Wpblab - A Wordpress Social Media Show

Rebranding Your Nonprofit: A Discussion with Dan Maby

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Synopsis

We often start a nonprofit because of a mission. When your nonprofit's mission pivots, what then? Often times a rebranding is in order. Dan Maby of BigOrangeHeart.org joins Jason and Bridget to talk about how WP&UP.org approached their name change and rebranding. Show Sponsors ServerPress Thank you for being a preroll sponsor, ServerPress! ServerPress is the maker of DesktopServer, WPSiteSync, and so much more! Check them out at serverpress.com. Big Orange Heart Thank you for being mid-roll sponsor! Mental health support for remote workers. It’s our charity’s mission to support and promote positive wellbeing and mental health of the remote working communities. Become part of the supportive community. Are you looking for brand awareness? You could be a show sponsor. We think it is a good idea to let people know you’re still in business and supporting your products. Rebranding and Renaming the Nonprofit The domain for WP&UP was registered in 2014 but began operating as a charity in the UK in 2018 provid