Wpblab - A Wordpress Social Media Show

We often hear people say that seniors will only use a telephone to contact others. Give us a break. Firstly, we all know that our grandparents 70+ are on Facebook, Genealogy.com, and ordering from Alexa. So, how do we market to seniors without treating them like second-class citizens? We are honored to be joined by Canadian expat Warren Laine-Naida. He now teaches digital literacy to seniors. As he says on his site, “People have always used technology to solve problems – older people should not be excluded. Seniors also want to have a say, participate. Active participation in society should be possible for everyone. Media literacy or digital literacy is a prerequisite for this.” Let’s dig in and have a real conversation. Let’s be serious here, Bridget can join AARP in 8 years! (Jason is a bit younger.) Well, first we have to thank our sponsors. WPblab Sponsors ServerPress Thank you for being a preroll sponsor, ServerPress! ServerPress is the maker of DesktopServer, WPSiteSync, and so much more! https://www.se

How do you direct your clients to the product you really want to sell? How do you show the value of your services? Can you really get volume with a loss leader? These are all questions we ask ourselves. This week, Jason and Bridget are joined by marketing expert Nathan Allotey. We will discuss the psychology surrounding pricing. This is an episode you’ll want to bookmark and rewatch! WPblab Sponsors ServerPress Thank you for being a preroll sponsor, ServerPress! ServerPress is the maker of DesktopServer, WPSiteSync, and so much more! Beaver Builder The best drag and drop page builder. $99 for unlimited sites. Try today. Used by Over 1M Sites. Professional Designs. 100% Responsive Templates. Theme Compatible. Highly Customizable. Content Page Templates. Live, Front End Editing. Web Developer Friendly. Kinsta If you are you tired of unreliable or slow hosting check out Kinsta.com, who takes managed WordPress hosting to the next level. Powered by Google Cloud, all their plans include PHP 7.3, SSH access for dev

With all of the automation, we are able (and love to do), we sometimes forget the human touch with our customers and clients. It’s annoying to us to talk on the phone, but what if it makes a difference to them? A Twitter conversation lead to Amber Pechin pitching an amazing topic that is the best 45 minutes of radio. Well, maybe not the best. But, it is a great episode. “I want to talk about Aliens, dinosaurs, and animals with jobs at WordPress agencies. Why you should do everything (live, work, run a business, network) as a human. It’s just a lot more fun that way.” Amber Pechin WPblab Sponsors ServerPress Thank you for being a preroll sponsor, ServerPress! ServerPress is the maker of DesktopServer, WPSiteSync, and so much more! Beaver Builder The best drag and drop page builder. $99 for unlimited sites. Try today. Used by Over 1M Sites. Professional Designs. 100% Responsive Templates. Theme Compatible. Highly Customizable. Content Page Templates. Live, Front End Editing. Web Developer Friendly. VendorFuel V

Everyone wants to start a podcast. But do you have the audience to sustain one? Unlikely. Besides, you don’t even know if you like podcasting yet. Instead, why not be a guest on podcasts? In this episode, Jason and Bridget are joined by Warren Whitlock to get insight on how to market yourself by being a guest. Take a listen. Let us know your thoughts. Preroll Sponsor Thank you for being a preroll sponsor, ServerPress! ServerPress is the maker of DesktopServer, WPSiteSync, and so much more! WPblab Sponsors VendorFuel VendorFuel is a next-generation shopping cart plugin that will ignite your eCommerce. Built using AngularJS VendorFuel lets you keep your customers on your website for the entire checkout experience. Start a 90 day free trial now and Ignite Your eCommerce at https://VendorFuel.com Kinsta If you are you tired of unreliable or slow hosting check out Kinsta.com, who takes managed WordPress hosting to the next level. Powered by Google Cloud, all their plans include PHP 7.3, SSH access for developers,

