Synopsis
America's best podcast for learning how today's top business owners Think, Act, & Achieve. Onward Nation is a five-day-a-week podcast hosted by Stephen Woessner, CEO of Predictive ROI. Business owners share the most influential lessons learned throughout their careers, including insights into their daily habits, their most vital priorities that have contributed to their business and personal success, and the most challenging time or situation that could have devastated or even ruined their businesses or careers. Business owners share their "recipes for success" including those systems they wish they had put into practice inside their business when first starting out. Each episode concludes with guests sharing two or three practical and tactical strategies they would recommend to brand new business owners in order to best ensure success in their new business and careers. Onward Nation provides business owners with the strategies and tactical step-by-step "recipe" that will help anyone make their business more systematic, predictable, measurable, and repeatable.
Episodes
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The Power of Telling Stories, with Lindsay Hotmire
08/07/2020 Duration: 37minThe power of telling stories is that it can change lives. Learn how to take advantage of the power of telling stories. Master message coach and copy expert Lindsay Hotmire loves to work with coaches and leaders who know there’s nothing formulaic about authenticity. To date, Lindsay has helped 200+ clients (and counting) ditch one-size-fits-all frameworks and formulas so they can simply and genuinely align their message with their beliefs, their values, and (ever-so-importantly) their audience. She believes that the power of telling stories can change lives and create in-depth connections, which is why this will be the topic of focus in this podcast episode. Once upon a time (before Google changed the world), Lindsay was a high school English teacher. And while she still gets a bit nerdy over sentence diagrams, she adamantly refuses to take sides on the Oxford comma. These days, she unapologetically geeks out over introducing a little bit of woo to a whole lot of science, and she’s used her intuition, creativi
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Strategic Business Opportunities, with Jennifer Peek
03/07/2020 Duration: 39minStrategic business opportunities, a podcast with our guest, Jennifer Peek. Learn how to find and double down on strategic business opportunities. Jennifer Peek provides clients with key strategic insights while helping them develop plans to profitably execute their visions. At Peek Advisory Group, she consults with business owners identifying business gaps and strategic business opportunities to increase value and prepare them for the next stage of business evolution from growth to varied exit strategies. What you will learn from this episode about strategic business opportunities: How Jennifer left her corporate career ten years ago and started her own company, Peek Advisory Group, bringing corporate experience to small and midsized companies Why the type of economic and social recovery we will see in a post-COVID world is impossible to anticipate Why developing the right mindset, seeking out strategic business opportunities, and doubling down can help you through this crisis How the lens you view the world
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How to Find The Right Clients, with Jeff Koser
01/07/2020 Duration: 43minHow to find the right clients? Learn from Jeff Koser about supercharging your sales by learning how to find the right clients. Want to learn how to find the right clients? Then it’s time to learn from Jeff Koser, who is a successful entrepreneur with over 30 years of experience in executive sales management, consulting, and business strategy. He wrote a book on it. Actually, an award-winning book, Selling to Zebras. Jeff has appeared on some of the largest B2B sales podcasts over the past couple of years and he always leaves listeners with something that increases their sales effectiveness. What you will learn from this episode about how to find the right clients: Jeff explains what a “zebra” is, and he shares why working for a foreign-owned company with no prior sales in the US became the foundation of the zebra philosophy How to find the right clients while making the process easy and recognizable as spotting a zebra Why zeroing in on the ideal client helped Jeff and his team close a deal with 90% of the n
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Purpose-Driven Business, with Stacey Kehoe
26/06/2020 Duration: 36minPurpose-driven business, a podcast with Stacey Kehoe. Learn from the expert herself on how you can start building a purpose-driven business. Stacey Kehoe has worked in digital marketing and brand development for the last ten years. She is also a podcast host and chief editor of the small business magazine, The Vault, which has gained her countless media features and award nominations. Since establishing her first purpose-driven business, Brandlective Communications Ltd in 2012, Stacey has built over 500 websites, brands, and marketing campaigns. As a highly-sought-after expert, social media trainer, and speaker, Stacey has developed the one-of-a-kind Gamechanger Six-Step Digital Marketing Methodology after being approached by client after client who were dissatisfied with other agencies. She published this methodology in her newest book ‘Get Online: 6 Simple Steps to Launching a Digital Marketing Strategy For the Non-Tech Savvy’. The method also forms a core part of Brandlectives services, facilitating campai
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Which Option is Best, with Craig Cody
