Millionaire Car Salesman Podcast

Zack Williams has always been about his business. In 2010 he had his own clothing line and also started a promotion company that combined his love for parties and helping people. His life changed after a horrific accident that cost him to lose everything; even almost his life.     Zack later took his learned marketing skills to Hard Rock Cafe as their Marketing and Sales Director. His career at Hard Rock was going really well. But while curating an event for one of his dream companies Harley Davidson he was offered a job as their marketing manager. So he made the switch and loved it. Zack felt that the Harley Davidson brand fitted who he is. He was very successful as their Marketing manager and really great with people. That caused the upper management team offered him a position on the sales floor and he was able to negotiate and keep his marketing salary plus commissions when he sold a unit. In the beginning, he considered himself mediocre salesperson making 100 calls a week. One day he had a paradigm shift

Danny Zaslavsky grew up in the automotive industry. His parents are Ukrainian immigrants, coming to the US in the 1970s. His parents had a shoe repair business until his father decided to join the automotive industry after buying a new car. Danny’s dad became a partner of the dealership, and that is how Country Hill Motors was born. At 14 years old, Danny worked at the dealership vacuuming and washing cars. He later worked in service and the body shop, but quickly found his niche in sales.    Danny worked the sales floor during the summer in later years of high school and before college. He went to the University of Kansas studying Human Biology & Chemistry to become a doctor, decided to stay in the family business. Danny had the opportunity to focus on the brand and the marketing of the dealership which includes various ways to give back to the community.    Danny believes that: chasing money is noble, but if you are being driven by success; the money will come (Money is the side effect of success.)  The

Jim Gee started his automotive career on his birthday, August 8th in 1991. He had a degree in finance and accounting when a friend of his suggested he apply to be an auditor for Burns Auto Group. From there, Jim has held different titles at many of the Burns Auto Group Dealerships. He called RK Chevrolet his automotive home since 1999.  Jim was put on the fast track to management. He worked the showroom floor for two months and was promoted to Sales Manager. “Management is management, just know the product or service that you are managing.” While working the desk Jim making up to 60/70 deals on a Saturday. He then decided to go to NADA Academy to learn to be even more well rounded and be a more effective leader.   Jim feels lucky to have his accounting background, most General Sales Managers. Sales Managers have an accounting background. Jim believes “you have to learn where the money is” and part of that is knowing how to read financial statements. To be a good manager you have to know your team’s strengths

Brian Kennedy always wanted to be successful and make money. While in college he had a part-time job at an electronic store “circuit city” making an average of 5k a month. He later learned that at the time the average UCLA graduate makes 43k a year. After that Brian decided to end his college career.     Brian was in the process of becoming a stockbroker in Beverly Hills when a friend of his suggested he talk to his father who was a Manager of a Mitsubishi dealership. After weighing the risk and reward between the two opportunities, Brian started his automotive career.  For the first three months, he was averaging 10-11 cars per month making between $4000-5100 each month. Brian wasn’t ok with his results. He’s manager started to coach him on what to say and how to overcome objections. By implementing the instructions word for word, he sold 24.5 cars and made $10,700 the remaining 23 days of that month   Brian believes that the biggest mistake that people make in the automotive industry is hanging out with peo

David Huffman always focused on the end result in mind from a young age. Growing up playing sports and bodybuilding, he never had a fear of being hurt and finding comfort in being uncomfortable. Even though he was introduced to the internet in an unconventional way, he learned to use the internet to launch many online business ventures including automotive sales.   David started his sales career in the gym community selling gym memberships and supplements. In 2014, Dave decided to start selling cars, it was a way for him to stretch his selling ability. David learned how to market to get people into the dealership and grew a customer base trusted him so he was able to hold gross. David was selling 20 plus cars a month, by using his internet resources including Tender. David believes that framing and setting a realistic expectation for your customers can make the difference with a sale.     David got out of the automotive industry in 2016, after deciding to work with Mark Jennison and selling his 30 in 30 progr

Chris Bouzikas grew up in Philadelphia, where his family owns Steve’s Old London Style pizzeria. It was there that he learned about sales and entrepreneurship, and adopted a skill set that he credits to his success today. Chris got his start in the automotive industry at Colonial Volkswagen in the late 90’s working the sales floor. Chris specialized in special finance and averaged 23-25 vehicles sold per month. Chris learned many lessons there, including the basics of old school selling. And to this day he never stops improving and growing his knowledge of the automotive industry. Chris understands that culture comes from the top down. And since becoming the Internet Director of Burlington Chevrolet, over the last year he took his department from 30-35 vehicles a month to 120-130 vehicles. He has created a culture learning and training. “To be a manager, you have to manage your staff and bring the best out of them every single day.” Join us as Chris breaks down the benefits of believing in, investing in, and

