Synopsis
In a world full of business Gurus and marketing experts one man seeks the latest marketing techniques that are actually working, plus finds the real stories of triumph and failure from those REALLY doing it. Guests like #1 Marketer Neil Patel, Tucker Max, Ryan Deiss from Digital Marketer, Michael Port and many, many more Ian Garlic has hands on helped hundreds of businesses with marketing strategy and execution. As CEO of authenticWEB, Ian launched hundreds of websites, produced even more online videos, and also been through the ringer a few times. Mr.Garlic knows the online marketing techniques that work for REAL businesses and will help to save time and money on the road to happiness. Inspiring stories of business triumph and failure, cutting edge video marketing techniques, secrets to global domination and a sexy voice all rolled into... The Garlic Marketing Show.. PS There might be some food talk but its not guaranteed... PPS Garlic doesnt really stink. Neither should your marketing..... PPPS I dont like when people overuse Post Scripts. And #hashtags.
Episodes
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GMS 133 - The One Place You're Not Marketing and Why Boring Contracts are Hurting Your Close Rate by 30% with PandaDoc CEO, Mikita Mikado
28/02/2019 Duration: 32minSay hello to PandaDoc. On this week’s episode of the Garlic Marketing Show, our guest star is Mikita Mikado the CEO and Co-Founder of PandaDoc. PandaDoc is the future of documents, Mikita’s SaaS company is an all-in-one software to create, deliver, and eSign your team’s quotes, proposals, contracts, and other sales collateral.Documents are plain, white, and boring. Does anyone (except contract attorneys) actually enjoy reading a contract document? Instead of snuggling up with Dickens or Austen, get cozy with your next contract! Even with our iPhone, does anyone really read the terms and conditions? Our guess is no. However, when it comes to business contracts, you don’t have a choice. When you’re closing a deal at the end of the sales journey, you have to force yourself to read every nook and cranny of the document. Without attention to detail, you might be signing into a bad deal and lead to bad business. Tune in for Mikita as he shares why super cool contracts can increase your bottom line by 30% and increa
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GMS 132 - The 3 Mistakes You’re Making On Your LinkedIn Profile and How to Supercharge Your Sales Process with LinkedIn Prospecting Expert, Joey Gilkey
21/02/2019 Duration: 52minAs the digital marketing field grows, our online profile needs to follow. LinkedIn has become one of the fastest growing networking platforms for businesses, so we’re shouting it from The Garlic Marketing Show rooftops. We’re uncovering the three biggest mistakes on your LinkedIn Profile and how to fix them with our latest guest on the show, Joey Gilkey, LinkedIn Whiz, Co-Founder of Sales Pipeline Accelerator, and Founder of Tribe Prospecting. Tribe Prospecting helps marketing agencies experience the freedom of a consistently full pipeline through done-for-you prospecting. Joey went from ZERO to ONE MILLION (for Tribe Prospecting) by himself in 10 months. He converted his LinkedIn profile into sales copy which allowed him to find and bring in his IDEAL customers.Key Points:How he took his agency from ZERO to $1 MILLION in 10 MonthsHow to create a sales processThe 3 biggest mistakes you're making on LinkedInThe ONLY silver bullet in sales Value added outreach The foundation of every great sales processThe secr
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GMS 131 - The ONE HUUUUGE Mistake You’re Making on LinkedIn with Recovering Attorney and Former White House Speech Writer, John Corcoran
14/02/2019 Duration: 41minOn this week’s episode of the Garlic Marketing Show, we have a former attorney, John Corcoran who is now the Co-Founder of Rise25, LLC, a company that specializes in done-for-you lead generation, media content, and VIP events. Rise25 helps conference organizers and software companies increase engagement, revenues, and referrals by curating their highest level attendees and users in a collaborative environment. John realized early in his career how talented he was at building relationships with the right people. His only downfall was that he kept losing arguments in meetings with attorneys. Naturally, John felt the only way to fix this was to receive his law degree. Challenge accepted. He never intended to leave the legal field, however, he didn’t enjoy endless hours in peace and quiet at the legal library. His personality was far too eccentric. Wow, John, law, politics, AND now, marketing? Were you valedictorian of your class, too? We’re sharing all of John’s secrets on this week’s episode of the Garlic Marke
