Podcast Talent Coach

AN EFFECTIVE INTERVIEW REQUIRES STRATEGY Interviews can be a powerful tool for your podcast. But creating an effective interview requires a strategy and plan. In this episode, I want to show you how to use strategic questions to craft an effective interview that helps you reach your goals. I'll also share a recent interview I conducted with popular music artist Teddy Swims. We'll dissect it to see what makes it an effective interview. Get details on your Podcast Strategy Coaching Call with me here: https://podcasttalentcoach.com/strategy-call/ WHY DO YOU INTERVIEW? You first need to ask yourself why you are conducting interviews in the first place? What are interviews doing for you? Solo episodes build your credibility. Interview episodes build your network. When you create a solo episode, you have the entire episode to demonstrate your expertise, share your story, and connect with your listeners. The episode is all you. But, a solo episode also requires you to do the heavy lifting and create all the content

HOW TO SURVIVE THE ENTREPRENEUR ROLLER COASTER Have you ever been on the entrepreneur roller coaster? It is all about the ups and downs of being an entrepreneur. IMPORTANT LINKS Next chance to launch is coming up. See the launch workshop details at www.podcasttalentcoach.com/podcastfast. If you have a podcast and you're ready to grow now, here's your chance. See my next workshop at www.podcasttalentcoach.com/workshop. THE BOOK As I've created this podcast, I've experienced the entrepreneur roller coaster time and time again. One day it is the best thing going. You get a client to enroll and you're on cloud nine. The next day you get the email that a client is not renewing and they are moving on. You're bummed for the next three days. This all comes to life everyday for most of us as entrepreneurs. It is also described in an amazing way in the book The Entrepreneur Roller Coaster by Darren Hardy. Darren currently owns and runs DarrenHardy.com where he and his team help people be exceptional. He is an author, s

CLAIM YOUR TIME As you produce your podcast each week, how do you get your time back? I've invited Kathi Burns on this episode to help you with your productivity and organization. She is a board certified professional organizer. Your time is something you can never get back. It's important that you use it as wisely as possible. I want to see you spending your time building your business and working with your clients. When you spend more of your time than necessary producing your podcast, you business suffers. SPENDING YOUR TIME EDITING? You may think you can save money producing your podcast yourself. Let's take a look at what that costs you. There are a variety of things you need to do to publish an episode. As an example, we'll say you need to edit your audio, export it as an .mp3, edit your video, export it to file, create your show notes, create your podcast artwork, create your YouTube thumbnail, create a couple audiograms to promote the episode, upload the episode and artwork to your podcast host, and u

MONETIZE A PODCAST WITH FOCUS Focus is the key to monetize a podcast. [Get info on ThriveCart through my affiliate link - CLICK HERE] When I started, I struggled until I focused on one offer to one avatar. As I launched Podcast Talent Coach, I wanted to do everything. I started with one-on-one coaching. I wrote a book that was to be part of a comprehensive course. There were plans for a membership. I was helping people launch their podcast. It was everything I could think of to create multiple streams of income to monetize my podcast. But, nothing was working. There was no traction. Then one day I met my mentor. He taught me the power of creating a signature course. Through his process, I created my signature course through market research with a single avatar. I focused on coaches trying to grow their business. He then showed my how to focus all my efforts on that one offer. My business quickly took off and created my best year yet. DON'T MONETIZE A PODCAST WITH SPONSORS Create one stream of income. Focus is

PEOPLE STAY WHEN YOU CREATE A COMMUNITY One powerful way to grow your audience is by leveraging communities of other influencers. You can also leverage that attention to create a community. When another expert will put you in front of their tribe, they are endorsing you. That expert is telling his audience that you are someone the tribe should pay attention to. As you demonstrate your expertise to that audience, you build your authority and influence. You can then invite them to your podcast. CREATE A COMMUNITY FOR RELATIONSHIPS As you create a community that is powerful, you need to build a relationship with your audience. Spend time showing them why what you do is so important in their lives. Once you've built enough relationship with your why, you can then invite them to get more in your community. THE COACHING JUNGLE On this episode, I've invited Marc Mawhinney to join us to talk about his amazing community. Marc had been on the show in the past, and he is amazing. Marc Mawhinney is a lifelong entrepreneu

