The Three Month Vacation Podcast: Online Small Business|marketing Strategy Plan| Sean D'souza | Psychotactics

Why do clients leave? It seems odd, doesn't it? When you ask a client why they join, they seem to suggest it is all about information and content, but then they inexplicably leave. They seem to suggest they need either better content, or they need time to implement the content. But that's rarely the case, as we've found out. The need is far greater and we've all experienced it. Clients leave for a very obvious reason that you're never going to find in analytics software or surveys. Listen to find out more. Read the podcast online: Why Clients Leave. --------------------------------- Ok, so it has always bothered me why clients leave. And when that thought crossed my mind, I was sitting in the cafe—the very cafe I'd been avoiding for well over a year or more. So now I had two thoughts: why do clients leave? And why did I return to the cafe? In case you're wondering, the answer is not “coffee”. And if wasn't the coffee, then it had to be something else, right? But let's leave the cafe for a second and go online

The very moment you announce a waiting list, it seems like a nerve-wracking decision. Is it going to drive clients away? Or will it work? The odds are it will fail if you don't consider “segregation” and “creating attraction”. This episode shows you exactly what those two terms mean when it comes to waiting lists. Let's roll on to the episode, shall we? Click here to read online: Why Waiting Lists Fail ======== Commitment Would you wait 14 years to join a Disney Club? Apparently so, because Club 33, in Disneyland has a 14-year waiting list. Originally intended as a place for Walt Disney to entertain investors, the club now has a nose-bleed $25,000 joining fee plus a recurring $10,000 a year membership fee. Oh, and you still have to pay your tab for the food and drink. But surely all this waiting is excessively nutty behaviour, isn't it? We wouldn't ever get obsessive about a waiting list, would we? And yet we do get on a waiting list all the time, though on a modest scale. You may not think of going to your

A waiting list seems to be both a barrier and an enticement The problem with waiting lists is that they fail, and fail miserably if you don't get the elements right. So what are the elements that contribute to a really smart waiting list? Let's find out in this episode, shall we? Click to read online: 3 Elements That Create Waiting Lists that Work: Episode 183 ======== Why do most of us prefer Friday to Sunday? It's odd when you think about it, right? Friday is a working day (in most countries), and Sunday is a day of rest. Yet we wait with baited anticipation for Fridays. The reason is probably apparent to you by now. Friday clearly and consistently holds the promise of the weekend that is to follow. We all know what follows Sunday, don't we? Anticipation—that's one of the big reasons that you need to have a waiting list Anticipation creates an enormous amount of drama in our minds. If you have to wait for something, there's a pretty good chance you're going to value the product or service a lot more than i

How do you instantly grow your small business? How do you become “rich” overnight? These are the frustrations we have to deal with, almost every single day as we wade through the temptations of the internet. It almost seems like a lottery, doesn't it? But people win the lottery, don't they? And so we fancy our odds too. Yet, there's a hare vs tortoise race in play here and usually, it's the hare that seems to burn out. How can you enjoy the race and have a good life and yes, become an “overnight success?”. Find out in this episode. Click here to read online here: How to Become An Overnight Success: Episode 182 ============ Winning the lottery is like flushing money down the toilet, right? Richard Lustig doesn't agree. Despite odds of 175 million to one, Lustig has won the lottery seven times, and claims he's won over a million dollars so far. When you hear the repeated success of Lustig, it's easy to miss the sub-text in his wins. The first point of the sub-text is that he's been playing the lottery since 199

Is negotiation a skill? How do you win when your back is against the wall? When negotiating will aggression help or should you use something else, like questions? Questions play a role, but nothing does the job quite like calibrated questions. In this second part of negotiation strategy we find out exactly the questions you need to ask to get the information you need to get your negotiation to work out stunningly well. You can read the article online here: https://www.psychotactics.com/negotiation-battle/ ---------------- The three negotiation concepts we'll cover are 1) Going too fast—and why you need to slow down and listen. 2) The power of labelling—and why it validates emotions. 3) Calibrated questions—a way to completely remove the attack mode and get the opposition to give you vital information. If you're a cartoonist and want a job as a copywriter, how do you get that job? This was my dilemma around the age of 20. I'd finished university, and my dream was to become the top copywriter in the city I live

Imagine you're dealing with a terrorist or hijacker who has captives and threatens to blow up everything if you don't agree with his demands. How would that knowledge help when negotiating with a boss, a client or perhaps your own kids? And how are you supposed to remember the negotiation steps? That's exactly what we'll cover in this episode—you'll get to hear how we applied the negotiation skills we learned (and got to a perfectly great settlement). Listen away! Read the episode online:  https://www.psychotactics.com/negotiate-win/ ======== “The auction's on,” said the auctioneer, “would you give $520,000”? “I've got $520, now $525. The bid is at $530 would you give $550?” The year was 2005. We had decided to buy a three-bedroom house in Auckland to separate our work from our home. It seemed like a good idea to have a separate residence and a dedicated workplace. We thought it might even be a good idea to hire staff. And that's how we were in the middle of this auction. Except for one tiny fact The auctione