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GMS 130 - How One Real Estate Investor Used “Ugly” Marketing and Earned Over $35,000 in 10 weeks with Josh Cantwell, CEO of Strategic Real Estate Coach
07/02/2019 Duration: 35minOn this week’s episode of the Garlic Marketing Show, we’re flipping over to the real estate industry with Josh Cantwell, strategic real estate coach & CEO of Freeland Ventures Private Equity and Direct Real Estate Lending. Josh started as a real estate investor when he was in his 20’s. He was making money but the investing industry wasn’t his cup of tea. He didn’t like the unpredictability and started flipping houses. He outsourced housing budgets and brought in his own team of real estate investors. Shortly after his change in career path, Josh joined a coaching program for real estate courses and within 10 weeks he flipped 18 properties and earned OVER $35,000. If you think that’s impressive learn how Josh was diagnosed with pancreatic cancer while flipping two houses and STILL made $80,000 in his terminal state on this week’s episode! What You’ll Learn: How Josh made $400k at his first seminar The two keys to selling Why “The Ugly” is the best marketing technique How Josh launched and sold 2 properties
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GMS 129 - The One EASY Marketing Metric Designcuts.com CEO used to acquire 400,000+ customers for his SaaS Company
31/01/2019 Duration: 39minThe Garlic Marketing Show is heading overseas to Britain (virtually) for this newest episode learn about how the CEO of Designcuts.com used one EASY marketing metric to acquire 400,000+ customers. Tom Ross is the Founder & CEO of Design Cuts, a website for buying the resources and tools for everyday website design. Design Cuts has grown their community to 400,000 customers! When Tom started Design Cuts, he was optimizing for engagement. With his first business, Tom accomplished steady and lively traffic but soon came to realize it wasn’t the right traffic. He learned even if traffic is scalable it doesn’t mean it’s valuable. Tom shares building a successful company isn’t about gaining the most traffic, it’s about engaging with the right and best community for your brand. Throw out the vanity metrics and surround your brand with traffic that will actually convert with Tom on this week’s episode of the Garlic Marketing Show. What You’ll Learn: How he started his first business at 12 years old Why the vanity
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GMS 128 - How a Dishwasher Became a CEO from 39,000 Followers on LinkedIn: How to Build a Following on LinkedIn and Move Up in Your Industry in One Month wit Cory Warfield, CEO of ShedWool
24/01/2019 Duration: 50minFrom dishwasher to sommelier, and now CEO of ShedWool Cory Warfield created a name for himself through LinkedIn. Did you know LinkedIn has a limit on the number of connections you’re allowed to have? He’s weeding through his 39,000 followers so he can keep connecting. He went from asking people how they want their steak cooked to owning THREE businesses. Even if you’re a successful business professional building your LinkedIn is crucial to remain relevant and thriving in your industry. Cory doubled his followers from 15,000 to 30,000 in a month! What You’ll Learn: How to create the RIGHT content on LinkedInThe #1 LinkedIn Game Changer to Gain a FollowingHow to get your favorite influences to invite you to connectThe REAL best time to post How to get started on LinkedInWhy Video is the best marketing tool for LinkedIn See acast.com/privacy for privacy and opt-out information.
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GMS 127 - How to Quickly Fix the Two Marketing Mistakes that are Hurting Your Business and Costing You Referrals | Aaron Walker, Business Coach and Mastermind Facilitator
17/01/2019 Duration: 42minHey, hey, hey it’s Big A! Founder & President of Iron Sharpens Iron Mastermind Group, Aaron Walker (Big A) is our guest on this week’s episode of the Garlic Marketing Show. Aaron has built EIGHT successful businesses and he’s sharing the secret sauce to his success. Big A is spilling all his secrets about why his businesses have been successful and how to make your own. Big A loves to give and share, and he’s giving our audience FREE gifts at the end of the show. Don’t miss Big A’s secrets to building a successful business and the two marketing mistakes hurting your business, costing you referrals, and how to fix them quickly on this week’s episode of the Garlic Marketing Show. Oh, and did I say FREE gifts? Key PointsThe TWO Marketing Mistakes hurting your businessThe Key to Creating a Successful Business How to Create a Business with two simple marketing strategies Why Podcast and Video Transformed His BusinessHow to increase your referrals See acast.com/privacy for privacy and opt-out information.
