Wpblab - A Wordpress Social Media Show

The world is changing fast and the tools and platforms you need to do your job as a marketer continuously evolve. How do you keep up as a marketer? What are the best practices when everything can change overnight? WPwatercooler network is sponsored by ServerPress makers of DesktopServer. Be sure to check them out at https://www.serverpress.com Join us on an upcoming episode of Smart Marketing Show by visiting our Participant guidelines page. https://www.wpwatercooler.com/joinus/ #smartmarketingshow

Michelle Keefer of MKConsulting joins Jason Tucker and guest co-host Jen Miller to discuss how you can smarten up engagement strategies with personal touch points, swag, and meaningful conversation. Plus get tips for reducing digital distractions in your marketing, business, and daily life. Join us on this episode of WPblab by visiting our Participant guidelines page. WPwatercooler network is sponsored by ServerPress makers of DesktopServer. Be sure to check them out at https://www.serverpress.com #smartmarketingshow

Effective marketing includes considerations for your audience and their needs. This is why accessibility matters from your website to social media hashtags. Joe Simpson, Jr. joins Jason and Bridget to have this important conversation. Be sure to tune in. Learn about Joe from his website. Definitely watch his presentation at WordCamp Long Beach. Show Sponsors ServerPress Thank you for being a preroll sponsor, ServerPress! ServerPress is the maker of DesktopServer, WPSiteSync, and so much more! Check them out at serverpress.com. The Query - WPwatercooler A question and answer show for 38% of the web. Jason Cosper answering your WordPress questions. Got a question? Are You Looking For Brand Awareness? You could be a show sponsor. Especially now, let people know you’re still in business and supporting your products. Supporting podcasts is a great way to repurpose your in-person conference budget.  Accessibility is Simple - Include as Large of an Audience As Possible Accessibility adds to your value as an entrepr

In this episode, Jason and Bridget have q conversation with Keith Besherse about how to make the best use of print media in a digital world. Strategy, tactics, getting it done on time and on budget. What would you like to know? Sponsored by ServerPress and WPSiteSync https://www.serverpress.com https://www.wpsitesync.com #smartmarketingshow

Landing Page Strategies – Continuing the discussion of the why and how of landing pages, tackling the questions that go deeper. How do landing pages impact SEO? Are landing pages a requirement for conversion? When does a subdomain make sense? How do you build an audience through the use of landing pages? In this episode, Jen Miller of Next Door Marketer joins Jason and Bridget to deliver the reasoning behind the use of these types of webpages. Panel: Jason Tucker, Bridget Willard, Jen Miller Join us on this episode of Smart Marketing Show by visiting our Participant guidelines page. WPwatercooler network is sponsored by ServerPress makers of DesktopServer and WPSiteSync. Be sure to check them out at https://www.serverpress.com and https://wpsitesync.com   See acast.com/privacy for privacy and opt-out information.

In an unstable economy, the most important way to market yourself as a freelancer isn’t your rates. In this episode, Jason and Bridget are joined by Rhonda Negard of Fat Dog Creatives to discuss the marketing angles freelancers always forget — reliability and delivery. This episode was inspired by The Futur’s “How Much Should I Charge as a Freelancer” video. It’s a great listen for five minutes. Panel: Jason Tucker, Bridget Willard, and Rhonda Negard Show Sponsors ServerPress Thank you for being a preroll sponsor, ServerPress! ServerPress is the maker of DesktopServer, WPSiteSync, and so much more! Check them out at serverpress.com. Are you looking for brand awareness? You could be a show sponsor. Especially now, let people know you’re still in business and supporting your products. Supporting podcasts is a great way to repurpose your in-person conference budget.  Freelancers – Know Your Strengths Rhonda sees herself as a rebranding specialist. Though she can (obviously) make a logo from scratch, this is her

