Podcast Talent Coach

On a coaching call the other day, Ken and I were reviewing his show. We got to talking about connecting content to offers, and he had a breakthrough. I thought it could help you improve the effectiveness of your show as well. THE MONEY STRUGGLE Many podcasters struggle to monetize their show. Your challenges are common. Most are going about it the wrong way.  You know I am no fan of ads and sponsorships on podcasts. There are three problems with ads and sponsorships that make them no good for your podcast. First, people are fleeing traditional media to escape all the ads. Next, ad agencies treat your audience like a commodity. They want to pay the same for your audience as they do for every other audience. Therefore, you need a large audience. Finally, ads and sponsorships put a cap on the revenue potential. You can only include so many ads on your show. And you can't raise the rate, because you're treated like a commodity. If you can't sell more, and you can't sell it for more, your revenue is limited. STOP