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How to find the right clients? Learn from Jeff Koser about supercharging your sales by learning how to find the right clients. Want to learn how to find the right clients? Then it’s time to learn from Jeff Koser, who is a successful entrepreneur with over 30 years of experience in executive sales management, consulting, and business strategy. He wrote a book on it. Actually, an award-winning book, Selling to Zebras. Jeff has appeared on some of the largest B2B sales podcasts over the past couple of years and he always leaves listeners with something that increases their sales effectiveness. What you will learn from this episode about how to find the right clients: Jeff explains what a “zebra” is, and he shares why working for a foreign-owned company with no prior sales in the US became the foundation of the zebra philosophy How to find the right clients while making the process easy and recognizable as spotting a zebra Why zeroing in on the ideal client helped Jeff and his team close a deal with 90% of the n