While some automotive professionals are satisfied in selling the industry average of 9.6 vehicles a month, Greg Jones of Sapaugh GM Power averages 38-40 cars a month. Greg started in the automotive industry at 19 at an RV dealership. He worked at a Chevrolet dealership, then moved on to a Ford Dealership where he was a Used Car Manager.  Sapaugh GM Power has been his automotive home for the last 25 years. Greg says his success comes from treating customers like family, mastering your craft, and never get comfortable. Greg prides himself on the ability to take care of people through the whole selling process, even scheduling services for them. The key is to follow up, and continuing to build relationships. Tune as Greg Jones share valuable nuggets that can show you that you can not only be a Millionaire Car Salesman but a Multi-Millionaire Car Salesman

David Blasingame, a veteran in the car industry for over 45 years, started as a cashier in a body shop and moved through the ranks to his end goal at AutoFlex Leasing. In college, he found an opening in this body shop and it changed his life forever by putting his foot into the car industry by taking a risk of applying for a new position. He went from a fixed salary to determining his know income via commission, allowing him to buy a house and new car that first year! David’s key advice in the industry is that determination is key and you should stay focused on your end goal. He also states that is not about how much you make on the car, it’s about how many cars you actually sell because you’re creating customers and more referrals. In his time with AutoFlex, he understood that because of the leasing programs, he would get the most customers for the frequency of short term leases, trading in to get the newest models or even buying the car they leased! As a salesman, David could spot a salesman from the crowd.

Entrepreneur Chris Tara-Browne owned 100 coffee houses in over 6 countries. Due to unfortunate situations involving a dishonest business partner Chris was forced to walk away from his 26 million dollar empire.  Chris's wife inticed the entrepreneur side of Chris with her checks from the dealership she was a part of. He entered into the car game almost 2.5 years ago and has been crushing it since. He attributes his success to the understanding that being a sales professional is the same as owning your own business. Chris feels that if you want to make the car industry your career you MUST think long term. The true key to success is long term business relationships that generate referrals. If you have a mind frame of from SOLD to NEXT you won't ever develop referral based business.  In this podcast, Chris gives his highly intelligent advice, from the entrepreneurial side, of how to maximize your "sweat equity" investment in your automotive career. This requires discipline, on-going training, and determination. 

Do you want to take your Internet Department to the next level? Birthday Boy Jason Koons gives a sneak peek into the mind of an Internet Manager who has more than double his department's sales and is continuing to increase month by month.  Jason believes that true success starts at the top. If the "boss" believes and lives out a system when he trains his people on that system it will inevitably become who they are. Jason sees the value in his employees having a good work/life balance in order to come into work with "their heads on right" so they can focus and plan out their day and get their processes in order.  Jason started as a salesman but felt that the internet gave him a better opportunity to connect with more people. He has taken his internet department from 75 units per month to 154 units, and is on track for another increase for the month of April. Jason accredits the continued success to the structure, accountability, phone training, and his ability to make sure everyone follows the same process.  J

Tianna Mick is an up and coming success story in the automotive industry. At age 18 Tianna, did what most teenagers do, and moved out to her own place, enrolled in college, and then got her reality check! Bills Bills Bills. The need for financial freedom led her to the industry she KNEW could be the solution. Despite the critics in her life telling her she needs a college degree and being in a commission based industry is not wise, Tianna went all in. She proved them wrong by making $3,000 in ONE week, with only being on the showroom floor only 3 weeks. Tianna firmly believes that “If you make this your one thing and you go hard at it you can make more than college graduate - put in the work!” Tianna has utilized the tools that Build a Brand has given her. Tianna has her very own website. She believes she builds rapport with her customers so easily because she humanizes herself with a genuine bio section on her website and texting to ask how her customer's day is going, not just "Are you going to buy this car

On today's episode, the hosts of the Millionaire Car Salesman sit down and have an organic conversation about making money! This MUST listen to episode is filled with priceless advice from both Sean Bradley and LA Williams. Both are very successful individuals in their fields of expertise.  Get advice on book recommendations, like Rich Dad, Poor Dad and Richest Man in Babylon, to advice on the most important investment you can make, which is yourself! The most precious commodity we have are the hours we have on the clock. We need to understand how valuable our time is in order to be successful. The next step to success is having that large destructive fire of passion and tenacity.  LA breaks it down on how simple it is to obtain the life you desire - "If you see someone living the life you want, you need to do what they do." Invest in yourself by attending seminars and networking. There are multiple ways to make money, no one way is wrong. You just have to get the mindset and then develop the skill set.