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GMS 126 - Want to Stop Being Left on Read by Your Prospects? How to Build Long-Term Subscribers and Pull the Thread of Potential Prospects | Michael Roderick, CEO of Small Pond Enterprises
10/01/2019 Duration: 56minOur headliner for this week’s episode of the Garlic Marketing Show is Michael Roderick, CEO of Small Pond Enterprises LLC. Michael’s career as a Broadway producer led him to start an arts program and develop workshops for effective networking. Now he helps entrepreneurs create relationships and maintain their REFERABLE brand. Michael is tackling how to network and build relationships for ALL industries with four SIMPLE acronyms. You may have a silk tongue, but your networking needs work. Learn why a simple introduction isn’t enough for creating a referable brand and how to maintain relationships with Michael Roderick on this week’s episode of the Garlic Marketing Show! What You’ll Learn The three factors that help you A.I.M.The method of asking the right questions with D.I.M.EThe 2 steps to Blowing People’s MindsIndirect Asking How to maintain relationships on a daily basis with the GATE strategyHow to battle sophisticated markets How to identify growth-mindset clients His simple formula for writing an email
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GMS 125 - Are You Throwing Money Out On PPC? Here’s Why You Should Be Using SEO in 2019 | Tom Casano, SEO Consultant & Strategist
03/01/2019 Duration: 33minIntroducing SEO marketing master, author, and founder of Sure Oak, Tom Casano on this week’s episode of the Garlic Marketing Show. We’re big fans of search engine optimization and we’re excited to spill our SEO nerdiness with a fellow SEO master. Sure Oak is one of the fastest growing SEO agencies and consulting firms in New York City. The team targets organic traffic through SEO to help grow a company. Don’t miss Ian and Tom geek out on SEO and why SEO is the most powerful acquisition method.What You’ll Learn How to stay up to date with SEOKeyword researchVanity metricsROI of SEOAttention vs. Intention searches See acast.com/privacy for privacy and opt-out information.
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GMS 124 - Find Easy, Hidden Revenue by Creating Online Courses the Right Way | Dr. Carrie Rose, CEO of Ofcourse
20/12/2018 Duration: 35minDr. Carrie Rose, CEO of Ofcourse & Course Development Expert, is our special friend and super exclusive guest on this week’s episode of the Garlic Marketing Show. Online courses aren’t just for college students anymore. Carrie has created thousands of courses for business professionals with skills across the spectrum. Many professionals have expert knowledge over their craft but at a loss for teaching it. Carrie says her clients are brilliant entrepreneurs with amazing specialties but their delivery is all wrong. In comes Carrie Rose, the online course creator guru. Carrie swoops in and transforms their expertise into a course that’s actually teachable. Are you ready to share your expertise online and increase your authority? Don’t miss the ins and outs of creating courses to build authority and reach your target market with Dr. Carrie Rose!What You’ll LearnThe importance of faux copySteps to create an online courseWho Should be making coursesHow to gain clients with coursesResearching your target marketH
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GMS 123 - How to Increase the Number of Patients You Serve Without Lowering Your Fees Using the Best SaaS Tool for Medical Practices | Melinda Kosareff, VPO at Denefits
13/12/2018 Duration: 24minMelinda is responsible for the direct and indirect supervision of the Sales Associates, Customer Support Associates, Customer Service Manager, Marketing Manager at Denefits. She's climbed to the top of the food chain through her innovation, creativity, and leadership over her colleagues. She has a knack for customer service and created numerous customer support strategies which continue to increase representative's performances. Now, she's the Vice President of Operations at Denefits, the BEST SaaS tool for medical providers and patients. Tune in for this week's episode of the Garlic Marketing Show and learn why Denefits is increasing medical providers revenue and decreasing the stress of medical bills! What You'll Learn:Why monthly payments are better for your practiceHow to charge more without turning patients awayHow to increase patient-doctor relationshipHow to finance medical procedures without going into debtThe best SaaS tool for medical providers See acast.com/privacy for privacy and opt-out info
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GMS 122 - How One Doctor Grew His Practice Online and Netted a 5x ROI from Marketing with Dr. David Greene | US Lead Network CEO