START A PODCAST FOR THE RIGHT REASONS Why did you start a podcast? I'm talking about the real reason. Coaches tell me they want to grow their audience or make money. That can't be your real why. When you ask why about seven times, you'll get to the real reason you wanted to start a podcast. Your struggles to grow and monetize your show has nothing to do with your podcast. The problem is you. Your podcast is just the vehicle. If people aren't coming for you, they aren't coming at all. Let me show you why. THE START OF PODCAST TALENT COACH When I started my show, I thought I wanted to help people become better hosts and build a consultancy. Over the years, I learned that wasn't my real reason. That purpose wouldn't keep me motivated. In 2005, I came across an article in Wired Magazine. The article was about former MTV VJ Adam Curry creating this thing called podcasting. He was interviewing a guest in his car and distributing the show through the RSS feed technology used by blogs. This sounded really cool, but w

WHAT DEFINES A SUCCESSFUL PODCAST? "How do I start a successful podcast" is the wrong question. Before you can start a successful podcast, you need to define what a successful podcast looks like. Unfortunately, many coaches what to build a huge audience to land sponsors and advertisers. Let me tell you, defining a successful podcast by the size of the audience or number of sponsors will not help you sustain a podcast for any length of time. You need a powerful "why" to motivate you to consistently create your podcast every week. When I first met Laura in October of 2019, she had been doing her podcast for six months. It was called "Reviews and Randomness". She was struggling, because she didn't have a strong purpose. She just didn't realize that was the issue. At that point, her biggest episode had 91 downloads. She wanted help with the programming of her show and rebranding. Laura told me, "I'm finding myself having a hard time being consistent with episodes, because I don't have a clear plan and probably co

There is a right way and and wrong way to use social media for digital branding and business. Facebook, Instagram, X, LinkedIn, and TikTok are all used in different ways. Many times, it's the wrong way. DIGITAL BRANDING WITH SOCIAL MEDIA On this episode, we talk with Dr. Dumont Owen about Digital Branding with LinkedIn and social media. Download Dumont's Lucrative LinkinIn Roadmap HERE. THE WRONG WAY TO USE SOCIAL MEDIA I recently went through my Facebook friend requests to decide which I would accept. There were the usual fake profiles. Plenty of coaches and podcasters. And as I always discover, many marketers disguised as a potential friends. As soon as I accepted these friend requests, eight of them sent me a DM. APPOINTMENT SETTER The first said, "Hey, Hope you're doing well! Do you need a trained and experienced appointment setter who will book 5-10 sales calls every day on your calendar and increase your sales up to 2X ROI & Results?" There wasn't even small talk. This guy just went straight for the

To be a successful podcaster, you can't simply be a nice host who offends nobody. You need to be an authority and influencer in your niche. THE KEY TO BECOMING AN INFLUENCER You need the confidence to step up, step out and embrace your personality. Sure, you have a personality. You just need to define it, refine it, and let it shine. We sometimes get too caught up in what we do rather than why we do it. Your "why" is so much more important than your what. I recently discovered Myron Golden on YouTube. Myron said, "There are many people out there who would love to buy what you already love to sell if they only knew you existed. Instead of finding more people to sell to, make yourself more findable to those people who already want to buy what you already love to sell." You become more findable by being more interesting. Your six steps to success isn't interesting. Everything interesting is about people. Create more relationships, and you'll attract more people. WE LACK RELATIONSHIPS It's my mission to create mo

Do you have questions about your podcast? YOUR QUESTIONS I get questions quite often from coaches and podcasters ranging from building your audience, becoming an influencer and growing your business. On this episode, we answer a variety of questions. Where do I find listeners in my target audience? If we try to control what people think about us, isn't that manipulation? Is it detrimental to skip a week? What is the right mix of relatable and creative for a show? When I promote the show, where should I send people? Are there unwritten protocols for podcast conferences? If you have questions regarding your podcast strategy, email me at Coach at podcasttalentcoach.com. I might just answer your question right here on the show. REFINE YOUR PERSONALITY In a recent email, I wrote... To become a known influencer in your niche, be intentional about your personality. Decide how you want to be known. Are you funny, logical, aggressive, loving, zany, generous, or something else? Be intentional. Then, share stories

