Blogging Your Passion Podcast

Send us a textWant access to the book? go to PlatformGrowthBooks.comDecide Your Next Move: Embrace Feedback and Optimize Your OfferIn this episode of 'Market Your Message Show,' host Jonathan Milligan delves into Chapter 20 of his book 'Validate Your Offer.' He explores the essential steps to take after launching your validation offer, emphasizing the importance of using feedback to refine and improve. The episode highlights the concept of learning from failed attempts, much like Thomas Edison, and offers four potential paths for deciding your next move: repeating a successful offer, changing the topic while keeping the format, expanding a winning topic, or experimenting with a new concept. Tune in for actionable insights to transform your idea into a successful business strategy.00:00 Welcome to the Market Show00:11 Introduction to 'Validate Your Offer'01:12 Chapter 20: Deciding Your Next Move02:53 Embracing Feedback and Moving Forward04:37 Exploring Four Potential Game Plans07:

Send us a textWant access to the book? go to PlatformGrowthBooks.comThe Power of Debriefing: Unlocking Insights for Successful LaunchesIn this episode of 'Market Your Message Show,' host Jonathan Milligan discusses the importance of debriefing in validating your business offer. Using the framework of After Action Reviews from the U.S. Army, Jonathan explains how systematic reflection and structured debriefs can enhance future launches. The episode covers creating a dedicated debrief spreadsheet, identifying successes to replicate, recognizing areas for improvement, brainstorming new ideas, and eliminating ineffective practices. Listeners are encouraged to adopt this practice to gain valuable insights and drive continuous improvement in their business launches.00:00 Welcome to the Market Show00:11 Introduction to 'Validate Your Offer'01:12 The Magic of the Debrief02:33 Debriefing: Your Secret Weapon03:38 Debrief or Bust: Avoiding Costly Mistakes05:56 Five Steps to a Killer Debrief11:41 Real

Send us a textWant access to the book? go to PlatformGrowthBooks.comValidating Your Business Idea: The Decision Tree FrameworkIn this episode of 'The Market Message Show,' host Jonathan Milligan delves into Chapter 18 of his book 'Validate Your Offer.' The chapter focuses on the 'Business Validation Decision Tree,' a systematic approach to testing and improving business ideas before going all in. Using the story of Dropbox's early validation techniques, Jonathan emphasizes the importance of gathering feedback, experimenting, and iterating to achieve a product-market fit. Key insights include the importance of finding the right audience, pinpointing the critical problems your audience faces, and gathering actionable feedback to refine your offers. The episode also provides practical steps to put the Business Idea Decision Tree into action, making sure listeners can validate their ideas efficiently and effectively.00:00 Welcome to the Market Show00:11 Introduction to 'Val

Send us a textWant access to the book? go to PlatformGrowthBooks.comMastering Post-Launch Analysis: Lessons from Airbnb’s SuccessIn this episode of 'The Market. Your Message Show', host Jonathan Milligan delves into Chapter 17 of his book 'Validate Your Offer'. He highlights the importance of debriefing and analyzing key validation metrics to optimize business offers. Using the success story of Airbnb founders Brian Chesky and Joe Gebbia, Jonathan illustrates the power of customer feedback in refining business strategies. The episode provides actionable steps for gathering feedback, thoroughly debriefing, and making data-driven decisions to ensure long-term success and customer satisfaction. Listeners are encouraged to reflect on their own past projects to understand the value of post-launch analysis and set the foundation for future success.00:00 Welcome to the Market Show00:11 Introduction to 'Validate Your Offer'00:30 Exclusive Audiobook Access01:12 Chapter 17: Key Validation

Send us a textWant access to the book? go to PlatformGrowthBooks.comSupersize Your Sales with Offer StackingIn this episode of 'Market Your Message Show,' host Jonathan Milligan delves into Chapter 16 of his book 'Validate Your Offer,' focusing on the power of offer stacking. Jonathan breaks down the concept of cross-selling and how a range of products at different price points can significantly boost sales and revenue. He discusses the psychological principles behind offer stacking, how to craft the perfect combination from entry-level to high-end offerings, and the importance of recurring revenue products. Jonathan also provides actionable steps for creating an effective offer stack, integrating it into a seamless customer journey, and introduces the idea of a recurring revenue offer to ensure long-term business profitability.00:00 Welcome to the Market Show00:11 Introduction to 'Validate Your Offer'00:30 Special Offer for Podcast Listeners01:12 Chapter 16: The Power of Offer S

