Podcast Talent Coach

We are into the last six weeks of the year. As you look back over the past 10 months, how are you doing on your goals you set back in January? If you're like most, your goals are struggling. In this episode, I have a great interview with Ken Williams to uncover why most goals fail and what to do about it. YOUR GOALS WITH THE END IN MIND I am big fan of beginning with the end in mind. When we talk about growing your audience, building your business, or simply refining your call to action, we often talk about starting with the end in mind. The end is the definition of your goals. Where do you want to end up? Unless you can get perfectly clear on where you want to land, your goals have no hope of succeeding. YOUR IDEAL LISTENER The end in mind is exactly why you need to clearly define your ideal target listener. How will you know if you've attracted the perfect client if you haven't defined what that looks like? Many coaches I speak with will describe their ideal client to me as an age range. They might say thei

One of my favorite ways to grow your audience is by giving podcast interviews. It sounds obvious, but podcast listeners listen to podcasts. PODCAST INTERVIEWS TO GROW According to the Podcast Consumer Report 2024 study done by Edison Research, the average podcast listener consumes an average of 8.3 episodes a week. The report also states podcast listeners consume an average of 11.2 hours of podcasts each week. Podcast listeners prefer podcasts as their form of entertainment. They don't just dabble. They go all in. Over one episode a day and over 90 minutes a day. To reach your ideal listeners, do more podcast interviews. REPURPOSE YOUR INTERVIEWS But don't stop there. When you do podcast interviews on other shows, use that content in every way possible. Talk to the host prior to conducting the interview to get permission to use that interview for your own promotion. You can repurpose your podcast interviews in a variety of ways to gain more visibility. When you do, be sure to promote their podcast as well. Th

Social media can be an effective way to grow your audience. There are many options, like Facebook, LinkedIn, TikTok, X, Instagram and others. How do you determine which platform to use? THE RIGHT SOCIAL MEDIA PLATFORM The first factor in your social media platform decision should the location of your clients. Be where your ideal client is. Different social media platforms attract different people and are used for different purposes. Facebook is like a journal. This is where you keep your memories and share the things that have happed to you. X is similar to a conversation. The discussion on X is more real time. LinkedIn is used for business connections. This is where business conversations happen. Instagram is like a photo album. This is your story in pictures. TikTok is still creating its identity. The short videos on TikTok are little snippets that can be used to connect with your potential clients if you create the correct content. DIFFERENT MODES FOR DIFFERENT FOLKS Another important factor to consider wh

We talk a lot about attracting your ideal clients by being your authentic self on your podcast. But, how do you overcome your fears that come with being so vulnerable? CONQUER YOUR FEAR AND SELF DOUBT Self doubt is not uncommon. When I have strategy calls with podcasters, we discuss their biggest challenges and fears. One coach asked me, "Do I really have anything of value to offer? Will anyone listen even listen to what I have to say?" There are probably times when you have that little voice in your head questioning your ideas. I get it. It takes courage to overcome those fears. There are six other fears I hear quite often YOUR FEAR OF IMPACT The first fear is making an impact. I had a coach tell me he often questions himself. He asked, "Is this making a difference in anyone's life?" Building relationships with your audience is the first step to making an impact. People follow those with whom they have a relationship. And relationships start with getting to know each other well. Share your story. WASTED TIME

As an entrepreneur, you work hard to generate revenue. Many businesses focus on sales to drive that revenue. But, what are you doing to keep more of that money? THE BOOK ON SELLING I love learning the nuances of selling. In fact, I just finished another book on it. We talk a lot about connecting with other experts and the power those connections hold for your growth. This book came to me from connections. One of my former coaches introduced me to her daughter as a joint venture partners. Her daughter introduced me to the leader of her mastermind. The leader of the mastermind connected me to a sales expert who was another member of the mastermind. That expert is Joe Pallo. He wrote a great book on selling called "How To Sell Nothing – The Logical Way To Make The Emotional Sale". In the book, Joe talks about learning about the prospect before the sales conversation. It's a lot about relationships and very similar to what we discuss here. WHERE DOES THE MONEY GO? As we generate revenue from our sales, we tend to