Email list management is key to ensure your email campaign is delivered. Many people focus on open rates without realizing their deliverability is sub-optimal. Working hard on email campaigns only to end up in spam is a bummer. But how old is your list? Email lists go stale like old bread. Amy Hall joins Jason and Bridget to discuss how to stay out of spam! It’s pretty technical but we believe in you. (Even Bridget did her homework — which took about an hour.) “When you buy an email list you are wasting your money.” Amy Hall Show Sponsors ServerPress Thank you for being a preroll sponsor, ServerPress! ServerPress is the maker of DesktopServer, WPSiteSync, and so much more! Check them out at serverpress.com. Are you looking for brand awareness? You could be a show sponsor. Especially now, let people know you’re still in business and supporting your products. Supporting podcasts is a great way to repurpose your in-person conference budget.  Authenticate Your Domain Name The first tip has has “nothing to do with

It’s important for businesses to understand how to engage with the current political climate as their brand. Brands are often considered tone-deaf when they say nothing. Amber Pechin is the diversity and inclusion lead for Phoenix Startup Week and will help us navigate the conversation on this episode. Show Sponsors ServerPress Thank you for being a preroll sponsor, ServerPress! ServerPress is the maker of DesktopServer, WPSiteSync, and so much more! Check them out at https://www.serverpress.com https://www.wpsitesync.com Cloudways Is your website slow? Or are you looking for a reliable host for your WordPress projects? Whether it’s an existing website or a project on your drawing board, Cloudways offers a hosting environment with all the features you need to succeed online. Cloudways is optimized for speed and delivers outstanding performance and security, all supported by 24/7/365 support by expert cloud engineers. It is an ideal platform for WordPress projects because of the choice of FIVE cloud prov

Here’s the situation. “Your parents went away on a week’s vacation.” Just kidding. No, for real. You just got a great lead. Super awesome lead. But the client needs work that is out of your wheelhouse. What do you do? We suggest partnering. On this episode of the Smart Marketing Show, Jason and Bridget will be joined by Jen Miller of Next Door Marketer to gain some insight on how to find those magic partnerships. Panel: Bridget Willard, Jason Tucker, Jen Miller Show Sponsors ServerPress Thank you for being a preroll sponsor, ServerPress! ServerPress is the maker of DesktopServer, WPSiteSync, and so much more! Check them out at serverpress.com. Are you looking for brand awareness? You could be a show sponsor. We think it is a great idea to let people know you’re still in business and supporting your products. Supporting podcasts is a great way to repurpose your WordCamp Swag budget.  Partnering Helps with Time Constraints Being a freelancer or an agency of one is great until you want to make more money. Yo

Hoards of people have signed up for every course they can, hoping to use their time well during the "New Normal of COVID-19." But, they are also overwhelmed. They've got 99 courses but your course ain't one. So, how do you appeal to them, stand out, and market your online course? This episode, Jason and Bridget are joined by Chris Badgett of LifterLMS. He's very active on Twitter as well as YouTube. So if you're thinking about designing an online course, go check those resources out. You can even watch his 13 video playlist of starting an online course. Show Sponsors ServerPress Thank you for being a preroll sponsor, ServerPress! ServerPress is the maker of DesktopServer, WPSiteSync, and so much more! Check them out at serverpress.com. Are you looking for brand awareness? You could be a show sponsor. We think it is a great idea to let people know you’re still in business and supporting your products. Supporting podcasts is a great way to repurpose your WordCamp Swag budget.  Integration Age Historically, we'v

We often start a nonprofit because of a mission. When your nonprofit's mission pivots, what then? Often times a rebranding is in order. Dan Maby of BigOrangeHeart.org joins Jason and Bridget to talk about how WP&UP.org approached their name change and rebranding. Show Sponsors ServerPress Thank you for being a preroll sponsor, ServerPress! ServerPress is the maker of DesktopServer, WPSiteSync, and so much more! Check them out at serverpress.com. Big Orange Heart Thank you for being mid-roll sponsor! Mental health support for remote workers. It’s our charity’s mission to support and promote positive wellbeing and mental health of the remote working communities. Become part of the supportive community. Are you looking for brand awareness? You could be a show sponsor. We think it is a good idea to let people know you’re still in business and supporting your products. Rebranding and Renaming the Nonprofit The domain for WP&UP was registered in 2014 but began operating as a charity in the UK in 2018 provid

