Startup Chat

In episode 36 of Web Domination, I chat with Trent Dyrsmid the founder of BrightIdeas.co. He is also a 14 year veteran entrepreneur, online marketing expert, author, speaker. iTunes | RSS The 7 Stages of Lifecycle Marketing Attract Traffic – use content like free reports, webinars, blog posts, podcasts, and videos to attract traffic to your website. Capture Leads – convert the traffic to your website into subscribers by giving them something for free as an incentive for them to give you their contact information via a web form. Nurture Prospects – provide your subscribers with an ongoing series of educational information that is automated, yet highly personalized. Convert Sales – turn your prospects into customers with eCommerce tools and a well defined marketing strategy. Deliver and Satisfy – Fulfill your orders on time, and then provide additional unexpected value that surprises and delights customers. Upsell Customers – Determine your longer-term strategy for ensuring that your customers cont