24/06/2020 Duration: 40minWhich option is best for your business? The PPP or EIDL? Listen and learn from Craig Cody to understand which option is best. Craig Cody is a Certified Tax Coach and the owner of the New York City based accounting firm, Craig Cody & Company. Craig belongs to a select group of tax practitioners who’ve undergone extensive training and continued education on various tax planning techniques and strategies. Craig is passionate about helping business owners understand which option is best by teaching the difference between tax planning — and tax paying — by helping them save significant money. Craig is also the co-author of the Amazon bestseller, “Secrets of a Tax Free Life.” What you will learn from this episode about which option is best: How the Paycheck Protection Program (PPP) loan has changed recently, and what you need to know about the program What further changes Craig anticipates the government making to the PPP loan and forgiveness requirements How the government has created new options for partners
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Ability to Lead Others, with Greg Dickerson
19/06/2020 Duration: 43minThe ability to lead others, with our guest, Greg Dickerson. Join us in today’s episode and gain the ability to lead others. Greg Dickerson has the ability to lead others wherein he works as a serial entrepreneur, real estate developer, coach, and mentor. Over the past 20 years, he has bought, developed, and sold over $200 million in real estate, built and renovated hundreds of custom homes and commercial buildings, and started 12 different companies from the ground up. Greg currently coaches some of the top entrepreneurs, real estate investors and syndicators in the industry today. What you will learn from this episode about the ability to lead others: How Greg has always had big entrepreneurial ideas starting from a very young age, and how he found his way into construction and then real estate development How Greg has the natural ability to lead others when he built a $30 million real estate development business in just seven short years Why leading, delegating, motivating, effective marketing, and a focus
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How to Address Racial Disparities, with Sara Taylor
17/06/2020 Duration: 46minHow to address racial disparities? Sara Taylor discusses creating a more inclusive workplace by knowing how to address racial disparities. Sara Taylor earned a master’s degree in Diversity and Organizational Development from the University of Minnesota. She served as a leadership and diversity specialist at the University of Minnesota for five years and as director of diversity and inclusion for Ramsey County, Minnesota for three years. Sara is the founder and president of deepSEE Consulting and has worked with companies as large as Coca-Cola, General Mills, 3M Company, AARP, and numerous others. She has a new book, “Filter Shift: How Effective People See the World,” that explores how our unconscious is actually making choices and decisions for us, all without our knowing — and how to change that. On top of that, she also knows how to address racial disparities and we’ll be talking about that in today’s episode. What you will learn from this episode about how to address racial disparities: How Sara’s own exp
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The Dangers of Ransomware, with Brian Gill
12/06/2020 Duration: 38minThe dangers of ransomware, a podcast with Brian Gill. Learn how investing in data security will protect you from the dangers of ransomware. Brian Gill is a computer scientist, entrepreneur, and angel investor. Brian currently serves as Chairman of Gillware, which provides cyber risk assessments, data recovery, incident response, and digital forensics services. He is a co-founder of Phoenix Nuclear Labs and served on PNLs board from inception to when it decided to spin-off SHINE Medical Technologies. Those two companies have raised over 100 million dollars of venture capital and employ hundreds of people in Wisconsin. In this episode, Brian will be talking about the dangers of ransomware and how it can affect your data security if you don’t do anything about it. It’s important that online threats like this must be prevented to ensure no one becomes a victim ever again. What you will learn from this episode about the dangers of ransomware: How Brian first began a successful data recovery business before gettin
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Identify Your Strengths and Weaknesses, with Darren Virassammy
10/06/2020 Duration: 34minIdentify your strengths and weaknesses for overall improvement. Learn from Darren Virassammy on how to identify your strengths and weaknesses. Darren Virassammy is the Co-Founder and Chief Operating Officer of 34 Strong, a team that believes everyone deserves a great place to work and that any workplace can be great. He believes that once you can identify your strengths and weaknesses, your organization can reach even greater heights. A leading expert in the global employee engagement community, the 34 Strong team leverages the Strengths-Based approach to human development to create massive shifts within organizations, both culturally and on the bottom line. He and his team have created sustainable change in small microbusinesses, all the way up to large organizational teams at the FDA, Bank of America, American Licorice, and The California Department of Public Health. Recently, Darren has served as keynote for Hitachi Global Women’s Conference, The Rotary World Peace Conference, The Professional Grounds Ma
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Create Engaging Video Content, with Gideon Shalwick
05/06/2020 Duration: 38minCreate engaging video content to captivate your audience. Learn from the expert, Gideon Shalwick, on how to create engaging video content. Gideon Shalwick is a serial entrepreneur who knows how to create engaging video content in the online video space for over a decade. His entrepreneurial journey started about a decade ago, when he felt unfulfilled in his career. He had a wonderful job in New Zealand, but felt that something was “off.” After leaving his job to work for himself, Gideon and his wife decided to start over, and on a whim they moved from New Zealand to Australia. With this fresh start, they found a renewed energy to focus on their life as an entrepreneurial family. After learning a few lessons from The Entrepreneurial School of Hard Knocks, Gideon found his niche in video marketing. He honed in on his passion for video content creation, learning all he could about leveraging exceptional video content to reach the right audience in today’s increasingly-noisy digital world. Since then, Gideon has