Okay, so we agree that it’s healthy to have a marketing budget. Now, where’s the best place to spend it? PPC? Instagram? Facebook ads? A copywriter? Ugh. So many choices. John Locke of lockedownseo.com joins us this week to discuss how to use Google Analytics to make good marketing decisions. Be sure to subscribe to his YouTube Channel. Show Sponsors ServerPress Thank you for being a preroll sponsor, ServerPress! ServerPress is the maker of DesktopServer, WPSiteSync, and so much more! Check them out at serverpress.com. Big Orange Heart Thank you for being mid-roll sponsor! Mental health support for remote workers. It’s our charity’s mission to support and promote positive wellbeing and mental health of the remote working communities. Become part of the supportive community. Are you looking for brand awareness? You could be a show sponsor. We think it is a good idea to let people know you’re still in business and supporting your products. 7 Steps to Spend Your Marketing Budget Wisely Get Familiar with Acquisi

COVID-19 and social distancing has changed the first half of 2020 dramatically. So, how can we sell things like real estate without meeting in-person? Expert and friend of the show, Carin Arrigo joins Jason and Bridget to discuss on this thought-provoking episode. “Don’t avoid COVID; let’s deal with it as it is.” Carin Arrigo As people, relationships are important — maybe now more than ever. Having a quality relationship with your clients has been a part of sales since day one. This is something Carin Arrigo, a real estate professional, knows deeply. As she writes, “YET, in the brilliant words of Galaxy Quest, ‘never give up! never surrender!’ Ok, maybe not all the time. Sometimes take a break. Breathe. Regroup. Check-in with clients and allow them to lead. Be there when THEY are ready.” Show Sponsors ServerPress Thank you for being a preroll sponsor, ServerPress! ServerPress is the maker of DesktopServer, WPSiteSync, and so much more! Check them out at serverpress.com. Big Orange Heart Thank you for being mi

Those of us who work in technology can hardly imagine working without high-speed internet. Many of us pay a premium for that service. But what about the average citizen? How are they accessing content? Would you believe that 37% of American adults use their phones to go online? Even 25% of adults don’t pay for high-speed internet and rely upon data plans. “Today, 37% of U.S. adults say they mostly use a smartphone when accessing the internet.” Pew Research So, let’s have a conversation about marketing strategies that are mobile-first. We’re so happy that Wes Chyrchel is our guest to talk about this timely subject. Show Sponsors ServerPress Thank you for being a preroll sponsor, ServerPress! ServerPress is the maker of DesktopServer, WPSiteSync, and so much more! Check them out at serverpress.com. Are you looking for brand awareness? You could be a show sponsor. We think it is a good idea to let people know you’re still in business and supporting your products. Mobile-First Means Asking Questions When you are

Let’s go back to basics for a moment. What is a landing page? Where do you build one? Also, what are the best practices for landing page to achieve your goal? In this episode, Jen Miller of Next Door Marketer join Jason and Bridget to let us in on her industry secrets. You will not want to miss this episode. “All of our marketing is relationship marketing.” Jen Miller Show Sponsors ServerPress Thank you for being a preroll sponsor, ServerPress! ServerPress is the maker of DesktopServer, WPSiteSync, and so much more! Check them out at serverpress.com. WP and UP WP and UP recognizes that members of the WordPress community can potentially manifest mental health issues from a variety of pressures. The WP and UP Health Hubs are designed to provide holistic support for the individual. Check them out and donate to their cause: wpandup.org Are you looking for brand awareness? You could be a show sponsor. It’s up to you. Let people know you’re in business and still supporting your products. Landing Pages are Stories L

User design and interaction (UX/UI) isn't just a trendy thing to talk about. It affects how your website communicates to your audience. One of the things we forget, as business owners, is that we are not our own customers. We're too educated. We know our websites because we built them. In this episode, Michelle Keefer joins Bridget and Jason to discuss how UX influences your marketing strategy. Communicate, test, tweak. Rinse and Repeat! ServerPress, makers of DesktopServer - “They make local WordPress development easy!” Check them out over at ServerPress.com You can subscribe to WPblab by going over to wpwatercooler.com/subscribe to learn how to subscribe to this and our other shows on WPwatercooler. See acast.com/privacy for privacy and opt-out information.