29/11/2018 Duration: 44minHow are you generating leads? On this week’s episode of the Garlic Marketing Show, we have a rare gem Dr. David Greene, an orthopedic surgeon that stepped out of the medical field and into the marketing world. He’s using the obstacles he faced in his own practice and formulating his a special sauce for generating leads to help his fellow MD’s. Learn how to convert leads with Dr. David Greene, the Founder & CEO of US Lead Network, long time veteran in healthcare and medical SEO. Greene is a rare breed and we can’t wait to dive into how he obtained 80% of patients from the web and his creation of Us Lead Network. As an MD and an MBA, Dr. Greene understands all too well what it takes to grow one’s practice cost-effectively.Key Points: How to avoid unethical marketing practicesHow to get the best leads possible from lead companiesThe big numbers you should be paying attentionThe importance of your front deskHow to prevent “the big hit” on your businessThe True Cost of a Lead See acast.com/privacy for privacy
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GMS 121 - How 63,000 Questions Led to the Band-Aid Slogan and How it Applies to Marketing with Dr. Sharon Livingston
14/11/2018 Duration: 42minSharon Livingston President & Founder of The Livingston Group for Qualitative Research is sharing her top marketing success story when she worked at Johnson & Johnson. Sharon interviewed over 60,000 people and used Myers-Briggs and the Burkman Assessment to dive deep into consumer motivation. Learn how Sharon helped uncover one of Band-Aid’s best slogans in marketing history. Get stuck on Sharon and tune in for this week’s episode of the Garlic Marketing Show!What You'll Learn:How to future-proof your careerHow to be a pro intervieweeThe right questions to ask as an interviewerThe important feeling you have to convey to intervieweesHow to get authentic answers from others Using personality tests to improve your business and marketingWhat to do when you feel adrift in your careerThe Band-Aid Slogan See acast.com/privacy for privacy and opt-out information.
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GMS 120 - Why B-Roll Can Make or Break Your Video Marketing with Thomas Duran
06/11/2018 Duration: 48minVIDEO. VIDEO. And MORE VIDEO. We love all our guests who appear on the Garlic Marketing Show, but this week’s guest Thomas Duran holds a special place in authenticWEB’s video heart. Thomas Duran is a director, videographer, producer, cinematographer, AND storyteller. He shares the same love for story through video as we do. Hit play for this week’s episode of the Garlic Marketing Show because you won’t want to miss all the b-roll video hacks we’re giving out! Did we say video? What You’ll Learn The Biggest Mistakes with VideoThe difference between technical and marketing videos The importance of great questions Why everyone needs to know B-roll and how to shoot it The minimum number of videos you should be uploading Documenting vs. storytelling Why video lasts longer than PPC and FB ads See acast.com/privacy for privacy and opt-out information.
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GMS 119 - How One SaaS Company Disrupted the Legal Industry and Helped Attorneys Work Better and Faster with VP of Business Development Anand Upadhye
23/10/2018 Duration: 39minAnand Upadhye, VP of Business Development at CaseText is our special guest this week on the Garlic Marketing Show. Anand’s worked as a paralegal, attorney, prosecutor, and litigator where he discovered the challenges about the legal research process. He wanted to solve the legal headaches without just taking Advil. Casetext has become the most efficient SaaS tool in the legal industry by helping attorney's work faster, more efficiently, and give better results. Casetext is leading the SaaS industry with its innovative legal tool to research less and discover more. Casetext has disrupted the legal industry because few SaaS tools can do absolutely everything you need on its own. With an individual or law firm license, you have unlimited access to Casetext data, science and AI backed tools, designed to help users spend less time researching and more time providing the best possible representation for your clients. You can finally sleep without a work nightmare because Casetext is doing the hard work for you. 250
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GMS 118 - Beyond "Passion" and "Why" with World-renowned Speaker Dov Baron
09/10/2018 Duration: 50minIn this week’s episode of the Garlic Marketing Show, we’re welcoming Dov Baron, Leadership Speaker & CEO of Full Monty Leadership. Dov Baron has worked with Gary V and Tony Robbins on the path to finding your true purpose. Don’t worry this isn’t just another self-help podcast. Dov goes beyond self-help by molding Freudian psychology with the marketing field and WHY you need your purpose to gain the right customers. Tune in for Dov as he’s diving deep into the marketing game’s subconscious.What You’ll Learn:Why following your passion is a lieHow to find your purposeMolding your market with your purposeMarketing and purposeHow to be an authentic personAuthentic marketing See acast.com/privacy for privacy and opt-out information.
