Podcast Talent Coach

In this episode we discuss the significance of building relationships over simply producing better content to achieve audience growth. While many podcasters believe the secret to audience growth lies in creating superior content, the true key lies in fostering better relationships with your audience. AUDIENCE GROWTH STARTS WITH YOU Content serves as the initial attraction, but it's the bond between the podcaster and listeners that keeps people coming back for more. People come to your podcast for your content. They stay for you. My recent trip to Walmart is a perfect example. The lack of human interaction made shopping frustrating. I share that story in this episode. Compare your experiences at Walmart to the magical, emotion-filled experiences at Disney World. Disney delivers exceptional customer service and relationships that make all the difference. Strong relationships can create memorable experiences, which is crucial for achieving audience growth in podcasting. HAVE A CLEAR PLAN We also talk about the i

What is your biggest challenge right now? Many podcasters recently shared their answers with me. Today, I'll help you overcome your biggest challenge. OVERCOMING YOUR BIGGEST CHALLENGE I've often heard many podcasts fade away after 7 episodes. The industry has termed it podfading. I thought the number was a bit crazy. Then one day, I realized how true it is. A client was trying to grow her podcast. Her biggest challenge was attracting new listeners. We decided the strategy that would fit best was appearing on other podcasts. Let's get in front of her ideal clients. We opened Apple Podcasts and started searching for podcasts that matched her caregiving niche. As we combed through the podcasts, nearly every other one had only released a few episodes and the last was months or years ago. They had faded away. Podfading is real. THOSE THAT HAVE FADED I did the same exercise with another client. We opened Apple Podcasts and searched "Get Untuck". Here is what we found. Even many of the top recommended podcasts have

Virtual events are a great way to promote your business. And your podcast is a great way to promote your virtual events. You just need the right strategy. CREATING POWERFUL VIRTUAL EVENTS Free Gift: Simple, Profitable Virtual Events Checklist www.PodcastTalentCoach.com/eventschecklist Virtual Events Bootcamp www.PodcastTalentCoach.com/virtualevents   When I first started with virtual events, I went the webinar route. I tried it over and over again. In October of 2021, my strategy changed. I had launched a webinar that month to promote my Podcast Launch Accelerator program where I help people launch their podcast in 30 days. I was promoting the webinar myself with no JV partners. The registration page had 72 visits. Of the 72, 41 registered. That was a conversion rate of 57%. It should have been much higher than that. Of the 41 that registered, 10 people attended live. That was a 25% conversion. For a new webinar, that was decent. It should be closer to 50%. Unfortunately, of the 10 that attended, nobody purch

You are working so hard to create great content. Unfortunately, your episode title is killing all of that hard work. YOUR EPISODE TITLE IS CRITICAL If you don't have the correct episode title, you will struggle to get downloads and listeners. But your title is only one of four important elements of your podcast. THE FOUR ELEMENTS There are four elements of your podcast that each serve a specific purpose. You develop your artwork to simply catch the attention of your ideal listener. It doesn't need to contain every detail about the show. Just catch attention. Next, the purpose of your podcast name is to attract your ideal listener. When they see the name, you want them to say, "This looks like it is interesting and for me." The name should get them to click. Once on your show page, the description of the show should tell your ideal listener why this show is perfect for them. Finally, they'll start looking through the episode titles. The purpose of your episode title is to get your ideal listener to push play.

There is a saying in business that the money is in the list. Building your email list is an important piece to any business. EMAIL EVERY DAY Collecting names and email addresses of your clients and potential clients helps you grow your business in a big way. Your email list allows you communicate and build relationships with your potential clients. My podcast is a big piece of growing my email list. I regularly offer resources on this show that helps the list grow. For example, you can get 21 lead magnet ideas to help grow your email list at www.PodcastTalentCoach.com/magnet. I then send an email to my list every day. It's designed to give them value on a regular basis. But it also keeps me top of mind. Even if recipients don't read every email, they at least see my name in their inbox even if it is only to delete the email. By staying top of mind, when they need podcast answers, they think of me. In the book They Ask You Answer by Marcus Sheridan, he shares research about consumer habits. The study shows tha

