Blogging Your Passion Podcast

Send us a textPodcast Show Notes: How to Turn a $17 Offer Into a 6-Figure Funnel (Ch 20. Build Your Audience)For more resources and to get the “Your Message Matters” book series, visit platformgrowthbooks.com.Episode Summary:Host Jonathan Milligan reveals the secrets behind building a 6-figure funnel using low-ticket offers and Facebook sales campaigns. Learn why patience, strategy, and the right mindset are essential for turning small sales into big profits—and how to avoid the most common mistakes that sabotage paid traffic campaigns.Key Topics Covered:The story of Coca-Cola’s first ad and the timeless power of smart advertising.Why most people fail with Facebook ads: unrealistic expectations, impatience, and pulling campaigns too soon.The importance of treating ad spend as an investment and focusing on breaking even to build a customer base.The Paid Traffic Sales Campaign Playbook:Set Realistic Goals:Aim to break even at first, giving Facebook’s algorithm time to learn and optimize.Master Retargeting:Insta

Send us a textPodcast Show Notes: Facebook Ads Don't Work… Unless You Do This (Ch 19. Build Your Audience)For more resources and to get the “Your Message Matters” book series, visit platformgrowthbooks.com.Episode Summary:Host Jonathan Milligan dives into the “Paid Traffic Playbook” and reveals how to use Facebook lead campaigns to grow your email list—without falling into the common traps that waste money. Learn the mindset, strategy, and step-by-step process for turning paid ads into a long-term investment in your business growth.Key Topics Covered:The story of Founder magazine’s explosive list growth and course launch using Facebook ads.Why most people fail with paid ads: lack of strategy, unrealistic expectations, and focusing on quick sales instead of building relationships.The importance of treating paid advertising as an investment in future revenue, not just an expense.The Paid Traffic Playbook:Set Your Budget:Decide how much you can invest in ads, thinking long-term rather than expecting instant

Send us a textPodcast Show Notes: Want More Subscribers Fast? Steal This Email Swap Formula (Ch 18. Build Your Audience)For more resources and to get the “Your Message Matters” book series, visit platformgrowthbooks.com.Episode Summary:Host Jonathan Milligan reveals the “Guest Email Traffic Playbook”—a proven strategy for rapidly growing your email list by leveraging other people’s audiences. Learn how to ethically and effectively use email swaps and guest webinars to accelerate your subscriber growth, build credibility, and create win-win partnerships.Key Topics Covered:The inspiring story of Joseph Nicoletti, who grew his list to 25,000 subscribers using partner traffic.Why partnerships are the “rocket fuel” for audience growth and instant credibility.The difference between slow solo growth and the fast track of leveraging partner audiences.The Guest Email Traffic Playbook:The Email Swap Strategy:Develop an irresistible lead magnet (checklist, guide, template, etc.).Write 1-3 “swipe” emails for partners to

Send us a textSupercharge Your Audience Growth with the Guest Video Traffic PlaybookWant the books? PlatformGrowthBooks.comEpisode Summary:Host Jonathan Milligan shares the powerful “Guest Video Traffic Playbook” that helped him gain 6,500 email subscribers in just two weeks—without spending a dime on ads. In this episode, Jonathan breaks down how hosting and guesting on virtual summits and video interviews can rapidly grow your audience, boost your authority, and open doors to new opportunities.Key Topics Covered:The story behind Jonathan’s first virtual summit and how it exploded his email list.Why being both a guest and a host of video interviews is the fastest way to grow your network and credibility.The pitfalls of waiting for interview invites and the importance of proactive outreach.How technology and virtual events have made it easier than ever to connect with new audiences.The Guest Video Traffic Playbook:Build Your Digital Stage:Create a strong online presence and register on speaker networks like H

Send us a textPodcast Show Notes: Chapter 16 – The Guest Podcasting Traffic PlaybookWant to buy the books? PlatformGrowthBooks.comEpisode Summary:In this episode, Jonathan shares how the pandemic forced him to pivot his book launch strategy from live events to guest podcasting. He reveals how appearing on 100+ podcasts became his “Hidden Stages” strategy for reaching new audiences and how you can use guest podcasting to grow your own influence—no book required!Key Topics Covered:The challenge of launching a book during the pandemic and the shift to podcast guesting.Why guest podcasting is a powerful way to access “hidden stages” and engaged audiences.Common pitfalls: cold emailing big shows, accepting every invite, and wasting time on low-impact appearances.The smarter approach: using podcast matching services to find relevant, established shows.The Guest Podcasting Playbook:Sign Up for Podcast Matching Services:Use platforms like Pod Match to connect with shows that fit your expertise.Optimize Your Guest Pro

