Blogging Your Passion Podcast

Send us a textPodcast Show Notes: Facebook Ads Don't Work… Unless You Do This (Ch 19. Build Your Audience)For more resources and to get the “Your Message Matters” book series, visit platformgrowthbooks.com.Episode Summary:Host Jonathan Milligan dives into the “Paid Traffic Playbook” and reveals how to use Facebook lead campaigns to grow your email list—without falling into the common traps that waste money. Learn the mindset, strategy, and step-by-step process for turning paid ads into a long-term investment in your business growth.Key Topics Covered:The story of Founder magazine’s explosive list growth and course launch using Facebook ads.Why most people fail with paid ads: lack of strategy, unrealistic expectations, and focusing on quick sales instead of building relationships.The importance of treating paid advertising as an investment in future revenue, not just an expense.The Paid Traffic Playbook:Set Your Budget:Decide how much you can invest in ads, thinking long-term rather than expecting instant