As much as we like to think Open Source is all about giving and not getting, it isn’t a sustainable model. Peace, Love, and WordPress are great, but we still need to eat. So how are plugins really funded? In this episode, Jason and Bridget will be joined by Chris Badgett who will tell us how he used agency work to fund his plugin’s development: LifterLMS. Take a listen. Let us know your thoughts. Preroll Sponsor Thank you for being a preroll sponsor, ServerPress! ServerPress is the maker of DesktopServer, WPSiteSync, and so much more! WPblab Sponsors VendorFuel VendorFuel is a next-generation shopping cart plugin that will ignite your eCommerce. Built using AngularJS VendorFuel lets you keep your customers on your website for the entire checkout experience. Start a 90 day free trial now and Ignite Your eCommerce at https://VendorFuel.com Kinsta If you are you tired of unreliable or slow hosting check out Kinsta.com, who takes managed WordPress hosting to the next level. Powered by Google Cloud, all their

Sometimes marketing your business means reaching out to the community around you or industry leaders. Writing biographical profiles helps your business as well as theirs. So, how can you do this well? In this episode, Jason and Bridget are joined by Allison Smith, who frequently interviews subjects. Let’s dig in and answer your questions in the live chat. Join us on this episode of WPblab by visiting our Participant guidelines page. WPwatercooler network is sponsored by: ServerPress makers of DesktopServer. Be sure to check them out at https://www.serverpress.com. VendorFuel – VendorFuel is a next-generation shopping cart plugin that will ignite your eCommerce. Built using AngularJS VendorFuel lets you keep your customers on your website for the entire checkout experience. Start a 90 day free trial now and Ignite Your eCommerce at VendorFuel.com See acast.com/privacy for privacy and opt-out information.

Almost as old as the chicken and egg question is the question of whether to brand yourself as a company or use your name. Should you stay a private person or should you capitalize on your personality? And if you do market yourself, how to you maintain a private life? Can you ever go back from being a public person? Will clients trust you if you're not an agency? Which is right for you? In this episode, Jason and Bridget discuss the pros and cons while getting input from live attendees in the chat. Network Sponsor Thank you for sponsoring the WPwatercooler Network, ServerPress. ServerPress is the maker of DesktopServer, WPSiteSync, and so much more! WPblab Sponsors VendorFuel VendorFuel is a next-generation shopping cart plugin that will ignite your eCommerce. Built using AngularJS VendorFuel lets you keep your customers on your website for the entire checkout experience. Start a 90 day free trial now and Ignite Your eCommerce at https://VendorFuel.com   See acast.com/privacy for privacy and opt-out inform

Thanks, Sponsors! The WPwatercooler network is sponsored by ServerPress makers of DesktopServer. Be sure to check them out at https://serverpress.com as well as VendorFuel at https://vendorfuel.com If you’re interested in sponsoring the 40-minute mark of this show, check out the details on our sponsor page. We offer episode by episode spoken ads, rather than large contracts. A show by you for you. https://www.wpwatercooler.com/sponsors See acast.com/privacy for privacy and opt-out information.

Is it time to re-evaluate your product and service pricing? Jason and Bridget are joined by eCommerce expert Wes Chyrchel Join us on this episode of WPblab by visiting our Participant guidelines page. WPwatercooler network is sponsored by ServerPress makers of DesktopServer. Be sure to check them out at https://www.serverpress.com as well as Kinsta over at https://www.kinsta.com and Vendor Fuel https://www.vendorfuel.com Kinsta - If you are you tired of unreliable or slow hosting check out Kinsta.com, who takes managed WordPress hosting to the next level. Powered by Google Cloud, all their plans include PHP 7.3, SSH access for developers, one-click staging area, 20 global data centers, free SSL, free CDN and 24×7 expert support who will also migrate your site free of charge. Kinsta.com VendorFuel is a next-generation shopping cart plugin that will ignite your eCommerce. Built using AngularJS VendorFuel lets you keep your customers on your website for the entire checkout experience. Start a 90-day free tri