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Risks of Rapid Growth in a Business, with Paul Jarvis
03/06/2020 Duration: 34minRisks of rapid growth in a business, a podcast with Paul Jarvis. Learn about all the risks of rapid growth in a business. Paul Jarvis is a writer and designer who has had his own company of one for the last two decades. His latest book, Company of One, explores why bigger isn’t always better and the risks of rapid growth in a business. He’s worked with professional athletes like Steve Nash and Shaquille O’Neal, corporate giants like Microsoft and Mercedes-Benz, and entrepreneurs with online empires like Danielle LaPorte and Marie Forleo. Currently, he teaches popular online courses taken by over 14,00 students, hosts several podcasts, and develops small but mighty software solutions. What you will learn from this episode about the risks of rapid growth in a business: How Paul’s career started in boutique web design before shifting to creating products like books, courses, and software How Paul made the transition between web design and thought leadership over the course of 2 1/2 years Why giving up working w
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Streamline the Hiring Process, with Michael Redbord
29/05/2020 Duration: 32minStreamline the hiring process and build the right team. Join Michael Redbord in this podcast to learn how to streamline the hiring process. In this podcast, Michael Redbord teaches us how to streamline the hiring process and why it’s so important that you do. You’ll also learn how this mindset made HubSpot into what it is today. Michael Redbord is the General Manager of the Service Hub at HubSpot. Prior to that, Michael scaled the HubSpot Customer Support team from 20 people in a single office with single-language phone support to more than 200 people powering a global, multi-lingual, multi-channel support experience. In doing so, Michael turned HubSpot’s customer support team from a cost center to a profit center and one of HubSpots greatest engines of growth, with an unimaginable revenue retention rate of over 100%. Essentially, the revenue the sales and marketing teams generate is worth more because of the customer success team. Michael is a noted writer, speaker, and former competitive classical pianist.
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Overcoming a Crisis, with Nicole Mahoney
27/05/2020 Duration: 44minOvercoming a crisis, especially during the pandemic, was quite challenging. Learn how Nicole Mahoney and her team persevered in overcoming a crisis. With a talent for creating special events that blossomed while working for her dad’s car stereo shop, Nicole Mahoney got her start in marketing at Frontier Field in Rochester and she began serving as the executive director of the internationally known Lilac Festival. Later on, Nicole headed the Canandaigua, New York Business Improvement District while also performing projects for the tourism promotion agency Visit Rochester. In 2009, Nicole founded Break the Ice Media, with more than 20 years of experience in tourism marketing. She now hosts “Destination on the Left”, a highly successful tourism marketing podcast. As a business owner, Nicole knows what it takes to be successful, especially in overcoming a crisis. She founded BTI to help businesses tell their brand story through public relations, digital and traditional channels. Nicole has the ability to uncover
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Writing and Publishing a Book, with Melanie Johnson
22/05/2020 Duration: 33minWriting and publishing a book soon? Join Melanie Johnson in this podcast about the power of writing and publishing a book. Melanie Johnson is the CEO of Elite Online Publishing. She is passionate about sharing people’s stories that educate, motivate, and inspire. She and her team market and promote nonfiction books for business owners and athletes to create expert authority status for marketing impact and influence. She is honored to work one-on-one with their authors to create the best strategies in writing and publishing a book as well as the marketing and social media aspects. Melanie is a five-time best-selling author. Melanie graduated from Michigan State University with a degree in communications and was the first girl to receive a varsity letter in a boy’s sport in the state of Michigan. She lives in Houston Texas and is originally from Michigan, where she earned the title of Miss Michigan. She is enjoying raising her two sons, who keep her motivated and young. She loves the beach, traveling, and spend
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Lessons on Leadership, with General Robert Mixon
20/05/2020 Duration: 32minLessons on leadership, with our guest, General Robert Mixon. Learn the secrets to unlocking your potential by listening to lessons on leadership. Robert W. Mixon, Jr. is a retired U.S. Army Major General, former President of a manufacturing company, EVP of a diverse, innovative not for profit company, and Leadership Consultant. He serves as a faculty member at the Thayer Leader Development Group at West Point and various premier business schools including The Simon School of Business at the University of Rochester, The Olin Business School at Washington University in St. Louis, and the Cox Business School at Southern Methodist University. Robert served his country for over three decades in various military leadership roles before deciding to bring his high-caliber lessons on leadership style and values to the corporate world in 2007. Robert is an expert in the field of Change Management and has made it his mission to develop cultures defined by trust and empowerment. He co-authored the best-selling book, Cows
