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Synopsis

The very moment you announce a waiting list, it seems like a nerve-wracking decision. Is it going to drive clients away? Or will it work? The odds are it will fail if you don't consider “segregation” and “creating attraction”. This episode shows you exactly what those two terms mean when it comes to waiting lists. Let's roll on to the episode, shall we? Click here to read online: Why Waiting Lists Fail ======== Commitment Would you wait 14 years to join a Disney Club? Apparently so, because Club 33, in Disneyland has a 14-year waiting list. Originally intended as a place for Walt Disney to entertain investors, the club now has a nose-bleed $25,000 joining fee plus a recurring $10,000 a year membership fee. Oh, and you still have to pay your tab for the food and drink. But surely all this waiting is excessively nutty behaviour, isn't it? We wouldn't ever get obsessive about a waiting list, would we? And yet we do get on a waiting list all the time, though on a modest scale. You may not think of going to your