This episode Jason and Bridget are joined by Tevya Washburn from Starfish Reviews. We discuss everything you always wanted to know about review marketing but were afraid to ask. Join us on a future episode of WPblab by visiting our Participant guidelines page. https://www.wpwatercooler.com/participant-guidelines/ WPwatercooler network is sponsored by: ServerPress makers of DesktopServer – https://www.serverpress.com WPblab is sponsored by: VendorFuel – VendorFuel is a next-generation shopping cart plugin that will ignite your eCommerce. Built using AngularJS VendorFuel lets you keep your customers on your website for the entire checkout experience. Start a 90 day free trial now and Ignite Your eCommerce at https://VendorFuel.com Kinsta – If you are you tired of unreliable or slow hosting check out Kinsta.com, who takes managed WordPress hosting to the next level. Powered by Google Cloud, all their plans include PHP 7.3, SSH access for developers, one-click staging area, 20 global data centers, free SSL,

In this episode of WPblab, Jason and Bridget talk about the ways you can level up your biz dev. It's great if you build websites and plugins. But how does anyone know? How do you build a referral network? How do you keep top-of-mind with your connections? Tune in to find out. Bridget's Content Planner Worksheet Join us on this episode of WPblab by visiting our Participant guidelines page. https://www.wpwatercooler.com/participant-guidelines/ WPwatercooler network is sponsored by: ServerPress makers of DesktopServer – https://www.serverpress.com Kinsta Web Hosting – https://www.kinsta.com VendorFuel – https://www.vendorfuel.com If you’re interested in sponsoring the show, check out the details on our sponsor page. We offer episode by episode spoken ads, rather than large contracts. A show by you for you. https://www.wpwatercooler.com/sponsor See acast.com/privacy for privacy and opt-out information.

In this episode, Jason is joined by David Margowsky from Pixel Jar. They will discuss why you should monetize your websites with ads and the best way to sell. Join us on this episode of WPblab by visiting our Participant guidelines page. Wanna sponsor our shows? WPwatercooler network is sponsored by ServerPress makers of DesktopServer. Be sure to check them out at https://www.serverpress.com as well as Kinsta over at https://www.kinsta.com If you’re interested in sponsoring the show, check out the details on our sponsor page. We offer episode by episode spoken ads, rather than large contracts. A show by you for you. See acast.com/privacy for privacy and opt-out information.

This week on WPblab, Bridget and Jason are going to talk about the tools, tips, and tricks every WordCamp speaker needs to know. You can't always rely upon the tech at a venue -- especially if you plan to repurpose that content later. If you’re interested in sponsoring the 40-minute mark of this show, check out the details on our sponsor page. We offer episode by episode spoken ads, rather than large contracts. A show by you for you. See acast.com/privacy for privacy and opt-out information.

Asking for reviews is tough. Giving one-star reviews in WordPress has become a joke. So how do you get reviews that actually help your business? In this episode, Bridget and Jason chat with Chris Badgett of LifterLMS. You won't want to miss this one. The WPwatercooler network is sponsored by ServerPress makers of DesktopServer. Be sure to check them out at https://serverpress.com as well as Kinsta at https://kinsta.com If you’re interested in sponsoring the 40-minute mark of this show, check out the details on our sponsor page. We offer episode by episode spoken ads, rather than large contracts. A show by you for you. See acast.com/privacy for privacy and opt-out information.

On this episode, Jason and Bridget talk with Amy Hall on how to build up your mailing list and how to keep your email marketing audience interested. The WPwatercooler network is sponsored by ServerPress makers of DesktopServer. Be sure to check them out at https://serverpress.com as well as VendorFuel at https://vendorfuel.com If you’re interested in sponsoring the 40-minute mark of this show, check out the details on our sponsor page. We offer episode by episode spoken ads, rather than large contracts. A show by you for you. "To anybody watching, stop emailing people that don't want an email from you just so you can say your list is big." Bridget "Website for show; email for dough." AmyHall.Biz What am I selling? Everything is a sale. No matter what, it's a sale. You're selling attention and time. "Even if you're not exchanging money, you want their time." Amy Hall They might not click the button on the email, but it is the system that will feed the purchase, says Amy. They are the moneymaker. They'll see yo

In this episode, Jason talks with Christiana Mohr and Sé Reed on how they are promoting their upcoming WordCamp.  The WPwatercooler network is sponsored by ServerPress makers of DesktopServer. Be sure to check them out at https://serverpress.com as well as Kinsta at https://kinsta.com If you’re interested in sponsoring the 40-minute mark of this show, check out the details on our sponsor page. We offer episode by episode spoken ads, rather than large contracts. A show by you for you. https://www.wpwatercooler.com/sponsors See acast.com/privacy for privacy and opt-out information.