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GMS 117 - If You're NOT Using YouTube Ads, You're Losing Money feat. Tom Breeze, CEO of Viewability
27/09/2018 Duration: 46minJoin Ian and YouTube Ads expert & CEO of Viewability, Tom Breeze, on this episode of the Garlic Marketing Show as they explore the mechanics behind Google’s AI and discuss how to create the PERFECT YouTube ad and find your PERFECT audience. Tom is telling us how to dominate YouTube ads with the right videos at the right time for the right customers. Oh, and he has a British accent, so that’s always a plus. Learn your customers’ INTENT and find your customers’ sweet spot with YouTube ads and Tom Breeze.What You’ll Learn:Customer INTENT vs. attentHow powerful relevancy isGoogle’s AI and machineryHow to create the perfect YouTube adFacebook ads vs. YouTube ads See acast.com/privacy for privacy and opt-out information.
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GMS 116 - Facebook Ads Ultimate Deal Breaker: Hiring an Agency vs. Making Ads Yourself with Nehal Kazim
13/09/2018 Duration: 32minIn this week’s episode of the Garlic Marketing Show, we’re honored to have the Facebook Ad connoisseur and CEO of Amplifii, Nehal Kazim. Amplifii is a digital marketing agency focusing on online marketing, social media strategy, and web development. Nehal uses his Facebook ad expertise to incorporate other online marketing and social media tactics to help small to medium size businesses. He’s sharing how all clicks can lead to your Facebook ad with his ad scorecard, three metric measurements, and finding the right video for your ad. Don’t miss Nehal on this episode and learn the ultimate deal breaker; hiring an agency or making ads yourself? See acast.com/privacy for privacy and opt-out information.
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GMS 115 - 10,000+ views from the video an attorney hated (and the truth about your intellectual property) with Rich Goldstein
06/09/2018 Duration: 43minIn this week’s episode of the Garlic Marketing Show, CEO & Founder of Goldstein Patent Law, Rich Goldstein is sharing his knowledge about patent law and why videos are the BEST thing he’s ever done. Are you an entrepreneur and innovator, but on the fence with the patent process and online video? Tune in for Rich Goldstein, who knows the ins and outs when going through the patent process and hear about the now 7 year long benefits his videos are continuing to yield. His expertise as an electrical engineer, patent attorney, and business consulting coach makes this episode something you’ll regret missing! What You’ll Learn: The Biggest Myths of IPDesign patent vs. utility patent The patent process 4 types of patents How to own your ideas to own your market When a product is patentable Understanding trademarks, copyrights, and patents See acast.com/privacy for privacy and opt-out information.
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GMS 114 - How to Use Video to Grow a 7-figure Consulting Agency with Jason Swenk
07/08/2018 Duration: 34minOn this episode of the Garlic Marketing Show, we have guest star Jason Swenk, Agency Advisor & Coach at Jason Swenk, LLC. Jason helps marketing agency owners grow their agency faster with his superstar digital marketing process. His YouTube channel, Swenk Today, has turned his prospects into customers and uncovered his IDEAL audience. Jason is dishing out all of his secrets that made his videos AWESOME and turned his digital agency into a multi-million dollar company! See acast.com/privacy for privacy and opt-out information.