Podcast Talent Coach

ARE YOU READY TO GROW YOUR AUDIENCE? In this episode of Podcast Talent Coach, we're diving deep into the secrets of growing your podcast audience by building powerful, profitable relationships. How are you growing audience? When you get on other stages and in front of your ideal clients, how are you attracting them to you? You may be asking yourself how to attract more listeners and keep them coming back for more. It all starts with using your podcast as a robust marketing tool to lead your audience down the path to doing business with you. We're not just about creating content; we're about creating relationships that convert. This is not about your podcast. It is about your presence. ENGAGE BY BEING AUTHENTIC ON STAGES As we explore ways to grow your audience, I want you to grasp the importance of getting in front of people who don't already know you. However, it's not just about sharing information; it's about showing who you are. Your personality is what will attract people to your brand. When you're on st

THE SECRET TO BECOMING MAGNETIC So many content creators struggle to gain an audience. The problem is that you're chasing people rather than being magnetic and attracting them to you. There is a difference between pursuing and attracting. When you only create content, you need to continuously put that content in front of people. In this episode, we discuss how to become someone worth listening to.   00:00 Attract, Don't Chase, Audience Growth 05:43 Kelsea Ballerini's Genuine Charisma 08:10 Kelsey's Special Selfie Moment 09:47 Kelsey's Quest for Radio Airplay 14:50 Podcast Growth and Community Success 17:17 Context Over Content in Creation 21:46 Dull Architecture Class vs. Engaging History Teacher 24:58 Reviving Human Connection Movement 28:08 Focus on Impact, Not Overload 30:49 Dismissive Critique of Experience 33:35 Goal-Setting and Success Support   In this episode of Podcast Talent Coach, I dive into what it truly means to "Be Magnetic." It's not just about chasing an audience but rather attracting them ef

You're not creating content for content sake. You're building a platform that will command attention. To succeed, you need to become someone worth listening to. COMMAND ATTENTION BY BECOMING SOMEONE WORTH LISTENING TO In today's episode, we dive into the importance of becoming someone worth listening to. It's the only way to command attention. It's not about having the perfect microphone or even launching the slickest podcast. It's about who you are and how you connect with your audience. Your success requires stepping into the spotlight authentically and creating a platform that will command attention. Let's explore how you can attract listeners and build impactful relationships by truly being yourself. COMMAND ATTENTION WITH THE POWER OF PRESENCE It's all about presence, not just the platform. We often get caught up in the technicalities of podcasting, from RSS feeds to sound quality, but those aren't the cornerstones of success. The true power lies in who you are when you're on the mic. I shared my journey

Sharing yourself on your podcast is the way to build relationships with your audience. However, you need to be careful what you share. SHARE YOURSELF AUTHENTICALLY We have group calls twice a month inside the Podcast Profits Accelerator. This is where a group of podcasters are growing the audience and business. You can see details at www.PodcastTalentCoach.com/accelerator. On a call the other night, one of the members asked what they should share and how much. What you share on your podcast needs to be strategic. It should reinforce your brand. What you share should build relationships. DESI SAW US AS FRIENDS When I was on the radio, it was my goal to get my listeners to see me as their friend. They would take me with them everywhere they went by listening to me on the radio. I was on the local Top 40 radio station and had a girl who would call me often. She had a severe developmental disability. It affected her speech which made her difficult to understand. When I couldn't understand what she was saying, it

Storytelling is a powerful way to create relationships with your audience. Your stories allow you audience to get to know you. STORYTELLING BY THE BEST The best speakers in the world use powerful storytelling. Zig Ziglar always used great stories in every point he made. He was a master at storytelling. If you've listened to Zig, you've heard the story of the old water pump or the selling pans door to door. He made his stories come to life. When Simon Sinek speaks, he is always telling stories. Watch his TedTalk on starting with why and you will see a talk filled with stories. Brene' Brown is one of my favorites. Her stories of struggle and success make you fall in love with everything she does. Storytelling allows your audience to get to know you. By the stories you tell, your listeners know what you value, what you believe and how you operate. Friendships are formed through storytelling. Watch these three and others to learn from the best. TRANSPORT YOUR LISTENER One reason storytelling is so powerful is tha