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Following Your Passion, with Drs. Brandon and Heather Credeur
15/05/2020 Duration: 43minFollowing your passion, a podcast with Drs. Brandon and Heather Credeur. Learn how to experience powerful growth once you’re following your passion. If you start focusing and following your passion, there’s no doubt you will achieve greater growth than where you are now. Tune-in to this podcast and listen to some solid advice from our guest expert for today, Drs. Brandon and Heather Credeur. Drs. Brandon and Heather Credeur are two of the most successful Functional Medicine practitioners and entrepreneurs in history. Their passion, entrepreneurial acumen, and good ole fashion southern work ethic allowed them to build one the largest, if not the largest, single office cash practice in the history of Functional Medicine. More importantly, their business success allowed them to be able to help tens of thousands of chronically ill patients return to health and escape a broken and destructive healthcare system. The Credeurs are steadfast proponents of functional medicine and getting to the root cause of disease. T
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How to Grow Followers on LinkedIn, with Shay Rowbottom
13/05/2020 Duration: 33minHow to grow followers on LinkedIn? If you’re interested, listen to the podcast with Shay Rowbottom on how to grow followers on LinkedIn. Shay Rowbottom is the co-founder and former COO of a Facebook agency that worked with companies like Petco, Yahoo, Verlo, and dozens more in creating content and devising content strategies for social media. Since joining the LinkedIn platform in May of 2018, Shay has grown to over 90,000 followers, garnered over four million views of her content, and generated seven figures in sales for partnering media companies. Now, she is ready to share her strategies on how to grow followers on LinkedIn and produce the same kind of results for your brand. What you will learn from this episode on how to grow followers on LinkedIn: How Shay realized she needed a career shift and discovered the value of monetizing social media content and building a following How Shay brought her vast social media experience to LinkedIn and had generated more than six figures in revenue in just two month
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Exiting Your Business, with Ryan Tansom
08/05/2020 Duration: 40minExiting your business soon? Do it the right way. Learn from Ryan Tansom on the best approach to exiting your business. Do you plan on exiting your business due to personal or any other reasons? Are you feeling anxious about what the process might be? Don’t fret because Ryan Tansom is here to guide you through it and how this decision could be something for the better. Ryan Tansom became a business junkie early in life as he watched his father grow a small technology company into one of the market leaders in Minneapolis. He joined Imaging Path full-time during the financial crisis when the business was in rough shape. Ryan started in sales and eventually worked his way up to Executive VP after helping turn the distressed company into a profitable B2B technology provider. In 2014, he and his dad decided to sell their business to a local competitor for a multitude of reasons. The exit process was an unexpectedly difficult undertaking, but the lessons that were learned have proven to be invaluable and he has take
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Become an Entrepreneur Today, with Polly Yakovich
06/05/2020 Duration: 36minBecome an entrepreneur today and start living your dreams. Listen to Polly Yakovich on why she decided to become an entrepreneur today. In this podcast, Polly discusses why she decided to get out of the grind and become an entrepreneur today. Polly is co-founder and Chief Strategist at A Brave New, a Seattle digital marketing agency focused on helping businesses accelerate their growth through inbound marketing, branding, and web design. She specializes in working with clients to identify barriers to their growth and overcoming them with strategic content and marketing tactics. She has more than fifteen years of experience in digital marketing and branding. What you will learn from this episode to become an entrepreneur today: Why Polly and her business partner Josh decided to become an entrepreneur today and found A Brave New, and what areas of marketing they specialize in for their clients Why Polly and Josh wanted to move away from nonprofit organizations and specialize in the B2B space when they founded
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Episode 933: How to market your way through the crisis [Part 1], with Stephen Woessner
29/04/2020 Duration: 38minGood Morning Onward Nation – I’m Stephen Woessner, CEO of Predictive ROI and your host. Thanks for coming back – and if you’re new to Onward Nation – please know – I greatly appreciate your time and it’s wonderful to have you here. Today’s episode is going to be a solocast – just you and me exploring a topic with some real depth. And sort of a house-keeping heads up – this may very well be one of the longest solocast I’ve ever recorded – if not the longest. In fact – during one of the morning kick-start meetings with my Predictive team this week – I shared with them that I felt like I was back at the university getting ready to teach a half-day session on campus. For the last several days — I’ve been writing on my whiteboards…erasing…starting over…scouring through literally 400 pages of research reports…and then refining my thoughts. This will be a long one – but my hope is that when you and I are finished walking through it – you’ll feel it was well worth your time. As I considered topics that would be helpf