Startup Chat

In episode 40 of Web Domination, I get Trent Dyrsmid from BrightIdeas.co back (see his first appearance on episode 36) to run through a specific campaign sequence for turning website optins into customers using Infusionsoft. I also mentioned my practical content marketing ebook in this episode which you can check out here. iTunes | RSS Contact Trent BrightIdeas.co @trentdyrsmid on Twitter High level sequence Person subscribes to emails (name and email only) Person is shown video and asked to self-identify as one of the customer groups (agency, consultant or small business owner) Email sequences are sent based on what they choose - some go for up to 6 months. The sequence mentions products and if they show interest in products and go to the cart page but don't buy they go onto a new sequence that tries to get them back with specific offers. Post-purchase people are surveyed (net promotor score), any issues are added as tasks to deal with, people saying good things are asked for a testimonial an