Why do you want a podcast? I'm pretty sure you don't want a podcast just to have a podcast. You want influence and authority. You want significance. SIGNIFICANCE AND COMPANIONSHIP It's not about what you're saying. It is about who you're being when you're saying it. Your significance comes from who you are, not what you say. Your listeners come for your content, but stay for you. When I coach clients, they often find it difficult to step into who they really are. They don't think people want to hear about their life or story. But, that's the furthest from the truth. People listen to you for companionship. Companionship is the primary reason people listen to audio. They don't want to be alone. People don't want to exercise alone, so they have their earbuds in. They don't want to drive alone, so they have audio on. Your fans don't want to be alone on a run, so they are listening to your podcast. You're keeping them company. MORE OF YOU On a coaching call the other day, my client said his former coach told him t

You spend so much time creating your content every week, maximize your time by repurposing your content. One powerful way to repurpose is by converting your podcast into a book. Each week you create great show notes. Those show notes can be organized into a book. THE POWER OF CONVERTING A PODCAST INTO A BOOK There are a variety of benefits of turning your podcast into a book. Let's look at a few. A book can help you build your legacy. Your book will be around for years to come. Share your story and build your legacy. Your book can build credibility and expertise. Just having a book gives you credibility. There is an aura around published authors. A book can help generate leads. In today's world, you can include links to your lead magnets, landing pages and online content within the book. This is especially true in digital form. When you have a book, you have a reason to be on other stages and expand your network. Your book gives hosts something to interview you about. You can increase your influence and reach

What is your biggest podcast struggle? On this episode, we are going to help a handful of podcasters overcome their biggest challenge. LET ME HELP YOU WITH YOUR STRUGGLE If you are struggling somewhere in your podcast process, shoot me an email. That might be getting started, growing your audience, maintaining consistency, generating revenue or something else. I'd love to help you. You can send me your struggle and I'll answer it here on the show. Visit www.podcasttalentcoach.com/contact. You can send me a note there. Here are the important links mentioned in this episode: Send your question: www.podcasttalentcoach.com/contact Get CastMagic: www.podcasttalentcoach.com/castmagic (affiliate link) Get Opus.pro: www.podcasttalentcoach.com/opus (affiliate link) Podcast editing services: www.podcasttalentcoach.com/editing Podcast hosting: https://libsyn.com Use coupon code PTC and get your first month free (affiliate code) Podcast Launch Accelerator: http://www.PodcastTalentCoach.com/pla THE CHALLENGES In this epis

Curiosity is one of the biggest traits of great personalities. If you want to become a magnetic personality who attracts client to you rather than chasing them, you need to discover how to be more curious. PEOPLE LOVE CURIOSITY One of my best on-air talent had a powerful sense of curiosity. He loved to learn about people and things. He also had a unique view of every situation. His name is Mike, but everyone calls him Big Party. When you think of a guy named Big party, you probably envision a very large, rotund man. This wasn’t the case. Party is an average looking guy. He just makes everyone feel special when they are around him. His curiosity leads him to ask great question of everyone he meets. When he conducts an interview, he doesn’t have a list of questions. He just asks about the things that pique his curiosity. One day after I left the radio station, the bosses thought it would be better if Big Party talked less and played more music during his show. The ratings dipped. But more importantly, Party hat

There are times when you run out of time. When the time crunch hits, how do you consistently publish your podcast each week? I RAN OUT OF TIME My calendar got tight this week. Recording and publishing this episode became a challenge. I typically record my podcast on Saturdays. On Tuesday we have our Podcast Profits Accelerator calls. Most of my coaching calls are on Thursdays. This week, we suddenly had visitors coming to town. Then, I had some last minute travel come up. Next thing I know, I'm running out of time to get everything done. It takes creativity when you run out of time. We moved the Podcast Profits Accelerator call to Thursday. My mastermind changed to Saturday. Luckily, one of my clients moved a couple days as well. Those moves freed up time time to get business done. But what happens with the podcast episode? I still need to publish that. When you run out of time, there are a few ways to still publish an episode. WHO CAN HELP The first thing you can do is find someone who can help you. I recent