Send us a textPodcast Show Notes: Market Your Message Show – Chapter 15: The Guest Blogging Traffic PlaybookEpisode Summary:Host Jonathan returns from his July sabbatical to continue the "Your Message Matters" series, focusing on building your audience. This episode dives into guest blogging and, more importantly, how to leverage media mentions for explosive audience growth.Key Topics Covered:Why Jonathan takes a July sabbatical and the importance of work-life balance.The story of "Chicken Soup for the Soul" and how media mentions transformed its success.The pitfalls of traditional guest blogging: time-consuming, uncertain results, and low ROI.The smarter alternative: using media mentions to reach larger audiences with less effort.The Media Mentions Playbook:Sign Up for HARO (Help a Reporter Out):Get daily emails with journalist queries looking for expert input.Be Selective:Focus on queries that match your expertise and target audience.Craft Snappy Responses:Keep answers under 150 words, c

Send us a textMastering Pinterest Post Algorithm Change: The Ultimate Traffic PlaybookGrab a Copy of the Build Your Audience Book: https://platformgrowthbooks.comIn this episode of the Market Your Message Show, host Jonathan Milligan takes a deep dive into the chaos that ensued in early 2020, known as Rein Gate, when Pinterest's algorithm change drastically affected traffic for many users. Drawing from Chapter 14 of his book 'Build Your Audience,' Milligan explains how savvy content creators turned the upheaval into a growth opportunity. Listeners will learn the secrets behind the new Pinterest algorithm, discover common pitfalls to avoid, and get a step-by-step guide to mastering Pinterest SEO and other advanced strategies. Whether you're a Pinterest newbie or a seasoned pro, this post-Rein Gate roadmap will help you transform Pinterest into a powerful, reliable traffic source for your website or blog.00:00 The Great Pinterest Panic of 202001:02 Introduction to the Pinterest Traffic Playb

Send us a textMastering YouTube Growth: Strategies from Think Media's JourneyGrab a Copy of the Build Your Audience Book: https://platformgrowthbooks.comThis episode of the Market Your Message Show, hosted by Jonathan Milligan, dives into the origin and success story of Sean Canal's Think Media. From starting out with minimal resources to building an eight-figure brand with millions of YouTube subscribers, Sean's journey exemplifies grit, consistency, and strategic growth. The episode covers essential strategies for YouTube success, including the importance of a clear content plan, mastering SEO, and engaging with audiences. Advanced tactics such as leveraging Google search visibility, using email lists for momentum, and analyzing competitors' channels are also discussed. Listeners are guided through actionable exercises to brainstorm viral video ideas tailored to their passions and audience needs.00:00 Sean Canal's Humble Beginnings00:59 Introduction to Market Your Message Show01:59

Send us a textThe Podcast Traffic Playbook: Step-by-Step Guide to Building Your AudienceGrab a Copy of the Build Your Audience Book: https://platformgrowthbooks.comIn this episode of The Market Your Message Show, hosted by Jonathan Milligan, we explore the transformative power of podcasting. Starting with a historical overview of Guglielmo Marconi's groundbreaking invention of the radio in 1895, the episode transitions into practical advice for aspiring podcasters. Jonathan discusses the seven essential steps for launching a successful podcast, from choosing a podcast host to creating engaging content and strategies for turning listeners into subscribers. The episode also outlines common mistakes to avoid and provides actionable exercises to help listeners kickstart their own podcast journey. Tune in to learn how to simplify the podcasting process, build a loyal audience, and use podcasting as a powerful tool to share your message with the world.00:00 The Birth of Wireless Communication00:30 Introduction