We all know that websites need words. But how you say something matters just as much (or more) than what you say. In this episode, Jason and Bridget are joined by Amber Pechin to talk about writing marketing copy with empathy. Join us on this episode of WPblab by visiting our Participant guidelines page. WPwatercooler network is sponsored by ServerPress makers of DesktopServer. Be sure to check them out at serverpress.com. You Can Sponsor, Too. If you’re interested in sponsoring our shows, check out the details on our sponsor page. We offer episode by episode spoken ads, rather than large contracts. This way you have a low barrier to entry so we can help you with brand awareness. We’re democratizing podcasting. About Amber Pechin Amber and her business partner own and operate Amplitude Media - a marketing and creative agency. She is an extrovert, a dinosaur lover, mom, trained Public Relations Professional, and writer of all things. Her core belief is that humans are amazing. You should definitely follow her

As much as we like to think Open Source is all about giving and not getting, it isn’t a sustainable model. Peace, Love, and WordPress are great, but we still need to eat. So how are plugins really funded? We continue this series on funding open source with Russell Aaron. He has built and maintained several plugins on his own while an employee with a company. Russ says he supports his plugins “on his own dime,” so you’ll want to watch this episode for sure. Funding Open Source: The Series Watch Chris Badgett tell his story of how LifterLMS was funded on this episode. Jason Coleman gives insight into how Paid Memberships Pro was built and how it used the Open Source philosophy to grow in this episode WPblab Sponsors ServerPress Thank you for being a preroll sponsor, ServerPress! ServerPress is the maker of DesktopServer, WPSiteSync, and so much more! serverpress.com. (It works with WooCommerce now!) Kinsta If you are tired of unreliable or slow hosting check out Kinsta.com, who takes managed WordPress hosting

As the economy naturally changes, how do we adapt? Whether it is a temporary scare, industry shift, or a documented recession, we have options during an economic decline. Jason and Bridget are joined by Pam Aungst of PamAnnMarketing.com to discuss how to market your WordPress business during these difficult times. “We’re still humans. We still have emotions and we still do business with people we know, like and trust. Pick up your phone and call your clients. Real human connection is the important part about life.” Pam Aungst Our show notes only touch on highlights. As always, we encourage you to watch (or listen) to the whole episode. WPblab Sponsors ServerPress Thank you for being a preroll sponsor, ServerPress! ServerPress is the maker of DesktopServer, WPSiteSync, and so much more! https://www.serverpress.com. (It works with WooCommerce now!) Kinsta If you are tired of unreliable or slow hosting check out Kinsta.com, who takes managed WordPress hosting to the next level. Powered by Google Cloud, all their

We’ve all heard, “free as in beer,” but what does it even mean? You know you have a valuable solution, product, or service, but how should it be priced? What is your product business model? Is it all free, freemium, or premium only? Do you finance with the equity in your home, an SBA loan, or exposure? Business models are Jason Coleman‘s favorite topic. We are lucky enough to be joined by him for 45 minutes on this episode. Remember, the last 15 are the Tool or Tip of the Week. Don’t miss this episode if you want to continue the conversation on what really funds open source. (Hint: it’s not open source fairies.) There were so many quotables, you just have to watch! WPwatercooler Sponsors ServerPress Thank you for being a preroll sponsor, ServerPress! ServerPress is the maker of DesktopServer, WPSiteSync, and so much more! https://www.serverpress.com. (It works with WooCommerce now!) Beaver Builder The best drag and drop page builder. $99 for unlimited sites. Try today. Used by Over 1M Sites. Professional Desi