In this episode we discuss the significance of building relationships over simply producing better content to achieve audience growth. While many podcasters believe the secret to audience growth lies in creating superior content, the true key lies in fostering better relationships with your audience. AUDIENCE GROWTH STARTS WITH YOU Content serves as the initial attraction, but it's the bond between the podcaster and listeners that keeps people coming back for more. People come to your podcast for your content. They stay for you. My recent trip to Walmart is a perfect example. The lack of human interaction made shopping frustrating. I share that story in this episode. Compare your experiences at Walmart to the magical, emotion-filled experiences at Disney World. Disney delivers exceptional customer service and relationships that make all the difference. Strong relationships can create memorable experiences, which is crucial for achieving audience growth in podcasting. HAVE A CLEAR PLAN We also talk about the i

What is your biggest challenge right now? Many podcasters recently shared their answers with me. Today, I'll help you overcome your biggest challenge. OVERCOMING YOUR BIGGEST CHALLENGE I've often heard many podcasts fade away after 7 episodes. The industry has termed it podfading. I thought the number was a bit crazy. Then one day, I realized how true it is. A client was trying to grow her podcast. Her biggest challenge was attracting new listeners. We decided the strategy that would fit best was appearing on other podcasts. Let's get in front of her ideal clients. We opened Apple Podcasts and started searching for podcasts that matched her caregiving niche. As we combed through the podcasts, nearly every other one had only released a few episodes and the last was months or years ago. They had faded away. Podfading is real. THOSE THAT HAVE FADED I did the same exercise with another client. We opened Apple Podcasts and searched "Get Untuck". Here is what we found. Even many of the top recommended podcasts have

Virtual events are a great way to promote your business. And your podcast is a great way to promote your virtual events. You just need the right strategy. CREATING POWERFUL VIRTUAL EVENTS Free Gift: Simple, Profitable Virtual Events Checklist www.PodcastTalentCoach.com/eventschecklist Virtual Events Bootcamp www.PodcastTalentCoach.com/virtualevents   When I first started with virtual events, I went the webinar route. I tried it over and over again. In October of 2021, my strategy changed. I had launched a webinar that month to promote my Podcast Launch Accelerator program where I help people launch their podcast in 30 days. I was promoting the webinar myself with no JV partners. The registration page had 72 visits. Of the 72, 41 registered. That was a conversion rate of 57%. It should have been much higher than that. Of the 41 that registered, 10 people attended live. That was a 25% conversion. For a new webinar, that was decent. It should be closer to 50%. Unfortunately, of the 10 that attended, nobody purch

You are working so hard to create great content. Unfortunately, your episode title is killing all of that hard work. YOUR EPISODE TITLE IS CRITICAL If you don't have the correct episode title, you will struggle to get downloads and listeners. But your title is only one of four important elements of your podcast. THE FOUR ELEMENTS There are four elements of your podcast that each serve a specific purpose. You develop your artwork to simply catch the attention of your ideal listener. It doesn't need to contain every detail about the show. Just catch attention. Next, the purpose of your podcast name is to attract your ideal listener. When they see the name, you want them to say, "This looks like it is interesting and for me." The name should get them to click. Once on your show page, the description of the show should tell your ideal listener why this show is perfect for them. Finally, they'll start looking through the episode titles. The purpose of your episode title is to get your ideal listener to push play.

There is a saying in business that the money is in the list. Building your email list is an important piece to any business. EMAIL EVERY DAY Collecting names and email addresses of your clients and potential clients helps you grow your business in a big way. Your email list allows you communicate and build relationships with your potential clients. My podcast is a big piece of growing my email list. I regularly offer resources on this show that helps the list grow. For example, you can get 21 lead magnet ideas to help grow your email list at www.PodcastTalentCoach.com/magnet. I then send an email to my list every day. It's designed to give them value on a regular basis. But it also keeps me top of mind. Even if recipients don't read every email, they at least see my name in their inbox even if it is only to delete the email. By staying top of mind, when they need podcast answers, they think of me. In the book They Ask You Answer by Marcus Sheridan, he shares research about consumer habits. The study shows tha