Send us a textWant access to the book? go to PlatformGrowthBooks.comThe Three Secrets to Selling Anything: A Masterclass in Product LaunchesThis episode delves into 'The Three Secrets to Selling Anything,' using the case study of Popeyes' legendary chicken sandwich launch in 2019. The narrative explores how anticipation, buzz, and urgency can transform any product launch into a massive success. It shares actionable strategies for both big brands and small businesses to implement these principles through a 'two-week lazy launch' framework. Learn how to create a psychological journey for your customers, ensuring your offers are irresistible and sold out in no time. The episode also addresses common pitfalls in launches and offers a step-by-step guide for a successful product release.00:00 Introduction: The Three Secrets to Selling Anything00:03 The Popeyes Chicken Sandwich Case Study01:39 Applying the Secrets to Your Own Business03:11 Why Most Product Launches Fail04:50 The Two-Week Laz

Send us a textWant access to the book? go to PlatformGrowthBooks.comMastering the Art of Selling: Understanding & Appealing to Four Types of BuyersIn this enlightening episode, we dive into the wisdom of David Ogilvy and explore his timeless lessons on understanding and appealing to four distinct buyer types. We start by revisiting Ogilvy's iconic Rolls Royce ad campaign and how it succeeded by addressing the needs of spontaneous, methodical, social proof, and deadline-driven buyers. Learn why a one-size-fits-all marketing approach often results in failure and discover the importance of segmentation in crafting compelling messages tailored to each buyer type. By the end of this episode, you'll gain practical insights on enhancing your marketing strategies to resonate with every customer segment, turning your 'meh' offers into 'must-haves'. Plus, get hands-on with an exercise designed to help you brainstorm and develop targeted messages for each buyer type, ensuring your sales

Send us a textWant access to the book? go to PlatformGrowthBooks.comUncovering Your Hidden Network: The Power of a Potential Audience AuditIn this episode, we explore the often-overlooked power of utilizing your existing network to kick-start your project or business venture. Drawing inspiration from J.K. Rowling's early days before she became famous with Harry Potter, we emphasize the significance of a small but supportive network. The episode introduces a methodology called the Potential Audience Audit to help you identify and leverage the hidden reach within your social media contacts, email lists, and personal connections. Through step-by-step guidance, you'll learn how to conduct an in-depth audit to discover your true audience potential, validate your offerings, and build momentum without the need for a massive following.00:00 Introduction: The Power of a Small Network02:15 The Audience Myth: Debunking the Need for a Huge Following03:25 Untapped Potential: Discovering Your Hidden Audience05:19

Send us a textWant access to the book? go to PlatformGrowthBooks.comMastering the Lazy Launch: Strategic Steps to Rapid ValidationIn this episode, we delve into Chapter 12 and discuss the third pillar of launching your Rapid Validation Product (RVP) - deploying your launch plan. Using the success story of Ty Warner's Beanie Babies as a case study, we break down the importance of scarcity, urgency, anticipation, and social buzz in creating a successful product launch. We also explore why most launches flop and introduce the Lazy Launch Method, a smart strategy that involves validating and selling your offer in just two weeks. This method aims to maximize results with minimal effort by focusing on building anticipation and urgency. The episode concludes with practical exercises and tactics to brainstorm ideas for injecting more excitement and urgency into your RVP launch.00:00 Introduction to RVP Launch Plan00:06 The Beanie Babies Phenomenon01:36 Why Most Launches Fail02:38 The Lazy Launch Method04:05 Exec

Send us a textWant access to the book? go to PlatformGrowthBooks.comCrafting a Super Simple Sales Page: The Ginsu Knives ModelIn this episode, we delve into creating a super simple sales page inspired by the success of the Ginsu knives infomercial. Learn why simplicity, clarity, and engagement are crucial to crafting a compelling sales message. Follow a five-step formula to create an effective sales page in under 60 minutes, including identifying pain points, writing a compelling headline, using the 'Who, What, Why, How' script, highlighting key benefits, and incorporating a clear call to action with a risk reversal strategy. This hands-on exercise will help you connect with your audience and boost conversions.00:00 Introduction: The Power of Simple Sales Pages00:03 The Ginsu Knives Example01:34 Why Simplicity Matters in Sales Pages02:48 Three Key Elements of a Successful Sales Page03:32 The Five-Step Formula for Crafting a Sales Page07:47 Step-by-Step Guide to Creating Your Sales Page10:38 Key Take