Building relationships with your audience is the path to your success. RELATIONSHIPS WITH YOUR AVATAR Whether you're trying to grow your audience, grow your business, or make your impact on the world, success requires a powerful relationship. People do business with those they know, like and trust. It's all about building rapport. People follow those they know, like and trust. Influential authority originates from building a relationship with those you want to follow you. When we start building your podcast, one of the first steps is defining your ideal target listener. Your avatar. Who are you trying to attract. Most people will go through the typical basics, like age, gender, niche, etc. Some will go a little deeper to describe the avatar's interests, pains, and goals. Few will get deep enough to define the influencers their ideal client follows, the mental challenges holding their prospect back, or the myths that the avatar believes. The more you know about your ideal target listener, the stronger your con

It has been said many times that people do business with those they know, like and trust. Having common values helps you build that rapport. RELATIONSHIPS I like to think of know, like and trust as relationships. When you build relationships with your audience, your impact grows in amazing ways. Your potential clients want to get to know you, because they want to understand if you believe what they believe. Do you have similar values? Your values build the foundation of who you are. To become a magnetic host who attracts listeners and clients to you rather than chasing them, you need to be someone others want to be around. Not only be around, but they seek you out. INFLUENCE THROUGH VALUES This happens when you get clear on the characteristics of an influential authority. First, you need a powerful origin story. How did you develop your superpower? How were your values instilled in you? Next, you need to define your values and beliefs. What makes you you? Write out your foundational principles. Now describe t

WHY AN OFFER DOESN'T CONVERT Dumping time and energy into a podcast that does nothing to grow your business does not make good, financial sense. The offer you present on your podcast needs to inspire people to take action. If people are't taking action, it's not your offer. It's who you're being while you're making the offer. The solution is about your authority, not your podcast. [Podcast Launch Workshop Details HERE.] MY JOURNEY INTO PODCASTING I came to podcasting from radio. My radio career started in 1988. I began coaching on-air talent and programming radio stations in 1995. In 2009, I discovered podcasting and began helping podcasters in 2012. I love podcasting. But it isn't about podcasting. It's about authority and relationships. The selling process is 40% rapport and relationships. If you want to get your audience to take action, you are selling. OFFER WITH ORIGIN Consider Gary Vaynerchuk or Russell Brunson or Brendon Burchard. Do they have podcasts? Yes. But they also have YouTube channels, website

Many podcasters tell me they don't think they have a personality. We all have a personality. It just depends how we want to use it. People come for your content. They come back for you. Become magnetic by developing and embracing your personality. LINKS: Audience Explosion Workshop - http://www.PodcastTalentCoach.com/workshop Podcast Strategy Call - http://www.PodcastTalentCoach.com/apply WHAT IS PERSONALITY A personality is the combination of characteristics or qualities that form an individual's distinctive character. I want you to be a magnetic character who attracts people to you. But I don't want you to create some character that isn't true to who you really are. Defining your personality and character is an exercise in self-evaluation. You need to dig deep to find the qualities that make you unique. PODFADE Many podcasts fade away after about 7 episodes. I thought this stat was an old wives' tale until I did the research. While on a call with a client, we were looking for podcasts where she could be a g

AN EFFECTIVE INTERVIEW REQUIRES STRATEGY Interviews can be a powerful tool for your podcast. But creating an effective interview requires a strategy and plan. In this episode, I want to show you how to use strategic questions to craft an effective interview that helps you reach your goals. I'll also share a recent interview I conducted with popular music artist Teddy Swims. We'll dissect it to see what makes it an effective interview. Get details on your Podcast Strategy Coaching Call with me here: https://podcasttalentcoach.com/strategy-call/ WHY DO YOU INTERVIEW? You first need to ask yourself why you are conducting interviews in the first place? What are interviews doing for you? Solo episodes build your credibility. Interview episodes build your network. When you create a solo episode, you have the entire episode to demonstrate your expertise, share your story, and connect with your listeners. The episode is all you. But, a solo episode also requires you to do the heavy lifting and create all the content

