they’re even a prospect) by walking them along the path to becoming a customer and finding a unique marketing angle. Along the path, Growth & Profitability will continuously nudge them with different ads or marketing techniques to get prospects to take the action Growth & Profitability wants. Other companies may do high promotions at the front or back end of the marketing funnel, but they are losing the customers along the way. Tune in for this week’s leading lady, April Iannazzone and learn how she spent $1,500 in ad spend that turned into $40,000 in revenue! Key Points: The ONE Marketing Technique You Can Add Into Your Sales Funnel Righ
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Hiring a Videographer vs. Video Marketer: What’s Best For Your Business?
13/06/2019 Duration: 22minAre you ready for a more innovative marketing approach? If you’re tired of mainstream marketing, get ready to incorporate video into your pipeline. As social media and the internet continue to dictate the market place, the appropriate marketing needs to evolve in its footsteps. The Garlic Marketing Show is spilling the most exclusive marketing tips so you’re a step ahead of your competition. Key Points:The strengths of a videographerThe strengths of a video marketerWhy your business needs video marketingWhat type of business needs a videographer vs. video marketerVideographers vs. Video Marketers See acast.com/privacy for privacy and opt-out information.
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How to Close HIGH Ticket Sales Even if You Hate Selling: How One Team Made $1 Million at ONE Event with Christine Schlonski
11/06/2019 Duration: 46minReady to meet the royalty of sales?All hail the Queen of HEARTFELT sales, Christine Schlonski, sales coach, international speaker, and host of Heart Sells! Podcast. On this week’s episode of the Garlic Marketing Show, we sit down with Christine and discuss how to overcome sleazy sales, “selling,” and the sales slump. Christine owes her success and happiness to “heart selling.” She shares with us that heart selling allows you to sell with ease and grace to ask your price with confidence and enjoy the process.And did we mention Christine’s heart sold over $1 million at ONE event? Don’t miss Christine and her top secret sales-success mindset that has sold her millions on this week’s episode of the Garlic Marketing Show!Key Points:How to Close High Ticket Sales EVEN if you Hate sellingWhy Sleazy Sales people are hurting your salesThe BIGGEST problem that is killing your sales [being attached to outcome]How you get out of a “sales slump”How Christine sold over $1 million at ONE eventHow to effortlessly sell high
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The ONE Marketing Game Changer for Healthcare Providers: How One Doctor Used Patient Success Stories to Increase Referrals and Stop “Selling” to Patients with Dr. Chad Stephens
07/06/2019 Duration: 40minAre you ready for RAD Chad?The Garlic Marketing Show is back and ready to conquer the marketing field with “rad Chad.” On this week’s episode, we’re joined by Dr. Chad Stephens, CEO of Noble Pain Management & Sports Medicine, interventional pain specialist, public relations consultant, speaker, AND former BMX racer - the “rad chad.”Many doctors fail to bridge the gap between medicine and marketing, but Dr. Stephens poured his heart and soul into his marketing. Now, his reputation is so well-known in the Dallas-Fort Worth area that his business is based strictly on referrals and repeat customers. He realized early that healthcare and marketing aren’t about the biggest return on the dollar, but changing patients’ lives.Tune in for this week’s episode of the Garlic Marketing Show with Dr. Chad Stephens where he shares why social media, patient success stories, and TV are the best form of PR!I try to go the extra mile and make my referrals and my patients feel like VIPs. See acast.com/privacy for privacy and
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The New Season of the Garlic Marketing Show: Beyond the Secret Sauce and Beyond "Sexy Marketing"
05/06/2019 Duration: 07minAre you ready for the NEW season of the Garlic Marketing Show? Hold onto your seat, video fanatics, because we’re climbing massive video heights this season. Get ready to kick off the NEW season of the Garlic Marketing Show. Last season, we had a few guests who uncovered the nitty gritty of marketing. But this season, we’re really focused on going beyond “sexy” marketing. Let’s be real, marketing isn’t always pretty. We’re going beyond the secret sauce. This season it’s the sauce, the ingredients, the 4-course meal, and STORYCREWS. Our new sponsor, StoryCrews, is the ultimate resource that connects videographers and video marketers to agencies and business owners. Now, talented video leaders can find the right agency or business for their craft. Don’t miss the first episode of our new season and give our sponsor some love by visiting STORYCREWS.COM. See acast.com/privacy for privacy and opt-out information.
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GMS 134 - Franchise or Startup? Why Franchisees Face Fewer Obstacles Than Startup Companies with Franchise Consultant, David Henderson
14/03/2019 Duration: 34minHave you always dreamed of owning your own business? Hold on to your seats future business owners because we’re talking about how to own a franchise on this week’s episode of the Garlic Marketing Show. The Garlic Show is heading down South (virtually) with David Henderson. That’s right, we’re hitting Nashville, Tennessee with David, President & COO of J. R. Adams & Associates, Inc. After serving as a Field Marine for 4 years, David was selected to the Marine Corps Recruiting School in San Diego, California. His recruiting talents were far above the norm and earned Marine Recruiter of the Year. He transferred his recruiting and leadership skills to corporate America where he again excelled through the ranks. This led David to start his own recruiting company, H&A Recruiting, Inc. H&A Recruiting was acquired by J.R. Adams & Associates, Inc., a retained executive search firm established in 1970.What You’ll Learn:The biggest obstacle for franchise ownersHow to overcome franchise deterrentsWhy