On this episode, I want to give you the Podcast Talent Coach best of 2024. These are the most downloaded episodes of the past year. IT WAS QUITE THE YEAR 2024 was quite the year for me and Podcast Talent Coach. We've seen many ups and downs. At the end of 2023, I received and email from my mentor that he was fighting cancer. He would lose that battle in February. That started the year with a kick to the gut. Over the past twelve months, I've been able to help dozens of entrepreneurs launch their podcast. We have grown quite a few with the Audience Explosion Blueprint. In September, we had another fantastic Podcast Profits Summit. And I've worked with my coach to refine my business and make my content and focus even stronger. I can't thank you enough for being here on this journey. It was been an amazing year full of realizations, learning and love. This road we are on can get a little crazy. Keep reminding yourself that it's all about the journey and not the destination. Let's take a look back over the bigges

Being a guest on other podcasts is a powerful way to grow your audience. However to achieve success, you need to refine your speaking skills. SPEAKING SKILLS WITH A STRATEGY Just being on other podcasts isn't enough. You need a strategy. Being a guest on other podcasts benefits you in two ways. First, it puts you in front of people who do not know you. You're finding new listeners. Second, you benefit with search engine currency. As you appear on more shows, you appear on more platforms and websites. The more you show up online, the more search engines will find you. This second reason is how you can benefit even if the podcast doesn't have a huge audience. Sure, you want to be in front of as many people as possible. But don't forget about the SEO benefit. YOUR ONE CHANCE STRATEGY Remember that as you are in front of new audiences, you only get one chance to make a first impression. Make it good. To connect with others and bring them into your world, improve your speaking skills. Your speaking skills strategy

I tend to be very analytical. When I first heard about our relationship with money and the mindset needed to succeed, I thought it was a lot of woo and not for me. MY RELATIONSHIP WITH MONEY The more I heard about mindset, and the more I researched it, the more I realized that success absolutely requires the right mindset and relationship with money. Growing up, we had very little money. My mom raised us on her own on the wages of a waitress. She always had a side hustle to make ends meet. I never knew we didn't have money. I just thought we were frugal. One year when I was about 12, I told my mom that my best friend Russ would receive gifts on Easter. I found that odd. My brother and I always received Easter baskets full of candy. But that was about it. Russ' family was Catholic. We were Methodist. Maybe that was just part of their tradition. That year, my mom bought us gifts for Easter. That's when I realized gifts had nothing to do with our spiritual denomination. It had everything to do with where and how

If you're like many podcasters I talk with, your little voice in your head can sometimes throw you off course. Influence begins with confidence. BECOMING A PERSON OF INFLUENCE Impostor Syndrome is just someone pretending to be someone else. It is self doubt. To overcome Impostor Syndrome, just be yourself. Stop pretending. It starts as a vision of who you truly are. That vision can build your confidence and help build your influence. When you be yourself, you're not faking it. You are working to be who you really are. It is so much easier to be you rather than pretending to be someone else. Your confidence will grow. Have the courage to step into your true self. Start by sharing one small story about yourself on your podcast. Your tribe will love you for it. This is the beginning of growing your influence. MELINDA LEE On this episode, we're diving into the transformative power of voice, flow, and authentic connection with our special guest, Melinda Lee. Melinda Lee is a Presentation Skills Expert, Speaking Co

Becoming an influential authority in your niche is possible through the power of podcasting when you have the right strategy. AN INFLUENTIAL AUTHORITY In this episode, I want to help you become that "go to", sought after and influential authority in your industry. This is a presentation I did during the Podcast Profits Summit. In this episode, we’ll discuss how authenticity, storytelling, and building relationships can transform your podcast into a powerful tool for influence and success. I share examples from influential experts like Gary Vaynerchuk and Barbara Corcoran. You'll also get advice on attracting ideal clients, nurturing trust, and expanding your reach beyond your existing networks. You'll get insights on how to grow both your audience and your business by focusing on authenticity and relationship-building. While many podcasters concentrate on the technical aspects of podcasting, it’s the personal stories and values — the "why" behind what you do — that truly build trust and rapport with your audi

