Podcast Talent Coach

This will be the final episode of Podcast Talent Coach. It has been a great journey through 550 shows. But, it has reached its destination. WHEN I REALIZED IT WAS THE END I've met a lot of great people. The things I've learned are immeasurable. The journey has been incredible. As I was shaping this episode, I thought about a variety of approaches. The 7 things I learned over 550 episodes. The top ten people I've met. The list of mentors who shaped my success. Everything I considered seemed cliché. So, I'm just taking you to how it came to be. The end of the show came to me during my latest launch. As the cart close approached, I realized the end was near. WHERE IT STARTED This all started 20 years ago. In a March 2005 edition of Wired Magazine, I came across an article about MTV VJ Adam Curry. The article was called "Adam Curry Wants You To Be An iPod Radio Star". The article mentioned that Curry was the brains behind iPodder, described as the offspring of the blog and the Apple MP3 player. This was the begin

MARKETING MESSAGE WITH EMOTION When you create your call to action in your podcast, you need a powerful marketing message. You need to inspire your audience into action. People buy with emotion. Then they justify that purchase with logic. Your marketing message needs to stir emotion within your potential clients.   00:00 "Stir Emotions to Attract Clients" 06:11 Corporate Sales Journey Reflection 06:54 Entrepreneurial Challenges and Marketing Insight 12:17 Hewlett Packard's Transformative Culture 14:22 Affordable Marketing Feedback Strategy 17:52 Product Brand Clarity Essentials 22:05 Cheese and Crackers Surprise 25:33 Importance of Market Research 30:05 "Master Your Message Program" 32:01 "Opinion Diversity in Marketing" 36:55 Realtor Specializing in Divorce Sales 39:15 Defining Your Target Audience 41:21 "30 Seconds to Impress" 44:27 "Podcast Coaching Session Offer"   GET YOUR MARKETING MESSAGE TO LAND Do you ever feel like your podcast marketing message just isn’t landing with your audience? You’re crafting

Are you frustrated trying to grow your audience without breaking through to new listeners? I get it. You pour your heart into creating incredible content, but it feels like you’re stuck talking to the same handful of listeners every week. GROW YOUR AUDIENCE WITH PODCAST INTERVIEWS In this episode of Podcast Talent Coach, I dive deep with Liam Austin, co-founder of Talks.Co, to reveal my favorite strategy for audience growth: landing podcast interviews. Liam will mention it during our conversation. You can get started for free with Talks.co at www.PodcastTalentCoach.com/talks. To be effective, these guest spots need to put you in front of the right, ready-to-engage audience. Trust me, guesting isn’t just a nice-to-have—it's a must if you want to build influence and turn your podcast into a thriving business. THE RIGHT PODCASTS Knowing which shows to target, and how to get booked as a guest, can make or break your growth strategy. Not all podcasts are created equal, and it's a mistake to guest on just any show.

Welcome to another episode of Podcast Talent Coach! This week, we’re diving deep into the art of stage presence and how to become truly magnetic—no matter your platform.   MAGNETIC STAGE PRESENCE On this episode, I am joined by special guest Monique McDonald, the "Magnetic Voice Mentor". Monique is an award-winning, Grammy-nominated opera singer turned international speaker and coach.   00:00 "Commanding Presence and Influence" 04:02 Embrace Authentic Presence 07:29 Harness Your Unique Origin Story 13:42 Tony Robbins: Inspiration Amid Challenges 14:50 Empowering Voices for Stage Presence 19:25 Multilingual Recital Singer's Impact 23:49 "Tosca Performance for Royalty" 27:54 From Performer to Entrepreneur 30:33 Preparing Energy for Visibility 35:00 Overcoming Stage Fright 37:19 "Overcoming Fear of Isolation" 39:13 Magnetic Speaker Visibility Kit 42:44 Personalized Goal-Setting Session   UNLEASH YOUR STAGE PRESENCE You’re working so hard to deliver value with every episode, but if you’re not connecting deeply wi

