Podcast Talent Coach

We are into the last six weeks of the year. As you look back over the past 10 months, how are you doing on your goals you set back in January? If you're like most, your goals are struggling. In this episode, I have a great interview with Ken Williams to uncover why most goals fail and what to do about it. YOUR GOALS WITH THE END IN MIND I am big fan of beginning with the end in mind. When we talk about growing your audience, building your business, or simply refining your call to action, we often talk about starting with the end in mind. The end is the definition of your goals. Where do you want to end up? Unless you can get perfectly clear on where you want to land, your goals have no hope of succeeding. YOUR IDEAL LISTENER The end in mind is exactly why you need to clearly define your ideal target listener. How will you know if you've attracted the perfect client if you haven't defined what that looks like? Many coaches I speak with will describe their ideal client to me as an age range. They might say thei