Blogging Your Passion Podcast

Send us a textPodcast Show Notes: Market Your Message Show – Chapter 15: The Guest Blogging Traffic PlaybookEpisode Summary:Host Jonathan returns from his July sabbatical to continue the "Your Message Matters" series, focusing on building your audience. This episode dives into guest blogging and, more importantly, how to leverage media mentions for explosive audience growth.Key Topics Covered:Why Jonathan takes a July sabbatical and the importance of work-life balance.The story of "Chicken Soup for the Soul" and how media mentions transformed its success.The pitfalls of traditional guest blogging: time-consuming, uncertain results, and low ROI.The smarter alternative: using media mentions to reach larger audiences with less effort.The Media Mentions Playbook:Sign Up for HARO (Help a Reporter Out):Get daily emails with journalist queries looking for expert input.Be Selective:Focus on queries that match your expertise and target audience.Craft Snappy Responses:Keep answers under 150 words, c