When you grow your audience to build your business, you need to manage your leads. It isn't enough to get people to subscribe to your podcast. You need to get them to your email list. GROW YOUR SHOW BY GROWING YOUR LIST When I was first starting out, I hired Cindy as my coach. She was helping me build the infrastructure that would help me grow my business. Cindy is a visibility coach. She helps people get noticed. Just what I needed to grow my audience and business. One day on a call, Cindy suggested I participate in a giveaway to grow my email list. A giveaway is a marketing tactic where a group of experts join together to help each other grow. One expert is the host of the giveaway. This person builds the back end and manages the giveaway. A number of other experts each contribute a free gift. They all then promote the giveaway to their lists. The email recipients opt in for the giveaway, which grows the list of the giveaway host. Then the email recipients decide which gifts they would like, and they opt in

We are into the last six weeks of the year. As you look back over the past 10 months, how are you doing on your goals you set back in January? If you're like most, your goals are struggling. In this episode, I have a great interview with Ken Williams to uncover why most goals fail and what to do about it. YOUR GOALS WITH THE END IN MIND I am big fan of beginning with the end in mind. When we talk about growing your audience, building your business, or simply refining your call to action, we often talk about starting with the end in mind. The end is the definition of your goals. Where do you want to end up? Unless you can get perfectly clear on where you want to land, your goals have no hope of succeeding. YOUR IDEAL LISTENER The end in mind is exactly why you need to clearly define your ideal target listener. How will you know if you've attracted the perfect client if you haven't defined what that looks like? Many coaches I speak with will describe their ideal client to me as an age range. They might say thei

One of my favorite ways to grow your audience is by giving podcast interviews. It sounds obvious, but podcast listeners listen to podcasts. PODCAST INTERVIEWS TO GROW According to the Podcast Consumer Report 2024 study done by Edison Research, the average podcast listener consumes an average of 8.3 episodes a week. The report also states podcast listeners consume an average of 11.2 hours of podcasts each week. Podcast listeners prefer podcasts as their form of entertainment. They don't just dabble. They go all in. Over one episode a day and over 90 minutes a day. To reach your ideal listeners, do more podcast interviews. REPURPOSE YOUR INTERVIEWS But don't stop there. When you do podcast interviews on other shows, use that content in every way possible. Talk to the host prior to conducting the interview to get permission to use that interview for your own promotion. You can repurpose your podcast interviews in a variety of ways to gain more visibility. When you do, be sure to promote their podcast as well. Th

Social media can be an effective way to grow your audience. There are many options, like Facebook, LinkedIn, TikTok, X, Instagram and others. How do you determine which platform to use? THE RIGHT SOCIAL MEDIA PLATFORM The first factor in your social media platform decision should the location of your clients. Be where your ideal client is. Different social media platforms attract different people and are used for different purposes. Facebook is like a journal. This is where you keep your memories and share the things that have happed to you. X is similar to a conversation. The discussion on X is more real time. LinkedIn is used for business connections. This is where business conversations happen. Instagram is like a photo album. This is your story in pictures. TikTok is still creating its identity. The short videos on TikTok are little snippets that can be used to connect with your potential clients if you create the correct content. DIFFERENT MODES FOR DIFFERENT FOLKS Another important factor to consider wh

We talk a lot about attracting your ideal clients by being your authentic self on your podcast. But, how do you overcome your fears that come with being so vulnerable? CONQUER YOUR FEAR AND SELF DOUBT Self doubt is not uncommon. When I have strategy calls with podcasters, we discuss their biggest challenges and fears. One coach asked me, "Do I really have anything of value to offer? Will anyone listen even listen to what I have to say?" There are probably times when you have that little voice in your head questioning your ideas. I get it. It takes courage to overcome those fears. There are six other fears I hear quite often YOUR FEAR OF IMPACT The first fear is making an impact. I had a coach tell me he often questions himself. He asked, "Is this making a difference in anyone's life?" Building relationships with your audience is the first step to making an impact. People follow those with whom they have a relationship. And relationships start with getting to know each other well. Share your story. WASTED TIME