Against all odds Louie Herron, fought his way to ownership in the auto industry. Louie was adopted at the age of 5, never completed college. However, he did not let that define him or stop him. Louie believes that God has a plan for everything, he got his shot in the Auto Industry because of the Jackson State Helmet. Louie entered the industry in 1995, with little to no training. He had to discipline himself by memorizing scripts, learning on the fly, and changing his mind frame about cold calls- making them a business. Louie's dedication and commitment elevated him to management within the first two years.  Louie believed that accountability as a manager is the best way to earn money in the industry. He believes there is immense amount of money to be made in the car industry. But you have to stop looking at a customer as a price, and look at yourself and the value you bring to the customer. The path to success is not a straight line. You must be consistent, proactive and have the intent to produce. Success c

Brad Lea, a soon to be self-made billionaire comes from humble beginnings being raised in a blue-collar family out of the northwest, his father a millworker and mother a typesetter. Brad's determination and hard work has paid off. His expertise in training led him to develop the most powerful training platform, which is Lightspeed VT.    Brad firmly believes that training is not something that you did it is something that you do. He has identified the 4 parts of great training. Good Content. Repetition. Practice. Accountability. Without ALL four you are just exposing yourself or others to information. Good training requires good coaches!    Trained people outperform untrained people. It is that simple. When you get paid on commission you get paid what you're worth. If your check is not what you want, take a look at yourself. If you are not working (which is hands-on practice) you need to be actively seeking information.    Brad knows that success leaves clues! He encourages you to follow them! Do not compare

Shep Hyken is a New York Times Best Selling author and a customer service expert with over 36 years of experience. Shep first started with General Motors, then went to Honda, Lexus, Toyota, and more. His expertise in customer service can be utilized to help take your dealership to the next level.   Shep is a firm believer in the "Amazon" effect. Customers have gotten smarter with higher demands. 75 billion dollars are wasted because of the lack of good customer service. Studies show that customers would give up other satisfying activities to receive good customer service.    Shep recommends becoming the "server" of your dealership. It is your territory and you need to make your tips (commission). Shep offers tips in building those personal relationships and continuing to see the customers issues through.    You are the average of who you hang out with, so it is vital to always ask for feedback. Learn to swim with the sharks without being eaten alive! 

Marilyn Batres had a career with Sharp but made the decision to enter an industry she knew nothing about 12 years ago and has never looked back.  Marilyn increased her Internet Department by 200 units per month as a result of her motto - "If you work hard and do what you are asked the sky is the limit!" To Marilyn working hard is having your priorities straight. As a manager, your priority should be to touch and stay aware of the work that is being done in your department on a daily basis.  You're only as good as your team. To keep the attrition rate low managers must realize that people like training and structure, create that environment! Entering a foreign industry, Marilyn quickly realized that focusing your training on your weakness is the most beneficial for your success. She has implemented that philosophy into her department and continues to build her team. 

Ali Reda joins the Millionaire Car Salesman podcast to share his superhero talents on breaking records, right processes and believing in yourself! Ali Reda recently broke the Guinness World Record for most cars sold in 30 days! On average, most car salespeople sell 9.6 unit a month. Ali Reda, a.k.a. the real-life Bruce Wayne sold 202 units in that time! He offers advice for any aspiring automotive sales professional who wants to take their sales game to the next level: don't focus on the numbers, feel a sense of urgency, and know your product. If you want to become the superhero of your dealership, you need to constantly be learning. Learn from the mistakes of others and always strive for self-improvement! Want to connect with Ali? Find him on his social links below! FaceBook Linkedin Profile

Karen’s story with Dealer Synergy began in 2007 when she met Sean. She began her career in the finance and accounting industry and rose through the ranks to become the CEO of multiple companies! Karen is one of THE premiere women in the automotive industry, with over 11 years of Automotive Sales experience. Her sole mission has been to help car dealerships and their personnel achieve their maximum potential. She has directly helped over 1,300 rooftops and tens of thousands of Automotive Sales Professionals evolve personally and professionally! She is a Time Maximization EXPERT and as a certified Franklin Covey Trainer and Facilitator has been invited to speak at multiple conferences across the country. Karen has lived by the principle of "Begin With The End In Mind", disciplining yourself to achieve your maximum potential.    

This week, Sean V. Bradley, CSP, and L.A. Williams chat with Julio Lara of Country Hill Motors. Julio has worked at Country Hill Motors for 2 years, and averages 20+ units a month!  Julio is a self-starter: he has developed two brands to promote his work. As a car salesman, his FaceBook page Buy it from Julio (which started as Julio Drives It, where he test-drove cars) is his way of interacting with customers on social media. He utilizes Paid Ads and FaceBook Marketplace to close 5+ sales online a month.   He believes in being a self-starter: utilizing the technological and social resources around you, believing in your product, and having a code of conduct. Main goal is to do what Julio does the best. Use resources the way you're supposed to use them, keep a positive attitude, having standards and a code of conduct.      You can find Julio on FaceBook at Buy it from Julio, or at Country Hill Motor's official site.    

The founder of the Automotive Game Changer conference and Managing Partner of Brooklyn Mitsubishi, El Patronn joins LA Williams this week on the Millionaire Car Salesman Podcast! Learn about promoting yourself and creating your own business, how not to make excuses, getting the right tools for your success, focusing on customer needs, culture in the automotive industry, and the habits of the most successful people. El Patronn averaged 26-28 units a month and made 94,000 in his first year as a car salesman, and now he and his team average 350 units a month! It took El Patronn 15 years to reach his level of success, and he owes it to his processes! Let him teach you how to come out of your shell and focus on the opportunities.