YOUR PERSONA & PRESENCE MAKE YOU UNFORGETTABLE As a podcaster, you spend countless hours perfecting your content. But are you making your show truly unforgettable? In this episode of Podcast Talent Coach, I reveal why your unique persona and presence are the most important assets you have. These are assets that artificial intelligence or your competition can never copy. When you infuse your content with your personal story and authentic self, you stand out from the endless sea of sameness. It’s this magnetism that attracts loyal listeners and turns casual followers into raving fans for your brand. WHY YOUR STORY IS YOUR SUPERPOWER Let’s be real: being slightly better or just another "shade of gray" won’t set you apart in today’s crowded landscape. It’s not about being cheaper, having a slicker course, or even a more refined mic setup. What makes people choose you, over and over again, is your story—your origin, your journey, your perspective. Your competition might try to imitate your process, but they’ll

Are you looking to transform your podcast into a true marketing powerhouse for your business? In this episode of Podcast Talent Coach, I dive into the world of virtual events with the incredible Steve Eriksen, founder of EventRaptor.   VIRTUAL EVENTS: YOUR SECRET PODCAST MARKETING TOOL 00:00 Engage Audience with Your Story 04:22 "Mastering Virtual Event Hosting" 08:32 Building Event Lists with Top Speakers 12:28 "Entrepreneurial Success Through Speaking" 16:44 "Set Deadlines for Accountability" 20:14 Clarity Boosts Sales: Simple Pricing 21:49 "Virtual Summits Drive Audience Engagement" 25:42 Summit Preparation: Key Considerations 30:48 Tailoring Talks for Different Audiences 33:27 Targeted Networking for Real Estate Professionals 35:53 "Service Bundles and Success Guarantees" 38:28 "Nine-Step Rapport-Building Framework" 42:09 Virtual Summits for Lead Conversion 45:46 "Weekly Coaching Invitation"   We reveal exactly how hosting and speaking at summits, masterminds, and online conferences can rapidly grow your

WHAT I WOULD DO DIFFERENTLY STARTING MY PODCAST If I were to start this journey all over again, what would I do differently? That’s exactly what I cover in this episode of Podcast Talent Coach. After years on the radio and over a decade in podcasting, I’ve learned a lot—often the hard way! In this week’s episode, I lay out three crucial things I’d do differently to help you avoid the same mistakes. You can command attention with your content, and actually attract clients instead of endlessly chasing them down. You don’t have to struggle to find listeners if you set up your content for engagement, connection, and growth from the start. RESOURCES MENTIONED: Podcast Talent Coach: www.PodcastTalentCoach.com The Big Party Show: https://hurrdatmedia.com/hurrdat-one/shows/the-big-party-show/ LEAN INTO YOUR PERSONALITY EARLY The first think I would do differently: lean into personality sooner rather than later. For years, I tried copying other radio personalities, and it just didn’t work. Your authenticity is magneti

Are you tired of feeling like your podcast blends in with the crowd? On this episode of Podcast Talent Coach, I’m diving deep into the one thing that will truly set your show apart. We talk about overcoming your speaking fear so you can step into your unique perspective and authentic story. EMBRACE YOUR PERSPECTIVE You’ve got something to say. You’ve walked through fire, learned the lessons, and earned your perspective. Unfortunately, your communication of that message has little to do with your content and more to do with your presence. If your message is muddled or your story is missing, your authority won’t land with your ideal client. Your influence has less to do with your platform and more to do with your presence. To become someone worth listening to, you need to deliver more than great content. You need to share yourself. That can come along with some fear. Magnetic leaders don’t just share what they do, they share who they are. They tell the story that makes others believe. I learned this the hard wa

Are you struggling to find purpose in your journey or business? This week on Podcast Talent Coach, I sat down with entrepreneur and ocean conservationist Rich German to dive deeply into the connection between passion, purpose, and creating real impact with your platform. DEFINING PURPOSE FOR SUCCESS If you're searching for stronger work-life balance, or wondering how to blend your business with your life’s calling, you’re going to want to listen. We break down exactly how finding your true "why" can make the bumps in the road easier to overcome, and how it will magnetize listeners who share your mission. Rich German’s journey from burnout to balance is one every entrepreneur should hear. He’s led thousands of coaching calls, built the JV Insider Circle into a leading community for coaches and authors, and then made the bold leap into environmental activism and nonprofit leadership with Project O. He did all while designing a life that lets him spend every morning with the whales. VISION FOR YOUR LIFESTYLE Wha