Send us a textMastering the Art of Engaging Virtual WorkshopsWant access to the book? go to PlatformGrowthBooks.comIn this chapter, we explore the evolution and lessons from the 1950s Chicago TV College, which revolutionized remote education through engaging and interactive methods. The chapter draws parallels to modern virtual workshops, cautioning against monotonous lectures that lead to disengagement and 'Zoom fatigue'. Instead, effective workshops should include short, focused teaching segments, hands-on exercises, Q&A sessions, breakout rooms, and well-timed breaks. By following these five key steps, presenters can create dynamic and memorable virtual workshops that captivate their audiences and enhance learning outcomes.00:00 Introduction: The Birth of Virtual Workshops01:08 Engaging Remote Learners: Lessons from the TV College02:28 Crafting the Perfect Virtual Workshop Agenda02:49 Avoiding Common Pitfalls in Virtual Workshops05:39 The Magic Formula for Engaging Workshops06:33 Five Key Ste

Send us a textWant access to the book? go to PlatformGrowthBooks.com Chapter nine, structuring your four week bootcamp coaches. Ramit Sethi has an idea for a course that teaches people how to earn an extra 1, 000 a month. Exciting stuff, right? But here's the thing it's 2009, and he doesn't want to spend countless hours creating the course only to hear crickets when he launches.Talk about a waste of time and energy. So what does Ramit do? He decides to sell the course to a small test group before he even creates the full program. Genius move. By doing this, he's able to validate that people actually want what he's offering. And not just that, he can gather valuable feedback from the test group to make the course even better.Fast forward a bit, and Ramit's Earn 1K course is a smashing success. People are raving about it, and the full launch goes off without a hitch. All because he took the time to validate his idea and get feedback from real people before diving in headfirst. And

Send us a textWant access to the book? go to PlatformGrowthBooks.comDeveloping Your First Mini Course: From Idea to LaunchIn this chapter, learn how to rapidly create and launch your first mini course by focusing on solving a single specific problem. The script explores the history of song pluggers and how their method of offering quick previews can be applied to mini courses. Key instructions provided include picking a super-niche topic, structuring the course with actionable steps, and targeting a compelling before-and-after transformation. The chapter also covers common pitfalls, like the 'Sistine Chapel Trap,' and offers a 15-minute exercise to help you choose your mini course topic and outline it. This approach ensures ease of creation and maximizes value by focusing on a specific outcome.00:00 Introduction to Mini Course Development00:04 The Role of Song Pluggers in Music History01:35 Applying Song Plugger Principles to Online Courses02:46 Avoiding the Mega Course Trap06:17 Crafting a Laser-Fo

Send us a textCreating Impactful Low Content Books: A Strategic Approach for Aspiring WritersWant access to the book? got to PlatformGrowthBooks.comIn this episode of 'The Market. Your Message Show,' host Jonathan Milligan delves into Chapter 7 of his book 'Validate Your Offer,' focusing on the strategy of creating low content books. The episode begins with a history lesson about Benjamin Franklin's Poor Richard's Almanac, highlighting how low content books can help writers build a reputation and test their ideas without significant risk. Jonathan outlines the step-by-step process to create and refine a low content book, emphasizing the importance of choosing the right niche, designing a user-friendly template, and generating valuable content. He concludes with an exercise to brainstorm low content book ideas, encouraging listeners to start small and test the market before investing heavily in a full-length book.00:00 Introduction to the Series00:16 The Importance of Validating Y

Send us a textValidate Your Offer: The Offer Clarity GridWant a physical copy of the book?https://platformgrowthbooks.comIn this episode of 'Market Your Message Show' with Jonathan Milligan, we delve into the third book in his series, 'Validate Your Offer,' focusing on 'The Offer Clarity Grid' from Chapter 6. Jonathan emphasizes the importance of creating structured offers to captivate and persuade your audience effectively. Drawing parallels with Walt Disney's storytelling principles, this session highlights the need for clarity in designing an offer. Learn about the four key components: plot, problem, promise, and path. Jonathan explains how to utilize these elements to transform your audience's journey from confusion to clarity, ensuring they achieve their desired outcome. Apply these insights and create compelling offers that stand out in the overcrowded market.00:00 Introduction to the Series01:17 Chapter 6: Pillar 2 - Design the Offer Clarity Grid02:18 The Power o

