Startup Chat

This week I chat to the godfather of content marketing Joe Pulizzi from the Content Marketing Institute. I’ve changed what I’m doing as a result, I hope you do too.

In episode 31 of Web Domination, we chat once again with Gideon Shalwick the YouTube and video marketing expert (see part 1 of the chat here). In this chat we run through how to get the YouTube traffic back to your own site and turn them into opt ins and customers. iTunes | RSS Gideon's tips to channel Youtube views to create traffic to your website Simply ask people watching your video to visit your website Call to action in the video with incentive One option could be to submit only half part of the video to Youtube (pros and cons of this approach) Embed your web address in the top right portion of the video or add URL to first line of description Create annotations Gideon's tips in Monetizing Youtube presence Build your own audience and email database Create your own products and services aligned to audience Sell other companies product for affiliate income Gideon's links Gideon's Blog Rapid Video Blogging Here's Gideon's latest videos (The Next REVOLUTION In Video Marketing?) http://

This week I chat to serial entrepreneur, angel investor and digital marketing specialist Neil Patel. Learn 7 tips on how he started and grew a 7 figure SEO business in his teens. iTunes | RSS Niel's Tips The best source of leads are from referrals. Make sure to have a clean reputation and always do good work. Have a range of ways of getting new customers blogging - Use stats and data conferences - ideally non industry events with high ticket prices be specific and data supporting your points helping out top blogs - direct outreach Learn to accept churn and figure out how to reduce it - survey clients regularly and offer a monthly report. Be results driven - show potential clients how much money can you send them with the extra traffic and provide case studies from other companies ideally larger ones. Give away the farm - tell them everything that needs to be done, good chance they will get you to do it. Leverage business development - partner with larger ad agencies. Never stop giving. Niel

In episode 30 of Web Domination, we chat to Gideon Shalwick the YouTube and video marketing expert. Learn how he has figured out how to build content and get a ton of attention using online video. iTunes | RSS Gideon's Hedgehog Diagram "The fox knows many things, but the hedgehog knows one big thing"         Gideon's 7 step process Select The Niche You’d Like To Dominate Create High Quality Videos Fast And Easy Set Up Your Video Domination Hub Add Powerful, Response Invoking Content Like Crazy Optimize The Heck Out Of Your Video Domination Hub Add Some Viral Video Magic Monetize Your New Asset 4 Types of content you can create in Youtube Educational Entertainment Newsworthy Fun or social Gideon's links Magic Live channel  Rapid Video Blogging ebook Gideon's site - Online Video Marketing Here's one of Gideon's videos (how to get more views on youtube) [leadplayer_vid id="531D196E8A3C1"] Mentions John Dumus Jim Collins , author of Good to Great Blue Ocean Strategy Cirqu

This week on Agency Talk I chat with the Internet Ninja Gabriel Machuret who discusses unusual offers, lifetime value & training sales processes. iTunes | RSS   Gabe's Tips Make an unusual offer or proposition Invest in lifetime customers Test track and sales process Gabe's links App Store Optimization Professional Internet Ninja Gabe on Twitter Mentions Informly Brendan Sinclair App Store Optimization Blog Dan's Podcast Episodes Tech tip Time Doctor Time Tracking and Time Management Software that is accurate and helps you to get a lot more done each day.   Posted with Blogsy

In episode 29 of Web Domination, I discuss 12 great ways how to reach big online influencers and start to gain audiences for your own business. iTunes | RSS New RSS feeds Web Domination RSS feed Main Informly blog Agency Talk podcast feed 12 ways to reach influencers online Do unsolicited reviews Perform solicited reviews -  leave one right now on iTunes Commenting on posts on other sites that mention the influencers Taking their advice and implementing it, applying the apprentice model. Send them traffic but tell them before hand and ask them a question to make the traffic more relevant. Give them your best content. Send them customers. Build an influencer list. Be a customer and buy relevant products from them. Identify where influencers spend their time and then do the same. Be prepared to "pay to play" - it is an investment. Find an area where they are weak and you are strong. Ask for their opinion. Mentions Dan's agency talk podcast James Schramko (Own the Racecourse and Super F

In episode 28 of web Domination, the final episode in my content marketing marathon, I chat to outsourcing legend Chris Ducker. iTunes | RSS Chris' links Chris Ducker Live 2 Sell Virtual Staff Finder Chris on Twitter Location 63 Chris' first podcast episode (now live) Mentions Dynamite Circle Dan & Ian from the Lifestyle Business Podcast

Today I chat to Rob Hanly (aka spiderman) and get his 3 top tips for running a successful web design company. iTunes | RSS Rob's Tips Lead generation Bring proactive Build processes Rob's links RobHanly.com Rob on Twitter Mentions Neville Medhora Dan's content domination email course Brendon Sinclair's interview Tech tip Google Calendar used for scheduling work, reminders, appointments and working on Android and iOS.

Today I chat to one of Australia's most well known small business experts Robert Gerrish. Listen in to discover how he started and grew Flying Solo and why he enjoys working in the nude. iTunes | RSS Robert's links Work in the nude day! Contributing to Flying Solo Flying Solo Flying Solo on Facebook Flying Solo on Twitter Flying Solo book More on Robert, Sam, Jodie, Peter, Jayne & Lisa and the Flying Solo team Robert Gerrish on Linked In Mentions Content Smackdown with Dan Andrews, James Schramko and me on Jake Hower's podcast. Dan's Linked In profile (please endorse me for Portals)

This week I chat with John Logar from Make Every Day a Pay Day and get his top 3 tips for running a profitable web design agency. iTunes | RSS John's tips Focus on high value clients Focus on monthly income objectives and income generating activities Have a vision and work with an end in mind Tech tip Camtasia for capturing the screen on Windows.   John's links Make Every Day a Pay Day JohnLogar.com John's income board Here is the profit board John talked about during the episode. Click the image for a larger view. Mentions Recurring revenue models - I discussed this on the Brendon Sinclair episode. Screenflow Dropbox