Are you looking to elevate your authority, grow your business, and foster deep, profitable relationships through your podcast? In this episode of Podcast Talent Coach, I dive deep into the undeniable power of becoming a published author, and how your podcast is the perfect springboard to make it happen. BENEFITS OF BEING PUBLISHED A book isn’t just a collection of words; it’s the foundation of authority, visibility, and influence in your niche. Whether you’ve been podcasting for a year or have hundreds of episodes under your belt, you already have a treasure trove of content that can be repurposed into a high-impact book. I’ll walk you through why having your name on a cover instantly elevates your credibility, opens new doors for speaking gigs, and sets you apart in your field. Let’s face it... everyone wants to stand out, but not everyone knows how to do it strategically. In my conversation with book coach and editor Susan Crossman, we break down how you can curate your podcast episodes into a well-structur

ARE YOU READY TO GROW YOUR AUDIENCE? In this episode of Podcast Talent Coach, we're diving deep into the secrets of growing your podcast audience by building powerful, profitable relationships. How are you growing audience? When you get on other stages and in front of your ideal clients, how are you attracting them to you? You may be asking yourself how to attract more listeners and keep them coming back for more. It all starts with using your podcast as a robust marketing tool to lead your audience down the path to doing business with you. We're not just about creating content; we're about creating relationships that convert. This is not about your podcast. It is about your presence. ENGAGE BY BEING AUTHENTIC ON STAGES As we explore ways to grow your audience, I want you to grasp the importance of getting in front of people who don't already know you. However, it's not just about sharing information; it's about showing who you are. Your personality is what will attract people to your brand. When you're on st

THE SECRET TO BECOMING MAGNETIC So many content creators struggle to gain an audience. The problem is that you're chasing people rather than being magnetic and attracting them to you. There is a difference between pursuing and attracting. When you only create content, you need to continuously put that content in front of people. In this episode, we discuss how to become someone worth listening to.   00:00 Attract, Don't Chase, Audience Growth 05:43 Kelsea Ballerini's Genuine Charisma 08:10 Kelsey's Special Selfie Moment 09:47 Kelsey's Quest for Radio Airplay 14:50 Podcast Growth and Community Success 17:17 Context Over Content in Creation 21:46 Dull Architecture Class vs. Engaging History Teacher 24:58 Reviving Human Connection Movement 28:08 Focus on Impact, Not Overload 30:49 Dismissive Critique of Experience 33:35 Goal-Setting and Success Support   In this episode of Podcast Talent Coach, I dive into what it truly means to "Be Magnetic." It's not just about chasing an audience but rather attracting them ef

You're not creating content for content sake. You're building a platform that will command attention. To succeed, you need to become someone worth listening to. COMMAND ATTENTION BY BECOMING SOMEONE WORTH LISTENING TO In today's episode, we dive into the importance of becoming someone worth listening to. It's the only way to command attention. It's not about having the perfect microphone or even launching the slickest podcast. It's about who you are and how you connect with your audience. Your success requires stepping into the spotlight authentically and creating a platform that will command attention. Let's explore how you can attract listeners and build impactful relationships by truly being yourself. COMMAND ATTENTION WITH THE POWER OF PRESENCE It's all about presence, not just the platform. We often get caught up in the technicalities of podcasting, from RSS feeds to sound quality, but those aren't the cornerstones of success. The true power lies in who you are when you're on the mic. I shared my journey

Sharing yourself on your podcast is the way to build relationships with your audience. However, you need to be careful what you share. SHARE YOURSELF AUTHENTICALLY We have group calls twice a month inside the Podcast Profits Accelerator. This is where a group of podcasters are growing the audience and business. You can see details at www.PodcastTalentCoach.com/accelerator. On a call the other night, one of the members asked what they should share and how much. What you share on your podcast needs to be strategic. It should reinforce your brand. What you share should build relationships. DESI SAW US AS FRIENDS When I was on the radio, it was my goal to get my listeners to see me as their friend. They would take me with them everywhere they went by listening to me on the radio. I was on the local Top 40 radio station and had a girl who would call me often. She had a severe developmental disability. It affected her speech which made her difficult to understand. When I couldn't understand what she was saying, it

Storytelling is a powerful way to create relationships with your audience. Your stories allow you audience to get to know you. STORYTELLING BY THE BEST The best speakers in the world use powerful storytelling. Zig Ziglar always used great stories in every point he made. He was a master at storytelling. If you've listened to Zig, you've heard the story of the old water pump or the selling pans door to door. He made his stories come to life. When Simon Sinek speaks, he is always telling stories. Watch his TedTalk on starting with why and you will see a talk filled with stories. Brene' Brown is one of my favorites. Her stories of struggle and success make you fall in love with everything she does. Storytelling allows your audience to get to know you. By the stories you tell, your listeners know what you value, what you believe and how you operate. Friendships are formed through storytelling. Watch these three and others to learn from the best. TRANSPORT YOUR LISTENER One reason storytelling is so powerful is tha