HOW TO SURVIVE THE ENTREPRENEUR ROLLER COASTER Have you ever been on the entrepreneur roller coaster? It is all about the ups and downs of being an entrepreneur. IMPORTANT LINKS Next chance to launch is coming up. See the launch workshop details at www.podcasttalentcoach.com/podcastfast. If you have a podcast and you're ready to grow now, here's your chance. See my next workshop at www.podcasttalentcoach.com/workshop. THE BOOK As I've created this podcast, I've experienced the entrepreneur roller coaster time and time again. One day it is the best thing going. You get a client to enroll and you're on cloud nine. The next day you get the email that a client is not renewing and they are moving on. You're bummed for the next three days. This all comes to life everyday for most of us as entrepreneurs. It is also described in an amazing way in the book The Entrepreneur Roller Coaster by Darren Hardy. Darren currently owns and runs DarrenHardy.com where he and his team help people be exceptional. He is an author, s

CLAIM YOUR TIME As you produce your podcast each week, how do you get your time back? I've invited Kathi Burns on this episode to help you with your productivity and organization. She is a board certified professional organizer. Your time is something you can never get back. It's important that you use it as wisely as possible. I want to see you spending your time building your business and working with your clients. When you spend more of your time than necessary producing your podcast, you business suffers. SPENDING YOUR TIME EDITING? You may think you can save money producing your podcast yourself. Let's take a look at what that costs you. There are a variety of things you need to do to publish an episode. As an example, we'll say you need to edit your audio, export it as an .mp3, edit your video, export it to file, create your show notes, create your podcast artwork, create your YouTube thumbnail, create a couple audiograms to promote the episode, upload the episode and artwork to your podcast host, and u

MONETIZE A PODCAST WITH FOCUS Focus is the key to monetize a podcast. [Get info on ThriveCart through my affiliate link - CLICK HERE] When I started, I struggled until I focused on one offer to one avatar. As I launched Podcast Talent Coach, I wanted to do everything. I started with one-on-one coaching. I wrote a book that was to be part of a comprehensive course. There were plans for a membership. I was helping people launch their podcast. It was everything I could think of to create multiple streams of income to monetize my podcast. But, nothing was working. There was no traction. Then one day I met my mentor. He taught me the power of creating a signature course. Through his process, I created my signature course through market research with a single avatar. I focused on coaches trying to grow their business. He then showed my how to focus all my efforts on that one offer. My business quickly took off and created my best year yet. DON'T MONETIZE A PODCAST WITH SPONSORS Create one stream of income. Focus is

PEOPLE STAY WHEN YOU CREATE A COMMUNITY One powerful way to grow your audience is by leveraging communities of other influencers. You can also leverage that attention to create a community. When another expert will put you in front of their tribe, they are endorsing you. That expert is telling his audience that you are someone the tribe should pay attention to. As you demonstrate your expertise to that audience, you build your authority and influence. You can then invite them to your podcast. CREATE A COMMUNITY FOR RELATIONSHIPS As you create a community that is powerful, you need to build a relationship with your audience. Spend time showing them why what you do is so important in their lives. Once you've built enough relationship with your why, you can then invite them to get more in your community. THE COACHING JUNGLE On this episode, I've invited Marc Mawhinney to join us to talk about his amazing community. Marc had been on the show in the past, and he is amazing. Marc Mawhinney is a lifelong entrepreneu

START A PODCAST FOR THE RIGHT REASONS Why did you start a podcast? I'm talking about the real reason. Coaches tell me they want to grow their audience or make money. That can't be your real why. When you ask why about seven times, you'll get to the real reason you wanted to start a podcast. Your struggles to grow and monetize your show has nothing to do with your podcast. The problem is you. Your podcast is just the vehicle. If people aren't coming for you, they aren't coming at all. Let me show you why. THE START OF PODCAST TALENT COACH When I started my show, I thought I wanted to help people become better hosts and build a consultancy. Over the years, I learned that wasn't my real reason. That purpose wouldn't keep me motivated. In 2005, I came across an article in Wired Magazine. The article was about former MTV VJ Adam Curry creating this thing called podcasting. He was interviewing a guest in his car and distributing the show through the RSS feed technology used by blogs. This sounded really cool, but w