Is it really possible to get a surge in sales with products? And are product sales similar or different from services? In this episode, we go exclusively into the sale of products. But more importantly, you get to see where you need to dig to create the power of your headline and how the consequences that follow make a massive difference. Listen and read this episode. You'll enjoy it. To read online: How To Increase Sales Using The Brain Audit: Episode 179 ============ You've probably never heard of Ben Curtis Ben's a client and a self-described fan. In an e-mail addressed to both Renuka and me, here's what he wrote: “I am a massive fan! I listen to all your podcasts and reread sections and chapters of the Brain Audit over and over. I am constantly applying your tools in every way possible. I am using your advice and information in exactly the way you hoped people would from your book. I also purchased the “Applications for the Brain Audit” too. I am constantly using those tools for headlines, marketing mater

So much effort goes into the launch of a product, but what happens next? How do you handle the calm after the launch? How do you keep selling products on an ongoing basis? These are the questions we tackle in this episode as we get rid of the "post-launch" blues. Read the article online: How To Sell A Product When There’s No Scarcity Factor ------------- Do you like cold pizza? Apparently, some people do. They eat pizza, leftover pizza, the next day and they thoroughly enjoy it over breakfast. Some people eat it as a snack, while others may eat it for lunch or dinner. What's the point of this pizza discussion, you may ask? The pizza analogy is to demonstrate that barring some exceptions; pizza is almost always treated as some kind of food. A similar sort of concept applies to selling a product. Often, people believe that selling a product is entirely different from a service. Or that selling training, a workshop or course, for example, must somehow be different from selling info-products online. The reality i

How do you sleep in an exceedingly noisy environment? How do you beat jet lag? These are some of the questions we've had for years. This episode shows you how we've stumbled on a few nifty tricks to make travel so much better. Read online: https://www.psychotactics.com/travel-tips/ =========== My friend loves egg curry And though I've learned over the years to make complex Indian dishes like biryani, peeling a humble hard-boiled egg seemed to be beyond my control. So here's what I did. I tapped the egg dozens of times so that it looked pretty much like a parched field. Six eggs probably had six hundred fragments with that insane tapping of mine, and it took me about half an hour to peel six eggs. Then I went on YouTube and found that all you had to do was tap the egg once on the kitchen bench and roll it forward and the entire peel would unfold in a matter of seconds. That's tip. A nifty tip. And since we travel so much every year, we've picked up some of these goodies along the way. Let's take on four of th

What is the hallmark of great content? When you start writing articles, you get advice from all sides. But there's advice you don't want to hear. It's advice that goes against the grain. And yet, it's this advice that forms the hallmark of great writing. So how do you get from average to great? You take the road less-taken. It's harder and yet far more satisfying. Here's advice you probably don't want to hear.

The Art of Stillness: Adventures in Going Nowhere This is an elaboration/review of the book by Pico Iyer. How do you slow down? What do you mean by going nowhere? And how can we slow down with our busy business and family life?

Which is the most frustrating part of an article? Yes, it's the First Fifty Words. We get so stuck at the starting point that it's almost impossible to go ahead. But what if there were not just one, but three ways to get your article going? That would be cool, wouldn't it? Well, here you go. Not one, but three ways to start your article instantly.

Why do some landing pages work while others fail? The core of a landing page lies in picking a target profile. Yet, it's incredibly easy to mix up a target profile with a target audience. And worse still, the concept of persona comes into play. How do we find our way out of this mess?
Presenting the target profile mistakes we make and how to get around them quickly and efficiently. And create a landing page that attracts the clients we want.

In this episode we look at the relationship between energy management and time management. In the modern age we are expected to be on the go continuously; working while on holiday, being ever available for phone calls and e-mails etc. By the time we get to the end of the working day we often find we have no energy. Is there a way to not only have energy for work but also remain energized during our time outside of work?

Listen in to find out how you can receive a surprise Christmas gift!

Which is the most frustrating part of an article? Yes, it's the First Fifty Words. We get so stuck at the starting point that it's almost impossible to go ahead. But what if there were not just one, but three ways to get your article going? That would be cool, wouldn't it? Well, here you go. Not one, but three ways to start your article instantly.

Many of us believe that smartness comes from learning the skills in our own field. And yet, that's only partially true. We can never be as smart as we want to be, if we only have tunnel vision. So how do we move beyond? And how do we find the time to do all of this learning? Amazingly it all comes from limits. Find out more in this episode.

Even if you have the best idea in the world, analysis-paralysis can stop you in your tracks. You feel frozen, not sure what to do. So you research. Then you do some more research and educate yourself even more. But that doesn't get you very far, does it? Even famous people like Leonardo da Vinci and Michelangelo would get stuck in this mode, just like you. But they still went on to create great art. So how do you create great "art" as well? Find out and beat the analysis-paralysis once and for all.

When writing headlines, you often get stuck.
 Can grammar come to the rescue when under pressure? Find out how grammar class helps you write outstanding headlines in a jiffy.

In 1970, two psychologists did a very interesting experiment called the “The Good Samaritan experiment”. It was meant to determine whether we're kind other some conditions and oblivious at other times. What makes us kinder, more generous? Is there something that's been under our nose all along that we've been missing? Let's find out. You can read the transcript here: #167:The Incredible Power of Kindness (And Why It Has Nothing To Do With Business) ------------------- A few months ago, my brother in law's house was burgled. What do you say to someone when their house has been burgled? What do you say when you run into a friend, and you find she's lost her father? We live in a world that's filled with kindness, or else we wouldn't function on a day to day basis. However, as one writer wrote: We're only one generation away from anarchy. We're all born selfish. Kids hang on to their toys and bawl at the need to control the entire ice-cream stand. We have to be taught to be kind. And kindness comes in different f