The Three Month Vacation Podcast: Online Small Business|marketing Strategy Plan| Sean D'souza | Psychotactics

Most of us avoid controversy because it brings up too much pushback. But what if you were able to get your very controversial topic across and delight your clients? Let's find out how to ramp up that curiosity and controversy-level without alienating your clients. Click here to read online: Ramp up curiosity. ------- Do you know the exact date the Earth was created? If you lived in the 18th century, you learned that the world was created on Saturday, the 22nd of October, 4004 BC. And not just any moment on 22nd October, but “on the beginning of the night”. This idea of the Earth being just 6000 years old is preposterous to us living in an age of science, but back in those times, the only geology textbook was the word of an Irish bishop and theologian called James Ussher. It was in this world that James Hutton came up with his theory of the Earth James Hutton is called the founding father of geology. In 1747, Hutton had just graduated from medical university. He was a bright young man, but his sexual exploits

Why do some books, courses or workshops end up becoming so addictive? Is it the teacher, the system, the information, or is it all of the above? In this podcast we look at why your business needs a bit of movement through three precise stages. Those stages are information, results and elegance. Elegance is hard to resist, but how do we get there and how long does it take? Is there any guaranteed way to get to elegance? Let's find out in this episode.

We tend to believe that we're more overwhelmed than ever before. Yet look around you and you see people who are doing twice or thrice as much. It's hard to admit it, but often their work is of a higher standard too. How come they're not overwhelmed? Is it because they're more talented, or is there something that we're not quite seeing? Let's find out in this episode.

Is it hard to get a client? Sure it is, but how many of us “lose” the client within minutes or days? We may not realise it, but without a very clear on-boarding system, clients simply get confused and leave. Or they feel unsafe and don't consume your product or service. The question is: how do you get an on-boarding system in place and what does it entail? Let's take a sneak peek into what's possible. Click here to read online: Onboarding is Crucial -------------- There are three distinct stages before we order a meal in a restaurant. The first stage is when you're standing outside the restaurant, deciding whether to go in. The second stage is when you get welcomed into the new space. Finally, it's when you first get acknowledged after sitting down; you get a glass of water, and a menu. All of this happens so quickly that we don't realise that every stage is essential. More so, the very same steps have to play out when you're getting a client into a new space, like a membership site, course, or even an offlin

Testimonials are extremely powerful in solving problems that range from getting the clients you want, to finding your uniqueness. How do you use testimonials to increase conversion or just change behaviour? Let's find out in this episode and get these mysteries out of the way.

We might be generous, but are we rushing the act of giving? Often we give people what we want, instead of what they would like to receive. Can giving be less rushed? How can we improve our generosity? In this episode, we find out how we did things wrong, and how we've tweaked the way we give.  

Chaos comes visiting every day. Are we prepared to receive it? The reason for stress is a lack of planning on how to deal with chaos. Let's find out how it's done.

What happens when your book finally goes out into the world? Gladwell has been attacked time and time again for his chapter on the 10,000 hour rule. But was the attack justified? Or was it all wrong? How do you defend yourself against something you're innocent of, in the first place? Plus, a bonus on how much time it takes for a book to get traction—and more—in this episode.

Choosing the title of a book seems to be an almost impossible task. Is there a method or science behind a title that works vs. a title that's just "meh?" And interestingly, when does a "meh" title work just fine. We go deep, but not too deep into how to create evocative titles. If you've ever struggled with a title, here's a system that will work almost every single time.

Most of us aren't really sure how to know if our articles are really good, or even if an idea is good. It gets more complicated when we have a story that we love. Does everyone love it too? Malcolm Gladwell shows us how to get precise feedback and do it in a casual manner. Right click here and ‘save as' to download this episode to your computer. Or read it online: Lessons from Malcolm Gladwell ------------------------ What I learned from Malcolm Gladwell- Part 1 When I was in university, all I wanted to be was like Christopher D'Rozario. Chris was the creative director of an advertising agency called Trikaya Grey. However, I soon wandered away from that dream and then wanted to be like Bill Watterson, the creator of the comic strip, Calvin and Hobbes. But even that dream went into deep freeze as I transitioned to wanting to be a writer and ran into a book by Malcolm Gladwell called “The Tipping Point”. It was my tipping point in a way I loved the way Gladwell wrote, and for the longest time I yearned to know

It's very hard for most of us to slow down, but what happens when we slow down to a complete standstill? This little snippet is our story of how we got back and were stuck for two whole weeks. Here's the first little snippet.

What happens at 4 am? That's a question I often get at Psychotactics, because I've been up for well over 25 years at 4 am. Well, that's how the question started, but you also get a bit of a peek into how the day unfolds. This isn't a business podcast. Instead, it's a view into the world of the 4 am crazy person (that's me). Hope you enjoy the journey.