In this episode, Jason and Bridget take a small break in their format to chat about developments this week in the WordPress ecosystem. How will these changes affect how plug-in businesses and freelancers market if at all? Tune in. Thank you to our sponsors! The WPwatercooler network is sponsored by ServerPress makers of DesktopServer. Be sure to check them out at https://www.serverpress.com as well as Kinsta. If you’re interested in sponsoring the 40-minute mark of this show, check out the details on our sponsor page. We offer episode by episode spoken ads, rather than large contracts. A show by you for you. Jeff Chandler Leaves WPTavern Bridget thinks his editorial voice will be sorely missed. Journalism tries to get both sides whereas editorial content should have opinion. Jason was more intrigued by the use of service accounts for connected services on multi user websites. Both Bridget and Jason wonder who will now provide timely, non-biased WordPress news. “Hot takes on WPwatercooler.com” is still valid

In this episode, Bridget and Jason riff on marketing with influencers, affiliate links, and guest bloggers. Thank you to our sponsors! The WPwatercooler network is sponsored by ServerPress makers of DesktopServer. Be sure to check them out at https://www.serverpress.com as well as VendorFuel. If you’re interested in sponsoring the 40-minute mark of this show, check out the details on our sponsor page. We offer episode by episode spoken ads, rather than large contracts. A show by you for you. Inspiration for This Week’s Episode Jason totally loves Buffer’s “Science of Social Media” podcast. He recommends this episode in particular. “You can’t talk about social media without talking about social science.” Bridget Willard What is an influencer? There is always someone that everyone looks to whether it’s in a WordPress Meetup or the gorillas in the mountains. Every social group has an influencer. Dynamics change as the groups change and that’s why your marketing budget can be spent more effectively with micro-

This week Jason and Bridget are joined by popular podcast host Jason Resnick from Live in the Feast. Jason built his business in WordPress services and he has been talking a ton right now about word-of-mouth marketing by standing out in the crowd including niching down in the client space you serve. Thank you to our sponsors! The WPwatercooler network is sponsored by ServerPress makers of DesktopServer. Be sure to check them out at https://www.serverpress.com as well as VendorFuel. If you’re interested in sponsoring the 40-minute mark of this show, check out the details on our sponsor page. We offer episode by episode spoken ads, rather than large contracts. A show by you for you. No matter what you do, it has to feel natural to you. This is the main point of this episode. Here are some good ideas but it’s not a rule.  How do you not stand out? Definitely don’t be negative. Avoid client shaming online. “They’re paying you to have the expertise and knowledge.” Jason Resnick Don’t go dark after your client acce

In this episode, Jason and Bridget are joined by Cory Miller for a discussion on creation versus identity. As product creators, how do you separate your identity from your product? Why does it matter? When you sell your product, who are you? With all of the acquisitions that are happening now, this is an important factor in the WordPress ecosystem both financially and mentally Thank you to our sponsor! The WPwatercooler network is sponsored by ServerPress makers of DesktopServer. Be sure to check them out at https://www.serverpress.com as well as PeepSo. If you’re interested in sponsoring the 40 minute mark of this show, check out the details on our sponsor page. We offer episode by episode spoken ads, rather than large contracts. A show by you for you. Product Acquisitions in WordPress Pantheon recently bought Staging Pilot. Of course we know about Liquid Web buying iThemes and Genesis being bought by WPEngine. So, how does this affect product creators? The hardest thing, though, was leaving the team, no