Why do you want a podcast? I'm pretty sure you don't want a podcast just to have a podcast. You want influence and authority. You want significance. SIGNIFICANCE AND COMPANIONSHIP It's not about what you're saying. It is about who you're being when you're saying it. Your significance comes from who you are, not what you say. Your listeners come for your content, but stay for you. When I coach clients, they often find it difficult to step into who they really are. They don't think people want to hear about their life or story. But, that's the furthest from the truth. People listen to you for companionship. Companionship is the primary reason people listen to audio. They don't want to be alone. People don't want to exercise alone, so they have their earbuds in. They don't want to drive alone, so they have audio on. Your fans don't want to be alone on a run, so they are listening to your podcast. You're keeping them company. MORE OF YOU On a coaching call the other day, my client said his former coach told him t

You spend so much time creating your content every week, maximize your time by repurposing your content. One powerful way to repurpose is by converting your podcast into a book. Each week you create great show notes. Those show notes can be organized into a book. THE POWER OF CONVERTING A PODCAST INTO A BOOK There are a variety of benefits of turning your podcast into a book. Let's look at a few. A book can help you build your legacy. Your book will be around for years to come. Share your story and build your legacy. Your book can build credibility and expertise. Just having a book gives you credibility. There is an aura around published authors. A book can help generate leads. In today's world, you can include links to your lead magnets, landing pages and online content within the book. This is especially true in digital form. When you have a book, you have a reason to be on other stages and expand your network. Your book gives hosts something to interview you about. You can increase your influence and reach

What is your biggest podcast struggle? On this episode, we are going to help a handful of podcasters overcome their biggest challenge. LET ME HELP YOU WITH YOUR STRUGGLE If you are struggling somewhere in your podcast process, shoot me an email. That might be getting started, growing your audience, maintaining consistency, generating revenue or something else. I'd love to help you. You can send me your struggle and I'll answer it here on the show. Visit www.podcasttalentcoach.com/contact. You can send me a note there. Here are the important links mentioned in this episode: Send your question: www.podcasttalentcoach.com/contact Get CastMagic: www.podcasttalentcoach.com/castmagic (affiliate link) Get Opus.pro: www.podcasttalentcoach.com/opus (affiliate link) Podcast editing services: www.podcasttalentcoach.com/editing Podcast hosting: https://libsyn.com Use coupon code PTC and get your first month free (affiliate code) Podcast Launch Accelerator: http://www.PodcastTalentCoach.com/pla THE CHALLENGES In this epis

Curiosity is one of the biggest traits of great personalities. If you want to become a magnetic personality who attracts client to you rather than chasing them, you need to discover how to be more curious. PEOPLE LOVE CURIOSITY One of my best on-air talent had a powerful sense of curiosity. He loved to learn about people and things. He also had a unique view of every situation. His name is Mike, but everyone calls him Big Party. When you think of a guy named Big party, you probably envision a very large, rotund man. This wasn’t the case. Party is an average looking guy. He just makes everyone feel special when they are around him. His curiosity leads him to ask great question of everyone he meets. When he conducts an interview, he doesn’t have a list of questions. He just asks about the things that pique his curiosity. One day after I left the radio station, the bosses thought it would be better if Big Party talked less and played more music during his show. The ratings dipped. But more importantly, Party hat

There are times when you run out of time. When the time crunch hits, how do you consistently publish your podcast each week? I RAN OUT OF TIME My calendar got tight this week. Recording and publishing this episode became a challenge. I typically record my podcast on Saturdays. On Tuesday we have our Podcast Profits Accelerator calls. Most of my coaching calls are on Thursdays. This week, we suddenly had visitors coming to town. Then, I had some last minute travel come up. Next thing I know, I'm running out of time to get everything done. It takes creativity when you run out of time. We moved the Podcast Profits Accelerator call to Thursday. My mastermind changed to Saturday. Luckily, one of my clients moved a couple days as well. Those moves freed up time time to get business done. But what happens with the podcast episode? I still need to publish that. When you run out of time, there are a few ways to still publish an episode. WHO CAN HELP The first thing you can do is find someone who can help you. I recent