When a client buys your product or service, they obviously like it at some level, right? So why is it so very hard to get feedback? The answer may not lie in the act of feedback itself, but instead in trust factors, formats and follow up .Find out how the simple act of feedback is quite a bit more complex than it seems. And how to make it easier to get the response you need to grow your business.

Finding or creating a uniqueness is hard enough all by itself. But how can your small business create a stunning uniqueness as well as defend it mightily from your competition? Tah, dah, you bring on the power of difficulty, both for you and for them. What's the power of difficulty? Find out in this episode that will immediately give you the chance to get ahead of your competition, especially in a noisy marketplace.

  Why would clients trust you when you're new and you goof up? This is an incredibly insightful question as clients can be skeptical. Yet, it's incredible how much enthusiasm and results can play a part. Find out how to get a bad start and still get great results. ========== Thanks for this series. I have a question about the initial story. Why do you think those 10 people bought despite your “not perfect” performance? And why did they show up in the first place? Because repeat customers are great, but you have to sell something for the first time to be able to do a second sale, a third sale, and so on.  The 10 people bought because they knew me. That's the short answer. However, that's an incomplete answer, because it's easy to say: Well, no one knows me. However, bear in mind that I was a new immigrant into New Zealand, so I didn't know anyone. When I joined the networking group, I got to know them all, one by one. And of the twenty people that showed up, ten signed up. They were the ones that knew me best

Smaller lists work amazingly well, but there's a big task at hand You not only have to keep clients coming back, but prevent them from leaving as well. How do you do that? At Psychotactics we have many methods and it should give you some ideas as to where you can begin. If you have some ideas, do send them in. ---------- We'll focus on just three things that we can do with our tiny list 1- The first purchase: why you don't need thousands, or even hundreds of clients on your list. 2- How to willingly get clients to buy a second, third, fourth, even ten times in quick succession. 3- Monitoring the connectedness of your community. What makes a society feasible? No doubt, a lot of elements go into the making of a society, but two of the key components are: Are the rest a lot like me? Are they completely different from me? Our lists are small in comparison to most others in our field Our list now hovers around 25,000 people, and probably 5000 people open their e-mail. The membership site at 5000bc has just 600 mem

Does a big list guarantee success? You know the answer to that one, already, don't you? Your small business isn't going to grow exponentially because you suddenly have a big list. Yet, in many ways, a smaller list has the potential to do better than a big list. Find out how to start ignoring the sound of “big lists” and work with a tiny list, instead. -------------------- Does a big list guarantee success? You know the answer to that one, already, don't you? Your small business isn't going to grow exponentially because you suddenly have a big list. Yet, in many ways a smaller list has the potential to do better than a big list. Find out how to start ignoring the sound of “big lists” and work with a tiny list, instead.

Is there really a cure for perfectionism? How can you make your work far superior in a shorter amount of time, often moving ahead of your peers? The answer lies in nature. In this episode we look at two different kind of plants: the monkey puzzle tree and the campion flower. The monkey puzzle tree stands for perfection, but the campion flower is able to make 120 dramatic changes while the monkey puzzle struggles with perfection. Interesting? Find out more in this episode and get rid of your perfection sooner than you think. Read the article online: https://www.psychotactics.com/use-procrastination/overcome-perfection -------------- You've probably heard of the Monkey Puzzle tree. The Monkey Puzzle tree is a conifer that grows to 40 metres (130 feet) and may live for hundreds of years. Yet, there's a bit of a problem because the tree doesn't reach sexual maturity until it's 40 years old. Compare the Monkey Puzzle tree with a Campion flower and the flower looks puny at just a foot or two. But here's where it al

Are habits a matter of routine? You'd think so, wouldn't you? Yet, there's a bigger factor in play that goes beyond a cue and routine. It's called the Reward. There's just one problem: how do you put a reward? And how do you know it's the right reward? What should you do if you want to motivate a client, instead? All these answers wait for you in this episode, plus a hidden factor that goes beyond cue, routine and reward. Check it out.

How do you make your articles or sales letters more interesting? Analogies and stories always increase the drama and attention span. Yet, it's hard to find and craft interesting stories on a regular basis. Or is it? Find out how you can use three simple and effective ways to craft a ton of great stories and analogies. ======== Writing Salesletters or Articles? How to Ditch The “Tired” Analogy I remember how I always groaned when my father started to tell his story of “how he drew a kingfisher”, when he was just a boy in school. I loved the story, but I'd heard it so many times, that the thought of escape always crossed my mind when he'd start up that story. The reader experiences a similar “groan moment” the minute you start up on an analogy that they've heard before. Analogies like how you learn to ride a bicycle, drive a car—these are tired analogies These analogies are boring for the reader, no matter if you use it in a sales letter or in your article. So how you decide when to ditch the analogy? Or better