Podcast Talent Coach

Social media can be an effective way to grow your audience. There are many options, like Facebook, LinkedIn, TikTok, X, Instagram and others. How do you determine which platform to use? THE RIGHT SOCIAL MEDIA PLATFORM The first factor in your social media platform decision should the location of your clients. Be where your ideal client is. Different social media platforms attract different people and are used for different purposes. Facebook is like a journal. This is where you keep your memories and share the things that have happed to you. X is similar to a conversation. The discussion on X is more real time. LinkedIn is used for business connections. This is where business conversations happen. Instagram is like a photo album. This is your story in pictures. TikTok is still creating its identity. The short videos on TikTok are little snippets that can be used to connect with your potential clients if you create the correct content. DIFFERENT MODES FOR DIFFERENT FOLKS Another important factor to consider wh