As an entrepreneur, you work hard to generate revenue. Many businesses focus on sales to drive that revenue. But, what are you doing to keep more of that money? THE BOOK ON SELLING I love learning the nuances of selling. In fact, I just finished another book on it. We talk a lot about connecting with other experts and the power those connections hold for your growth. This book came to me from connections. One of my former coaches introduced me to her daughter as a joint venture partners. Her daughter introduced me to the leader of her mastermind. The leader of the mastermind connected me to a sales expert who was another member of the mastermind. That expert is Joe Pallo. He wrote a great book on selling called "How To Sell Nothing – The Logical Way To Make The Emotional Sale". In the book, Joe talks about learning about the prospect before the sales conversation. It's a lot about relationships and very similar to what we discuss here. WHERE DOES THE MONEY GO? As we generate revenue from our sales, we tend to

Building relationships with your audience is the path to your success. RELATIONSHIPS WITH YOUR AVATAR Whether you're trying to grow your audience, grow your business, or make your impact on the world, success requires a powerful relationship. People do business with those they know, like and trust. It's all about building rapport. People follow those they know, like and trust. Influential authority originates from building a relationship with those you want to follow you. When we start building your podcast, one of the first steps is defining your ideal target listener. Your avatar. Who are you trying to attract. Most people will go through the typical basics, like age, gender, niche, etc. Some will go a little deeper to describe the avatar's interests, pains, and goals. Few will get deep enough to define the influencers their ideal client follows, the mental challenges holding their prospect back, or the myths that the avatar believes. The more you know about your ideal target listener, the stronger your con

It has been said many times that people do business with those they know, like and trust. Having common values helps you build that rapport. RELATIONSHIPS I like to think of know, like and trust as relationships. When you build relationships with your audience, your impact grows in amazing ways. Your potential clients want to get to know you, because they want to understand if you believe what they believe. Do you have similar values? Your values build the foundation of who you are. To become a magnetic host who attracts listeners and clients to you rather than chasing them, you need to be someone others want to be around. Not only be around, but they seek you out. INFLUENCE THROUGH VALUES This happens when you get clear on the characteristics of an influential authority. First, you need a powerful origin story. How did you develop your superpower? How were your values instilled in you? Next, you need to define your values and beliefs. What makes you you? Write out your foundational principles. Now describe t

WHY AN OFFER DOESN'T CONVERT Dumping time and energy into a podcast that does nothing to grow your business does not make good, financial sense. The offer you present on your podcast needs to inspire people to take action. If people are't taking action, it's not your offer. It's who you're being while you're making the offer. The solution is about your authority, not your podcast. [Podcast Launch Workshop Details HERE.] MY JOURNEY INTO PODCASTING I came to podcasting from radio. My radio career started in 1988. I began coaching on-air talent and programming radio stations in 1995. In 2009, I discovered podcasting and began helping podcasters in 2012. I love podcasting. But it isn't about podcasting. It's about authority and relationships. The selling process is 40% rapport and relationships. If you want to get your audience to take action, you are selling. OFFER WITH ORIGIN Consider Gary Vaynerchuk or Russell Brunson or Brendon Burchard. Do they have podcasts? Yes. But they also have YouTube channels, website

Many podcasters tell me they don't think they have a personality. We all have a personality. It just depends how we want to use it. People come for your content. They come back for you. Become magnetic by developing and embracing your personality. LINKS: Audience Explosion Workshop - http://www.PodcastTalentCoach.com/workshop Podcast Strategy Call - http://www.PodcastTalentCoach.com/apply WHAT IS PERSONALITY A personality is the combination of characteristics or qualities that form an individual's distinctive character. I want you to be a magnetic character who attracts people to you. But I don't want you to create some character that isn't true to who you really are. Defining your personality and character is an exercise in self-evaluation. You need to dig deep to find the qualities that make you unique. PODFADE Many podcasts fade away after about 7 episodes. I thought this stat was an old wives' tale until I did the research. While on a call with a client, we were looking for podcasts where she could be a g