Send us a textRapid Validation: Master the Art of Short TimelinesWant a physical copy of the book?https://platformgrowthbooks.comIn this episode of 'Market Your Message' hosted by Jonathan Milligan, listeners are guided through Chapter 5 of the book 'Validate Your Offer'. The focus is on utilizing Parkinson's Law to embrace tight deadlines for rapid offer validation. Jonathan discusses the pitfalls of extended timelines like procrastination and paralysis, and introduces three rapid validation timelines: the Weekend Warrior (14 days), the Weekly Sprinter (21 days), and the Steady Pacer (28 days). The episode explores how short deadlines can lead to better results by fostering real-world testing and decision-making. Listeners are encouraged to choose and commit to a timeline that suits their working style, ensuring accountability and progress. Key takeaways emphasize combating perfectionism and prioritizing impactful actions.00:00 Introduction to the Series00:11 The Importance of Valida

Send us a textUnleashing Your Business Potential: Finding Your Killer Topic IdeaWant a physical copy of the book?https://platformgrowthbooks.comIn this episode of 'The Market. Your Message Show', Jonathan Milligan explores Chapter 4 of his book 'Validate Your Offer,' emphasizing the importance of finding a killer topic idea in business. He shares the story of Walt Disney and provides insights into identifying market needs, avoiding common pitfalls like shiny object syndrome, and using empathy to connect with audiences. The episode breaks down four proven methods to create compelling topic ideas: solving the first problem, addressing common challenges, providing quick wins, and splintering larger projects. Listeners are encouraged to brainstorm multiple ideas using these methods to ensure business success.00:00 Welcome to the Market Show00:05 Introduction to 'Validate Your Offer'00:30 Exclusive Offer for Podcast Listeners01:13 Chapter Four: Finding Your Killer Topic Idea01:18 The

Send us a textValidation Offers: Test Your Idea Before Going All InWant a physical copy of the book?https://platformgrowthbooks.comIn this episode of 'The Market. Your Message Show' hosted by Jonathan Milligan, listeners are introduced to the third book in the series 'Validate Your Offer.' The book provides insight into how entrepreneurs can effectively create products that people want without wasting time by using validation offers. Jonathan uses the Pony Express as a historical example of a validation offer that assessed demand for faster communication, leading to the development of the telegraph. The episode discusses four specific validation offers: low content books, mini-courses, four-week boot camps, and one-day virtual workshops. These serve as tools to test ideas and gather real-world feedback. Jonathan outlines a practical exercise for listeners to apply these concepts, aiding them in launching a successful product by identifying and catering to their audience's needs.00:00

Send us a textValidate Your Offer: Keys to Business SuccessWant a physical copy of the book?https://platformgrowthbooks.comIn this episode of 'The Market. Your Message Show', host Jonathan Milligan discusses the importance of validating your business offer before fully committing. Drawing inspiration from Sal Khan's journey with Khan Academy, Jonathan introduces three critical decisions for validating your offer: choosing the right offer type, selecting a focused topic, and setting a tight timeline. He emphasizes the potential pitfalls of creating without validation and provides a step-by-step guide to effectively test your idea using a minimum viable product. Additionally, listeners are encouraged to reflect on past failures to improve future ventures. This episode urges entrepreneurs to work smarter, not harder, by aligning with their strengths and following a targeted approach to market validation.00:00 Welcome to the Market Show00:11 Introduction to 'Validate Your Offer'00:30 Spec

Send us a textValidating Your Business Idea: The Rapid Validation Product FrameworkWant a physical copy of the book?https://platformgrowthbooks.comIn this episode, Jonathan Milligan introduces the 'Rapid Validation Product Framework' from his book series aimed at helping creators, coaches, and entrepreneurs build successful solo businesses without major investments. Jonathan discusses the critical steps to validate business ideas quickly, including creating, testing, and iterating offers based on market feedback. Drawing from historical examples like the development of the Super Marine Spitfire, he highlights the importance of a fail-fast approach. He also provides actionable strategies to implement the framework in just 28 days through four pillars: Decide, Design, Deploy, and Debrief. Additionally, Jonathan shares exercises to help you brainstorm and validate your own business ideas effectively.00:00 Welcome to the Market: Introduction and Goals00:08 Introducing the Book Series and Platform Growth