On this episode, I want to give you the Podcast Talent Coach best of 2024. These are the most downloaded episodes of the past year. IT WAS QUITE THE YEAR 2024 was quite the year for me and Podcast Talent Coach. We've seen many ups and downs. At the end of 2023, I received and email from my mentor that he was fighting cancer. He would lose that battle in February. That started the year with a kick to the gut. Over the past twelve months, I've been able to help dozens of entrepreneurs launch their podcast. We have grown quite a few with the Audience Explosion Blueprint. In September, we had another fantastic Podcast Profits Summit. And I've worked with my coach to refine my business and make my content and focus even stronger. I can't thank you enough for being here on this journey. It was been an amazing year full of realizations, learning and love. This road we are on can get a little crazy. Keep reminding yourself that it's all about the journey and not the destination. Let's take a look back over the bigges

Being a guest on other podcasts is a powerful way to grow your audience. However to achieve success, you need to refine your speaking skills. SPEAKING SKILLS WITH A STRATEGY Just being on other podcasts isn't enough. You need a strategy. Being a guest on other podcasts benefits you in two ways. First, it puts you in front of people who do not know you. You're finding new listeners. Second, you benefit with search engine currency. As you appear on more shows, you appear on more platforms and websites. The more you show up online, the more search engines will find you. This second reason is how you can benefit even if the podcast doesn't have a huge audience. Sure, you want to be in front of as many people as possible. But don't forget about the SEO benefit. YOUR ONE CHANCE STRATEGY Remember that as you are in front of new audiences, you only get one chance to make a first impression. Make it good. To connect with others and bring them into your world, improve your speaking skills. Your speaking skills strategy

I tend to be very analytical. When I first heard about our relationship with money and the mindset needed to succeed, I thought it was a lot of woo and not for me. MY RELATIONSHIP WITH MONEY The more I heard about mindset, and the more I researched it, the more I realized that success absolutely requires the right mindset and relationship with money. Growing up, we had very little money. My mom raised us on her own on the wages of a waitress. She always had a side hustle to make ends meet. I never knew we didn't have money. I just thought we were frugal. One year when I was about 12, I told my mom that my best friend Russ would receive gifts on Easter. I found that odd. My brother and I always received Easter baskets full of candy. But that was about it. Russ' family was Catholic. We were Methodist. Maybe that was just part of their tradition. That year, my mom bought us gifts for Easter. That's when I realized gifts had nothing to do with our spiritual denomination. It had everything to do with where and how

If you're like many podcasters I talk with, your little voice in your head can sometimes throw you off course. Influence begins with confidence. BECOMING A PERSON OF INFLUENCE Impostor Syndrome is just someone pretending to be someone else. It is self doubt. To overcome Impostor Syndrome, just be yourself. Stop pretending. It starts as a vision of who you truly are. That vision can build your confidence and help build your influence. When you be yourself, you're not faking it. You are working to be who you really are. It is so much easier to be you rather than pretending to be someone else. Your confidence will grow. Have the courage to step into your true self. Start by sharing one small story about yourself on your podcast. Your tribe will love you for it. This is the beginning of growing your influence. MELINDA LEE On this episode, we're diving into the transformative power of voice, flow, and authentic connection with our special guest, Melinda Lee. Melinda Lee is a Presentation Skills Expert, Speaking Co

Becoming an influential authority in your niche is possible through the power of podcasting when you have the right strategy. AN INFLUENTIAL AUTHORITY In this episode, I want to help you become that "go to", sought after and influential authority in your industry. This is a presentation I did during the Podcast Profits Summit. In this episode, we’ll discuss how authenticity, storytelling, and building relationships can transform your podcast into a powerful tool for influence and success. I share examples from influential experts like Gary Vaynerchuk and Barbara Corcoran. You'll also get advice on attracting ideal clients, nurturing trust, and expanding your reach beyond your existing networks. You'll get insights on how to grow both your audience and your business by focusing on authenticity and relationship-building. While many podcasters concentrate on the technical aspects of podcasting, it’s the personal stories and values — the "why" behind what you do — that truly build trust and rapport with your audi