Send us a textUnlocking Medium Success: Building an Audience and Monetizing Your ContentGrab a Copy of the Build Your Audience Book: https://platformgrowthbooks.comIn this episode of the Market Your Message Show, Jonathan Milligan dives into hidden opportunities within Medium.com, a platform for thinkers and storytellers. The discussion revolves around Benjamin Hardy’s journey from having no audience to gaining 20,000 subscribers in just six months. The episode outlines key strategies for thriving on Medium, including focusing on quality content, leveraging Medium’s unique ecosystem, and engaging with its community. Jonathan also provides valuable tips from his book, 'Your Message Matters,' on successfully building an audience and creating impactful content on Medium. Listeners are encouraged to follow along with the book, which is available for free as an audiobook.00:00 From Obscurity to 20,000 Subscribers: Benjamin Hardy's Journey00:28 Introduction to Medium: A Platform for Thinkers and Stor

Send us a textDemystifying Blogging: From a Hobby to a Business with Jonathan MilliganGrab a Copy of the Build Your Audience Book: https://platformgrowthbooks.comIn this episode of The Market Your Message Show, Jonathan Milligan shares his journey from starting a blog with no audience in 2009 to transforming it into a successful business model. He discusses how blogging has evolved and reveals strategies for building an engaged audience. The episode features Chapter 10 of his book 'The Blogging Traffic Playbook,' where Jonathan dives into the common pitfalls bloggers face and introduces the POST method for creating compelling content. Advanced techniques like pillar and support posts are also covered, along with a one-day blog post challenge to help listeners put their newfound knowledge into action.00:00 Introduction: The Birth of a Blog00:33 Demystifying Blogging: What's Changed and What's Working01:19 Chapter 10: The Blogging Traffic Playbook02:48 Common Pitfalls: What Most Bloggers Do

Send us a textLeveraging Private Facebook Groups for Explosive GrowthGrab a Copy of the Build Your Audience Book: https://platformgrowthbooks.comIn this episode of the Market Your Message Show, Jonathan Milligan discusses the incredible journey of Landon Stewart and Chris Stapleton, who transformed their fortunes by creating a thriving private Facebook group. From humble beginnings as bartenders to generating over $10 million in revenue, their story showcases the power of building a community, not just an audience. Chapter nine of Jonathan's book series, 'Your Message Matter,' focuses on the Private Facebook Group Traffic Playbook, including actionable steps, common pitfalls to avoid, and strategies for rapid group growth. Listeners will learn how to define their group's purpose, craft engaging entry questions, and leverage Facebook features for maximum impact.00:00 Introduction: From Bartenders to Marketing Rock Stars00:32 Welcome to the Market Your Message Show01:20 The Rise of Landon St

Send us a textThe Power of Video Shorts: A Masterclass in Audience BuildingGrab a Copy of the Build Your Audience Book: https://platformgrowthbooks.comIn this episode of 'The Market Your Message Show,' Jonathan Milligan dives into the success of Kabi Lame, a laid-off factory worker from Italy who gained over 150 million followers on TikTok during the global pandemic with his simple, silent video shorts. Jonathan outlines the importance of adopting short-form video content to grow your audience and enhance online visibility. Key topics include the dominance of platforms like TikTok, Instagram Reels, and YouTube Shorts, and the common mistakes creators make with long-form content. The episode also provides a step-by-step guide on creating and optimizing short videos, leveraging platform-specific features, and establishing a consistent posting strategy. Whether you're a novice or seasoned content creator, this episode is packed with actionable insights to elevate your digital communication strateg

Send us a textHarnessing the Power of Daily Posts to Build a Seven-Figure BusinessGrab a Copy of the Build Your Audience Book Here: https://platformgrowthbooks.comWelcome to the Market Your Message Show with Jonathan Milligan. In this episode, Jonathan delves into Chapter 7 of his book, 'Build Your Audience,' titled 'The Daily Post Traffic Playbook.' He explores the inspirational story of Justin Welsh, who built a seven-figure business by consistently posting valuable LinkedIn content daily. Jonathan provides actionable insights on how to create and implement your own daily post strategy, including four types of engaging posts—Educate, Entertain, Empower, and Empathize. He emphasizes the importance of consistency, value-driven content, and genuine audience engagement while debunking common social media mistakes.00:00 Introduction: The Power of One Post a Day01:20 Meet Justin Welsh: A Case Study in Consistency03:37 Implementing the Daily Post Strategy04:20 Common Social Media Mistakes06:37

