The Three Month Vacation Podcast: Online Small Business|marketing Strategy Plan| Sean D'souza | Psychotactics

How to have enduring sales after the launch of a product

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Synopsis

So much effort goes into the launch of a product, but what happens next? How do you handle the calm after the launch? How do you keep selling products on an ongoing basis? These are the questions we tackle in this episode as we get rid of the "post-launch" blues. Read the article online: How To Sell A Product When There’s No Scarcity Factor ------------- Do you like cold pizza? Apparently, some people do. They eat pizza, leftover pizza, the next day and they thoroughly enjoy it over breakfast. Some people eat it as a snack, while others may eat it for lunch or dinner. What's the point of this pizza discussion, you may ask? The pizza analogy is to demonstrate that barring some exceptions; pizza is almost always treated as some kind of food. A similar sort of concept applies to selling a product. Often, people believe that selling a product is entirely different from a service. Or that selling training, a workshop or course, for example, must somehow be different from selling info-products online. The reality i