As we celebrate 500 episodes of Podcast Talent Coach, I want to share with you six mentors who have shaped my journey over the past 10 years. LEARNING FROM MENTORS I learned long ago that I don't know everything and never will. Every experience is an opportunity to learn something. Conferences and conventions are always such a powerful experience for me. Many people say they rarely go to the session and instead have conversations in the halls. I can understand that. But, I think they are missing the power of the collective mind. Mingling in the halls during a conference will definitely grow your network. It has a place in your business. However if you skip all the sessions, you are missing ideas that could take your business to an entirely new level. We would attend the Country Radio Seminar every year in radio. I would travel with my music director for the station. During the day, we would take in all the sessions of the conferences. At night, we would split up to attend events and network with artists and r

On a coaching call the other day, Ken and I were reviewing his show. We got to talking about connecting content to offers, and he had a breakthrough. I thought it could help you improve the effectiveness of your show as well. THE MONEY STRUGGLE Many podcasters struggle to monetize their show. Your challenges are common. Most are going about it the wrong way.  You know I am no fan of ads and sponsorships on podcasts. There are three problems with ads and sponsorships that make them no good for your podcast. First, people are fleeing traditional media to escape all the ads. Next, ad agencies treat your audience like a commodity. They want to pay the same for your audience as they do for every other audience. Therefore, you need a large audience. Finally, ads and sponsorships put a cap on the revenue potential. You can only include so many ads on your show. And you can't raise the rate, because you're treated like a commodity. If you can't sell more, and you can't sell it for more, your revenue is limited. STOP

CURIOSITY CREATES GREAT INTERVIEWS Do you ever wonder why your podcast isn't growing? Why you aren't attracting more listeners? It could be your own level of curiosity. We all want more listeners to our show. Yet we struggle to grow. How great would it be if you were the kind of magnetic host who draws people to you and has the ability to influence that audience to take action? You can become that known influencer in your space. It begins with becoming unique and standing out from everyone else in your niche. AUDIENCE EXPLOSION BLUEPRINT Before we dive into your curiosity, come join us for the Audience Explosion Blueprint Workshop to build your strategy and grow your audience. By the end of this 3-Day Audience Explosion Blueprint Workshop, you will have a clear, step-by-step blueprint to grow your audience. You will begin taking the steps necessary to attract your ideal clients. This workshop is designed to help you lay the foundation to be known as an influencer and respected authority in your niche. We roll

UNIQUE SHOWS COME FROM UNIQUE PERSONALITIES When you try to be all things to all people, you end up being nothing. You're not unique. PICK A SIDE Focus your topic on what you know best. Be opinionated. Be passionate. Pick a side. Be unique. Most of all, be consistent. When you try to discuss an industry in general, your audience won't know what to expect when they visit your show. Let's take Dave Ramsey for example. During the opening of “The Dave Ramsey Show”, Dave would say, "Where debt is dumb, cash is king, and the paid-off home mortgage has taken the place of the BMW as the status symbol of choice." Dave's show is a personal finance show. Moreover, it is a show about getting out of debt. Dave helps people find ways to pay off their debt and become financially stable. "The Dave Ramsey Show" didn't discuss particular stocks or mutual funds. It didn't discuss how to go about investing other than simply suggesting you sock away 15 percent of your income for retirement and then some for college. Dave's show r

One of the best pieces of advice I've ever been given is, "If you can't find a stage, build your own." GROWING YOUR AUDIENCE FROM STAGE To grow your audience, you need to get in front of people who don't know you yet. Then, you need to share your story and how you are different. Finally, you need to invite them into your world. When I use the term "stage", I don't only mean a physical riser in front of a live crowd during an event holding a microphone. To me, a stage is any time you can speak in front of two or more people. Stages could be live events. A stage could also be a podcast interview, a radio or TV interview, a virtual summit, speaking to a mastermind group, doing a Facebook Live, participating in a roundtable discussion, or presenting during an online event such as somebody's workshop just to name a few. So, which should you choose and how do you find opportunities? That's what I want to help you solve today. Let's begin with choosing the right stage. There are a few questions to ask yourself in or

