Startup Chat

In episode 48 we discuss our 2014 goals and how we plan on making them happen with processes.

The 6 step copywriting process by Dane Maxwell - How to hold the control of your customer, build them up to opt in, make them beg so loud to pay - that your neighbours will call the cops.... then keep them on so they refer you millions of new customers as a blissfully happy lifelong advocate.

In episode 46 of Web Domination, I talk to social media / content marketing specialist Laura Roeder about how she engages with guest authors to build her blog. iTunes | RSS Laura's links and mentions LKR Social Media Laura's training courses Laura on Twitter LKR on Facebook Laura's guest posting guidelines Walter Chen from I Done This - See their blog Retargeting with Adroll Famous in 5 challenge Disqus commenting system Marie Forleo's B School Kris Carr Crazy Sexy Wellness Erica Douglass interview part 1 and part 2 Infusionsoft WP Curve WordPress support Guest author tips Only accept great posts, don't work to polish bad posts Reject most guest post submissions Focus on only accepting quality content Have a strict content schedule - Laura runs 3 months in advance! Have staff dedicated to managing off-site contributors Expect 1 post per quarter from regular contributors Actively encourage guest posting within your audience Has a big banner on her sidebar looking for guest authors

In episode 45 of Web Domination I chat with Neil Patel about Growth Hacking and whether it can help services businesses.

In part 2 of my chat with Erica Douglass, we cover what she's up to with Market Vibe, startups, VC's, Techstars and more.

In this episode I chat with Erica Douglass from Market Vibe about incubators, failure, software startups, pricing and going big with an idea.

In this episode I chat with Brian Casel about how to determine if your idea has value. Sometimes people pay too much attention to vanity metrics and forget what business is really about.

In this part 3 of the blog conversion mistakes series I go over the final 7 most common blog conversion mistakes. You can find part 1 here and part 2 here. iTunes | RSS The final 7 blog conversion mistakes Not using landing pages Not making it easy to share (Digg Digg, Blog homepage, ClickToTweet) Focusing too much on traffic and not on 'new traffic' Not converting video views (lead player / wistia) Sending traffic offsite (Youtube related videos, Disqus recommendations, banner ads Not creating great content Not structuring your content to drive action Landing page that converted at 60% Here is the landing page that converted at 60%. You can download it from the Marketing Show for free here. Free website review template for freelancers and agencies Check out the post here, or enter your email below to grab the free template. [WebsiteReviewOptin] Full list of 21 blog conversion mistakes Not going for the email optin at all - focusing on social media or just nothing at all. Assuming peopl

In episode 40 of Web Domination, I get Trent Dyrsmid from BrightIdeas.co back (see his first appearance on episode 36) to run through a specific campaign sequence for turning website optins into customers using Infusionsoft. I also mentioned my practical content marketing ebook in this episode which you can check out here. iTunes | RSS Contact Trent BrightIdeas.co @trentdyrsmid on Twitter High level sequence Person subscribes to emails (name and email only) Person is shown video and asked to self-identify as one of the customer groups (agency, consultant or small business owner) Email sequences are sent based on what they choose - some go for up to 6 months. The sequence mentions products and if they show interest in products and go to the cart page but don't buy they go onto a new sequence that tries to get them back with specific offers. Post-purchase people are surveyed (net promotor score), any issues are added as tasks to deal with, people saying good things are asked for a testimonial an

In part 2 of the conversion series I'm dropping another 7 blog conversion mistakes made by almost all of the blogs I've seen in the last week (see part 1 here). iTunes | RSS 7 more blog conversion mistakes *See original top 7 here. Poor design - low quality supporting images. Not optimising your highly converting pages (about, top menu pages). Not deliberately sending traffic to your highly converting pages (relates posts, recent posts, top posts, email courses, ebooks, internal linking - I am my biggest referrer by far). Not having opt in bait. Optin bait is not relevant enough - to your reader - to your business. Optin copy isn't benefit driven (Get my free Photoshop template vs Learn phtoshop quickly). Not being clear about who your option is for. Mentions Conversion competition Optin Skin Fresh Forms CopyBlogger Hubspot 10 DIY Design Commandments

This week I'm reviewing 25 blogs for people and providing advice on how to better convert readers to subscribers. Here are the top 7 mistakes I've seen so far.