Send us a textChoose Your Own Traffic Adventure: Focused Strategies for Audience GrowthGrab the Build Your Audience Book Here: https://platformgrowthbooks.comIn this episode of The Market Your Message Show, Jonathan Milligan delves into Chapter 6 of his book 'Build Your Audience.' Jonathan discusses the importance of focusing on a singular traffic strategy for 60 days to achieve better results, rather than spreading efforts thin across multiple methods. He outlines the four main traffic methods—Boost (social media), Build (SEO), Borrow (leveraging other audiences), and Buy (paid advertising). Additionally, he offers essential guidelines for choosing and implementing the right traffic strategy based on one's strengths and audience preferences. Listeners are encouraged to undertake a 60-day challenge, complete with actionable steps, to effectively grow their audience.00:00 Introduction: The Struggle of Overwhelming Marketing Efforts00:16 Welcome to The Market Your Message Show00:26 Introduction t

Send us a textSkyrocket Your Email List: The Lead Magnet Launchpad Strategy

Send us a textMastering the Perfect Landing Page: The Five-Point BlueprintWant a copy of the book? Go to: PlatformGrowthBooks.comIn this episode of the Market Your Message show, host Jonathan Milligan dives into Chapter Four of his book 'Build Your Audience' and shares the secret to creating a high-converting landing page. Jonathan discusses the importance of building an email list before seeking traffic and introduces the five essential elements of a successful landing page: a catchy headline, productized images, compelling bullet points, a clear call to action, and the no-link rule. He also explains how each element attracts and retains visitors, avoiding common pitfalls like information overload and bland messaging. Jonathan concludes with a practical exercise to help listeners create their own effective landing pages and emphasizes the importance of continuous testing and refining for optimal results.00:00 Introduction: Boost Your Email Subscribers00:34 Foundations: Building Your Email List01:20

Send us a textCrafting Irresistible Lead Magnets: The Dirty Dozen IdeasWant a copy of the book? Go to: PlatformGrowthBooks.comIn this episode of the Market Year Message Show, host Jonathan Milligan introduces Chapter 3 from his book 'Build Your Audience,' focusing on the importance of creating attractive lead magnets. Jonathan shares 12 innovative ideas, dubbed 'The Dirty Dozen,' that can help bloggers, coaches, and entrepreneurs grow their email lists effectively. He emphasizes simplicity, value, and catering to different learning styles while creating lead magnets. The episode also includes practical steps for listeners to create their own lead magnets, transforming theory into actionable practice.00:00 Welcome to the Market Year Message Show00:31 Introduction to Lead Magnets01:24 The Trojan Horse Analogy03:04 Common Lead Magnet Pitfalls04:25 Crafting Effective Lead Magnets05:15 The Dirty Dozen: 12 Lead Magnet Ideas09:57 Creating Your Own Lead Magnet11:25 Key Takeaways and Final Thoughts

Send us a textUnlocking the Power of Email Marketing: The Capture HabitWant a copy of the book or workbook? Go to PlatformGrowthBooks.comIn this episode of the Market Your Message Show, host Jonathan Milligan dives into Chapter Two of the book 'Build Your Audience' and discusses the pivotal concept of the 'Capture Habit.' Jonathan highlights the importance of having an email list as a crucial element for writers, coaches, speakers, and teachers to build their businesses. He shares the success story of Ryan Holiday, who grew his email list from 50 friends to 35,000 subscribers, emphasizing qualities like consistency, quality, and value. The episode breaks down why email lists are beneficial, including reasons such as ownership, high ROI, personal connection, measurable data, scalability, authority building, and amplification of other marketing efforts. Jonathan ends with a practical exercise for listeners to brainstorm ways to build their email list, reinforcing that the process is about pr

Send us a textBecoming a Customer Magnet: Mastering the Audience Attraction PlaybookWant to grab the book? Go to PlatformGrowthBooks.comIn this episode of the Market Your Message Show, we dive into Chapter One of the 'Audience Attraction Playbook,' a key concept from the Your Message Matters series. Discover the power of pull marketing versus push marketing through engaging content and client relationships. Featuring the story of BlendTech's revolutionary 'Will it Blend?' campaign, learn how to transform your marketing strategies. Unpack the essential steps of the Audience Attraction Playbook: capture, boost, build, borrow, and buy. We also provide actionable exercises for creating your personalized audience attraction strategy, including setting up lead magnets, boosting social media engagement, building evergreen content, leveraging other platforms, and strategically using paid ads. Finally, we outline a sample 60-day plan to kickstart your blogging journey and grow your audience or