Stories connect you to others, because the stories you tell reveal things about you. Those stories let people get to know what you like, believe and value. VINCE GILL The way he tells stories is why so many people love country icon Vince Gill. He is so open and transparent with his stories you just feel like you're best friends 5 minutes after meeting him. Vince released his first album in 1985, but really broke through in 1989 when he signed with MCA Nashville. When he released Gun Slinger in 2011, he invited a group of us to his house to listen to the album. His house is pretty amazing. He lives in one of those renovated homes built a hundred years ago. THE RECORDING STUDIO At the front corner of Vince's house is a recording studio. Imagine a large family room. You enter the studio down a couple steps in the middle of the long wall. To your left surrounding the exterior of the room is his amazing guitar collection. Under the countertop that rings the three walls to the left are about half a dozen drawers. E

One of the biggest struggles podcasters face is how to monetize a podcast. They simply rush to the monetization phase without doing the foundational work first. MONETIZE A PODAST WITH AUTHORITY Before you can monetize your podcast, you need to have authority and influence in your niche. In this episode, I will share nine ways to monetize a podcast. But none of these ideas will work without authority. If you can't influence a room and move the crowd toward action, no monetization strategy will be effective. To have influence and authority, you need to become well known in your niche. You will become well known by becoming known well. And you become known well by telling your story and building a relationship with your audience. The rapport you build with your audience feeds that authority. When they are ready to solve their problems, your audience will start with those with whom they have a relationship. Relationships start with familiarity and grow into trust. It is the foundation of authority and influence.

FIRST, GET NOTICED Before you can grow relationships with your audience and become an authority and influencer in your niche, you need to get discovered. Making your podcast discoverable is one of the first critical steps. So many podcasters struggle to grow their audience. However, they are doing very little to be visible and become discoverable. You cannot expect people to just show up to your podcast. It takes diligent, deliberate action on your part to get in front of those listeners. As you build the relationships, many will become fans for life. CHICAGO GETS NOTICED I just saw the band Chicago perform Wednesday night. It was a full house even though only 2 of the 10 guys on stage were original members of the band. Jimmy Pankow on trombone and Lee Loughnane on trumpet were the only two original members on stage. Robert Lamm is still listed as a member, but for some reason he wasn't there. Even the lead singer is the third replacement after Peter Cetera left the band in 1985. Chicago has been touring for

To make your impact on the world, you need attention, authority and influence. A great way to create that rapport is through virtual events. PROMOTE THE EVENTS You can promote your virtual events with your podcast. At the virtual event, you can get closer to your audience, build stronger relationships, and demonstrate your expertise. To be an influencer, increase your visibility. Virtual events are any online gathering that allows you to present to a crowd and move a room. Some of the most common virtual events include webinars and summits. You can also create workshops, VIP days, masterclasses, networking events, 3-day events, meet-ups, online conferences, and a variety of other gatherings. On your podcast, you can discuss the transformation people will experience at your event. Then, make the invite. At the event, deliver value, help people get results, and make an offer to them. BEST EVENTS STRUCTURE There are three things your participants should receive at your events. First, they need to receive your tr

INTERVIEW GUESTS AND MORE Podcasters have been hitting me up with great questions looking for answers. Today we talk about booking big name guests and demonstrating your expertise during interviews without talking the spotlight from your guests. We will also answer questions about bringing energy to your podcast, podcasting 2.0, and the pros and cons of joining a podcast network. If you have a question you'd like me to answer, email me at coach@podcasttalentcoach.com.   PASSION AND ENERGY I remember you always said to be authentic. And I’m doing just that. However, I feel that I lack energy. I certainly don’t feel like I’m boring. And the stats are showing it. Something inside of me keeps telling me that I shouldn't decide how exciting I sound, it’s my audience that will decide that. How do I overcome the need to feel that I need to bring the energy like John Lee Dumas but I’m afraid I will sound like a rodeo cowboy? I just want to be me. -Edwin Soler – Closing the 18 Inch Gap   TWO DIFFERENT THINGS Passion a