In episode 37 of Web Domination, I chat with Matt Stillman (@Voozahq) the CEO of Vooza. Matthew sees his role as standing at the intersection of technology and the humanities. “People wonder how I’m so productive. And the key is: I spend 12 hours a day reading articles about productivity.”

In episode 36 of Web Domination, I chat with Trent Dyrsmid the founder of BrightIdeas.co. He is also a 14 year veteran entrepreneur, online marketing expert, author, speaker. iTunes | RSS The 7 Stages of Lifecycle Marketing Attract Traffic – use content like free reports, webinars, blog posts, podcasts, and videos to attract traffic to your website. Capture Leads – convert the traffic to your website into subscribers by giving them something for free as an incentive for them to give you their contact information via a web form. Nurture Prospects – provide your subscribers with an ongoing series of educational information that is automated, yet highly personalized. Convert Sales – turn your prospects into customers with eCommerce tools and a well defined marketing strategy. Deliver and Satisfy – Fulfill your orders on time, and then provide additional unexpected value that surprises and delights customers. Upsell Customers – Determine your longer-term strategy for ensuring that your customers cont

In episode 35 of Web Domination, I discuss 5 ways to make your content actionable. Web Domination will now be published every Tuesday

In this episode, I go over the concept of Unique Lead Generation Advantage (ULGA). What is it about you or your business that is going to give you an advantage in terms of generating leads? iTunes | RSS Slideshare presentation 7 ways to_differentiate_your_web_design_business from Dan Norris Bad Examples Adwords SEO Word of mouth Potential ULGAs Niche down Content marketing / Authority Physical events Cold approaches Niche specific such as industry events Product structure Recurring model Mentions Informly agency version John McIntyre (autoresponder guy) Tim Conley Brendon Sinclair James Schramko (Own the Racecourse) Adam Franklin of Bluewire Media Brennan Dunn Rob Hanley Niel Patel Ned Dwyer from Tweaky 8 recurring revenue methods for freelancers and agencies

This week, Tim Conley is back to discuss how to move from blogger to content marketer.

Damian Thompson is back to run through 10 ways to tell if your content is crap

Guest for this week Agency Talk is the autoresponder guy, John McIntyre. Learn his three tips which makes him successful in the copywriting industry.

Agency Talk guest for this week is Brennan Dunn the founder of a consulting firm We Are Titans based in Virginia. He's also the author of Double Your Freelancing Rate. When not writing words, he's writing code for his SaaS application Planscope. iTunes | RSS Brennan's Tips Build an audience Speak in the buyer's language Understand the real underlying needs of the customers Manage expectations and turn projects into partnerships Brennan's links Freelancers weekly Brennan on Twitter We Are Titans Double Your Freelancing Rate Planscope Planscope Blog for Freelancers & Consultants Sell Yourself Online: The Blueprint Consultancy Masterclass The Business of Freelancing Podcast Mentions Informly agency version Cialdini influence Joanna Wiebe of Copyhackers, Foolish Adventure Podcast Amazon Hacker News Product People Podcast

Brendan Tully (@tullibo) returns (see Web Domination appearance here) to discuss how ditching the IT speak, being ruthless and not forgetting about the small stuff has helped him grow his web agency The Search Engine Shop. iTunes | RSS Brendan's Tips Speak to people like a regular human being. Learn to communicate properly and avoid using technical jargon. Be ruthless in telling clients what they need. Its your job to solve clients problems, that means making them aware of the problems they don't know they have. Small things make a massive difference (CNEs) - a 1% improvement today makes a massive difference over a 12, 24 or 36 month time frame. Here is BT discussing this topic in more detail with Dan and Ian from the LBP. Brendan's links The Search Engine Shop Brendan on Twitter Mentions Dan's Webdomination Episodes Informly agency version Tim Connely's Agency Talk episode Brendon Sinclair Dan Andrews Google Analytics Tech Tip CloudMagic is a search engine for all your personal data.