WHAT DEFINES A SUCCESSFUL PODCAST? "How do I start a successful podcast" is the wrong question. Before you can start a successful podcast, you need to define what a successful podcast looks like. Unfortunately, many coaches what to build a huge audience to land sponsors and advertisers. Let me tell you, defining a successful podcast by the size of the audience or number of sponsors will not help you sustain a podcast for any length of time. You need a powerful "why" to motivate you to consistently create your podcast every week. When I first met Laura in October of 2019, she had been doing her podcast for six months. It was called "Reviews and Randomness". She was struggling, because she didn't have a strong purpose. She just didn't realize that was the issue. At that point, her biggest episode had 91 downloads. She wanted help with the programming of her show and rebranding. Laura told me, "I'm finding myself having a hard time being consistent with episodes, because I don't have a clear plan and probably co

There is a right way and and wrong way to use social media for digital branding and business. Facebook, Instagram, X, LinkedIn, and TikTok are all used in different ways. Many times, it's the wrong way. DIGITAL BRANDING WITH SOCIAL MEDIA On this episode, we talk with Dr. Dumont Owen about Digital Branding with LinkedIn and social media. Download Dumont's Lucrative LinkinIn Roadmap HERE. THE WRONG WAY TO USE SOCIAL MEDIA I recently went through my Facebook friend requests to decide which I would accept. There were the usual fake profiles. Plenty of coaches and podcasters. And as I always discover, many marketers disguised as a potential friends. As soon as I accepted these friend requests, eight of them sent me a DM. APPOINTMENT SETTER The first said, "Hey, Hope you're doing well! Do you need a trained and experienced appointment setter who will book 5-10 sales calls every day on your calendar and increase your sales up to 2X ROI & Results?" There wasn't even small talk. This guy just went straight for the

To be a successful podcaster, you can't simply be a nice host who offends nobody. You need to be an authority and influencer in your niche. THE KEY TO BECOMING AN INFLUENCER You need the confidence to step up, step out and embrace your personality. Sure, you have a personality. You just need to define it, refine it, and let it shine. We sometimes get too caught up in what we do rather than why we do it. Your "why" is so much more important than your what. I recently discovered Myron Golden on YouTube. Myron said, "There are many people out there who would love to buy what you already love to sell if they only knew you existed. Instead of finding more people to sell to, make yourself more findable to those people who already want to buy what you already love to sell." You become more findable by being more interesting. Your six steps to success isn't interesting. Everything interesting is about people. Create more relationships, and you'll attract more people. WE LACK RELATIONSHIPS It's my mission to create mo

Do you have questions about your podcast? YOUR QUESTIONS I get questions quite often from coaches and podcasters ranging from building your audience, becoming an influencer and growing your business. On this episode, we answer a variety of questions. Where do I find listeners in my target audience? If we try to control what people think about us, isn't that manipulation? Is it detrimental to skip a week? What is the right mix of relatable and creative for a show? When I promote the show, where should I send people? Are there unwritten protocols for podcast conferences? If you have questions regarding your podcast strategy, email me at Coach at podcasttalentcoach.com. I might just answer your question right here on the show. REFINE YOUR PERSONALITY In a recent email, I wrote... To become a known influencer in your niche, be intentional about your personality. Decide how you want to be known. Are you funny, logical, aggressive, loving, zany, generous, or something else? Be intentional. Then, share stories

As we celebrate 500 episodes of Podcast Talent Coach, I want to share with you six mentors who have shaped my journey over the past 10 years. LEARNING FROM MENTORS I learned long ago that I don't know everything and never will. Every experience is an opportunity to learn something. Conferences and conventions are always such a powerful experience for me. Many people say they rarely go to the session and instead have conversations in the halls. I can understand that. But, I think they are missing the power of the collective mind. Mingling in the halls during a conference will definitely grow your network. It has a place in your business. However if you skip all the sessions, you are missing ideas that could take your business to an entirely new level. We would attend the Country Radio Seminar every year in radio. I would travel with my music director for the station. During the day, we would take in all the sessions of the conferences. At night, we would split up to attend events and network with artists and r